Top 70 Sitar Influencers in 2026

70 creators ranked 28M combined followers Avg. engagement 3% Median 98.5K Updated September 2026

The September 2026 snapshot of top 70 sitar influencers in 2026 covers 70 public Instagram profiles with 28M combined followers. Median audience size is 98.5K (mean 397K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.

Average engagement across the ranking is 3% (median 3%). That is 0.8pp below the 3.8% sitar industry midpoint we use for 2026 Instagram, and 1.5pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 29% of combined reach, which is healthier if you want a diversified creator mix.

On this mix, a single organic feed post typically budgets $2,677–$10,006 and a Reel $4,686–$15,468 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× sitar premium). A five-creator test usually lands around $13,385–$50,030.

28MCombined followers
98.5KMedian audience
3%Avg. engagement · niche midpoint 3.8%
29%Followers held by the top 3
22Countries · led by United States
33Verified public figures on this list

Key takeaways for sitar in September 2026

  • Rishab Rikhiram Sharma, Anoushka Shankar, Niladri Kumaar currently sit at the top of this sitar ranking.
  • Follower mix: 21.4% nano, 28.6% micro, 24.3% mid, 11.4% macro, 14.3% mega. Dominant tier: micro.
  • Geography: 22 countries on the list, led by United States (15.7%) and Canada (2.9%).
  • 33 profiles link out to a live or curated Instagram handle; 33 are verified public figures with self-hosted photos.
  • Highest engagement on the list is Ayan Sengupta at 6.7%, which is not the largest audience (Rishab Rikhiram Sharma at 4.4M). That gap is the usual “don’t sort only by followers” lesson.
  • Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Sitar Influencers ranked

70 creators
3.
Niladri Kumaar

Niladri Kumaar Mid

@niladri_kumar

Official Acc of Niladri Kumaar. Films. Composer. Music Training | | Live concerts & Music | KBC Full Video 👇

242K Followers 3.5K Avg. Likes 1.9% Engagement 2,600 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

5.
Ravi Chary

Ravi Chary Micro

@ravicharysitar

SitaristSitar Symphony Enquiries → +91 90296 71576Show Enquiries → | +91 98199 94944💼 Mgmt → Do visit👇

95.9K Followers 2.3K Avg. Likes 2.6% Engagement 7,438 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

6.
Arjun K Verma

Arjun K Verma Micro

@sitarify

Sitarist and composer trained by Maestro Ali Akbar Khan, Alam Khan, and Roop Verma.

73K Followers 1.8K Avg. Likes 3.3% Engagement 4,328 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

9.
Mehtab Ali Niazi

Mehtab Ali Niazi Micro

@mehtabaliniazi

Sitar Player | Vocalist - India Today’s Next 100 Achiever - Surjyotsna National Music Award- Shri Shanmukhananda fellowship Award📍 Mumbai | Delhi

49.8K Followers 1.7K Avg. Likes 4.4% Engagement 7,665 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

10.
Sharanjeet Singh Mand

Sharanjeet Singh Mand Micro

@amore_sitar

Sharanjeet Singh Mand is a sitar influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

39.4K Followers 861 Avg. Likes 3.2% Engagement 6,250 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

11.
Chintan Katti

Chintan Katti Micro

@chintankatti

🔹Sitarist 🔸Composer 🔹TeacherIndian Classical music, Fusion, Bollywood, Collaborations, Studio sessions, Music lessons

35.7K Followers 688 Avg. Likes 3.6% Engagement 566 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

12.
Surmani Agni Verma

Surmani Agni Verma Micro

@agnisitar

सितार वादक 🇮🇳Dehradun | Mussoorie📍World Record Holder for 60 hrs Continous Sitar Playing

25.8K Followers 611 Avg. Likes 3% Engagement 3,680 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

14.
Anupama Bhagwat

Anupama Bhagwat Micro

@sitar_anupama

Indian Classical🔹Sitar Musician🔸Composer 🔹Collaboratorwww.anupamabhagwat.com On the beautiful journey of discovering myself through music.

19.9K Followers 559 Avg. Likes 3.2% Engagement 6,360 Posts
bangaloreSitarcreatorcommunity

Contact: via Instagram profile ↗

15.
Kalyani Deshpande

Kalyani Deshpande Micro

@sitarkalyani

Kalyani Deshpande is a sitar content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

15.9K Followers 581 Avg. Likes 4.4% Engagement 9,264 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

16.
Naeem Sitarmaker

Naeem Sitarmaker Micro

@naeemsitarmaker

Naeem Sitarmaker is a sitar public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

12.8K Followers 317 Avg. Likes 3.6% Engagement 2,921 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

19.
Asad Khan

Asad Khan Micro

@asadsitarofficial

Asad Khan is a sitar content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

10K Followers 274 Avg. Likes 3.4% Engagement 1,510 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

20.
Ami Dang

Ami Dang Nano

@amidang

Ami Dang is a sitar public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

7.5K Followers 273 Avg. Likes 4.9% Engagement 1,617 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

24.
Dhruv Bedi

Dhruv Bedi Nano

@dhruv_bedi

Sitar Artist-S.N.A Yuva Puraskar Awardee -India Today's 'Next 100' Achiever-Ministry of Culture Fellowship Awarded-All India Radio A Grade Artist

4.6K Followers 198 Avg. Likes 5.2% Engagement 8,692 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

25.
Tommy Khosla

Tommy Khosla Nano

@tommykhosla

SitaristFor enquiries please email (DMs won’t be seen!): 🇮🇳🇬🇧✖️🇫🇷🇮🇹🏴󠁧󠁢󠁳󠁣󠁴󠁿🇮🇪

4.3K Followers 154 Avg. Likes 5.2% Engagement 1,265 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

30.
Naryan Padmanabha

Naryan Padmanabha Nano

@naryansitar

Naryan Padmanabha is a sitar influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

1.9K Followers 66 Avg. Likes 6.3% Engagement 2,794 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

31.
Nitin Parmar

Nitin Parmar Nano

@sitarboy

Desciple of Pandit Arvind ParikhAsst. Prof. In Sitar Music types of Musical Events Planner - Sitarboy Events

1.9K Followers 58 Avg. Likes 4.3% Engagement 898 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

32.
Sitarist Kalai

Sitarist Kalai Nano

@sitaristkalai

Sitarist Kalai is a sitar public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

1.8K Followers 55 Avg. Likes 5.8% Engagement 6,104 Posts
sitarcreatorcommunityhowto

Contact: via Instagram profile ↗

34.

Charlie Park Mega Seattle, WA

@xocharlie

Sitar specialist creator from Seattle, WA. Posts about how-to content, behind-the-scenes, and connecting with an engaged community.

1.9M Followers 25.5K Avg. Likes 1.1% Engagement 3,951 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

35.

Bruno Esposito Mega San Diego, CA

@brunovibes

Content creator and sitar creator known for behind-the-scenes. Open to brand partnerships and collaborations.

1.8M Followers 14.4K Avg. Likes 0.9% Engagement 4,136 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

36.

Yuki Huang Mega Los Angeles, CA

@yukiglow

Specialist creator and sitar creator known for reviews. Open to brand partnerships and collaborations.

1.1M Followers 12.9K Avg. Likes 0.9% Engagement 3,645 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

37.

Morgan Andersen Mega Los Angeles, CA

@morgan.its

Creating how-to content and reviews as a sitar specialist creator. Reach out for paid collaborations and sponsorships.

1.1M Followers 15.4K Avg. Likes 1.1% Engagement 6,498 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

38.

Priya Diallo Mega Denver, CO

@priya61

Priya is a sitar hobbyist based in Denver, CO, sharing behind-the-scenes and reviews.

1.6M Followers 15.7K Avg. Likes 1% Engagement 7,703 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

39.

Aisha Morgan Mega Kuala Lumpur

@aishastudio

Enthusiast and sitar creator known for behind-the-scenes. Open to brand partnerships and collaborations.

1.4M Followers 14.9K Avg. Likes 1% Engagement 5,186 Posts Malaysia
Sitarcreatorcommunityhowto

Contact: via Instagram profile

40.

Phoenix Patel Mega Berlin

@phoenixpatel

Hobbyist and sitar creator known for community tips. Open to brand partnerships and collaborations.

1.2M Followers 12.6K Avg. Likes 0.9% Engagement 5,067 Posts Germany
Sitarcreatorcommunityhowto

Contact: via Instagram profile

41.

Santiago Robinson Mega Montreal

@santiago.tv

Sitar content creator from Montreal. Posts about how-to content, tutorials, and connecting with an engaged community.

1M Followers 7.7K Avg. Likes 0.9% Engagement 3,484 Posts Canada
Sitarcreatorcommunityhowto

Contact: via Instagram profile

42.

Arjun Huang Macro Jakarta

@arjun_huang

Creating reviews and behind-the-scenes as a sitar content creator. Reach out for paid collaborations and sponsorships.

659K Followers 12K Avg. Likes 1.8% Engagement 3,599 Posts Indonesia
Sitarcreatorcommunityhowto

Contact: via Instagram profile

43.

Seo-yeon Moreau Mega Phoenix, AZ

@seo-yeon_moreau

Seo-yeon is a sitar specialist creator based in Phoenix, AZ, sharing how-to content and reviews.

1.2M Followers 10.9K Avg. Likes 0.9% Engagement 3,861 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

44.

Adeline Tran Macro Buenos Aires

@adeline_tran

Creating how-to content and community tips as a sitar educator. Reach out for paid collaborations and sponsorships.

700K Followers 9.9K Avg. Likes 1.2% Engagement 5,971 Posts Argentina
Sitarcreatorcommunityhowto

Contact: via Instagram profile

45.

Kabir Popov Macro Brisbane

@rebelkabir

Kabir is a sitar educator based in Brisbane, sharing tutorials and behind-the-scenes.

831K Followers 12.8K Avg. Likes 1.7% Engagement 4,085 Posts Australia
Sitarcreatorcommunityhowto

Contact: via Instagram profile

46.

Julian Wojcik Macro Lima

@julian.glow

Enthusiast and sitar creator known for behind-the-scenes. Open to brand partnerships and collaborations.

705K Followers 10.4K Avg. Likes 1.8% Engagement 3,016 Posts Peru
Sitarcreatorcommunityhowto

Contact: via Instagram profile

47.

Sana Horvat Macro Shanghai

@itssana

Creating community tips and behind-the-scenes as a sitar hobbyist. Reach out for paid collaborations and sponsorships.

822K Followers 18K Avg. Likes 1.7% Engagement 6,723 Posts China
Sitarcreatorcommunityhowto

Contact: via Instagram profile

48.

Liam Reed Macro Santiago

@liamreed

Educator and sitar creator known for tutorials. Open to brand partnerships and collaborations.

822K Followers 10.7K Avg. Likes 1.1% Engagement 3,168 Posts Chile
Sitarcreatorcommunityhowto

Contact: via Instagram profile

49.

Malik Hernandez Mid Jakarta

@malik_hernandez

Malik is a sitar content creator based in Jakarta, sharing behind-the-scenes and community tips.

374K Followers 6K Avg. Likes 2.2% Engagement 6,916 Posts Indonesia
Sitarcreatorcommunityhowto

Contact: via Instagram profile

50.

Beckett Adebayo Mid Montreal

@beckett.adebayo

Creating community tips and behind-the-scenes as a sitar hobbyist. Reach out for paid collaborations and sponsorships.

349K Followers 6.8K Avg. Likes 2.2% Engagement 3,466 Posts Canada
Sitarcreatorcommunityhowto

Contact: via Instagram profile

51.

Benicio Jung Mid London

@benicioreal

Creating behind-the-scenes and community tips as a sitar educator. Reach out for paid collaborations and sponsorships.

474K Followers 5.8K Avg. Likes 1.7% Engagement 1,484 Posts United Kingdom
Sitarcreatorcommunityhowto

Contact: via Instagram profile

52.

Emerson Carter Mid Karachi

@emerson99

Enthusiast and sitar creator known for behind-the-scenes. Open to brand partnerships and collaborations.

445K Followers 9.1K Avg. Likes 2.7% Engagement 4,042 Posts Pakistan
Sitarcreatorcommunityhowto

Contact: via Instagram profile

53.

Easton Ivanov Macro Amsterdam

@studioeaston

Enthusiast and sitar creator known for community tips. Open to brand partnerships and collaborations.

582K Followers 10.9K Avg. Likes 1.6% Engagement 3,193 Posts Netherlands
Sitarcreatorcommunityhowto

Contact: via Instagram profile

54.

Tariq Bell Mid Mumbai

@tariqbell

Educator and sitar creator known for reviews. Open to brand partnerships and collaborations.

468K Followers 12.4K Avg. Likes 2.3% Engagement 3,570 Posts India
Sitarcreatorcommunityhowto

Contact: via Instagram profile

55.

Fionn Diaz Mid Paris

@fitfionn

Sitar specialist creator from Paris. Posts about behind-the-scenes, reviews, and connecting with an engaged community.

435K Followers 10.1K Avg. Likes 2.1% Engagement 3,743 Posts France
Sitarcreatorcommunityhowto

Contact: via Instagram profile

56.

Lena Lindqvist Mid Bogota

@lena.the

Hobbyist and sitar creator known for behind-the-scenes. Open to brand partnerships and collaborations.

319K Followers 5.6K Avg. Likes 1.8% Engagement 649 Posts Colombia
Sitarcreatorcommunityhowto

Contact: via Instagram profile

57.

Mabel Hart Mid Orlando, FL

@mabelhart

Creating behind-the-scenes and how-to content as a sitar educator. Reach out for paid collaborations and sponsorships.

302K Followers 8.3K Avg. Likes 2.4% Engagement 6,067 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

58.

Elijah Lim Mid Seattle, WA

@elijah.lim

Content creator and sitar creator known for how-to content. Open to brand partnerships and collaborations.

188K Followers 2.6K Avg. Likes 1.8% Engagement 6,080 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

59.

Andre Kovac Mid Warsaw

@andre.king

Enthusiast and sitar creator known for behind-the-scenes. Open to brand partnerships and collaborations.

296K Followers 4.2K Avg. Likes 1.6% Engagement 3,029 Posts Poland
Sitarcreatorcommunityhowto

Contact: via Instagram profile

60.

Fatima Nowak Mid Shanghai

@fatimalife

Sitar hobbyist from Shanghai. Posts about behind-the-scenes, tutorials, and connecting with an engaged community.

147K Followers 2.8K Avg. Likes 2.1% Engagement 1,638 Posts China
Sitarcreatorcommunityhowto

Contact: via Instagram profile

61.

Tao Lee Mid Lagos

@musetao

Sitar hobbyist from Lagos. Posts about community tips, how-to content, and connecting with an engaged community.

101K Followers 3K Avg. Likes 2.3% Engagement 6,246 Posts Nigeria
Sitarcreatorcommunityhowto

Contact: via Instagram profile

62.

Jamie Schneider Mid Brisbane

@xojamie

Jamie is a sitar enthusiast based in Brisbane, sharing behind-the-scenes and tutorials.

166K Followers 3K Avg. Likes 2.5% Engagement 2,080 Posts Australia
Sitarcreatorcommunityhowto

Contact: via Instagram profile

63.

Idris Morgan Mid Bangalore

@idris_morgan

Idris is a sitar specialist creator based in Bangalore, sharing tutorials and community tips.

131K Followers 2K Avg. Likes 1.9% Engagement 5,735 Posts India
Sitarcreatorcommunityhowto

Contact: via Instagram profile

64.

Alexis Volkov Mid Valencia

@alexisvolkov

Creating community tips and behind-the-scenes as a sitar educator. Reach out for paid collaborations and sponsorships.

116K Followers 3K Avg. Likes 2.3% Engagement 3,831 Posts Spain
Sitarcreatorcommunityhowto

Contact: via Instagram profile

65.

Andre Dubois Micro Naples

@andre.dubois

Creating behind-the-scenes and tutorials as a sitar enthusiast. Reach out for paid collaborations and sponsorships.

70.6K Followers 2.1K Avg. Likes 2.9% Engagement 3,746 Posts Italy
Sitarcreatorcommunityhowto

Contact: via Instagram profile

66.

Genesis Zhang Micro Austin, TX

@genesis64

Educator and sitar creator known for how-to content. Open to brand partnerships and collaborations.

57.2K Followers 1.6K Avg. Likes 2.7% Engagement 7,698 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

67.

Easton Adebayo Micro Johannesburg

@easton25

Easton is a sitar educator based in Johannesburg, sharing how-to content and reviews.

30.8K Followers 1.3K Avg. Likes 4.5% Engagement 6,882 Posts South Africa
Sitarcreatorcommunityhowto

Contact: via Instagram profile

68.

Zara Chen Micro Rio de Janeiro

@zarachen

Creating reviews and behind-the-scenes as a sitar content creator. Reach out for paid collaborations and sponsorships.

40.5K Followers 1.6K Avg. Likes 3.6% Engagement 5,219 Posts Brazil
Sitarcreatorcommunityhowto

Contact: via Instagram profile

69.

Rohan Volkov Micro Chicago, IL

@glowrohan

Rohan is a sitar specialist creator based in Chicago, IL, sharing how-to content and reviews.

19K Followers 1.1K Avg. Likes 4.3% Engagement 633 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

70.

Lena Morgan Nano Atlanta, GA

@lenadaily

Creating how-to content and behind-the-scenes as a sitar enthusiast. Reach out for paid collaborations and sponsorships.

9.8K Followers 672 Avg. Likes 6.5% Engagement 1,528 Posts United States
Sitarcreatorcommunityhowto

Contact: via Instagram profile

No creators match these filters.

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Estimated Instagram rates for this mix

Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× sitar adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.

DeliverableLowHigh
Typical feed post on this list$2,677$10,006
Typical Reel on this list$4,686$15,468
Five-creator test campaign (feed)$13,385$50,030

What this sitar influencers ranking actually shows

How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2015 (average age ~8.5 years; oldest 2011, newest 2024) with roughly 4,770 posts — enough history that you can actually audit a grid before you brief.

Primary language on the roster is English (72.9%). A meaningful secondary slice is Spanish (7.1%) — write the caption language into the brief if you care about comment quality.

Where gender is labelled, the split is 5 female / 28 male (37 unlabelled). Use that as a casting hint, not a quota.

Follower-tier mix

TierCreatorsShare
Nano (<10K)1521.4%
Micro (10K–100K)2028.6%
Mid (100K–500K)1724.3%
Macro (500K–1M)811.4%
Mega (1M+)1014.3%

Where they are based

CountryCreatorsShare
United States1115.7%
Canada22.9%
Indonesia22.9%
Australia22.9%
China22.9%

How to brief sitar influencers

  • The creator is an expert — let them reject a talking point that would embarrass them in their community.
  • Send the actual tool/product, not just talking points.
  • Saves and tutorial completions beat raw views.

Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.

Sitar Influencers vs related lists

Sitar Influencers averages 0.2pp more engagement than AI Influencers and has a smaller median audience (98.5K vs 137K).

Sitar Influencers averages 1.1pp more engagement than Cosplay Influencers and has a smaller median audience (98.5K vs 623K).

Sitar Influencers averages 0.7pp less engagement than Watch Influencers and has a larger median audience (98.5K vs 27.6K).

ListCreatorsMedian followersAvg. ER
Sitar Influencers (this page)7098.5K3%
AI Influencers70137K2.8%
Cosplay Influencers100623K1.9%
Watch Influencers10027.6K3.7%

Snapshot compiled September 2026 from 70 ranked profiles (33 verified public figures, 37 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.

Sitar Influencers — frequently asked questions

Who are the top sitar influencers in 2026?

Our September 2026 ranking of 70 sitar influencers is led by Rishab Rikhiram Sharma, Anoushka Shankar, Niladri Kumaar. Combined they represent 28M followers, with an average engagement of 3%. 33 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.

How is this sitar list ranked?

Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 98.5K followers, 3% average ER, 29% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.

What engagement rate is good for sitar Instagram accounts?

For sitar we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 3%, which is 0.8pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.

How much do sitar influencers charge in 2026?

Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $2,677–$10,006; a Reel is $4,686–$15,468. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.

Where are these sitar influencers based?

The ranking spans 22 countries. The largest shares are United States (15.7%), Canada (2.9%), Indonesia (2.9%). If you need a single market, filter the table by country before you export a shortlist.

How can I contact these sitar influencers?

33 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.

How often is the sitar list updated?

Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.

What campaign formats work best with sitar?

The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.