Top 100 Automobile Influencers in 2026
The September 2026 snapshot of top 100 automobile influencers in 2026 covers 100 public Instagram profiles with 144M combined followers. Median audience size is 424K (mean 1.4M), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 1.7% (median 2%). That is 2.1pp below the 3.8% automobile industry midpoint we use for 2026 Instagram, and in line with (+0.1pp) the ~1.55% all-niche Instagram average. The top three accounts hold 47% of the list’s followers, so a “book the ranking” campaign would be buying concentration, not a flat roster.
On this mix, a single organic feed post typically budgets $4,547–$16,877 and a Reel $8,006–$26,054 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× automobile premium). A five-creator test usually lands around $22,735–$84,385.
Key takeaways for automobile in September 2026
- Lewis Hamilton, Alexandra Mary Hirschi, Ken Block currently sit at the top of this automobile ranking.
- Follower mix: 55% mid, 20% macro, 24% mega. Dominant tier: mid.
- Geography: 1 countries on the list, led by Germany.
- 100 profiles link out to a live or curated Instagram handle; 100 are verified public figures with self-hosted photos.
- Highest engagement on the list is Dray at 4%, which is not the largest audience (Lewis Hamilton at 42M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Automobile Influencers ranked
1.
Lewis Hamilton Mega
@lewishamiltonMan on many missions 🛸🌱✌🏾
42M Followers 403K Avg. Likes 1.2% Engagement 9,280 Posts
Contact: via Instagram profile ↗
2.
Alexandra Mary Hirschi Mega
@supercarblondieIf you want to sell or buy a cool car, send me a DM here 👉
18M Followers 170K Avg. Likes 1.2% Engagement 926 Posts
Contact: via Instagram profile ↗
3.
Ken Block Mega
@kblock43Yep, I'm that guy. Rally, RX, Gymkhana & Gymkhana GRID. >>>>>>>Ken’s account is now being used to keep Ken’s Legacy alive.Inquiries:
7.8M Followers 54.7K Avg. Likes 0.9% Engagement 5,211 Posts
Contact: via Instagram profile ↗
4.
Kasia Vuorinen Mega
@queenofsupercars1.5 BILLION VIEWS IN 90 DAYS 🚀 | Queen of Supercars 🇵🇱 👑 | Internet Personality | Supercar Collector 🏎️ |
5.6M Followers 49.4K Avg. Likes 0.9% Engagement 5,645 Posts
Contact: via Instagram profile ↗
5.
Richard R Rawlings Mega
@gasmonkeygarage⛽️The Home of Bada** and Wild Rides 📺New episodes on YouTube EVERY WEEK📧
5.5M Followers 38.1K Avg. Likes 1.2% Engagement 9,318 Posts
Contact: via Instagram profile ↗
6.
Mohamed Beiraghdary Mega
@movlogsMohamed Beiraghdary is a automobile influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
4.9M Followers 40.2K Avg. Likes 1.2% Engagement 5,803 Posts
Contact: via Instagram profile ↗
7.
Gabe Florido Mega
@carlifestyleAutomotive Content and MarketingFounder: Inquiries:
4.2M Followers 24.4K Avg. Likes 1% Engagement 2,232 Posts
Contact: via Instagram profile ↗
8.
Alejandro Salomon Mega
@salomondrinNotorious shell collector world wide 🐚Greatest Jack in the Box investor of all time $JACK
2.8M Followers 11.1K Avg. Likes 0.7% Engagement 7,367 Posts
Contact: via Instagram profile ↗
9.
Emelia Hartford Mega
@ms.emeliasag-aftra actress, producerrecord breaking car builder & driver
2.3M Followers 19.7K Avg. Likes 0.9% Engagement 2,494 Posts
Contact: via Instagram profile ↗
10.
Richard Hammond Mega
@richardhammondRichard Hammond is a automobile influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
2.1M Followers 17.2K Avg. Likes 1.1% Engagement 6,114 Posts
Contact: via Instagram profile ↗
11.
Tim Shmee Mega
@shmee150Living the Supercar Dream with and at More at: for BTS and for Watches
2M Followers 8.5K Avg. Likes 0.8% Engagement 6,794 Posts
Contact: via Instagram profile ↗
12.
Alex Choi Mega
@alex.choiAlex Choi is a automobile public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
2M Followers 14.4K Avg. Likes 0.9% Engagement 2,695 Posts
Contact: via Instagram profile ↗
13.
James & Nolan Mega
@donutmediaYou’re allowed to like cars🍩📡
1.8M Followers 6.9K Avg. Likes 0.7% Engagement 1,689 Posts
Contact: via Instagram profile ↗
14.
Adam Lizotte-Zeisler Mega
@adam_lzInternet guy, entrepreneur, racecar
1.8M Followers 10.8K Avg. Likes 0.8% Engagement 1,898 Posts
Contact: via Instagram profile ↗
15.
Forrest Jones Mega
@forrest.auto.reviews.officialI film cars & pretty much anything with wheels• ALL GLORY TO GOD FOREVER & EVER!🙏🏽 • 8.2 million on 🥳• 3.5 million on 🥳
1.8M Followers 12.5K Avg. Likes 1% Engagement 4,379 Posts
Contact: via Instagram profile ↗
16.
Kareem Deeb Mega
@kareemdeebCo-Founder | TV PresenterAutomotive best content creator award MENA🏆UAE🇦🇪 | Automotive | LifestyleThe Guy Who Drove Your Dream Car
1.6M Followers 18.7K Avg. Likes 1.2% Engagement 2,556 Posts
Contact: via Instagram profile ↗
17.
Jay Leno Mega
@jaylenosgarageDenim and drive, watch new episodes on YouTube!!
1.4M Followers 12.8K Avg. Likes 1.2% Engagement 2,870 Posts
Contact: via Instagram profile ↗
18.
Mike Whiddett Mega
@madmike.123Pro Drifter 🏆 Formula Drift Japan Champion🏆 Pikes Peak record holder
1.3M Followers 8.1K Avg. Likes 0.8% Engagement 2,014 Posts
Contact: via Instagram profile ↗
19.
Sonny G Mega
@sonny_____gCar Content creatorbased in Auckland · New Zealand🇳🇿
1.3M Followers 8.7K Avg. Likes 0.7% Engagement 3,286 Posts
Contact: via Instagram profile ↗
20.
TJ Hunt Mega
@tjhunt_Youtuber with too many cars
1.2M Followers 6.5K Avg. Likes 1% Engagement 4,690 Posts
Contact: via Instagram profile ↗
21.
Larry Chen Mega
@larry_chen_fotoCar photographer based out of LA.
1.2M Followers 11.3K Avg. Likes 1% Engagement 1,164 Posts
Contact: via Instagram profile ↗
22.
Saygin Yalcin Mega
@sayginyalcinSaygin Yalcin is a automobile influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.1M Followers 5.2K Avg. Likes 0.8% Engagement 3,991 Posts
Contact: via Instagram profile ↗
23.
Khyzyl Saleem Mega
@the_kyza32 | Designer | 🇬🇧🚘: FD RX7 / 996.2 / E36 3DS Max | Corona Render / No AiCreator / Co-Founder- TWR SUPERCAT 🔻
1M Followers 5.7K Avg. Likes 0.7% Engagement 3,657 Posts
Contact: via Instagram profile ↗
24.
Jessica Thön Mega Germany
@jessicarmaniac🙋🏼♀️ Hi, I am Jessi | Content Creator & Presenter 🏎️ Car enthusiast who loves to travel🎥 Daily YouTube Reviews
1M Followers 8.6K Avg. Likes 0.9% Engagement 5,871 Posts Germany
Contact: via Instagram profile ↗
25.
Faisal Khan Macro
@fasbeam💻 Founder CarAdvice, FK-R🎥 2.3 million On YT😍 Car Nut, Army Brat🤌🏼 Gastronome 🌏 Hodophile 32/195🎓 MBA Finance, TedX Speaker🏆 3x AIOTY
993K Followers 7.5K Avg. Likes 1.3% Engagement 9,475 Posts
Contact: via Instagram profile ↗
26.
Chris Harris Macro
@harrismonkeyUK ambassador for English Bull Terrier/2CV/205 Rallye/AX GT/ Lada Niva/ Kubota G23Contact:
931K Followers 10K Avg. Likes 1.7% Engagement 1,527 Posts
Contact: via Instagram profile ↗
27.
Magnus Walker Macro
@magnuswalkerBorn in Sheffield, live in LABuilder, collaborator, driver, designer, raconteur, rebel, car guy
841K Followers 11.4K Avg. Likes 1.4% Engagement 1,254 Posts
Contact: via Instagram profile ↗
28.
Vaughn Gittin Jr Macro
@vaughngittinjr🏎️ Ford Mustang and Bronco driver 🏁 2x Champion🏁 Champion👨🔬 Founder of
836K Followers 6.7K Avg. Likes 1.2% Engagement 8,108 Posts
Contact: via Instagram profile ↗
29.
Sophia Floersch Macro Germany
@sophiafloersch🏎️ racing driver🏁 Race Winner💪 Overcoming limits, chasing dreams🌍 Inspiring the next generation📍 Currently on a race track 👇🏽 Join me!
820K Followers 7.3K Avg. Likes 1.4% Engagement 5,468 Posts Germany
Contact: via Instagram profile ↗
30.
Ryan Tuerck Macro
@ryantuerckPro Drifter traveling the US & The World Instagram’ing when I’m not day dreaming 🏎
808K Followers 13K Avg. Likes 1.9% Engagement 6,765 Posts
Contact: via Instagram profile ↗
31.
Mike Finnegan Macro
@finnegan999Mike Finnegan is a automobile content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
782K Followers 10.4K Avg. Likes 1.8% Engagement 7,705 Posts
Contact: via Instagram profile ↗
32.
Lauryn Macro
@lldriftsLauryn is a automobile public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
757K Followers 7.2K Avg. Likes 1.6% Engagement 1,797 Posts
Contact: via Instagram profile ↗
33.
Aaron Fleming Macro
@retrogarageofficialShowcasing the cars your parents could’ve bought new fax machine is down, please try
748K Followers 11.7K Avg. Likes 1.9% Engagement 7,992 Posts
Contact: via Instagram profile ↗
34.
Marty and Moog Macro
@mightycarmodsOfficial Instagram account of Marty & MOOG from Mighty Car Mods
724K Followers 7.9K Avg. Likes 1.1% Engagement 456 Posts
Contact: via Instagram profile ↗
35.
Edmond Barseghian Macro
@edmond_mondiEntrepreneur/racecar driver ✞🏆 2023 western endurance championFounder
627K Followers 5.9K Avg. Likes 1.3% Engagement 5,786 Posts
Contact: via Instagram profile ↗
36.
Kelly Stumpe Macro
@the_car_momCar reviews and car buying tips for families 🚙 Mom, CPST, and car buying expert 🚙 Youtube Tours, Online courses and Consultations 🎙 Amazon Profile
627K Followers 5K Avg. Likes 1.2% Engagement 8,282 Posts
Contact: via Instagram profile ↗
37.
Alex Penfold Macro
@alexpenfoldAlex Penfold is a automobile creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
598K Followers 7.7K Avg. Likes 1.8% Engagement 9,369 Posts
Contact: via Instagram profile ↗
38.
Gagan Choudhary Macro
@ganikgaganRags, Riches, and everyone in between, I make Automotive & Aviation content for them. Key Opinion Leader. Founder | YT (2M+)
593K Followers 7K Avg. Likes 1.9% Engagement 4,959 Posts
Contact: via Instagram profile ↗
39.
Brandon Woyshnis Macro
@woyshnis.mediaI enjoy driving and pointing my camera at cars • YouTube: Woyshnis Media• All Original Content• Instinct over Influence
591K Followers 7.6K Avg. Likes 1.5% Engagement 7,092 Posts
Contact: via Instagram profile ↗
40.
Umar Bopary Macro
@mycarmydreamofficialAutomotive Influencer 1 Million + Family YT- IG- FBMUMBAI📍NEW Cars& Pre-Owned CARSBusiness ⬇️ Manage @
576K Followers 5K Avg. Likes 1.4% Engagement 6,001 Posts
Contact: via Instagram profile ↗
41.
Chris Forsberg Macro
@chrisforsberg64Mi Amor ❤️ 💍 🏆🏆🏆 Formula Drift Champion🏆🏆 NORRA 500 Winner__________________________
535K Followers 5K Avg. Likes 1.6% Engagement 3,712 Posts
Contact: via Instagram profile ↗
42.
James William Walker Macro
@mrjwwCo-founder A fascination with speed 😎🏁
528K Followers 5.4K Avg. Likes 1.1% Engagement 4,816 Posts
Contact: via Instagram profile ↗
43.
Annie Elizabeth Macro
@itslifeofannieJust a girl with a lot of broken cars 🏎️•Audi + S14 Silvia + LBWK GT-R + Cbr500 +F250+ 350z + RHD Miata + Gt6+ Copen+ RHD S2k•HTX - 🇬🇪🇺🇸
527K Followers 6.5K Avg. Likes 1.5% Engagement 6,186 Posts
Contact: via Instagram profile ↗
44.
Damon Fryer Macro
@damonfryerRedefining the Dad Bod💪🏻4 Million+ Subs / 5 Billion+ Views 👀 Founder DM “21” to join my next fitness challenge JOIN HERE 👇
522K Followers 4.7K Avg. Likes 1.8% Engagement 6,022 Posts
Contact: via Instagram profile ↗
45.
Doug DeMuro Mid
@dougdemuroI make car YouTube videos and I run !📍San Diego, California
500K Followers 7.3K Avg. Likes 2% Engagement 716 Posts
Contact: via Instagram profile ↗
46.
Seb Delanney Mid
@sebdelanneySeb Delanney is a automobile influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
498K Followers 6.5K Avg. Likes 2.4% Engagement 1,592 Posts
Contact: via Instagram profile ↗
47.
Oludoyi Julius Juwon Mid
@m_jautosAWARD WINNING LICENSED AUTO DEALERNew/Pre-Owned Luxury 🚘 We ship & deliver worldwide 🌍📞 Snapchat :
442K Followers 8.7K Avg. Likes 2% Engagement 1,177 Posts
Contact: via Instagram profile ↗
48.
Dennis Collins Mid
@thedenniscollinsPresident & CEO & • Coffee Walk every Friday on YouTube ☕️ • Dallas, TexasPartnerships:
440K Followers 4.8K Avg. Likes 2.1% Engagement 8,209 Posts
Contact: via Instagram profile ↗
49.
Rob Dahm Mid
@robdahmYouTubeWorld's first AWD 4 Rotor RX-7 The guy who Rotary swapped a Corvette
432K Followers 4.9K Avg. Likes 1.5% Engagement 412 Posts
Contact: via Instagram profile ↗
50.
Mike Mid
@streetspeed717Owner of 🇺🇸**Official Instagram for the Streetspeed717 youtube channel**🎥📸 SUBSCRIBE BELOW⬇️
431K Followers 4.5K Avg. Likes 1.9% Engagement 4,665 Posts
Contact: via Instagram profile ↗
51.
Freddy Hernandez Mid
@therealtavarishI make car videos on the internet. Wrench Every Day.
418K Followers 4.8K Avg. Likes 2.1% Engagement 9,406 Posts
Contact: via Instagram profile ↗
52.
GTA Boy Mid
@goblinvette⭐️⭐️⭐️⭐️⭐️⭐️LA🌴| 2024 Corvette Z06🏎️💨TikTok⏰: 4.5M+ |🎥Youtube 1.3M+Ducati V4🐦🔥| H2R🐉Biggest Flames🏍️🔥 To get my MASKS, HELMETS/WRAPS👇Click👇
416K Followers 5K Avg. Likes 2% Engagement 8,106 Posts
Contact: via Instagram profile ↗
53.
Alex Vega Mid
@theautofirmTHE AUTO FIRMPersonalizing The World’s Finest Automobiles!!! 12248 SW 133 Ct Miami Fl 33186YouTube channel CLICK LINK👇🏼
414K Followers 6K Avg. Likes 2.2% Engagement 1,953 Posts
Contact: via Instagram profile ↗
54.
Juan Carlos Gasga Perez Mid
@autobodystrongTechnician and Co Owner at Premier Auto Body Holly Springs NC. | For inquiries please contact [ ]
413K Followers 8.6K Avg. Likes 2.7% Engagement 7,159 Posts
Contact: via Instagram profile ↗
55.
Christina Branman Mid
@mobile_mama_reviewsHEY MAMAS! 🚘👶 1 John 3:18TikTok: (1M+)
412K Followers 6.3K Avg. Likes 2.2% Engagement 7,152 Posts
Contact: via Instagram profile ↗
56.
Becky Evans Mid
@queenbA presenter that likes to drive 🫶 Driver ✉️
407K Followers 5.6K Avg. Likes 1.6% Engagement 3,038 Posts
Contact: via Instagram profile ↗
57.
Sonja Reid Mid
@omgitsfirefoxxcars | twitch | etc. on-camera🚘: C6 • NSX • GTR 💫 | 🛞: ✉️ biz: ⬇️ I like to yap about cars Twitch Account
361K Followers 6K Avg. Likes 2.5% Engagement 8,236 Posts
Contact: via Instagram profile ↗
58.
Sam Fane Mid
@seenthroughglass🚗📹🇬🇧Making videos about cars, coffee & travel🎧 Podcast: 🚘: Ferrari 360 CS | Porsche 911 GT3 | Jaguar F-Pace SVR
353K Followers 3.9K Avg. Likes 1.8% Engagement 7,995 Posts
Contact: via Instagram profile ↗
59.
Dustin Williams Mid
@dustiinwOwner Code: DUSTIN WRX•4xGTR•NSX•AE86•S2k•TokyoDriftEvo•911 SC•FL5YouTube👇🏼
351K Followers 5.8K Avg. Likes 1.8% Engagement 2,229 Posts
Contact: via Instagram profile ↗
60.
Simon Dearn Mid
@urbanautomotiveGlobal vehicle styling specialists. Masters of carbon fibre. Designed & hand assembled in the UK. UK Showroom: Founder:
339K Followers 3.1K Avg. Likes 1.6% Engagement 8,497 Posts
Contact: via Instagram profile ↗
61.
Jimmy Oakes Mid
@jimmyoakesJimmy Oakes is a automobile creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
337K Followers 5.5K Avg. Likes 2% Engagement 3,181 Posts
Contact: via Instagram profile ↗
62.
Paul Wallace Mid
@wallacepjwFast Cars, Photography & Travel🤘🏼Founder of 🇬🇧 My Photography: :
334K Followers 5.2K Avg. Likes 2.3% Engagement 5,475 Posts
Contact: via Instagram profile ↗
63.
Dan Mid
@diwd_officialImagine a mechanic, but like the opposite of that. "If you're gunna be dumb, you gotta be tough"
328K Followers 4K Avg. Likes 1.7% Engagement 5,410 Posts
Contact: via Instagram profile ↗
64.
Matt Farah Mid
@thesmokingtireHost/Producer: The Smoking Tire YT & PodcastEditor-at-Large: / Founder:
319K Followers 4K Avg. Likes 1.7% Engagement 8,574 Posts
Contact: via Instagram profile ↗
65.
Anatalia Villaranda Mid
@anataliav•Singer•Automotive Enthusiast 🇵🇭•YAPPER🗣️-R32/R34😉Nissan Skyline GTR 🏎💨🤣💌 ✨ 💖 📍Temecula, CA
309K Followers 5.1K Avg. Likes 1.9% Engagement 5,790 Posts
Contact: via Instagram profile ↗
66.
Sophia Niemeyer Mid Germany
@sophiacalateDrifting | Stuntrider | Project Cars | MotorsportTikTok 1,5M Drifting: Stunt Riding: Shop:
288K Followers 6.4K Avg. Likes 2.4% Engagement 9,091 Posts Germany
Contact: via Instagram profile ↗
67.
Sirish Chandran Mid
@sirishchandranCar & bike tester; motorsport & automotive ramblings; occasional rant. Editor, evo India magazine
269K Followers 7.4K Avg. Likes 2.8% Engagement 7,821 Posts
Contact: via Instagram profile ↗
68.
Jack Mid
@jackultramotiveJack is a automobile public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
258K Followers 4.2K Avg. Likes 1.8% Engagement 4,854 Posts
Contact: via Instagram profile ↗
69.
Archie Hamilton Mid
@archiehamiltonracingLife in the car world, Racing Driver, and more! ⬇️Get Cheaper Car Insurance Below⬇️
253K Followers 3.8K Avg. Likes 1.9% Engagement 3,797 Posts
Contact: via Instagram profile ↗
70.
Chris Petruccio Mid
@krispyDFW BasedRed,Sony,Gimbal,Camera Car Owner/Op for hire ⏬Get_Krispy_Merch⏬
253K Followers 5.1K Avg. Likes 2.4% Engagement 5,930 Posts
Contact: via Instagram profile ↗
71.
David Patterson Mid
@thatdudeinblueI’m here for the smiles per gallon + New content ⤵️
251K Followers 3.2K Avg. Likes 2.2% Engagement 7,311 Posts
Contact: via Instagram profile ↗
72.
Maxime Langlais Mid
@maximelanglais🎥 Pékin Express ✉️ Collab : 🚘 ✉️
249K Followers 2.3K Avg. Likes 1.7% Engagement 5,263 Posts
Contact: via Instagram profile ↗
73.
Dominic Dubreuil Mid
@dom_dubAutomotive creator & builder JDM specialist • Iconic cars NSX • DC2 Type R • 911 📩 Business inquiries ↓
240K Followers 4.1K Avg. Likes 1.9% Engagement 3,102 Posts
Contact: via Instagram profile ↗
74.
Lenny Howlett Mid
@lenny.urbanBrand Ambassador and VIP sales - based 🇬🇧
229K Followers 3.6K Avg. Likes 1.6% Engagement 8,539 Posts
Contact: via Instagram profile ↗
75.
Louay - Lou Mid
@loway_gtFast cars, fast life! Trading account🫡Besh tebda f trading od5el l link htha ⬇️C’est mon seul lien pour me contacter ⬇️⬇️
224K Followers 3.3K Avg. Likes 2.6% Engagement 5,388 Posts
Contact: via Instagram profile ↗
76.
Corey Barrett Mid
@tallguycarreviews_CEO of Life is good because God is good 🙌🏽 Husband | Automotive | Entrepreneur | 📍LA Business inquiries:
222K Followers 3.2K Avg. Likes 1.7% Engagement 8,430 Posts
Contact: via Instagram profile ↗
77.
Evan Shanks Mid
@evanshanksAutomotive content since 2010Husband • Girl dad • DriverCAR DETAILING PRODUCTS: MERCH/APPAREL: is King 👑
218K Followers 5.4K Avg. Likes 2.5% Engagement 4,625 Posts
Contact: via Instagram profile ↗
78.
Luis Mid
@username_afBiz: DFW Texas, Engineer 🚀 👇🏼👇🏼👇🏼 newest video!
211K Followers 5.5K Avg. Likes 2.8% Engagement 9,446 Posts
Contact: via Instagram profile ↗
79.
Yadira Mid
@yuhdira♡ ER Nurse 🩺 + JDM ♡ Los Angeles
204K Followers 2K Avg. Likes 1.7% Engagement 3,180 Posts
Contact: via Instagram profile ↗
80.
Ben Hartnett Mid
@hartnettmediaBen Hartnett is a automobile public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
184K Followers 2.4K Avg. Likes 1.7% Engagement 5,119 Posts
Contact: via Instagram profile ↗
81.
Corey Smith Mid
@freshhkiicksFilming the process. . .Nismo 350Z2JZ Nismo 370ZSpec R S15X3M CompC6 ZR1My backup page is 👉🏽 👈🏽
177K Followers 2K Avg. Likes 2.1% Engagement 2,642 Posts
Contact: via Instagram profile ↗
82.
Joe Raiti Mid
@raitisridesI do car reviews - please check out my channel: Raiti’s Rides on YouTube 🚗🍿New uploads everyday!
176K Followers 2.9K Avg. Likes 2.8% Engagement 4,924 Posts
Contact: via Instagram profile ↗
83.
Yunni Zhai Mid
@yunnizhai💛 Yunni’s Car Stuff👩🏻🔧5-9: Car DIYer / Educator / W2W Racing / Spec Miata / Drift👩💻9-5: Sourcing Manager📧 biz: 📍CA
170K Followers 3.2K Avg. Likes 2.5% Engagement 6,737 Posts
Contact: via Instagram profile ↗
84.
Michael Oz Mid
@ozsolditAuto Industry Disruptor | 25 Yrs ExperienceFounder of DriveOz.com & AutoPilot AITech-Driven Leasing | Nationwide📍Florida-Based |
170K Followers 3.4K Avg. Likes 2.4% Engagement 2,120 Posts
Contact: via Instagram profile ↗
85.
Jason Cammisa Mid
@jasoncammisaAutomotive Journalist: insight, not just observation. are my own.👇 IMPORTANT LINKS!👇
164K Followers 3.5K Avg. Likes 2.3% Engagement 6,058 Posts
Contact: via Instagram profile ↗
86.
Amy Heynes Mid
@amyshorephotography🚗 workshop founder📸 Ambassador🎬 commercially repped
158K Followers 2.3K Avg. Likes 1.9% Engagement 5,207 Posts
Contact: via Instagram profile ↗
87.
Connie Peters Mid
@xoconniepeters🚘 Car videos here, YouTube and TikTok⚡️ 306.1K TikTok | 11.8K YouTube 📬 👇Subscribe + Broadcast Channel👇
152K Followers 2.1K Avg. Likes 1.9% Engagement 7,988 Posts
Contact: via Instagram profile ↗
88.
Abbie Eaton Mid
@abbieeaton44🇬🇧| British Racing Driver 🏳️🌈🏁| Test Driver 🎥| Precision Driver⏱️| A Grade Driver Coach🏆| 2x British Champion
151K Followers 2.2K Avg. Likes 1.9% Engagement 1,221 Posts
Contact: via Instagram profile ↗
89.
Chaya Milchtein Mid
@mechanicshopfemme🌈 auto educator & journalist (cars + travel) empowering & educating car owners and inspiring fat folks to travel. No
143K Followers 3.5K Avg. Likes 2.5% Engagement 2,163 Posts
Contact: via Instagram profile ↗
90.
Aldric Alexander Mid
@aldric_a📸Freelance Photographer Motorsports/Cars/Events📍Dubai & World 💌
139K Followers 2.3K Avg. Likes 1.7% Engagement 5,707 Posts
Contact: via Instagram profile ↗
91.
Rob Ferretti Mid
@robferrettiRob Ferretti is a automobile content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
137K Followers 2K Avg. Likes 1.9% Engagement 4,617 Posts
Contact: via Instagram profile ↗
92.
Marouane Bembli Mid
@thesketchmonkeyوتوكل على الله وكفى بالله وكيلاBusiness 📧 : to sketch like a pro ⬇️
134K Followers 3.2K Avg. Likes 2.8% Engagement 3,655 Posts
Contact: via Instagram profile ↗
93.
Mickey Andrade Mid
@mickeyandradeThe beard behind the brand.- Content creator 📷- Car builder 🔧 Skyline ❤️- Ice Hockey 🏒- 💍📬
132K Followers 3K Avg. Likes 2.4% Engagement 3,401 Posts
Contact: via Instagram profile ↗
94.
Jans Mid Germany
@jansautoreviewsHi, ich bin Jan 🙋🏽♂️Hier gibt’s ALLES rund ums Auto | & YouTube! ⤵️
123K Followers 2.6K Avg. Likes 2.3% Engagement 6,744 Posts Germany
Contact: via Instagram profile ↗
95.
Joey Lee Mid
@stickydiljoeA Creative Human In Los Angeles“𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗙𝗶𝗿𝘀𝘁, 𝗧𝗵𝗲 𝗥𝗲𝘀𝘁 𝗪𝗶𝗹𝗹 𝗙𝗼𝗹𝗹𝗼𝘄.” ©𝗧𝗵𝗲 𝗖𝗵𝗿𝗼𝗻𝗶𝗰𝗹𝗲𝘀
121K Followers 2.1K Avg. Likes 2.1% Engagement 9,036 Posts
Contact: via Instagram profile ↗
96.
Jonny Smith Mid
@jonnycarpervert• Car journalist / presenter / CarPervert• I am • Automotive bridge between EV & V8• Half of • No DMs - email me
117K Followers 1.4K Avg. Likes 2.2% Engagement 1,012 Posts
Contact: via Instagram profile ↗
97.
Jonny Lieberman Mid
@jonnyliebermanI Love CarsHost of Driving With Jonny!(It’s a YouTube show about cars!)
108K Followers 1.4K Avg. Likes 2.5% Engagement 6,903 Posts
Contact: via Instagram profile ↗
98.
Chad Cunningham Mid
@wholesalechadCEO duPont REGISTRY ExchangeCEO duPont REGISTRY LiveBuying and Selling 100+ Exotics a WeekSCI HusbandAutism Dad
101K Followers 1.6K Avg. Likes 1.9% Engagement 4,171 Posts
Contact: via Instagram profile ↗
99.
Sam Schwartz Mid
@schwaafilmsDirector / RED Operator107 Certified 🚁Owner of Youtube / SchwaaFilmsNewest Video Below👇🏻
101K Followers 1.8K Avg. Likes 2.8% Engagement 4,718 Posts
Contact: via Instagram profile ↗
100.
Dray Micro
@drivewithdrayAZ ✝️Personal page: I like cars. This is my car page. It’s where I post my cars.From past and present.
83.1K Followers 2.1K Avg. Likes 4% Engagement 5,063 Posts
Contact: via Instagram profile ↗
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× automobile adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $4,547 | $16,877 |
| Typical Reel on this list | $8,006 | $26,054 |
| Five-creator test campaign (feed) | $22,735 | $84,385 |
What this automobile influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2009 (average age ~10.5 years; oldest 2011, newest 2020) with roughly 5,097 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (96%). A meaningful secondary slice is German (4%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 19 female / 78 male (3 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 0 | 0% |
| Micro (10K–100K) | 1 | 1% |
| Mid (100K–500K) | 55 | 55% |
| Macro (500K–1M) | 20 | 20% |
| Mega (1M+) | 24 | 24% |
How to brief automobile influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
Automobile Influencers vs related lists
Automobile Influencers averages 1.1pp less engagement than AI Influencers and has a larger median audience (424K vs 137K).
Automobile Influencers averages 0.2pp less engagement than Cosplay Influencers and has a smaller median audience (424K vs 623K).
Automobile Influencers averages 2pp less engagement than Watch Influencers and has a larger median audience (424K vs 27.6K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Automobile Influencers (this page) | 100 | 424K | 1.7% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Watch Influencers | 100 | 27.6K | 3.7% |
Snapshot compiled September 2026 from 100 ranked profiles (100 verified public figures, 0 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Automobile Influencers — frequently asked questions
Who are the top automobile influencers in 2026?
Our September 2026 ranking of 100 automobile influencers is led by Lewis Hamilton, Alexandra Mary Hirschi, Ken Block. Combined they represent 144M followers, with an average engagement of 1.7%. 100 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this automobile list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 424K followers, 1.7% average ER, 47% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for automobile Instagram accounts?
For automobile we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 1.7%, which is 2.1pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do automobile influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $4,547–$16,877; a Reel is $8,006–$26,054. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these automobile influencers based?
The ranking spans 1 country. The largest shares are Germany (4%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these automobile influencers?
100 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the automobile list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with automobile?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.