Top 150 Popular Influencers in 2026
The September 2026 snapshot of top 150 popular influencers in 2026 covers 150 public Instagram profiles with 13B combined followers. Median audience size is 41M (mean 90M), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 1% (median 1%). That is 2.8pp below the 3.8% popular industry midpoint we use for 2026 Instagram, and 0.5pp below the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 14% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $13,149–$44,017 and a Reel $21,996–$66,171 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× popular premium). A five-creator test usually lands around $65,745–$220,085.
Key takeaways for popular in September 2026
- Selena Gomez, Kylie Jenner, Ariana Grande currently sit at the top of this popular ranking.
- Follower mix: 90.7% mega. Dominant tier: mega.
- Geography: 21 countries on the list, led by United States (36%) and India (4.7%).
- 150 profiles link out to a live or curated Instagram handle; 150 are verified public figures with self-hosted photos.
- Highest engagement on the list is Cutcreaser at 2.6%, which is not the largest audience (Instagram at 698M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Popular Influencers ranked
1.
Selena Gomez ✓ Mega United States
@selenagomezSelena Gomez is a model from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
428M Followers 2.2M Avg. Likes 0.9% Engagement 5,670 Posts United States
Contact: via Instagram profile ↗
2.
Kylie Jenner ✓ Mega United States
@kyliejennerKylie Jenner is a fashion designer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
394M Followers 3.1M Avg. Likes 1.2% Engagement 489 Posts United States
Contact: via Instagram profile ↗
3.
Ariana Grande ✓ Mega United States
@arianagrandeAriana Grande is a model from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
378M Followers 2M Avg. Likes 0.8% Engagement 4,376 Posts United States
Contact: via Instagram profile ↗
4.
Kimberly Noel Kardashian ✓ Mega United States
@kimkardashianKim Kardashian is a voice actor from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
355M Followers 2.3M Avg. Likes 1.1% Engagement 8,864 Posts United States
Contact: via Instagram profile ↗
5.
Beyonce Giselle Knowles-Carter ✓ Mega United States
@beyonceBeyoncé is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
318M Followers 2.1M Avg. Likes 0.8% Engagement 2,681 Posts United States
Contact: via Instagram profile ↗
6.
Khloé Kardashian ✓ Mega United States
@khloekardashianKhloé Kardashian is a film actor from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
301M Followers 3.4M Avg. Likes 1.2% Engagement 4,841 Posts United States
Contact: via Instagram profile ↗
7.
Justin Bieber ✓ Mega Canada
@lilbieberJustin Bieber is a singer from Canada with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
293M Followers 1.4M Avg. Likes 0.7% Engagement 1,285 Posts Canada
Contact: via Instagram profile ↗
8.
Taylor Swift ✓ Mega United States
@taylorswiftTaylor Swift is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
284M Followers 1.8M Avg. Likes 1% Engagement 2,010 Posts United States
Contact: via Instagram profile ↗
9.
Virat Kohli ✓ Mega India
@virat.kohliVirat Kohli is a cricketer from India with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
275M Followers 2.3M Avg. Likes 1% Engagement 6,827 Posts India
Contact: via Instagram profile ↗
10.
Jennifer Lopez ✓ Mega United States
@jloJennifer Lopez is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
252M Followers 1.7M Avg. Likes 1% Engagement 2,798 Posts United States
Contact: via Instagram profile ↗
11.
Miley Cyrus ✓ Mega United States
@mileycyrusMiley Cyrus is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
217M Followers 1.8M Avg. Likes 1.1% Engagement 4,868 Posts United States
Contact: via Instagram profile ↗
12.
Kourtney Kardashian Barker ✓ Mega United States
@kourtneykardashKourtney Kardashian is a fashion designer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
217M Followers 1.2M Avg. Likes 0.7% Engagement 5,053 Posts United States
Contact: via Instagram profile ↗
13.
Katy Perry ✓ Mega United States
@katyperryKaty Perry is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
207M Followers 1.6M Avg. Likes 1.2% Engagement 1,214 Posts United States
Contact: via Instagram profile ↗
14.
Zendaya Maree Stoermer Coleman ✓ Mega United States
@zendayaZendaya is a film actor from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
180M Followers 1.6M Avg. Likes 1.2% Engagement 902 Posts United States
Contact: via Instagram profile ↗
15.
kevinhart4real ✓ Mega United States
@kevinhart4realKevin Hart is a comedian from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
176M Followers 654K Avg. Likes 0.7% Engagement 1,980 Posts United States
Contact: via Instagram profile ↗
16.
Lebron James ✓ Mega United States
@kingjamesLeBron James is a basketball player from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
160M Followers 1.1M Avg. Likes 0.9% Engagement 577 Posts United States
Contact: via Instagram profile ↗
17.
Charli D'Amelio's ✓ Mega United States
@charlidamelioCharli D'Amelio is an actor from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
158M Followers 1M Avg. Likes 1% Engagement 480 Posts United States
Contact: via Instagram profile ↗
18.
Demi Lovato ✓ Mega United States
@ddlovatoDemi Lovato is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
153M Followers 1.4M Avg. Likes 1% Engagement 2,912 Posts United States
Contact: via Instagram profile ↗
19.
badgalriri ✓ Mega Barbados
@badgalririRihanna is a singer from Barbados with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
152M Followers 1.4M Avg. Likes 1.2% Engagement 4,850 Posts Barbados
Contact: via Instagram profile ↗
20.
Champagne Papi ✓ Mega Canada
@champagnepapiDrake is a singer from Canada with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
146M Followers 1.5M Avg. Likes 1.2% Engagement 737 Posts Canada
Contact: via Instagram profile ↗
21.
chrisbrownofficial ✓ Mega United States
@chrisbrownofficialChris Brown is a rapper from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
144M Followers 882K Avg. Likes 1.2% Engagement 7,923 Posts United States
Contact: via Instagram profile ↗
22.
Ellen DeGeneres ✓ Mega United States
@ellendegeneresEllen DeGeneres is a comedian from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
135M Followers 1.2M Avg. Likes 1.1% Engagement 8,339 Posts United States
Contact: via Instagram profile ↗
23.
James Stephen Donaldson ✓ Mega United States
@mrbeastMrBeast is a YouTuber from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
128M Followers 1.3M Avg. Likes 1% Engagement 4,941 Posts United States
Contact: via Instagram profile ↗
24.
Billie Eilish ✓ Mega United States
@billieeilishBillie Eilish is a dancer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
125M Followers 862K Avg. Likes 0.7% Engagement 7,573 Posts United States
Contact: via Instagram profile ↗
25.
Donald J. Trump ✓ Mega United States
@realdonaldtrumpDonald Trump is an actor from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
112M Followers 1.3M Avg. Likes 1.2% Engagement 1,622 Posts United States
Contact: via Instagram profile ↗
26.
Shakira ✓ Mega Spain
@shakiraShakira is a singer from Spain with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
95M Followers 770K Avg. Likes 1.1% Engagement 8,129 Posts Spain
Contact: via Instagram profile ↗
27.
Priyanka Chopra Jonas ✓ Mega India
@priyankachopraPriyanka Chopra is a model from India with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
93M Followers 587K Avg. Likes 0.8% Engagement 1,547 Posts India
Contact: via Instagram profile ↗
28.
David Beckham ✓ Mega United Kingdom
@davidbeckhamDavid Beckham is a model from United Kingdom with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
89M Followers 477K Avg. Likes 0.9% Engagement 1,377 Posts United Kingdom
Contact: via Instagram profile ↗
29.
Zach King ✓ Mega United States
@zachkingZach King is a YouTuber from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
85M Followers 547K Avg. Likes 0.8% Engagement 1,299 Posts United States
Contact: via Instagram profile ↗
30.
Burak Ozdemir ✓ Mega Turkey
@cznburakCZN Burak is a chef from Turkey with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
74M Followers 639K Avg. Likes 1% Engagement 4,678 Posts Turkey
Contact: via Instagram profile ↗
31.
Lady Gaga ✓ Mega United States
@ladygagaLady Gaga is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
71M Followers 459K Avg. Likes 1.2% Engagement 8,201 Posts United States
Contact: via Instagram profile ↗
32.
Akshay Kumar ✓ Mega Canada
@akshaykumarAkshay Kumar is a film actor from Canada with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
67M Followers 691K Avg. Likes 1.2% Engagement 2,621 Posts Canada
Contact: via Instagram profile ↗
33.
Saltbae ✓ Mega Turkey
@nusr_etNusret Gökçe is a chef from Turkey with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
52M Followers 320K Avg. Likes 0.8% Engagement 8,175 Posts Turkey
Contact: via Instagram profile ↗
34.
Shah Rukh Khan ✓ Mega India
@iamsrkShah Rukh Khan is a musician from India with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
49M Followers 319K Avg. Likes 0.7% Engagement 7,320 Posts India
Contact: via Instagram profile ↗
35.
Jimmy Fallon ✓ Mega United States
@jimmyfallonJimmy Fallon is a comedian from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
43M Followers 239K Avg. Likes 0.8% Engagement 1,278 Posts United States
Contact: via Instagram profile ↗
36.
britneyspears ✓ Mega United States
@britneyspearsBritney Spears is a singer from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
43M Followers 399K Avg. Likes 1.1% Engagement 8,272 Posts United States
Contact: via Instagram profile ↗
37.
Chiara Ferragni ✓ Mega Italy
@chiaraferragniChiara Ferragni is a fashion designer from Italy with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
29M Followers 203K Avg. Likes 1.2% Engagement 3,370 Posts Italy
Contact: via Instagram profile ↗
38.
Ajey Nagar ✓ Mega India
@carryminatiCarryMinati is a YouTuber from India with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
22M Followers 94.7K Avg. Likes 0.7% Engagement 635 Posts India
Contact: via Instagram profile ↗
39.
James Charles ✓ Mega United States
@jamescharlesJames Charles is a YouTuber from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
20M Followers 106K Avg. Likes 1% Engagement 1,403 Posts United States
Contact: via Instagram profile ↗
40.
Jeffrey Lynn Steininger ✓ Mega United States
@jeffreestarJeffree Star is an entrepreneur from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
14M Followers 131K Avg. Likes 1.1% Engagement 974 Posts United States
Contact: via Instagram profile ↗
41.
Lilly Singh ✓ Mega Canada
@lillyLilly Singh is a YouTuber from Canada with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
14M Followers 107K Avg. Likes 1% Engagement 5,484 Posts Canada
Contact: via Instagram profile ↗
42.
Jamie Oliver ✓ Mega United Kingdom
@jamieoliverJamie Oliver is a television presenter from United Kingdom with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
11M Followers 72.9K Avg. Likes 0.7% Engagement 1,496 Posts United Kingdom
Contact: via Instagram profile ↗
43.
Mariano Di Vaio ✓ Mega Italy
@marianodivaioMariano Di Vaio is a fashion designer from Italy with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
7.1M Followers 37.9K Avg. Likes 1% Engagement 8,606 Posts Italy
Contact: via Instagram profile ↗
44.
aplusk ✓ Mega United States
@apluskAshton Kutcher is a model from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
1M Followers 9.8K Avg. Likes 1% Engagement 3,861 Posts United States
Contact: via Instagram profile ↗
45.
Instagram Mega United States
@instagramInstagram is a testing creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
698M Followers 6.7M Avg. Likes 1.2% Engagement 3,622 Posts United States
Contact: via Instagram profile ↗
46.
Cristiano Ronaldo Mega Portugal
@cristianoSIUUUbscribe to my Youtube Channel!
672M Followers 5.4M Avg. Likes 0.8% Engagement 5,807 Posts Portugal
Contact: via Instagram profile ↗
47.
Lionel Messi Mega Argentina
@leomessiBienvenidos a la cuenta oficial de Instagram de Leo Messi / Welcome to the official Leo Messi Instagram account
512M Followers 2.8M Avg. Likes 0.9% Engagement 8,105 Posts Argentina
Contact: via Instagram profile ↗
48.
Dwayne Johnson Mega United States
@therockArtist, family man, tequila sipster ~ not in that order 🤎🥃
395M Followers 1.6M Avg. Likes 0.7% Engagement 7,707 Posts United States
Contact: via Instagram profile ↗
49.
Justin Bieber Mega
@justinbieberJUSTICE the album out now
294M Followers 1.6M Avg. Likes 0.8% Engagement 920 Posts
Contact: via Instagram profile ↗
50.
nike Mega United States
@nikenike is a popular creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
292M Followers 2.9M Avg. Likes 1% Engagement 2,750 Posts United States
Contact: via Instagram profile ↗
51.
Kendall Jenner Mega United States
@kendalljennerKendall Jenner is a celebrity public figure from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
286M Followers 2.3M Avg. Likes 0.9% Engagement 3,019 Posts United States
Contact: via Instagram profile ↗
52.
natgeo Mega United States
@natgeonatgeo is a popular creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
269M Followers 2.6M Avg. Likes 1.1% Engagement 793 Posts United States
Contact: via Instagram profile ↗
53.
Elon Musk Mega
@elonmuskElon Musk is a popular content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
240M Followers 1.4M Avg. Likes 1.1% Engagement 9,230 Posts
Contact: via Instagram profile ↗
54.
Neymar Jr. Mega Brazil
@neymarjrNeymar Jr. is a athlete public figure from Brazil and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
234M Followers 997K Avg. Likes 0.8% Engagement 3,847 Posts Brazil
Contact: via Instagram profile ↗
55.
realmadrid Mega Spain
@realmadridrealmadrid is a popular creator from Spain and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
178M Followers 1.4M Avg. Likes 1.1% Engagement 6,730 Posts Spain
Contact: via Instagram profile ↗
56.
Belcalis Marlenis Almanzar Mega United States
@iamcardibMy new album ‘AM I THE DRAMA’ is OUT NOW 🐦⬛
167M Followers 935K Avg. Likes 0.8% Engagement 7,345 Posts United States
Contact: via Instagram profile ↗
57.
Kylian Mbappé Mega France
@k.mbappeKylian Mbappé is a celebrity content creator from France and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
130M Followers 1.4M Avg. Likes 1.2% Engagement 5,946 Posts France
Contact: via Instagram profile ↗
58.
Barack Obama Mega
@barackobamaDad, husband, President, citizen.
119M Followers 1.2M Avg. Likes 1.1% Engagement 8,626 Posts
Contact: via Instagram profile ↗
59.
Gal Gadot Mega Israel
@gal_gadotGal Gadot is a celebrity creator from Israel and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
107M Followers 475K Avg. Likes 0.7% Engagement 7,068 Posts Israel
Contact: via Instagram profile ↗
60.
lalalalisa_m Mega Thailand
@lalalalisa_mlalalalisa_m is a celebrity influencer from Thailand and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
107M Followers 833K Avg. Likes 1% Engagement 7,564 Posts Thailand
Contact: via Instagram profile ↗
61.
Narendra Modi Mega India
@narendramodiPrime Minister of India 🇮🇳
107M Followers 739K Avg. Likes 1.2% Engagement 4,544 Posts India
Contact: via Instagram profile ↗
62.
Mark Sinclair Mega United States
@vindieselMark Sinclair is a bald public figure from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
105M Followers 598K Avg. Likes 1.1% Engagement 6,874 Posts United States
Contact: via Instagram profile ↗
63.
shraddhakapoor Mega India
@shraddhakapoorshraddhakapoor is a celebrity creator from India and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
94M Followers 605K Avg. Likes 1.1% Engagement 6,703 Posts India
Contact: via Instagram profile ↗
64.
Bella Poarch Mega Philippines United States
@bellapoarchBella Poarch is a challenge public figure from Philippines United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
92M Followers 478K Avg. Likes 1% Engagement 6,049 Posts Philippines United States
Contact: via Instagram profile ↗
65.
Jennie Ruby Jane Mega South Korea
@jennierubyjaneJennie Ruby Jane is a celebrity influencer from South Korea and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
90M Followers 604K Avg. Likes 0.8% Engagement 6,726 Posts South Korea
Contact: via Instagram profile ↗
66.
Calvin Cordozar Broadus Jr Mega United States
@snoopdoggcatalog streaming everywhereOfficial store + Footwear link below ⬇️
89M Followers 524K Avg. Likes 1% Engagement 5,233 Posts United States
Contact: via Instagram profile ↗
67.
Dua Lipa Mega United Kingdom Albania Kosovo
@dualipaDua Lipa is a celebrity public figure from United Kingdom Albania Kosovo and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
88M Followers 390K Avg. Likes 0.7% Engagement 5,480 Posts United Kingdom Albania Kosovo
Contact: via Instagram profile ↗
68.
Alia Bhatt Mega India
@aliaabhatt🎀currently dreaming 💭 - Stories that stay with you - For the lil beans - For the planet we share
87M Followers 1M Avg. Likes 1.2% Engagement 329 Posts India
Contact: via Instagram profile ↗
69.
roses_are_rosie Mega New Zealand South Korea
@roses_are_rosieroses_are_rosie is a celebrity influencer from New Zealand South Korea and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
85M Followers 483K Avg. Likes 0.9% Engagement 3,507 Posts New Zealand South Korea
Contact: via Instagram profile ↗
70.
Khabane Lame Mega
@khaby00Khabane Lame is a celebrity creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
79M Followers 465K Avg. Likes 1% Engagement 1,374 Posts
Contact: via Instagram profile ↗
71.
Will Smith Mega United States
@willsmithSame kid from West Philly.
78M Followers 488K Avg. Likes 0.8% Engagement 3,675 Posts United States
Contact: via Instagram profile ↗
72.
Dominik Elizabeth Resendez Robledo Mega Mexico
@domelipaDominik Elizabeth Resendez Robledo is a challenge creator from Mexico and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
76M Followers 615K Avg. Likes 1.1% Engagement 523 Posts Mexico
Contact: via Instagram profile ↗
73.
BeingSalmanKhan Mega
@beingsalmankhanBeingSalmanKhan is a brown creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
73M Followers 470K Avg. Likes 1.1% Engagement 5,947 Posts
Contact: via Instagram profile ↗
74.
Karol G Mega Colombia
@karolgKarol G is a celebrity content creator from Colombia and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
71M Followers 454K Avg. Likes 1% Engagement 5,990 Posts Colombia
Contact: via Instagram profile ↗
75.
Huda Heidi Kattan Mega
@hudabeautyMakeup Artist & Blogger Founder of Products tested on Huda NOT animals𝗦𝗛𝗔𝗥𝗜𝗡𝗚 𝗠𝗬 𝗦𝗘𝗧𝗧𝗜𝗡𝗚 𝗣𝗢𝗪𝗗𝗘𝗥 𝗦𝗘𝗖𝗥𝗘𝗧𝗦 👀⤵️
58M Followers 467K Avg. Likes 0.9% Engagement 356 Posts
Contact: via Instagram profile ↗
76.
Eleonora Pons Maronese Mega United States
@leleponsEloísa’s Mom💕Born in 🇻🇪🇻🇪🇻🇪OG influencer since 2013Management:
54M Followers 434K Avg. Likes 0.9% Engagement 9,189 Posts United States
Contact: via Instagram profile ↗
77.
Dixie Jane D'Amelio Mega United States
@dixiedamelioDixie Jane D'Amelio is a popular creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
54M Followers 452K Avg. Likes 1.1% Engagement 6,525 Posts United States
Contact: via Instagram profile ↗
78.
Darren Jason Watkins Mega United States
@ishowspeedDarren Jason Watkins is a american influencer from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
52M Followers 257K Avg. Likes 0.9% Engagement 9,469 Posts United States
Contact: via Instagram profile ↗
79.
Brent Rivera Mega United States
@brentriveraMY NEW CHIP BRAND! the squad
51M Followers 549K Avg. Likes 1.2% Engagement 7,840 Posts United States
Contact: via Instagram profile ↗
80.
Michael Le Mega United States
@justmaikoMichael Le is a challenge creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
50M Followers 339K Avg. Likes 0.9% Engagement 6,944 Posts United States
Contact: via Instagram profile ↗
81.
Carlos Feria Mega Colombia
@carlosferiag✝️1 Corintios 13✝️•Negocios: 👇🏻Nuevo video en YouTube👇🏻
47M Followers 417K Avg. Likes 1.1% Engagement 2,774 Posts Colombia
Contact: via Instagram profile ↗
82.
Niana Guerrero Mega Philippines
@nianaguerrerodance and lifestyle creator
47M Followers 476K Avg. Likes 1.1% Engagement 1,333 Posts Philippines
Contact: via Instagram profile ↗
83.
Joelle Joanie Mega United States
@itsjojosiwaJoJo or Joelle whatever you like better:)Creator of ✨2.23
46M Followers 348K Avg. Likes 1% Engagement 524 Posts United States
Contact: via Instagram profile ↗
84.
Olivia Rodrigo Mega
@oliviarodrigoOlivia Rodrigo is a music content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
39M Followers 294K Avg. Likes 1% Engagement 7,840 Posts
Contact: via Instagram profile ↗
85.
Addison Rae Mega United States
@addisonraeeAddison Rae is a american content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
34M Followers 236K Avg. Likes 0.7% Engagement 1,965 Posts United States
Contact: via Instagram profile ↗
86.
Luisillo El Pillo Mega
@luisitocomunica¡Encuentra ya mis nuevos Crocs en todos lados! Link abajo 👇🏽🐊🍰 👹 📱 🍜 🍣
34M Followers 333K Avg. Likes 1% Engagement 4,875 Posts
Contact: via Instagram profile ↗
87.
Hannah Stocking Mega
@hannahstockingBiology & Chemistry degree. 🇬🇷 Email:
27M Followers 165K Avg. Likes 1.1% Engagement 4,558 Posts
Contact: via Instagram profile ↗
88.
Logan Paul Mega United States
@loganpaulartist — collector — wrestlerfounder host 👇Sign up to for VIP early access
27M Followers 133K Avg. Likes 0.7% Engagement 7,907 Posts United States
Contact: via Instagram profile ↗
89.
Sommer Ray Mega
@sommerray{ be real ❥ Fitness ❥ disc jockey } Jeremiah 29:11 † Dreams don't work unless you do ➳ Founder &
24M Followers 171K Avg. Likes 1% Engagement 3,372 Posts
Contact: via Instagram profile ↗
90.
Liza Koshy Mega
@lizakoshyLiza Koshy is a popular public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
20M Followers 105K Avg. Likes 1% Engagement 4,212 Posts
Contact: via Instagram profile ↗
91.
NikkieTutorials Mega
@nikkietutorialsNikkieTutorials is a cosmetics creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
20M Followers 102K Avg. Likes 0.9% Engagement 791 Posts
Contact: via Instagram profile ↗
92.
Bretman Rock Mega United States
@bretmanrockDa one and only ✨ 🏝️Host of 🎙️
19M Followers 111K Avg. Likes 0.8% Engagement 3,786 Posts United States
Contact: via Instagram profile ↗
93.
Perrie Edwards Mega
@perrieedwardsMy debut album ‘Perrie’ out now ♥️
19M Followers 88.2K Avg. Likes 0.7% Engagement 5,810 Posts
Contact: via Instagram profile ↗
94.
Kayla Itsines Mega
@kayla_itsinesFounder 🩷Mum & wife 💍👶🏻👧🏻 I’ve helped over 12 million women transform their livesI can help you too for less than 40 cents a day 😁⬇️
16M Followers 116K Avg. Likes 0.8% Engagement 5,429 Posts
Contact: via Instagram profile ↗
95.
Emma Frances Chamberlain Mega United States
@emmachamberlainEmma Frances Chamberlain is a american public figure from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
15M Followers 98.2K Avg. Likes 0.7% Engagement 3,881 Posts United States
Contact: via Instagram profile ↗
96.
Lea Elui G Mega
@leaeluiConfidence and Positivity only!♡📨:
11M Followers 77.3K Avg. Likes 0.9% Engagement 5,636 Posts
Contact: via Instagram profile ↗
97.
Celeste Barber Mega
@celestebarberUS encore tour BACKUP DANCER on sale now Celestebarber.comFounder Contact:
9.7M Followers 104K Avg. Likes 1.2% Engagement 8,173 Posts
Contact: via Instagram profile ↗
98.
David Dobrik Mega
@daviddobrikDoughbriks Pizza now open :) Snapchat:
9.6M Followers 73.6K Avg. Likes 0.8% Engagement 2,155 Posts
Contact: via Instagram profile ↗
99.
Haley Kalil Mega United States
@haleyybayleeSup BruhJust a sarcastic gal in NY
9.5M Followers 107K Avg. Likes 1.2% Engagement 2,662 Posts United States
Contact: via Instagram profile ↗
100.
Krutika Mega
@themermaidscales☆ snap: tmermaidscales☆ likes anime, kdrama and games☆ tell your dog I said hi ♥️
8.3M Followers 52.8K Avg. Likes 1.2% Engagement 5,729 Posts
Contact: via Instagram profile ↗
101.
Simeon Panda Mega
@simeonpandaLos Angeles 📍 • • Natural Bodybuilder • Car Enthusiast Check out my YouTube Channel👇
8.2M Followers 39K Avg. Likes 0.7% Engagement 1,082 Posts
Contact: via Instagram profile ↗
102.
Jay Alvarrez Mega
@jayalvarrezJay Alvarrez is a popular content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
8.2M Followers 83.1K Avg. Likes 1.2% Engagement 2,697 Posts
Contact: via Instagram profile ↗
103.
Lexi Rivera Mega
@lexibrookeriveraLexi Rivera is a popular public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
8.1M Followers 79.9K Avg. Likes 1.2% Engagement 5,832 Posts
Contact: via Instagram profile ↗
104.
Brooke Monk Mega
@brookemonkSnap: brookemonk1 Corinthians 13: 1-7Contact email for promotions/brand deals OnlyFans Profile Subscription Price FREE
8M Followers 47.4K Avg. Likes 0.7% Engagement 3,539 Posts
Contact: via Instagram profile ↗
105.
Julie Sariñana Mega
@sincerelyjulescalifornia girl dreaming big. ✿ founder of : shop my line at TjMaxx, Marshall’s + Homegoods
7.9M Followers 38.3K Avg. Likes 0.9% Engagement 1,280 Posts
Contact: via Instagram profile ↗
106.
Mathilde Mega
@mathildtantotFrench and Persian <3 OnlyFans Profile OnlyFans Likes 1.6M Subscription Price FREE Posts 844 Photos 896 Videos 123 Streams 1
7.9M Followers 67K Avg. Likes 0.9% Engagement 4,437 Posts
Contact: via Instagram profile ↗
107.
Jordi Koalitic Mega
@jordi.koalitic📸 Creative photography / Fotografia Creativa📍Andorra🚀 🤝Ambassador of 🚗
7.4M Followers 65.3K Avg. Likes 1.2% Engagement 1,880 Posts
Contact: via Instagram profile ↗
108.
Seth Mega
@dudewithsignIf you don’t stand for something, you’ll fall for anything.•By 📧
7.4M Followers 73.2K Avg. Likes 1% Engagement 8,838 Posts
Contact: via Instagram profile ↗
109.
Savannah Rose LaBrant Mega
@sav.labrantJesus is King.💍: 👧🏼: Everleigh👧🏼: Posie👦🏼: Zealand👧🏼: Sunday👶🏼: Blue🏠: TN✏️: Homeschool at Walmart🍞🍓🫐
7.3M Followers 34.7K Avg. Likes 0.9% Engagement 6,568 Posts
Contact: via Instagram profile ↗
110.
Aimee Song Mega United States
@aimeesong[Ah-Mee] rhymes with Mommy 송아미
7.2M Followers 33.9K Avg. Likes 0.9% Engagement 3,920 Posts United States
Contact: via Instagram profile ↗
111.
Negin Mirsalehi Mega
@negin_mirsalehiFounder 🍯6 Generations of bee-keepers
7.2M Followers 71K Avg. Likes 1.2% Engagement 892 Posts
Contact: via Instagram profile ↗
112.
Piper Rockelle Mega
@piperrockellePiper Rockelle is a challenge influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
6.7M Followers 37.5K Avg. Likes 0.8% Engagement 1,736 Posts
Contact: via Instagram profile ↗
113.
Andrea Russett Mega
@andrearussettAndrea Russett is a popular content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
6.7M Followers 39.4K Avg. Likes 1% Engagement 8,298 Posts
Contact: via Instagram profile ↗
114.
Rickey Thompson Mega
@rickeythompsonRickey Thompson is a actor content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
6.5M Followers 64.5K Avg. Likes 1.2% Engagement 5,816 Posts
Contact: via Instagram profile ↗
115.
Alexa Chung Mega
@alexachungAlexa Chung is a popular creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
6.3M Followers 68.1K Avg. Likes 1.2% Engagement 8,738 Posts
Contact: via Instagram profile ↗
116.
Marques Brownlee Mega
@mkbhdI promise I won't overdo the filters.
5.2M Followers 38.5K Avg. Likes 0.8% Engagement 8,905 Posts
Contact: via Instagram profile ↗
117.
Grant Cardone Mega United States
@grantcardonePrivate Equity Fund Manager & Real Estate Investor ~$5B AUM • CardoneCapital • 10XHealth • CardoneU • Grant Cardone Foundation Cruise ↙️
5.1M Followers 37.8K Avg. Likes 1% Engagement 6,666 Posts United States
Contact: via Instagram profile ↗
118.
Joe Wicks Mega
@thebodycoachOn a mission to help the world to get fitter, healthier & happier ☺️GET FREE RESISTANCE BANDS WHEN YOU SIGN UP TO TODAY 💪
4.8M Followers 50.1K Avg. Likes 1.1% Engagement 1,599 Posts
Contact: via Instagram profile ↗
119.
Caroline Daur Mega
@carodaurprime series out nownetflix movie coming soon
4.6M Followers 46.4K Avg. Likes 1.2% Engagement 7,558 Posts
Contact: via Instagram profile ↗
120.
Rosanna Pansino Mega
@rosannapansinoFun Sized Baker, Entrepreneur, TV Host & Actress (FoodNetwork & HBO), Podcast, & New York Times Best Selling Author. Link to new Video 👇🏼
4.4M Followers 34.5K Avg. Likes 0.8% Engagement 4,819 Posts
Contact: via Instagram profile ↗
121.
Kristina Lee Halliwell Collins Mega
@kriscollinsCanadian🇨🇦Texan🤠Co-Owner of SourBoysYouTuber/TikTokerContact Info, Channels & CANDY ⬇️
3.7M Followers 26.1K Avg. Likes 1.1% Engagement 489 Posts
Contact: via Instagram profile ↗
122.
MURAD OSMANN Mega
@muradosmann📸 An Image that Changed the World - Top 3 Travel Influencer by Forbes- | | 📍 Dubai, UAE📩
3.2M Followers 12.1K Avg. Likes 0.7% Engagement 1,958 Posts
Contact: via Instagram profile ↗
123.
Nabela Noor Martin Mega United States
@nabelaNabela Noor Martin is a american public figure from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
2.9M Followers 20K Avg. Likes 1% Engagement 6,795 Posts United States
Contact: via Instagram profile ↗
124.
Joe Ando Mega United States
@joeandohirshmakin’ clothes and a fool of myself 🇯🇵
2.8M Followers 20.7K Avg. Likes 1% Engagement 7,047 Posts United States
Contact: via Instagram profile ↗
125.
Kelsey Calemine Mega
@fatherkelsKelsey Calemine is a popular content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
2.8M Followers 19.2K Avg. Likes 1% Engagement 474 Posts
Contact: via Instagram profile ↗
126.
Nick Wilkins Mega
@n1ckwilkinsNick Wilkins is a popular public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
2.8M Followers 25.7K Avg. Likes 1% Engagement 5,380 Posts
Contact: via Instagram profile ↗
127.
Jack Morris Mega
@jackmorrisBuilding - my app ⤴️Chains Villas
2.4M Followers 19.8K Avg. Likes 1.2% Engagement 1,969 Posts
Contact: via Instagram profile ↗
128.
Jeenie Mega
@jeenie.weenieYVR | LAX ✈️ Travel | Beauty | Lifestyle | Mom-Life Funnies 💕A former flight attendant living in her own KdramaPlay ‘CABIN PRESSURE’ game! ⬇️
2.2M Followers 21.7K Avg. Likes 1% Engagement 5,079 Posts
Contact: via Instagram profile ↗
129.
Kevin Parry Mega
@kevinbparry✨ stop-motion animator & video wizard🇨🇦 👇 learn from me
2M Followers 15.9K Avg. Likes 0.8% Engagement 5,054 Posts
Contact: via Instagram profile ↗
130.
Summer Mckeen Mega
@summermckeenbased in LA! 🍓 // management: // modeling:
1.7M Followers 11.2K Avg. Likes 0.9% Engagement 1,272 Posts
Contact: via Instagram profile ↗
131.
Jason Pak & Lauren Pak Mega
@jasonandlaurenpakFunctional Strength | Mobility | Athleticism💪Guidance for lifters of all ages and abilities🎥YouTube: JasonandLauren👇Download our free workout guide
1.4M Followers 9.3K Avg. Likes 1.2% Engagement 6,528 Posts
Contact: via Instagram profile ↗
132.
Karen X Cheng Mega
@karenxchengsharing my creative experiments business:
1.4M Followers 10.2K Avg. Likes 0.8% Engagement 3,483 Posts
Contact: via Instagram profile ↗
133.
Olivia Jade Mega United States
@oliviajadeOlivia Jade is a american public figure from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.3M Followers 9.3K Avg. Likes 0.9% Engagement 2,745 Posts United States
Contact: via Instagram profile ↗
134.
Ethan Barber Mega
@ethanbarber.co↓ Order your copy of my 2026 New York City calendar here! 🗓️✨
1.2M Followers 6.1K Avg. Likes 0.9% Engagement 4,182 Posts
Contact: via Instagram profile ↗
135.
Samantha Yve Mega
@samanthayveSamantha Yve is a popular creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.2M Followers 8.6K Avg. Likes 0.9% Engagement 6,276 Posts
Contact: via Instagram profile ↗
136.
Jess Val Ortiz Mega
@jessvalortizNYC ❤️ dont be basic, be slaysic 💌
1.1M Followers 5.1K Avg. Likes 0.7% Engagement 6,567 Posts
Contact: via Instagram profile ↗
137.
Olivier Wong Macro
@wonguy974📸 Creative Photographer & Videographer✉️ 📍 Based in Paris🎥 My LUT Collection is now out 👇
927K Followers 8.2K Avg. Likes 1.2% Engagement 3,308 Posts
Contact: via Instagram profile ↗
138.
J Lou Lin Xin Macro
@jlouofficialThe one with the rice obsession 📍Hong Kong | 似鬼妹嘅香港人 🇭🇰🇫🇷 • TEDx speaker • author 💬 64860661
859K Followers 6K Avg. Likes 1.2% Engagement 6,952 Posts
Contact: via Instagram profile ↗
139.
Vernon Griffith Macro
@vernongriffith4Father - Husband - Explorer2022/2024 NSCA Trainer/Coach of the Year code: VERNON25⬇️ Coaching, Programs, Website ⬇️
790K Followers 11.4K Avg. Likes 1.6% Engagement 3,763 Posts
Contact: via Instagram profile ↗
140.
Kristen Reasch Macro
@builds_by_kristenTransforming my 1800s home! Follow along! It doesn’t have to be perfect, just perfect for you!Product Page:
760K Followers 6.9K Avg. Likes 1.1% Engagement 8,076 Posts
Contact: via Instagram profile ↗
141.
Michael Mattera Macro
@witnessTravel photographer based out of NYC 📸📧:
604K Followers 11.1K Avg. Likes 1.9% Engagement 7,470 Posts
Contact: via Instagram profile ↗
142.
Brooke Baevsky Macro
@chefbaeBrooke BaevskyCelebrity Private Chef & Eats Host | LA | MIA🎬 🎶 TikTok 533k+
542K Followers 6.6K Avg. Likes 1.4% Engagement 4,785 Posts
Contact: via Instagram profile ↗
143.
Lindsay Stewart Macro United States
@thelasvegasfoodie📍Vegas, Baby!💁🏼♀️Foodie & Mama🎡Snackable content & fun in Las Vegas!✨More in the stories🍿 📧
531K Followers 7.5K Avg. Likes 1.5% Engagement 9,295 Posts United States
Contact: via Instagram profile ↗
144.
Harmony Beus Macro
@harmonize_beautyHelping women feel beautiful ✨ Hair 💇♀️ Makeup 💄 Fashion 👗 Shop my beauty faves & top sellers ⬇️
510K Followers 4.6K Avg. Likes 1.1% Engagement 6,193 Posts
Contact: via Instagram profile ↗
145.
Ella Emhoff Mid
@ellaemhoffKnit PaintingsSoft Crafts Craft ClubSoft Crafts on Substack
500K Followers 5.6K Avg. Likes 2.2% Engagement 5,811 Posts
Contact: via Instagram profile ↗
146.
Kyle Huber Mid
@asenseofhuberVisual Designer & Obsessive Creator🎨 Colorful Travel ✨ Los Angeles, CA 🌴📸 📧
485K Followers 5.6K Avg. Likes 1.7% Engagement 5,000 Posts
Contact: via Instagram profile ↗
147.
Saira Kidwai Mid
@one.pot.kitchenSaira Kidwai is a popular creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
484K Followers 5.4K Avg. Likes 1.8% Engagement 1,724 Posts
Contact: via Instagram profile ↗
148.
Brynley Lacy Mid
@brynley.joynerbaby girl on the way👶🏼✨founder: nasm CPT & trainer: partnerships:
360K Followers 7K Avg. Likes 2% Engagement 4,755 Posts
Contact: via Instagram profile ↗
149.
Cutcreaser Mid
@cutcreaser🎨 the girl who does makeup for geeks🍿 beauty, film, tv + pop culture💌 📱 tiktok, youtube + letterboxd: 📍 NYC 🇸🇻
313K Followers 6.1K Avg. Likes 2.6% Engagement 1,793 Posts
Contact: via Instagram profile ↗
150.
Hellah Sidibe Mid
@hellahgood9YOUR BEST IS DIFFERENT EVERY DAY!the run streak guyrunning every day since may 15, 2017 🌱ran from LA to NYC
307K Followers 5K Avg. Likes 1.9% Engagement 5,675 Posts
Contact: via Instagram profile ↗
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× popular adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $13,149 | $44,017 |
| Typical Reel on this list | $21,996 | $66,171 |
| Five-creator test campaign (feed) | $65,745 | $220,085 |
What this popular influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2010 (average age ~10.2 years; oldest 2011, newest 2020) with roughly 4,555 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (85.3%). A meaningful secondary slice is Hindi (4.7%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 87 female / 57 male (6 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 0 | 0% |
| Micro (10K–100K) | 0 | 0% |
| Mid (100K–500K) | 6 | 4% |
| Macro (500K–1M) | 8 | 5.3% |
| Mega (1M+) | 136 | 90.7% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| United States | 54 | 36% |
| India | 7 | 4.7% |
| Canada | 4 | 2.7% |
| Spain | 2 | 1.3% |
| United Kingdom | 2 | 1.3% |
How to brief popular influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
Popular Influencers vs related lists
Popular Influencers averages 1.8pp less engagement than AI Influencers and has a larger median audience (41M vs 137K).
Popular Influencers averages 0.9pp less engagement than Cosplay Influencers and has a larger median audience (41M vs 623K).
Popular Influencers averages 2.7pp less engagement than Watch Influencers and has a larger median audience (41M vs 27.6K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Popular Influencers (this page) | 150 | 41M | 1% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Watch Influencers | 100 | 27.6K | 3.7% |
Snapshot compiled September 2026 from 150 ranked profiles (150 verified public figures, 0 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Popular Influencers — frequently asked questions
Who are the top popular influencers in 2026?
Our September 2026 ranking of 150 popular influencers is led by Selena Gomez, Kylie Jenner, Ariana Grande. Combined they represent 13B followers, with an average engagement of 1%. 150 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this popular list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 41M followers, 1% average ER, 14% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for popular Instagram accounts?
For popular we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 1%, which is 2.8pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do popular influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $13,149–$44,017; a Reel is $21,996–$66,171. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these popular influencers based?
The ranking spans 21 countries. The largest shares are United States (36%), India (4.7%), Canada (2.7%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these popular influencers?
150 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the popular list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with popular?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.