Top 70 German Auto Influencers in 2026
The September 2026 snapshot of top 70 german auto influencers in 2026 covers 70 public Instagram profiles with 17M combined followers. Median audience size is 80.4K (mean 236K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 3% (median 3%). That is 0.8pp below the 3.8% german auto industry midpoint we use for 2026 Instagram, and 1.5pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 29.6% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $1,371–$5,982 and a Reel $2,475–$9,419 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× german auto premium). A five-creator test usually lands around $6,855–$29,910.
Key takeaways for german auto in September 2026
- Felix von der Laden, Jean Pierre Kraemer, Jessica Thön currently sit at the top of this german auto ranking.
- Follower mix: 52.9% micro, 31.4% mid. Dominant tier: micro.
- Geography: 2 countries on the list, led by Germany (98.6%) and Netherlands (1.4%).
- 69 profiles link out to a live or curated Instagram handle; 69 are verified public figures with self-hosted photos.
- Highest engagement on the list is Det Müller at 4.7%, which is not the largest audience (Felix von der Laden at 2.5M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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German Auto Influencers ranked
Felix von der Laden ✓ Mega Germany
@felixladenFelix von der Laden is an entrepreneur from Germany with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jean Pierre Kraemer Mega Germany
@jeanpierrekraemerJean Pierre Kraemer is a german auto influencer from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jessica Thön Mega Germany
@jessicarmaniac🙋🏼♀️ Hi, I am Jessi | Content Creator & Presenter 🏎️ Car enthusiast who loves to travel🎥 Daily YouTube Reviews
Contact: via Instagram profile ↗
Louisa Mega Germany
@loulu_teuLouisa is a german auto public figure from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Matthias Malmedie Macro Germany
@matthiasmalmedie🎤 Unser Podcast: ZUM GOLDENEN BOCK
Contact: via Instagram profile ↗
Sophia Floersch Macro Germany
@sophiafloersch🏎️ racing driver🏁 Race Winner💪 Overcoming limits, chasing dreams🌍 Inspiring the next generation📍 Currently on a race track 👇🏽 Join me!
Contact: via Instagram profile ↗
Lisa Yasmin Macro Germany
@lisayasmin7⛽️ Just a girl with petrol running down her veins 👩🔧🛠️🏎️ Automotive Content Creator 📧
Contact: via Instagram profile ↗
Tomke Nils Macro Germany
@tomke_nils🇩🇪 Hi, I am Tomke! 🏎 All about cars 🎥 🏁 👇🏻 Links
Contact: via Instagram profile ↗
Daniel Macro Germany
@daniel_abt⭐️ 🏁 🎥 💯 Ambassador for: CUPRA, Can-Am, Sonax & H&R % bei CarVertical | Anzeige👇🏻
Contact: via Instagram profile ↗
Gorden Wagener Mid Germany
@gorden.wagenerChief Design Officer for all brands of
Contact: via Instagram profile ↗
Anica Zimmermann Mid Germany
@anica🏍️✈️🏌🏻♀️🏎️🌴👻Snapchat: aniicaa99Codes: Anica5 INRPF7Q ANICA10Impressum:
Contact: via Instagram profile ↗
Philipp Kaess Mid Germany
@philippkaess🎬 Moderator: 👨🏼💻 Unternehmer: ❤️ Familie: + 🚗 Autos: ⤵️
Contact: via Instagram profile ↗
Daniel Mates Mid Germany
@danydrivesCarguy & Content Creator Contact: my links below:
Contact: via Instagram profile ↗
Constantin Buschmann Mid Germany
@constantin_brabusCar & Design Enthusiast Owner & CEO of ▶️TikTok / Youtube: constantin_brabus💍 ▶️ Watch more content in the link below!
Contact: via Instagram profile ↗
Marissa Schatz Mid Germany
@marissa.schatzall about cars, racing, cycling, aesthetic vibes and chic stylehost of podcastbesides I’m a brand owner
Contact: via Instagram profile ↗
Hamid Mossadegh Mid Germany
@hamidmossadeghTV Moderator: YouTube: Hamid Tailormade CarsAnfragen: Meine Links 👇🏻
Contact: via Instagram profile ↗
Korbi Mid Germany
@carparazzi_officialcar content • daily (car) lifeLocated in 🇩🇪 | Working worldwide
Contact: via Instagram profile ↗
Sophia Niemeyer Mid Germany
@sophiacalateDrifting | Stuntrider | Project Cars | MotorsportTikTok 1,5M Drifting: Stunt Riding: Shop:
Contact: via Instagram profile ↗
Sidney Hoffmann Mid Germany
@sidneyhoffmannFounder SIIND Dad I Builder I Collector I HostGermany 🇩🇪½🇿🇦 South Africa✉️: 🎙„Sidney & Ferry“
Contact: via Instagram profile ↗
Stefanie Sutton Mid Germany
@stefanie_sutton👱🏼♀️ little M4 G82 girl🥨 germany | bayern💻 my fashion job is my 24/7 lifestylewerbung ♡
Contact: via Instagram profile ↗
Sabrina Mid Germany
@ps_tussi🚚 Truckerbabe ➡️ Passion for Trucks & Cars
Contact: via Instagram profile ↗
Francisco Arruda Mid Germany
@franciscoaarudashowing the life as a creator 🎥 • automotive | lifestyle | filmmaking
Contact: via Instagram profile ↗
Meltem Tasan Mid Germany
@melteam.meltemMeltem Tasan is a german auto content creator from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jenny Porst Mid Germany
@quattroqueen01💚 Car Lover 🚀 Workaholic 📍Nürnberg 🩷 Roadtrips • Car Lifestyle • Electric & Fuel📧 👇 Neues YouTube-Video 👇
Contact: via Instagram profile ↗
Niki Schelle Mid Germany
@schelle_nikiNiki Schelle is a german auto creator from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jan-Erik Slooten Mid Germany
@janerikslootenNEVER LIFTModerator: YouTube: Racing: first generation porsche enthusiast
Contact: via Instagram profile ↗
Dominik Fisch Mid Germany
@dominikfiischDominik Fisch is a german auto content creator from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Beccy Mid Germany
@inked_m4_girlMy life with a heart full of cars🥦 BMW M4F82 🦖 Nissan GTR R35 20% off "BECCY"Automotive Content Creator
Contact: via Instagram profile ↗
Jans Mid Germany
@jansautoreviewsHi, ich bin Jan 🙋🏽♂️Hier gibt’s ALLES rund ums Auto | & YouTube! ⤵️
Contact: via Instagram profile ↗
Franz Simon Mid Germany
@franzsimon83🌏 🧑🏻💻DM for Fileservice 🇩🇪 🇩🇪 Pro Drift Driver 🇩🇪 🇦🇪 Enterprenuer
Contact: via Instagram profile ↗
Daniel Dörrschuck Mid Germany
@daniel_mowoYouTuber & Racing Driver🕹 Twitch: daniel_mowo 📧 Anfragen:
Contact: via Instagram profile ↗
Jenny Micro Germany
@schenny_jj5PETROLHEAD ⛽️✖️Bavaria✖️Baujahr 1997✖️🖤 ✖️VW 🆙✖️VW Golf 2✖️VW Golf 3✖️VW Jetta✖️MB S124✖️Seat Leon✖️Audi A2✖️ schenny10
Contact: via Instagram profile ↗
Det Müller Micro Germany
@det_mueller_official🎥 TV Moderator & Experte🚗 GRIP-DAS MOTORMAGAZIN A.D.🛠 Mein neuer Alter A.D.🍿GRIP-DAS MOTOREVENT A.D.🥇TÜV NORD Botschafter 👍
Contact: via Instagram profile ↗
Lisa Laux Micro Germany
@lila.lu1Driven. Grounded.fashion • movement • discipline📧 ↓ follow the journey
Contact: via Instagram profile ↗
Hagen Lausse Micro Germany
@hagen_hwkHagen Lausse is a german auto content creator from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Olli Micro Germany
@olli_grimmeOlli is a german auto public figure from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Annesamanta Micro Germany
@annesamantaahi I’m Sami⚡️Germany📍 🛠️ Anne10🛠️Team 🐳 Code: SAMI for 20% discount 💜♡dream.build.drive♡
Contact: via Instagram profile ↗
Simone Wnklr Micro Germany
@simonewnklrSimone Wnklr is a german auto influencer from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Celina Vincenz Micro Germany
@celina_v_• 26 | Sachsen📍• Cars and Lost Places• J❤️• Urbexaccount: 📷
Contact: via Instagram profile ↗
Tsallo Micro Germany
@turbotsallo🎥YouTuber🚗Autohändler🥊Boxer(1-1-0)aus Leidenschaft CEO 🔐❤️
Contact: via Instagram profile ↗
Andreas Belzek Micro Germany
@andreas_belzek▪️Entrepreneur & Founder of ▪️Designer/Artist▪️Business Email :
Contact: via Instagram profile ↗
Dennis Werth Micro Germany
@denniswerth✌️aka Heideltraut📧 💛 creator of
Contact: via Instagram profile ↗
Mutlu Aksakal Micro Germany
@mutlu.aksakalMutlu Aksakal is a german auto content creator from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Tom Schütze Micro Germany
@tom.schuetze1408🏎BMW M3 E92 GT4 (BTG: 7:01)🚙GR Yaris 🚌VW Bus 🛺427 CobraProfil enthält Werbung 🔥YouTube +100.000 Subs🔥
Contact: via Instagram profile ↗
Marius Wehmeier Micro Germany
@mariuswehmeierTurbos make life easier 🖤 S4 B5 Limo - Golf 2 VR6 Turbo- S3 8L- Ducati 998 - Infos zu den Projekten auf YouTube ⤵️
Contact: via Instagram profile ↗
Christin Micro Germany
@mrs_ibiza🚘Seat Ibiza FR BlackEdition 1.5❤️ 🔽my Codes & Cooperations 🔽
Contact: via Instagram profile ↗
Kathie Micro Germany
@gtd_kathie💖 Rosé Golf 7 GTD 💜 Audi RS3 8y📍 WT
Contact: via Instagram profile ↗
Dustin Wolf Micro Germany
@thewolfofpassionMallorca🇪🇸/Deutschland🇩🇪🔴 YouTube: TheWolfofPassion ⤵️
Contact: via Instagram profile ↗
Lari Micro Germany
@lari.wlfLari is a german auto creator from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Saskia Micro Germany
@saskia_e46Saskia is a german auto influencer from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
David Micro Germany
@dschmdtPotsdam I shoot what it feels like 📸
Contact: via Instagram profile ↗
Rick Micro Germany
@rick_rd48YouTube RD48 🚗 Corrado R33T 🚗 Toyota Supra 2JZ 📍 Dresden
Contact: via Instagram profile ↗
The M3 E46 Micro Germany
@the_m3_e46🚗 2004 BMW M3 E46⚙️3.2 L R6🐎 343PS🌪 Carbon Airbox ⬇️ KW V3🛑Brembo GT💺Recaro CS💨Eisenmann 🏇0-100 4,67sOEM + + +
Contact: via Instagram profile ↗
Tanja Susanna Micro Germany
@honeeey96In my prime 💎Passionate about cars, fashion and lifestyle born, at heart | A💍Get in touch: DM or
Contact: via Instagram profile ↗
Melina Schmidt Micro Germany
@melina_595_Melina Schmidt is a german auto content creator from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Johannes Döll Micro Germany
@johannes_holyhallJohannes Döll is a german auto public figure from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Thomas Majchrzak Micro Germany
@thomas.letsgo🚔 host 🌱💪Join 800k subs @ YouTube
Contact: via Instagram profile ↗
Christina Winkler Micro Germany
@christina271099Drive it. Own it. Be it.Audi TT • Fitness • Lifestyle 📍Germany | 🚺 Powered by confidence10% Rabatt: „CHRISTINA-10“
Contact: via Instagram profile ↗
Beth Rennsporttechnik Micro Germany
@beth_rennsporttechnik🇩🇪 Audi S3 R32 Turbo / DSG DQ500📦 Teilehändler ⌨️ MaxxEcu + Ecumaster Mapping🐌 PULSAR Turbo Germany🚩 Helmstedt🎥 ⏬ YOUTUBE KANAL ⏬
Contact: via Instagram profile ↗
Nicole K. Micro Germany
@e30.nicoleNicole K. is a german auto public figure from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Ronja van Rossum Micro Germany
@ronja_rvrZertifizierte Gyeon Detailerin bei 🏎️ TTRS🐭& Sammy🐶 📍Verl🏡Collabs: Inquiries 📧
Contact: via Instagram profile ↗
Anni Planlose Micro Germany
@anniplanloseLucky 🚀 BMW e92 335i | n54 Peanut • Ford E𝕤🍑R🆃 1.6 XR3i | SelzerYoshi 🤍 BMW e30 project 💀
Contact: via Instagram profile ↗
Nico Pliquett Micro Germany
@nicopliquett🎬 YouTuber - Elektroautos & Haus🎙️ Podcaster - ElektroQuatsch & Ohne Quatsch🗣 Profil enthält Werbung🐕 ❤️🏠 Hamburg 🇩🇪
Contact: via Instagram profile ↗
Alex Bangula Micro Germany
@alexbangulaBegeistert von Elektromobilität 🌞👍🏽YouTube: Elektrisiert 🏎😎Geschäftlicher Kontakt:
Contact: via Instagram profile ↗
Kyara Micro Germany
@mrs.kyara.rs3•𝘊𝘢𝘳 || 𝘓𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦•RS3 8Y 💖• Z4 M40i 🤍Weyhe/Bremen-GermanyCollabs ↓
Contact: via Instagram profile ↗
Ivonne Christin Micro Germany
@christin_e92🏎️ E92 335i | 🏍️ Aprilia RS660📍Ludwigslust 👩🏻💻 Social Media Marketing - 🏁member of ♥️
Contact: via Instagram profile ↗
Julia Bock Micro Germany
@julia.m140i✖️ Munich | 28 years✖️ Passion for Cars✖️ BMW M140i xDrive | Mercedes A45s✖️ Code für -10%: Julia10✖️ Dog Mum of Simba
Contact: via Instagram profile ↗
Tasha Nano Germany
@cx_tashaTasha is a german auto public figure from Germany and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Lukas Meter Nano Germany
@lukasmeter🇩🇪L.Meter Trainer | Instruktor | Racer 🏁🚗💨 drifting with ❤️🔒 🏡Saarland
Contact: via Instagram profile ↗
Morgan Abubakar Micro Amsterdam
@vibesmorganCreating behind-the-scenes and how-to content as a german auto educator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
No creators match these filters.
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× german auto adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $1,371 | $5,982 |
| Typical Reel on this list | $2,475 | $9,419 |
| Five-creator test campaign (feed) | $6,855 | $29,910 |
What this german auto influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2010 (average age ~10.2 years; oldest 2011, newest 2020) with roughly 4,741 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is German (98.6%). A meaningful secondary slice is Dutch (1.4%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 31 female / 35 male (4 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 2 | 2.9% |
| Micro (10K–100K) | 37 | 52.9% |
| Mid (100K–500K) | 22 | 31.4% |
| Macro (500K–1M) | 5 | 7.1% |
| Mega (1M+) | 4 | 5.7% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| Germany | 69 | 98.6% |
| Netherlands | 1 | 1.4% |
How to brief german auto influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
German Auto Influencers vs related lists
German Auto Influencers averages 0.2pp more engagement than AI Influencers and has a smaller median audience (80.4K vs 137K).
German Auto Influencers averages 1.1pp more engagement than Cosplay Influencers and has a smaller median audience (80.4K vs 623K).
German Auto Influencers averages 0.7pp less engagement than Watch Influencers and has a larger median audience (80.4K vs 27.6K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| German Auto Influencers (this page) | 70 | 80.4K | 3% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Watch Influencers | 100 | 27.6K | 3.7% |
Snapshot compiled September 2026 from 70 ranked profiles (69 verified public figures, 1 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
German Auto Influencers — frequently asked questions
Who are the top german auto influencers in 2026?
Our September 2026 ranking of 70 german auto influencers is led by Felix von der Laden, Jean Pierre Kraemer, Jessica Thön. Combined they represent 17M followers, with an average engagement of 3%. 69 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this german auto list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 80.4K followers, 3% average ER, 29.6% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for german auto Instagram accounts?
For german auto we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 3%, which is 0.8pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do german auto influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $1,371–$5,982; a Reel is $2,475–$9,419. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these german auto influencers based?
The ranking spans 2 countries. The largest shares are Germany (98.6%), Netherlands (1.4%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these german auto influencers?
69 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the german auto list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with german auto?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.