Top 77 Singapore Food Influencers in 2026

Key takeaways for singapore food in September 2026

• Zermatt Neo, Brad Lau, Lennard Yeong currently sit at the top of this singapore food ranking.
• Follower mix: 29.9% micro, 31.2% mid, 18.2% macro, 14.3% mega. Dominant tier: mid.
• Geography: 22 countries on the list, led by Singapore (42.9%) and United States (11.7%).
• 34 profiles link out to a live or curated Instagram handle; 34 are verified public figures with self-hosted photos.
• Highest engagement on the list is Cheryl N. at 5.5%, which is not the largest audience (Bella Popov at 2.3M). That gap is the usual “don’t sort only by followers” lesson.
• A creator who only posts restaurant interiors may have high aesthetic ER and poor CPG conversion. Match the brief to cook-at-home vs dine-out audiences.

What this singapore food influencers ranking actually shows

A 15-second cook-through with captions outperforms a plated beauty shot. Food is a save-heavy niche, so judge success on saves and recipe-card clicks, not just likes. On this specific list the median account has been posting since around 2016 (average age ~8.1 years; oldest 2011, newest 2024) with roughly 4,000 posts — enough history that you can actually audit a grid before you brief.

Primary language on the roster is English (66.2%). A meaningful secondary slice is Spanish (6.5%) — write the caption language into the brief if you care about comment quality.

Where gender is labelled, the split is 13 female / 21 male (43 unlabelled). Use that as a casting hint, not a quota.

Follower-tier mix

Where they are based

How to brief singapore food influencers

• Send the product at least 10 days before the go-live so it can appear in a real cook-through.
• Ask for on-screen ingredient text — that’s what drives saves.
• Local restaurant creators need geo-fenced expectations (one city, not “national”).

Formats that usually work here: recipe Reels, restaurant recs, ingredient swaps, meal-prep carousels. Read the ranking methodology or the 2026 rate guide.

Singapore Food Influencers vs related lists

Singapore Food Influencers averages 0.2pp more engagement than Philippines Food Influencers and has a smaller median audience (170K vs 229K).

Singapore Food Influencers averages 0.2pp less engagement than Indian American Food Influencers and has a smaller median audience (170K vs 194K).

Singapore Food Influencers averages 0.4pp more engagement than Female Chef and has a smaller median audience (170K vs 421K).