Top 90 White Influencers in 2026

90 creators ranked 638M combined followers Avg. engagement 1.9% Median 592K Updated September 2026

The September 2026 snapshot of top 90 white influencers in 2026 covers 90 public Instagram profiles with 638M combined followers. Median audience size is 592K (mean 7.1M), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.

Average engagement across the ranking is 1.9% (median 2%). That is 1.9pp below the 3.8% white industry midpoint we use for 2026 Instagram, and 0.3pp above the ~1.55% all-niche Instagram average. The top three accounts hold 63.5% of the list’s followers, so a “book the ranking” campaign would be buying concentration, not a flat roster.

On this mix, a single organic feed post typically budgets $6,108–$21,494 and a Reel $10,493–$32,833 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× white premium). A five-creator test usually lands around $30,540–$107,470.

638MCombined followers
592KMedian audience
1.9%Avg. engagement · niche midpoint 3.8%
63.5%Followers held by the top 3
2Countries · led by United States
90Verified public figures on this list

Key takeaways for white in September 2026

  • Katy Perry, Charli D'Amelio's, Chiara Ferragni currently sit at the top of this white ranking.
  • Follower mix: 15.6% micro, 27.8% mid, 17.8% macro, 36.7% mega. Dominant tier: mega.
  • Geography: 2 countries on the list, led by United States (4.4%) and Italy (1.1%).
  • 90 profiles link out to a live or curated Instagram handle; 90 are verified public figures with self-hosted photos.
  • Highest engagement on the list is Aytac at 6%, which is not the largest audience (Katy Perry at 207M). That gap is the usual “don’t sort only by followers” lesson.
  • Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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White Influencers ranked

90 creators
1.
Katy Perry

Katy Perry Mega United States

@katyperry

Katy Perry is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.

207M Followers 1.2M Avg. Likes 0.7% Engagement 3,100 Posts United States
Verified creator singerWhitecreatorcommunity

Contact: via Instagram profile ↗

2.
Charli D'Amelio's

Charli D'Amelio's Mega United States

@charlidamelio

Charli D'Amelio is an actor from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.

158M Followers 1.3M Avg. Likes 1.1% Engagement 480 Posts United States
Verified creator actorWhitecreatorcommunity

Contact: via Instagram profile ↗

3.
Chiara Ferragni

Chiara Ferragni Mega Italy

@chiaraferragni

Chiara Ferragni is a fashion designer from Italy with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.

29M Followers 138K Avg. Likes 0.9% Engagement 1,622 Posts Italy
Verified creator fashion designerWhitecreatorcommunity

Contact: via Instagram profile ↗

5.
Addison Rae

Addison Rae Mega United States

@addisonraee

Addison Rae is a american content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

34M Followers 153K Avg. Likes 0.8% Engagement 1,347 Posts United States
americanWhitecreatorcommunity

Contact: via Instagram profile ↗

7.
Sommer Ray

Sommer Ray Mega

@sommerray

{ be real ❥ Fitness ❥ disc jockey } Jeremiah 29:11 † Dreams don't work unless you do ➳ Founder &

24M Followers 166K Avg. Likes 1.2% Engagement 7,833 Posts
female fitnessWhitecreatorcommunity

Contact: via Instagram profile ↗

8.
Madelyn Cline

Madelyn Cline Mega

@madelyncline

Madelyn Cline is a white public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

18M Followers 131K Avg. Likes 1% Engagement 8,492 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

10.
Brooke Monk

Brooke Monk Mega

@brookemonk

Snap: brookemonk1 Corinthians 13: 1-7Contact email for promotions/brand deals OnlyFans Profile Subscription Price FREE

8M Followers 40.2K Avg. Likes 1% Engagement 5,678 Posts
popularWhitecreatorcommunity

Contact: via Instagram profile ↗

11.
Bryce Hall

Bryce Hall Mega

@brycehall

Bryce Hall is a white content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

6.8M Followers 32.7K Avg. Likes 0.9% Engagement 7,145 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

13.
Madison

Madison Mega

@madslewis

JESUS!!! ️life is not life without love poetry book OUT NOW! link below

5.9M Followers 56.9K Avg. Likes 1% Engagement 6,665 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

15.
Lauren

Lauren Mega

@laurenorlando88

Lauren is a teen creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

4.7M Followers 24K Avg. Likes 0.8% Engagement 6,613 Posts
teenWhitecreatorcommunity

Contact: via Instagram profile ↗

16.
Brooke Hyland

Brooke Hyland Mega

@brookehyland

Brooke Hyland is a white public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

4.3M Followers 28.7K Avg. Likes 0.8% Engagement 7,624 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

18.
Nicolas Sturniolo

Nicolas Sturniolo Mega

@nicolassturniolo

Nicolas Sturniolo is a white influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

3.1M Followers 25.7K Avg. Likes 1% Engagement 835 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

21.
Krista Horton

Krista Horton Mega

@krista.horton

Cash me in stories, how bout datBryce Boss Kolly Kamp Boujee Twinning ‍♀️ Hot messes at Rancho

2.1M Followers 15.8K Avg. Likes 0.9% Engagement 6,745 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

27.
Meaghan Ranee

Meaghan Ranee Mega

@meaghanranee

Funny Reels, Silliness, and lots of sarcasmNew mom figuring out Motherhood Healthcare Professional from St. Louis

1.2M Followers 6K Avg. Likes 0.7% Engagement 3,651 Posts
missouriWhitecreatorcommunity

Contact: via Instagram profile ↗

34.
Cynthia Parker

Cynthia Parker Macro

@cynthiaparkerrrr

Cynthia Parker is a white influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

993K Followers 11.9K Avg. Likes 1.4% Engagement 2,422 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

35.
Tori Gerbig

Tori Gerbig Macro

@torigerbig

Mom of 3 | Founder 🌸Family.. Female Entrepreneur Life Creating Joy, Confidence & Community Travel • Style • Recipes • Daily stories 💗

987K Followers 13K Avg. Likes 1.6% Engagement 6,248 Posts
kentuckyWhitecreatorcommunity

Contact: via Instagram profile ↗

36.
Sabrina

Sabrina Macro

@sabquesada

Sabrina is a white public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

981K Followers 18.5K Avg. Likes 1.9% Engagement 5,653 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

37.
Kate Steinberg

Kate Steinberg Macro

@itskatesteinberg

Kate Steinberg is a white creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

878K Followers 12.2K Avg. Likes 1.9% Engagement 7,703 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

41.
Trevor Flanagan-Tordjman

Trevor Flanagan-Tordjman Macro

@trevorflanny

Trevor Flanagan-Tordjman is a comedy content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

705K Followers 9.7K Avg. Likes 1.5% Engagement 8,984 Posts
comedyWhitecreatorcommunity

Contact: via Instagram profile ↗

42.
Louise A

Louise A Macro

@louise_andallthingshome

Louise A is a white influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

694K Followers 5.8K Avg. Likes 1.1% Engagement 7,358 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

43.
Mary Elizabeth Kelly

Mary Elizabeth Kelly Macro

@mare_kell

Mary Elizabeth Kelly is a white content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

656K Followers 7.2K Avg. Likes 1.3% Engagement 402 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

48.
Sarah Marie

Sarah Marie Macro

@schatzie224

✨ ✨We stand firm with The Word of God ❤️James 1:22❤️Business inquiries

550K Followers 4.2K Avg. Likes 1.2% Engagement 6,431 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

51.
Victoria Baldesarra

Victoria Baldesarra Mid

@vicbaldesarra

Victoria Baldesarra is a white content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

465K Followers 11K Avg. Likes 2.5% Engagement 6,454 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

55.
Annalee Grace

Annalee Grace Mid

@annalee15

we’re either crying laughing or crying cryingwater civil engineer/MUALinks below ⬇️

386K Followers 4.4K Avg. Likes 2% Engagement 6,386 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

56.
Jordan Clark

Jordan Clark Mid

@jordanclark

Jordan Clark is a white public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

385K Followers 8.4K Avg. Likes 2.5% Engagement 7,008 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

57.
Brittany Raymond

Brittany Raymond Mid

@b_raymond

Brittany Raymond is a white creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

359K Followers 8.1K Avg. Likes 2.5% Engagement 7,462 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

61.
Cailin Burns

Cailin Burns Mid

@cailinaomi

Just a bunch of silly stuff. And maybe a little bit of fashion. Oh and lots of feral children Shop my faves⬇️

299K Followers 7.3K Avg. Likes 2.5% Engagement 5,269 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

62.
Alexandra Beaton

Alexandra Beaton Mid

@albeaton

Alexandra Beaton is a white influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

284K Followers 4.1K Avg. Likes 1.8% Engagement 8,014 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

64.
Jesse Bonds

Jesse Bonds Mid

@pacificnorthjess_

I’m gonna be on SNLWelcome to the tribe of weirdos comedian/actor/creator/entertainer/momI’m a Jess of all trades✨but mostly a stylish mess

249K Followers 6.2K Avg. Likes 2.6% Engagement 999 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

65.
Melissa Kristin

Melissa Kristin Mid

@melissakristintv

Millennial Nostalgia + Relatable Content Time Traveler Here to unlock memories & mirror your experiences. ✨1.8M on YT w/ daily uploads

245K Followers 5.5K Avg. Likes 2.5% Engagement 2,553 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

66.
Rachel Samples

Rachel Samples Mid

@heyfreesamples

Airbud took my spot on the team.Comedy, car stuff, gay etc. LA ⚡️️‍TikTok Home of the Friday TikTok Round Up

224K Followers 3.3K Avg. Likes 1.7% Engagement 1,913 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

71.
Sonia Begonia

Sonia Begonia Mid

@soniabegoniablog

📍San Jose & San Francisco, California🇮🇳Desi & 🇺🇸Caucasian👩🏻‍💻Silicon Valley techie by day, 💃 blogger by night.📧

170K Followers 2.4K Avg. Likes 1.8% Engagement 7,156 Posts
lifestyleWhitecreatorcommunity

Contact: via Instagram profile ↗

73.
Katie

Katie Mid

@our_home_on_thehill

~ Home decor | country living | travel ~ Inspiring you to style your home through the seasons~ Interior stylist Manchester

135K Followers 1.6K Avg. Likes 1.8% Engagement 1,960 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

76.
Sabrina Chircop

Sabrina Chircop Micro

@aleera_de_lune

Int'l. published Alternative Model 🌙 Content Creator 🔮 Performer🌙 Photographer 📷 Make-up Artist 🔮 Magic/Occult 🍷🥀🪞 🩸🩸🩸

86.1K Followers 2.8K Avg. Likes 3.4% Engagement 2,713 Posts
maltaWhitecreatorcommunity

Contact: via Instagram profile ↗

77.
Ashleigh Reid

Ashleigh Reid Micro

@mamareid

just a regular mom on the internet ‍YouTuber + Podcaster.co-host ️☎️ ✉️

85.4K Followers 1.6K Avg. Likes 2.6% Engagement 6,431 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

82.
Jeannette

Jeannette Micro

@lady.jeannette

Jeannette is a white influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

60.8K Followers 2.1K Avg. Likes 4% Engagement 807 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

83.
Kayleigh Fallon

Kayleigh Fallon Micro

@fallon_twins

👬🏼Roman & Leo | ID Twins 9yr old👶🏻Cassius | June 2022 🤍Parenting|Family|Lifestyle🐝MCR | UK

50.7K Followers 1K Avg. Likes 2.6% Engagement 1,169 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

86.
Chabnamme

Chabnamme Micro

@chabnamme

Fashion&Beauty influencer and an engineerTiktok and Youtube: chabnamme Email:

33.1K Followers 788 Avg. Likes 4.1% Engagement 8,256 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

87.
Britt Bergmeister

Britt Bergmeister Micro

@brittbergmeister

Britt Bergmeister is a white content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

26.9K Followers 737 Avg. Likes 3.9% Engagement 1,791 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

89.
Aytac

Aytac Nano

@aysmoon__

Aytac is a white creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

6.6K Followers 280 Avg. Likes 6% Engagement 6,428 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

90.
Eliza Gurbanova

Eliza Gurbanova Nano

@elizagrbnva

Eliza Gurbanova is a white influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

5.7K Followers 212 Avg. Likes 3.9% Engagement 8,946 Posts
whitecreatorcommunityhowto

Contact: via Instagram profile ↗

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Estimated Instagram rates for this mix

Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× white adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.

DeliverableLowHigh
Typical feed post on this list$6,108$21,494
Typical Reel on this list$10,493$32,833
Five-creator test campaign (feed)$30,540$107,470

What this white influencers ranking actually shows

How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2010 (average age ~10.3 years; oldest 2011, newest 2020) with roughly 4,863 posts — enough history that you can actually audit a grid before you brief.

Primary language on the roster is English (98.9%). A meaningful secondary slice is Italian (1.1%) — write the caption language into the brief if you care about comment quality.

Where gender is labelled, the split is 80 female / 9 male (1 unlabelled). Use that as a casting hint, not a quota.

Follower-tier mix

TierCreatorsShare
Nano (<10K)22.2%
Micro (10K–100K)1415.6%
Mid (100K–500K)2527.8%
Macro (500K–1M)1617.8%
Mega (1M+)3336.7%

Where they are based

CountryCreatorsShare
United States44.4%
Italy11.1%

How to brief white influencers

  • The creator is an expert — let them reject a talking point that would embarrass them in their community.
  • Send the actual tool/product, not just talking points.
  • Saves and tutorial completions beat raw views.

Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.

White Influencers vs related lists

White Influencers averages 0.9pp less engagement than AI Influencers and has a larger median audience (592K vs 137K).

White Influencers matches Cosplay Influencers on average engagement (1.9%) and has a smaller median audience (592K vs 623K).

White Influencers averages 1.8pp less engagement than Watch Influencers and has a larger median audience (592K vs 27.6K).

ListCreatorsMedian followersAvg. ER
White Influencers (this page)90592K1.9%
AI Influencers70137K2.8%
Cosplay Influencers100623K1.9%
Watch Influencers10027.6K3.7%

Snapshot compiled September 2026 from 90 ranked profiles (90 verified public figures, 0 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.

White Influencers — frequently asked questions

Who are the top white influencers in 2026?

Our September 2026 ranking of 90 white influencers is led by Katy Perry, Charli D'Amelio's, Chiara Ferragni. Combined they represent 638M followers, with an average engagement of 1.9%. 90 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.

How is this white list ranked?

Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 592K followers, 1.9% average ER, 63.5% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.

What engagement rate is good for white Instagram accounts?

For white we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 1.9%, which is 1.9pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.

How much do white influencers charge in 2026?

Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $6,108–$21,494; a Reel is $10,493–$32,833. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.

Where are these white influencers based?

The ranking spans 2 countries. The largest shares are United States (4.4%), Italy (1.1%). If you need a single market, filter the table by country before you export a shortlist.

How can I contact these white influencers?

90 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.

How often is the white list updated?

Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.

What campaign formats work best with white?

The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.