Top 100 Watch Influencers in 2026
The September 2026 snapshot of top 100 watch influencers in 2026 covers 100 public Instagram profiles with 8.3M combined followers. Median audience size is 27.6K (mean 82.5K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 3.7% (median 4%). That is in line with (-0.1pp) the 3.8% watch industry midpoint we use for 2026 Instagram, and 2.2pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 31.8% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $390–$2,356 and a Reel $722–$3,791 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× watch premium). A five-creator test usually lands around $1,950–$11,780.
Key takeaways for watch in September 2026
- Anish Bhatt, Teddy Baldassarre, Aleksandar Mladenovic currently sit at the top of this watch ranking.
- Follower mix: 20% nano, 60% micro, 18% mid. Dominant tier: micro.
- Geography: 0 countries on the list, led by a mix of countries.
- 100 profiles link out to a live or curated Instagram handle; 100 are verified public figures with self-hosted photos.
- Highest engagement on the list is D Watch Geek at 6.6%, which is not the largest audience (Anish Bhatt at 1.6M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
Ad slot (leaderboard) — add your creative here
Watch Influencers ranked
Anish Bhatt Mega
@watchanishThe watch authority since 1981
Contact: via Instagram profile ↗
Teddy Baldassarre Macro
@teddybaldassarreAuthorized Dealer for the Watch Enthusiast.
Contact: via Instagram profile ↗
Aleksandar Mladenovic Mid
@alekswatchesWatch enthusiast & content creator from SwedenPartner at by
Contact: via Instagram profile ↗
Nico Leonard Mid
@nicoleonardvanderhorstThat Watch Guy from Youtube. For Watch Related Questions please reach out to .🏡 Belfast
Contact: via Instagram profile ↗
Giorgia Mondani Mid
@giorgiamondaniLuxury Watch Expert & Advisor. GPHG🇮🇹 Esperta e Consulente Orologi di LussoAmbasciatrice di Genova nel Mondo &
Contact: via Instagram profile ↗
Mike Nouveau Mid
@mikenouveauVintage Watch SpecialistMy available watches: ‘Pushers’ on iOS & AndroidNo authentication, appraisals, consults, or advice via DM
Contact: via Instagram profile ↗
The Time Teller Mid
@the_simple_consultant🩼 Bad leg. Worse attitude.♿ CRPS Warrior | Limping to the top.⌚ Founder: 🔒
Contact: via Instagram profile ↗
Mirko Salvetti Mid
@mirko1704🙋🏽♂️FINDING THE BEST WATCHES FOR YOU SINCE 2017 🇮🇹CEO of ⌚️Ⓜ️💎📍WMD MILAN🇮🇹 ZURICH🇨🇭COURMAYEUR🏔️📍WMD HOUSE MILAN🏠
Contact: via Instagram profile ↗
Alan Szabo Jr Mid
@rolexdiverPersonal collection. No affiliation with RolexDM/Email for colab:
Contact: via Instagram profile ↗
Misha Daud Mid
@watch_fashionistaBusiness woman , luxury consultant & Columnist Inspiring women everywhere to wear & buy what they❤️📧
Contact: via Instagram profile ↗
Kristian Haagen Mid
@kristianhaagenBarbour-wearing, Red Wing-crazy, Leica-shooting, middle-aged watch collector - and author of eight books.
Contact: via Instagram profile ↗
Hassan Akhras Mid
@arabwatchguide▪️ Strategy Consultant▪️ Publisher ▪️ Founder | 2015🏆 Influencer Creative & Excellence Award 2025🪪 4126476
Contact: via Instagram profile ↗
Eric Mid
@averagewatches👨🏻🎓 Learn to take better watch photos with me🏆 Academy Member✨ Ambassador
Contact: via Instagram profile ↗
Eric Rivera Mid
@watch.ericWatch Eric⌚️😎🌴Buy | Sell | Trade | Miami📍36 NE 1st St. Suite 224 Watch Me On YouTube ⬇️🎥
Contact: via Instagram profile ↗
Chamath Gamage Mid
@champsgLeading Australian watch culture through storytelling and styleMedia Enquiry: of
Contact: via Instagram profile ↗
Austen Chu Mid
@horoloupeI like watches. A lot. Building 30 Under 30————————————All watch pics by me 📸
Contact: via Instagram profile ↗
Ben Clymer Mid
@benclymerFounder of Co-Founder of
Contact: via Instagram profile ↗
Eric Ku Mid
@fumankuEric Ku is a watch influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Alfredo Paramico Mid
@alfredoparamicoAlfredo Paramico is a watch content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Derek Mon Mid
@theminutemon🏯 Authorized Watch Retailer 🎙️ Co-Host 📧 for Inquiries
Contact: via Instagram profile ↗
Mark Cho Micro
@markchodotcomPrincipal , , uncool uncool again
Contact: via Instagram profile ↗
Eric Wind Micro
@ericmwindOwner of Wind Vintage - Outstanding Watches for Sale /
Contact: via Instagram profile ↗
Justin Hast Micro
@justinhastMission: Inspire the next gen of watch lover.🎙️ “The Enthusiasts” Substack with 🇬🇧 Co-Founder 🎥 250k+ YouTube
Contact: via Instagram profile ↗
Mr Watch85 Micro
@mrwatch85Mr Watch85 is a watch public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Tim Mosso Micro
@tim_mossoWatch Specialist & Historian of Modern Horology• From AP to Rolex to Zenith • Contact Team Mosso: • 610-753-5159
Contact: via Instagram profile ↗
Phillip Toledano Micro
@misterenthusiastwatches lifestyle branddefunct but still great
Contact: via Instagram profile ↗
NYC Watch Guy Micro
@nycwatchguyStarted from the Zenith, now we here.
Contact: via Instagram profile ↗
Fred Mandelbaum Micro
@watchfredFred S. MandelbaumBreitling Brand Historian.no watches for sale, sorry.Premier Story - watchprint.com purchase link:
Contact: via Instagram profile ↗
Carson Chan Micro
@watchprofessorA reference page for all watches•WatchProfessor Quiz daily game - visit the link below to play
Contact: via Instagram profile ↗
Christian Schmidt Micro
@mr.nice.watchMr. Nice Watch MagazineCo-Host of Podcast———————————————Follow me for: 📸 daily watch pics⌚️ watch reviews📊 advice on watches
Contact: via Instagram profile ↗
David Micro
@thewatchblokePrivate Watch Collector & HorologistHost of DM for collabs | YouTube below
Contact: via Instagram profile ↗
Christoph Grainger-Herr Micro
@chrisgraingerherrChristoph Grainger-Herr is a watch public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jabez Barker Micro
@mrcagauJabez Barker is a watch creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Alvin Chong Micro
@watchrologySingapore Watch Enthusiast 🐆🌹 Ambassador for
Contact: via Instagram profile ↗
Aya Kondo Micro
@aytystyleLife with beautiful watches♡based in Tokyo🌸💁🏻♀️ As featured in 👇🏻
Contact: via Instagram profile ↗
Jimmy Inglish Micro
@watchfiendKeeping watches weird• 💼 - Authorized Retailer for 50+ brands• 📧 sales inquiries —>
Contact: via Instagram profile ↗
Josh Shanks Micro
@joshshanksDirector of Marketing and Communications - North America ‘s husband and dog Dad to Steven 🐶
Contact: via Instagram profile ↗
Evan Micro
@youreterrific1🇺🇸 Portland, Oregon, USA📷 Mostly Sony a7c 2.8/50mm macro 📐 7-inch wrist📺 Latest video on YouTube
Contact: via Instagram profile ↗
Hisham Mardam Bey Micro
@hisham.mardambey[ Tech | Capital Markets | Watches ]Gets shit done.
Contact: via Instagram profile ↗
A watchguy’s life Micro
@a_watchguys_lifeI love watches 🤩DM for collabs. All 📸 by me.Wrist size 16 cm / 6.25 inches
Contact: via Instagram profile ↗
Atom Moore Micro
@atommooreFreelance watch photo/video specialist, artist, official photographer.
Contact: via Instagram profile ↗
Jack Wong Micro
@jackwongyfDocumenting my watch collecting journey, where every tick tells a story.🇸🇬 (Watch) VoyagerMainly vintage, independent, quirky, sometimes regular⏱️⌚️
Contact: via Instagram profile ↗
Adam Craniotes Micro
@craniotesRedBar Group Founder / Louis Vuitton Watch Prize Juror / GPHG Academy Member / 2025 Timepiece World Awards Committee Member
Contact: via Instagram profile ↗
Teddy Micro
@watches2.8Rare & Vintage Watches 🌐 Website: timexchange.com 📞 Mobile: +33688247035📲 WhatsApp:
Contact: via Instagram profile ↗
Pedro Aguiar Micro
@detroitwatchguyFueling passions through watch-collecting & meaningful friendships. Coffee, wine & cigar lover. Proud GPHG member & RedBar Detroit co-founder 🇧🇷🇺🇸
Contact: via Instagram profile ↗
David Silver Micro
@mrdavidsilverOwner Author Largest collection in the world London
Contact: via Instagram profile ↗
Robert Jan Broer Micro
@rjbroerRobert Jan Broer is a watch content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Adrian Barker Micro
@adrianbarkerPhotographer/Videographer/Watch GeekFounder of
Contact: via Instagram profile ↗
Garyg Getz Micro
@garyg_1📸All photos are taken by me unless otherwise stated. ⌚️Our reinvention of the watch forum is now live! For your free 14-day trial, click! 👇
Contact: via Instagram profile ↗
Audrey Macro Micro
@jasonheaton“Test pilot for the world’s most illustrious undersea timepieces.” — NY TimesCo-host: Author: :
Contact: via Instagram profile ↗
Jeep99dad Micro
@jeep99dadWatches, watches and more watches 😎
Contact: via Instagram profile ↗
Matthew Mccabe Micro
@tourbillon001My journey through time. 20 plus years of collecting watches and friends. Nothing is for sale
Contact: via Instagram profile ↗
Andy Green Micro
@andygreenliveWatches in AustraliaGPHG MEMBER Host of 🎙🥳 Listen below!
Contact: via Instagram profile ↗
Steve Hallock Micro
@stevehallockOwner of TickTocking. I buy, sell and trade rare and Independent Watches
Contact: via Instagram profile ↗
Chris Salih Micro
@watchchrisblogChris Salih is a watch content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Robin Wong Micro
@watchthebin🇸🇬 Singaporean watch collector.Lover of all things related to horology.Algorithmic media investment optimization and measurement practitioner.
Contact: via Instagram profile ↗
Frank Micro
@fmb.watchWatch enthusiast loving almost all watches ❤️ Follow for a high variety and daily colourful shots 💙🧡 All photos are mine if not stated otherwise 👍🏻
Contact: via Instagram profile ↗
Alessandro Ciani Micro
@alexcianivintageMy Life in a Bunch of Watches
Contact: via Instagram profile ↗
Matt Micro
@mattheramBritish 🇬🇧 Watch obsessed blogger / photographer Check out the MTR-Watches website here:
Contact: via Instagram profile ↗
Michael Morgan Micro
@_michael_morganMichael Morgan is a watch public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Russelle Micro
@the_mad_watch_collectorLight hearted wrist watch youtuber!!!
Contact: via Instagram profile ↗
L.W.C. Micro
@london_watch_collectorL.W.C. is a watch influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jason Micro
@jywis1998Jason is a watch content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Lex Kittichoke Micro
@vintagerolexmaniaMy “Left Hand” Told My Passion🤜🤜🤜Vintage Watches Tropical Mania 🔥🔥ROLEX® Love Street Shots 🇹🇭🇹🇭🇹🇭
Contact: via Instagram profile ↗
Jeremy Caparas Micro
@timepeaceloveWatches / Foodie / Lifestyle / Music Head of Customer Success / Insurance Producer
Contact: via Instagram profile ↗
Calvin Micro
@watchcalvinWatch collecting x photography. 🇦🇺 ambassador. Retired watch photography nerd.
Contact: via Instagram profile ↗
M Micro
@chicagowatchcurator🇺🇸🏙 Chicago, IL⚙️⏱ Watch lover & collector📱📸 Shots taken w/ iPhone 14 Pro📌💻 Credit me for photo re-posts!
Contact: via Instagram profile ↗
Andrew Micro
@watchandrew_I used to like watches a lot more📍Huddersfield 🇬🇧
Contact: via Instagram profile ↗
Brynn Wallner Micro
@brynnwallnerBrynn Wallner is a watch creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Camille Guille Micro
@perpetual.girl⚠️ Not my watches 🇫🇷🇨🇭Sales director | Press Academy memberPanelist 2025
Contact: via Instagram profile ↗
Katlen Schmidt Micro
@katlen.schmidtNashville girl - loves life, watches, making memories ❤️ Marketing Manager Academy MemberCo-host of podcast
Contact: via Instagram profile ↗
Mike Wood Micro
@theoldwatchshopUK vintage Rolex god ⌚👑😂
Contact: via Instagram profile ↗
Jul Micro
@jul85sgiPhone Watch Photography.Cartier Watches and Jewellery.Visual and written opinion are of my own. Enjoy the Sharing.
Contact: via Instagram profile ↗
Jessica Owens Micro
@thewatchboxdiariesLucy 👋⌚🇬🇧 Here for the love of watches.DM for business enquiries. Youtuber. (link below) RB Chapter head. Sometimes writes reviews.
Contact: via Instagram profile ↗
Tom Inslay Micro
@time.poorFollow my love of watches with a dash of EDC.All photos my own.🇦🇺 Adelaide, Australia.
Contact: via Instagram profile ↗
Barbara Palumbo Micro
@whatsonherwristWatch editor/writer/speaker. 2025 GPHG Juror. Contributor: Vanity Fair On Time/Watchonista/Scottish Watches/More. Go Birds.
Contact: via Instagram profile ↗
Philly Watch Guy Micro
@phillywatchguyConsultant by day Phillywatchguy by night! *PWG is not affiliated with any of the brands sold* Fill out the form below to join the Birth Year hunt!
Contact: via Instagram profile ↗
Hairdude Micro
@hairdudeWatch Collector based in Chicago
Contact: via Instagram profile ↗
Viviana Shanks Micro
@vivi.watches🐧 Formerly 📍 NYC 🗽🇨🇭 Swiss👰🏻 Wife of 😍🍰 Did someone say cake 🤤🌍 Planning to take over the world 🌎
Contact: via Instagram profile ↗
Nick Micro
@watches_by_nickJust a simple watchmakerFor Orion 👉🏻 watchmaking 👉🏻
Contact: via Instagram profile ↗
Denson Ng Nano
@dens.watchvault🇲🇾 Cartier Enthusiast based in Malaysia!Founder of the casual group part time watch lover, full time dad
Contact: via Instagram profile ↗
Ed Nano
@exitwatchEd is a watch influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jeff Fullmer Nano
@jfullm42time📍 Located in Seattle, WA 🇺🇸Buy / Sell / Trade / Collect Since 08’
Contact: via Instagram profile ↗
Pat Nano
@crownedkoi🤝 Buy ♛ Sell ♛ Trade ♛ Enjoy🕵️♂️ Curating outstanding watches🗽 Proudly based in New York📰 Follow for your daily dose
Contact: via Instagram profile ↗
Brent Nano
@casio.geekFan of G-Shocks and other Casio watches.Happy to share pics and conversation with other watch geeks.Not affiliated with Casio; Nothing is for sale.
Contact: via Instagram profile ↗
Watch_me_tick Nano
@watch_me_tickWatch collector. Nothing for sale
Contact: via Instagram profile ↗
Laura Nano
@she_loves_watches🚺 watch addict⏱ So many watches, so little time. *photos of my ever evolving personal collection & my attempt at amateur photography 😎
Contact: via Instagram profile ↗
D Watch Geek Nano
@dwatchgeekJust an enthusiast photographer who loves all kinds of watches and has been collecting since the late 90s. Instagram is just a fun outlet.
Contact: via Instagram profile ↗
C'Q Gottlieb Nano
@cq_thewatchguyYour Watch Guy!Senior Client Advisor the link for watch advice! - CoFounderWhatsApp 484-926-8762🇻🇮
Contact: via Instagram profile ↗
Dr. Andrew K. G. Hildreth Nano
@dr.andrew_hildrethLiveryman: Consultant: Watch editor: Academy External examiner
Contact: via Instagram profile ↗
Italian Watch Collector Nano
@thewatch_dreamerWatch collector ⌚️ ♛ mostly VintageMy dreamDaytona 6263 Big red (done) All pics are taken by me 😎 Nothing for Sale
Contact: via Instagram profile ↗
Alias Eve Nano
@alias.eve.watches🧘🏻♀️ Retired watch hoarder⌚️ In my Apple Watch phase📖 Posts random things in stories
Contact: via Instagram profile ↗
Roeby Ch Nano
@watchisusPhotograper and video makerVintage watch loverDM or 👇🏽 What's app + articles on Fratello
Contact: via Instagram profile ↗
Luis Arevalo Nano
@luismawatchesLet's share our passion for Watches and Real Estate
Contact: via Instagram profile ↗
Michael Nano
@hand.wound.horologyTaking watch collecting unseriously Melbourne 🇦🇺
Contact: via Instagram profile ↗
19_kr_67 Nano
@19_kr_67Pictures of my own Watchesand some other nice objects.I am a private watch enthusiast from Germany 🇩🇪
Contact: via Instagram profile ↗
Thomas Deniort Nano
@frenchwatchcollector12Subscribe to my YouTube Channel for more content and go check my website
Contact: via Instagram profile ↗
Joe Nano
@averagejoewatchcollectorRandom pictures I take of my own watches or watches I tried on.. please tag if sharing my photo!
Contact: via Instagram profile ↗
Watch Geek YT Nano
@watchgeekytI make very biased watch reviews on YouTube and collect watches I like or find interesting
Contact: via Instagram profile ↗
frwatchlover777 Nano
@frwatchlover777frwatchlover777 is a watch public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
No creators match these filters.
Ad slot (leaderboard) — add your creative here
Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× watch adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $390 | $2,356 |
| Typical Reel on this list | $722 | $3,791 |
| Five-creator test campaign (feed) | $1,950 | $11,780 |
What this watch influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2009 (average age ~10.6 years; oldest 2011, newest 2020) with roughly 4,208 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (100%). The list is relatively monolingual, which simplifies caption and landing-page language.
Where gender is labelled, the split is 10 female / 76 male (14 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 20 | 20% |
| Micro (10K–100K) | 60 | 60% |
| Mid (100K–500K) | 18 | 18% |
| Macro (500K–1M) | 1 | 1% |
| Mega (1M+) | 1 | 1% |
How to brief watch influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
Watch Influencers vs related lists
Watch Influencers averages 0.9pp more engagement than AI Influencers and has a smaller median audience (27.6K vs 137K).
Watch Influencers averages 1.8pp more engagement than Cosplay Influencers and has a smaller median audience (27.6K vs 623K).
Watch Influencers averages 0.8pp more engagement than Blasian Influencers and has a smaller median audience (27.6K vs 108K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Watch Influencers (this page) | 100 | 27.6K | 3.7% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Blasian Influencers | 70 | 108K | 2.9% |
Snapshot compiled September 2026 from 100 ranked profiles (100 verified public figures, 0 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Watch Influencers — frequently asked questions
Who are the top watch influencers in 2026?
Our September 2026 ranking of 100 watch influencers is led by Anish Bhatt, Teddy Baldassarre, Aleksandar Mladenovic. Combined they represent 8.3M followers, with an average engagement of 3.7%. 100 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this watch list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 27.6K followers, 3.7% average ER, 31.8% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for watch Instagram accounts?
For watch we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 3.7%, which is in line with (-0.1pp) that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do watch influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $390–$2,356; a Reel is $722–$3,791. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these watch influencers based?
The ranking spans 0 countries. The largest shares are not labelled. If you need a single market, filter the table by country before you export a shortlist.
How can I contact these watch influencers?
100 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the watch list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with watch?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.