1.
Violet Witchel Macro
@violetwitchel🫘 Dense Bean Salad girl ✉️ 📍 SF Fort Mason Farmer’s Market every SundayRecipes 👇
819K Followers 8.3K Avg. Likes 1.3% Engagement 3,568 Posts
Contact: via Instagram profile ↗
Top 78 San Francisco Food Influencers in 2026
Looking for the best san francisco food to partner with? We ranked the top 78 san francisco food influencers you should know about — ordered by audience size, engagement and consistency. Each profile below includes follower counts, posting frequency, a short bio and contact details so you can shortlist creators for outreach in minutes.
Whether you are running an influencer marketing campaign, sourcing UGC, or building a brand ambassador program, this curated list of food & beverage makes it easy to find the right fit. Bookmark this page — it is refreshed regularly as creators grow and new talent emerges.
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2.
Alyssa Wang Mid
@feedmeimei📍sf bay area🌸 all original content📽 youtube [2m] / tiktok [800k]👇disney lunar new year food tour👇
494K Followers 13.3K Avg. Likes 2.8% Engagement 9,402 Posts
Contact: via Instagram profile ↗
3.
Tim Cheung Mid
@bayarea.foodiesBay Area Foodies 💪 Since 2015 and (paused)Inquiries 📩
324K Followers 4.9K Avg. Likes 1.6% Engagement 5,646 Posts
Contact: via Instagram profile ↗
4.
Oscar Cuadra Mid
@thesnacksenseiI Eat Snacks & Rap Home Of The Smack Or Wack ™️The Peoples Palate! San Francisco Native📍
306K Followers 3.3K Avg. Likes 1.8% Engagement 616 Posts
Contact: via Instagram profile ↗
5.
Jenn Yee Mid
@pastrywithjennpastry • travel • san francisco based🥐 taking you inside my favorite bakeries prev. social + content at williams sonoma💌
227K Followers 3.9K Avg. Likes 2% Engagement 532 Posts
Contact: via Instagram profile ↗
6.
Kristina Cho Mid China
@eatchofood💁🏻♀️ Home Cook, Baker, and Author 🏅 2x Award Winner📕 Author of Chinese Enough and Mooncakes & Milk Bread👇🏼 New Recipes Each Week!
205K Followers 3.9K Avg. Likes 2.3% Engagement 4,430 Posts China
Contact: via Instagram profile ↗
7.
Yen Kim Phan Mid
@foodiswhyimbroke📍 Based in San Francisco⇢ I’m not broke. I’m broqué. ⇢ Eating my way around the world bc jet fuel is cheaper than therapy💌
201K Followers 3.7K Avg. Likes 2.5% Engagement 520 Posts
Contact: via Instagram profile ↗
8.
Sherry Shi Mid
@sherryeatworldshowing you the best eats around the world 📍 san francisco live life to the fullest.🍴
183K Followers 4.4K Avg. Likes 2.6% Engagement 5,574 Posts
Contact: via Instagram profile ↗
9.
Christy Wang Mid
@girlfromcaliforniai sometimes run a chinese supper club🔜 bay area supper club tbddaughter of 💌
175K Followers 3K Avg. Likes 1.9% Engagement 2,165 Posts
Contact: via Instagram profile ↗
10.
Allie Tong Mid
@allie.eatsprofessional eater • home cook • borrowed dog mom📍san francisco💌 | 🖥 founder
150K Followers 2K Avg. Likes 2.2% Engagement 2,332 Posts
Contact: via Instagram profile ↗
11.
Teresa Barajas Mid
@teresa_Mexican in San Francisco Sharing my love for travel, food and wine WSET 3📩
145K Followers 2.2K Avg. Likes 1.8% Engagement 6,451 Posts
Contact: via Instagram profile ↗
12.
Kelly Huibregtse Mid
@asideofsweet🌉 A local's guide to SF✈️ California travel & beyond🏠 Home & entertaining inspo 👩🏼⚕️ NICU doctor sharing life beyond the hospital
137K Followers 2.7K Avg. Likes 2.5% Engagement 3,487 Posts
Contact: via Instagram profile ↗
13.
Rosemarie Martin Dehesa Micro
@foodiesushiqueen⏰🤳🏽700K+ on TikTok 🌉🇵🇭 San Francisco, CA📍💌🍣
93.5K Followers 1.3K Avg. Likes 2.5% Engagement 8,739 Posts
Contact: via Instagram profile ↗
14.
Adrienne Lin Micro
@willwanderforfood🙃 Mostly a TMI stories diary that looks like a food account. Because I think about food a lot. 🤷🏻♀️💌
90.2K Followers 2.6K Avg. Likes 3.5% Engagement 6,699 Posts
Contact: via Instagram profile ↗
15.
Cynthia Linh Micro
@cyneats🥡 Founder 🌶️ Raised in the Bay, bringing flavor from SF to Bend🍸 Recipes & cocktails🏆Voted ’s Hottest New Restaurant
77.6K Followers 1.2K Avg. Likes 2.6% Engagement 990 Posts
Contact: via Instagram profile ↗
16.
Tatianni Dominguez Micro
@snackateriansf📍San Francisco, Mission Native⚓️🌁 “ Eat Local, Support Local” 🇲🇽 🇸🇻 ✨ Sprinkling Love into local business💌 email :
48.9K Followers 872 Avg. Likes 2.6% Engagement 4,576 Posts
Contact: via Instagram profile ↗
17.
Kath Micro
@eatswithkath📍food, fun, & travel in the sf bay area and beyond📧 eatswithkath com
47.3K Followers 1.2K Avg. Likes 3.6% Engagement 2,787 Posts
Contact: via Instagram profile ↗
18.
Sarah Menanix Micro
@snixykitchenBay Area | Gluten-free seasonal recipes from a self-taught home cook |
44.8K Followers 1.1K Avg. Likes 2.6% Engagement 8,287 Posts
Contact: via Instagram profile ↗
19.
Sophia Micro
@sophiaxwhatever🍣 life is an experience- I'm on a mission for the best📍 SF/Pennisula💌 👩🏻💻FT Finance Tech, PT creator, 🇨🇳 in 🇺🇸
43.9K Followers 1.4K Avg. Likes 4.7% Engagement 3,154 Posts
Contact: via Instagram profile ↗
20.
Charlene Louie Micro
@charweeezy🍣 San Francisco Foodie making people hungry🍽️ Watch me eat my way through the Bay Area and beyond!
41.4K Followers 1.1K Avg. Likes 3.9% Engagement 715 Posts
Contact: via Instagram profile ↗
21.
Chelsea Davis Micro
@cheycheyfromthebay🌁 A Native's Guide On SF & Beyond🌴 Luxury Travel, Food & 🍷✏️ & more🍽️ Founder
37.4K Followers 591 Avg. Likes 3.1% Engagement 675 Posts
Contact: via Instagram profile ↗
22.
Soleil Ho Micro
@soleil_ho// “the central force of pure evil”free palestine 🇵🇸🕊️
35.7K Followers 1.1K Avg. Likes 4.1% Engagement 5,351 Posts
Contact: via Instagram profile ↗
23.
Kelvin & Melissa Micro
@kelmeleats🌉 Exploring food and fun around the Bay Area🇹🇭 Thai & 🇲🇾 Malaysian | Disney Creators ‘23 📩 🌎 Some travel content
34K Followers 787 Avg. Likes 3.8% Engagement 1,722 Posts
Contact: via Instagram profile ↗
24.
Liren Baker Micro
@kitchconfidante🍴 sharing taste & inspiration📕 author of Meat to the Side 🎙 podcast host📍 sf bay area🇵🇭 roots🏷 tag 🔪 recipe links:
33.5K Followers 610 Avg. Likes 3.4% Engagement 7,395 Posts
Contact: via Instagram profile ↗
25.
Andrew De Los Santos Micro
@andreweatsinsf🤳I love showing fun places to eat in San Francisco👨💻Collab requests: 🎭Main account (41K):
29.8K Followers 794 Avg. Likes 3.8% Engagement 3,903 Posts
Contact: via Instagram profile ↗
26.
Omar Mamoon Micro
@ommmareater-at-large 🖋✨ [OO]🍪✨ For exclusive content and special recs, subscribe ⤵️
27.6K Followers 678 Avg. Likes 4.4% Engagement 8,665 Posts
Contact: via Instagram profile ↗
27.
Kunal Thadani Micro
@swooningspoon📍SF.NYC.ATX✏️ Foodietribe | Yelp Elite✉️ 🍸 Mixology and Wine Enthusiast✉️ DM for date ideas
24.2K Followers 658 Avg. Likes 4.5% Engagement 4,847 Posts
Contact: via Instagram profile ↗
28.
Marcia Gagliardi Micro
@tablehopperA highly curated insider column about SF restaurants, bars, culture. Celebrating 19 years.🥂 Pre-influencer.⚡️Subscribe ⬇️ and
24.2K Followers 644 Avg. Likes 3.7% Engagement 5,727 Posts
Contact: via Instagram profile ↗
29.
Millie Lai Micro
@millielaiSan Francisco, CAFood, Travel, Events🍸TikTok (70k) ➛ 𝙢𝙞𝙡𝙡𝙞𝙚.𝙡𝙖𝙞
23.9K Followers 766 Avg. Likes 4.5% Engagement 8,461 Posts
Contact: via Instagram profile ↗
30.
Olivier Micro
@oli_be_eatin👨🏾🍳 Chef & Outdoorsman | West Coast | HI📧 🔥 Cooking • Fishing • Model • Skits🍖 BBQ | 📥 DM FOR CONSULT
20.5K Followers 855 Avg. Likes 4.6% Engagement 8,237 Posts
Contact: via Instagram profile ↗
31.
Tina Yang Micro
@tinastastytravels(she/her)I'm tasting the world with an empty stomach and an open heart 😛🌁SF born&raised 🌎globe trotter Michelin star grazing✨📸
15.2K Followers 234 Avg. Likes 2.8% Engagement 9,086 Posts
Contact: via Instagram profile ↗
32.
Amanda Weiss Micro
@dishingitwithamandaPrivate Chef where flavor + fun are always on the menu🌉San FranciscoDinner Parties • Meal Prep • Corporate Catering
13.1K Followers 416 Avg. Likes 3.9% Engagement 3,281 Posts
Contact: via Instagram profile ↗
33.
Irvin Lin Micro
@eatthelove•Wrote cookbook NYT liked: bit.ly/MSLbook•Took photo/writes blog IACP liked•Do ceramics my mom likes: •Taiwanese American 🏳️🌈
11.2K Followers 290 Avg. Likes 3.1% Engagement 9,011 Posts
Contact: via Instagram profile ↗
34.
Angela Trinh Nano
@eatwith_ange•𝕊𝕒𝕧𝕧𝕪 𝕡𝕠𝕚𝕟𝕥𝕤 𝕥𝕣𝕒𝕧𝕖𝕝𝕖𝕣 𝕤𝕙𝕒𝕣𝕚𝕟𝕘 𝕖𝕩𝕡𝕖𝕣𝕚𝕖𝕟𝕔𝕖𝕤 & 𝕘𝕠𝕠𝕕 𝕖𝕒𝕥𝕤•SF Native ✈️34 countries •📍Sometimes Calgary YYC 🇨🇦 & HI🌴•📩DM/Email for collab
6.7K Followers 222 Avg. Likes 4.4% Engagement 3,558 Posts
Contact: via Instagram profile ↗
35.
Carolyn Jung Nano
@food_gal_carolynJames Beard Award-winning, Bay Area food writer. Author of "East Bay Cooks'' and "San Francisco Chef's Table.''
5K Followers 179 Avg. Likes 5.4% Engagement 5,672 Posts
Contact: via Instagram profile ↗
36.
Xavier Hart ✓ Mega Buenos Aires
@xavier_hartSan Francisco Food recipe developer from Buenos Aires. Posts about restaurant reviews, easy recipes, and connecting with an engaged community.
1.5M Followers 15.5K Avg. Likes 1.1% Engagement 4,009 Posts Argentina
Contact: via Instagram profile
37.
Camila Martinez Mega Amsterdam
@camilafitSan Francisco Food recipe developer from Amsterdam. Posts about restaurant reviews, food photography, and connecting with an engaged community.
1.7M Followers 11.9K Avg. Likes 0.7% Engagement 4,831 Posts Netherlands
Contact: via Instagram profile
38.
Mateo Okafor ✓ Mega Kuala Lumpur
@mateo.okaforMateo is a san francisco food chef based in Kuala Lumpur, sharing easy recipes and restaurant reviews.
1.2M Followers 7.5K Avg. Likes 0.7% Engagement 1,769 Posts Malaysia
Contact: via Instagram profile
39.
Maddox Muller ✓ Mega Florence
@maddox.mullerHome cook and san francisco food creator known for restaurant reviews. Open to brand partnerships and collaborations.
1.1M Followers 11.9K Avg. Likes 1% Engagement 2,800 Posts Italy
Contact: via Instagram profile
40.
Gabriel Cole Macro Hamburg
@gabriel13San Francisco Food recipe developer from Hamburg. Posts about restaurant reviews, easy recipes, and connecting with an engaged community.
909K Followers 13.4K Avg. Likes 1.2% Engagement 5,090 Posts Germany
Contact: via Instagram profile
41.
Riley Walsh ✓ Macro Warsaw
@riley50Food blogger and san francisco food creator known for food photography. Open to brand partnerships and collaborations.
881K Followers 9.9K Avg. Likes 1.6% Engagement 5,704 Posts Poland
Contact: via Instagram profile
42.
Valentina Carter Mega Brussels
@valentina_carterFood blogger and san francisco food creator known for easy recipes. Open to brand partnerships and collaborations.
1.5M Followers 16.4K Avg. Likes 1% Engagement 3,949 Posts Belgium
Contact: via Instagram profile
43.
Priyanka Schmidt Mega Montreal
@priyankaschmidtSan Francisco Food home cook from Montreal. Posts about home cooking, restaurant reviews, and connecting with an engaged community.
1.3M Followers 9.4K Avg. Likes 0.9% Engagement 2,487 Posts Canada
Contact: via Instagram profile
44.
Idris Ahmed ✓ Mega Melbourne
@idris_ahmedCreating easy recipes and restaurant reviews as a san francisco food recipe developer. Reach out for paid collaborations and sponsorships.
1.2M Followers 10.7K Avg. Likes 0.8% Engagement 970 Posts Australia
Contact: via Instagram profile
45.
Mikkel Muller Macro Brussels
@mikkel.fitMikkel is a san francisco food food blogger based in Brussels, sharing restaurant reviews and food photography.
699K Followers 8.1K Avg. Likes 1.1% Engagement 7,682 Posts Belgium
Contact: via Instagram profile
46.
Hunter Kowalski Mega Milan
@hunter.kowalskiSan Francisco Food home cook from Milan. Posts about home cooking, food photography, and connecting with an engaged community.
1.3M Followers 9K Avg. Likes 0.7% Engagement 3,726 Posts Italy
Contact: via Instagram profile
47.
Lucia Mensah Mega Milan
@lucia93Creating meal prep and restaurant reviews as a san francisco food food creator. Reach out for paid collaborations and sponsorships.
1.2M Followers 6.9K Avg. Likes 0.8% Engagement 2,750 Posts Italy
Contact: via Instagram profile
48.
Carmen Rossi ✓ Macro Guadalajara
@carmenofficialCreating meal prep and food photography as a san francisco food food blogger. Reach out for paid collaborations and sponsorships.
732K Followers 7.1K Avg. Likes 1.3% Engagement 4,842 Posts Mexico
Contact: via Instagram profile
49.
Madelyn Kowalski Mega Dublin
@kingmadelynSan Francisco Food chef from Dublin. Posts about meal prep, easy recipes, and connecting with an engaged community.
1.2M Followers 15.1K Avg. Likes 1% Engagement 6,820 Posts Ireland
Contact: via Instagram profile
50.
Nathan Nowak Macro Mexico City
@nathannowakSan Francisco Food food blogger from Mexico City. Posts about meal prep, food photography, and connecting with an engaged community.
594K Followers 9.1K Avg. Likes 1.8% Engagement 7,161 Posts Mexico
Contact: via Instagram profile
51.
Taylor Garcia ✓ Macro Nairobi
@taylorgarciaCreating meal prep and home cooking as a san francisco food food blogger. Reach out for paid collaborations and sponsorships.
594K Followers 13K Avg. Likes 1.8% Engagement 899 Posts Kenya
Contact: via Instagram profile
52.
Demi Gonzalez Macro Cape Town
@demibloomSan Francisco Food food creator from Cape Town. Posts about food photography, easy recipes, and connecting with an engaged community.
823K Followers 7.9K Avg. Likes 1.2% Engagement 6,621 Posts South Africa
Contact: via Instagram profile
53.
Sakura Hayes ✓ Mid Delhi
@sakurahayesCreating food photography and meal prep as a san francisco food food creator. Reach out for paid collaborations and sponsorships.
454K Followers 6.7K Avg. Likes 1.6% Engagement 4,735 Posts India
Contact: via Instagram profile
54.
Bianca Morgan Macro Miami, FL
@bianca.morganCreating home cooking and easy recipes as a san francisco food food blogger. Reach out for paid collaborations and sponsorships.
832K Followers 10.4K Avg. Likes 1.5% Engagement 5,803 Posts United States
Contact: via Instagram profile
55.
Jamie Morgan Macro Perth
@jamie_morganSan Francisco Food home cook from Perth. Posts about food photography, easy recipes, and connecting with an engaged community.
731K Followers 9.5K Avg. Likes 1.5% Engagement 2,900 Posts Australia
Contact: via Instagram profile
56.
Priya Wagner Macro Dhaka
@priya.theSan Francisco Food recipe developer from Dhaka. Posts about restaurant reviews, home cooking, and connecting with an engaged community.
678K Followers 13.5K Avg. Likes 1.9% Engagement 4,843 Posts Bangladesh
Contact: via Instagram profile
57.
Massimo Jackson Macro Lyon
@massimo_jacksonFood creator and san francisco food creator known for food photography. Open to brand partnerships and collaborations.
530K Followers 5.7K Avg. Likes 1.2% Engagement 2,613 Posts France
Contact: via Instagram profile
58.
Jackson Owusu ✓ Macro Chicago, IL
@jackson.wanderJackson is a san francisco food recipe developer based in Chicago, IL, sharing meal prep and easy recipes.
641K Followers 7.8K Avg. Likes 1.7% Engagement 6,122 Posts United States
Contact: via Instagram profile
59.
Gabriela Dubois Mid Madrid
@wildgabrielaSan Francisco Food home cook from Madrid. Posts about home cooking, restaurant reviews, and connecting with an engaged community.
260K Followers 3.2K Avg. Likes 1.6% Engagement 4,538 Posts Spain
Contact: via Instagram profile
60.
Roman Fontaine Mid Liverpool
@romanfontaineSan Francisco Food chef from Liverpool. Posts about food photography, restaurant reviews, and connecting with an engaged community.
472K Followers 9.4K Avg. Likes 2.7% Engagement 551 Posts United Kingdom
Contact: via Instagram profile
61.
Omar Foster ✓ Mid Warsaw
@omar_fosterCreating food photography and easy recipes as a san francisco food food creator. Reach out for paid collaborations and sponsorships.
249K Followers 5.2K Avg. Likes 2.5% Engagement 6,538 Posts Poland
Contact: via Instagram profile
62.
Easton Quinn Mid Santiago
@easton.worldFood creator and san francisco food creator known for meal prep. Open to brand partnerships and collaborations.
413K Followers 7.5K Avg. Likes 1.7% Engagement 1,465 Posts Chile
Contact: via Instagram profile
63.
Priya Fontaine Mid Dubai
@priya_fontaineSan Francisco Food food blogger from Dubai. Posts about meal prep, food photography, and connecting with an engaged community.
255K Followers 3.8K Avg. Likes 1.7% Engagement 5,350 Posts United Arab Emirates
Contact: via Instagram profile
64.
Savannah Martinez Mid Vienna
@wandersavannahSavannah is a san francisco food home cook based in Vienna, sharing restaurant reviews and easy recipes.
321K Followers 7.6K Avg. Likes 2.1% Engagement 1,795 Posts Austria
Contact: via Instagram profile
65.
Juniper Lim ✓ Mid Munich
@juniperlimCreating home cooking and restaurant reviews as a san francisco food home cook. Reach out for paid collaborations and sponsorships.
158K Followers 3.2K Avg. Likes 1.8% Engagement 5,573 Posts Germany
Contact: via Instagram profile
66.
Andre Hussain Mid Miami, FL
@andre_hussainHome cook and san francisco food creator known for easy recipes. Open to brand partnerships and collaborations.
298K Followers 6.8K Avg. Likes 2.4% Engagement 1,936 Posts United States
Contact: via Instagram profile
67.
Ace Gupta Mid Toronto
@velvetaceAce is a san francisco food recipe developer based in Toronto, sharing food photography and home cooking.
231K Followers 5K Avg. Likes 2.2% Engagement 2,874 Posts Canada
Contact: via Instagram profile
68.
Nora Rivera ✓ Mid Las Vegas, NV
@nora.riveraCreating easy recipes and food photography as a san francisco food chef. Reach out for paid collaborations and sponsorships.
175K Followers 3.3K Avg. Likes 1.6% Engagement 1,572 Posts United States
Contact: via Instagram profile
69.
Dante Nguyen Mid Moscow
@studiodanteDante is a san francisco food recipe developer based in Moscow, sharing restaurant reviews and easy recipes.
161K Followers 3.2K Avg. Likes 2.7% Engagement 1,392 Posts Russia
Contact: via Instagram profile
70.
Bianca Lima ✓ Mid Honolulu, HI
@biancalimaBianca is a san francisco food food blogger based in Honolulu, HI, sharing restaurant reviews and home cooking.
109K Followers 1.6K Avg. Likes 1.9% Engagement 715 Posts United States
Contact: via Instagram profile
71.
Casey Rossi Micro Riyadh
@caseyrossiCreating food photography and restaurant reviews as a san francisco food recipe developer. Reach out for paid collaborations and sponsorships.
83.5K Followers 4.5K Avg. Likes 4.6% Engagement 5,848 Posts Saudi Arabia
Contact: via Instagram profile
72.
Anastasia Eze ✓ Micro Valencia
@anastasiagoldenRecipe developer and san francisco food creator known for food photography. Open to brand partnerships and collaborations.
79.8K Followers 3.6K Avg. Likes 4% Engagement 320 Posts Spain
Contact: via Instagram profile
73.
Hassan Thompson Micro Brussels
@hassanthompsonSan Francisco Food food creator from Brussels. Posts about easy recipes, home cooking, and connecting with an engaged community.
86.8K Followers 4K Avg. Likes 4.6% Engagement 1,358 Posts Belgium
Contact: via Instagram profile
74.
Luna Sullivan Micro Bogota
@luna.itsLuna is a san francisco food home cook based in Bogota, sharing meal prep and food photography.
41.3K Followers 1.6K Avg. Likes 3.4% Engagement 4,204 Posts Colombia
Contact: via Instagram profile
75.
River Robinson Micro Johannesburg
@riverxoCreating food photography and easy recipes as a san francisco food home cook. Reach out for paid collaborations and sponsorships.
25.1K Followers 1.3K Avg. Likes 4.3% Engagement 2,165 Posts South Africa
Contact: via Instagram profile
76.
Morgan Rossi Micro Jakarta
@morgan.coSan Francisco Food chef from Jakarta. Posts about food photography, meal prep, and connecting with an engaged community.
19.9K Followers 543 Avg. Likes 3.5% Engagement 6,776 Posts Indonesia
Contact: via Instagram profile
77.
Kingston Choi Micro Zurich
@kingston81Food creator and san francisco food creator known for home cooking. Open to brand partnerships and collaborations.
28.4K Followers 646 Avg. Likes 2.6% Engagement 5,302 Posts Switzerland
Contact: via Instagram profile
78.
Larissa Li Micro Toronto
@larissa12San Francisco Food chef from Toronto. Posts about home cooking, food photography, and connecting with an engaged community.
12.4K Followers 296 Avg. Likes 2.6% Engagement 6,450 Posts Canada
Contact: via Instagram profile
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San Francisco Food Influencers — frequently asked questions
Who are the top san francisco food influencers in 2026?
Our June 2026 ranking of the top 78 san francisco food influencers is led by Violet Witchel, Alyssa Wang, Tim Cheung. The full list is ordered by follower count and engagement, with bios and contact details for each creator.
How is this san francisco food list ranked?
Creators are ranked by a blend of audience size (30M combined followers across this list), engagement rate (averaging 2.5%) and posting consistency. Verified public figures with self-hosted photos appear first.
How can I contact these san francisco food influencers?
Validated public profiles link directly to their Instagram. For a downloadable spreadsheet of san francisco food influencers with verified email contacts in Excel or CSV, request a targeted list tailored to your campaign on our Get a List page.
How often is the san francisco food list updated?
This list is refreshed regularly as creators grow, new talent emerges and engagement shifts. It was last updated in June 2026.