Top 100 Lego Influencers in 2026
The September 2026 snapshot of top 100 lego influencers in 2026 covers 100 public Instagram profiles with 9.9M combined followers. Median audience size is 32.5K (mean 98.6K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 3.4% (median 3%). That is 0.4pp below the 3.8% lego industry midpoint we use for 2026 Instagram, and 1.9pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 40% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $576–$3,102 and a Reel $1,033–$4,964 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× lego premium). A five-creator test usually lands around $2,880–$15,510.
Key takeaways for lego in September 2026
- Beyond the Brick, Elaina Zinke, Andrew Maddock currently sit at the top of this lego ranking.
- Follower mix: 81% micro, 15% mid. Dominant tier: micro.
- Geography: 0 countries on the list, led by a mix of countries.
- 100 profiles link out to a live or curated Instagram handle; 100 are verified public figures with self-hosted photos.
- Highest engagement on the list is Nicole at 4.6%, which is not the largest audience (Beyond the Brick at 1.8M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Lego Influencers ranked
1.
Beyond the Brick Mega
@beyondthebricktvThe World's Largest LEGO Fan Community | Submit content to be featured:
1.8M Followers 13.2K Avg. Likes 0.8% Engagement 1,197 Posts
Contact: via Instagram profile ↗
2.
Elaina Zinke Mega
@lifewithlainee☼ nashville • girl mom x4☼ mom life through movies☼ 💌
1.3M Followers 10.5K Avg. Likes 1.1% Engagement 5,429 Posts
Contact: via Instagram profile ↗
3.
Andrew Maddock Macro
@drewfromladueAndrew Maddock is a lego content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
844K Followers 13.1K Avg. Likes 1.7% Engagement 301 Posts
Contact: via Instagram profile ↗
4.
Riley Macro
@brickscience_officialYouTuberMaking some of the Craziest LEGO Videos!
582K Followers 6.5K Avg. Likes 1.7% Engagement 7,426 Posts
Contact: via Instagram profile ↗
5.
Justine Fisher Mid
@thelegomommyWanna build some LegoMy personal account: Looking for more
265K Followers 6.9K Avg. Likes 2.7% Engagement 7,876 Posts
Contact: via Instagram profile ↗
6.
Dan Mid
@brickstar_officialBrick Star museums - Personal account
247K Followers 3K Avg. Likes 2.1% Engagement 8,593 Posts
Contact: via Instagram profile ↗
7.
Nathan Sadek Mid
@epikbricksLEGO Fortnite Content Creator!Creator Code:EPIKBRICKS I stream from 4-8pm PST on all platforms!(All links below)
242K Followers 3.5K Avg. Likes 1.9% Engagement 5,534 Posts
Contact: via Instagram profile ↗
8.
Rylee Rex Mid
@ryleerexxSharing my passion for Lego and Star Wars ✨This is where the fun begins🤩
227K Followers 3.2K Avg. Likes 2.3% Engagement 8,475 Posts
Contact: via Instagram profile ↗
9.
Andres Lehmann Mid
@zusammengebautWe love covering LEGO events across Europe and North America. Brick on!
198K Followers 3.9K Avg. Likes 2.3% Engagement 4,446 Posts
Contact: via Instagram profile ↗
10.
Preston and Jonathon Mid
@preston_buildsLEGO content creating Father and son duo. Recognised LEGO Fan MediaLEGO City updates, news and fun!
188K Followers 4.2K Avg. Likes 2.5% Engagement 2,001 Posts
Contact: via Instagram profile ↗
11.
Jesse Mid
@brickdesignedHere to share my love of LEGO✌️Est. 2019
122K Followers 1.7K Avg. Likes 1.9% Engagement 8,191 Posts
Contact: via Instagram profile ↗
12.
Ethan Dungan Mid
@ethan.the.artisanLEGO Masters Season 31.8 Million on YouTube ⚡️1.4 Million on TikTok
121K Followers 1.8K Avg. Likes 2.2% Engagement 7,658 Posts
Contact: via Instagram profile ↗
13.
Danibob Mid
@danibobstudios- Recognized LEGO Fan Media - Star Wars Fan LEGO Collector- Millennial ☕ Cat Mom find more here
118K Followers 2.6K Avg. Likes 2.5% Engagement 8,608 Posts
Contact: via Instagram profile ↗
14.
Łukasz Więcek Mid
@lukasdataOnly good vibes ️SONY CREATOR ♥️ Organizator LEGOMASTERS TVN ♥️ ŁYSTOK
116K Followers 1.2K Avg. Likes 1.9% Engagement 1,129 Posts
Contact: via Instagram profile ↗
15.
Daryl Mid
@bevinsbricksHello Im Daryl from Bevins Bricks and I am a YouTube creator and I make lighting products and instructions all for Lego. Check out my Channel Below
114K Followers 2K Avg. Likes 2.9% Engagement 9,237 Posts
Contact: via Instagram profile ↗
16.
Lewis Meeny Mid
@built_bricks- The LEGO lightsaber & cosplay guy - Building bricks and bodies - Find all my instructions & deals below ⬇️
111K Followers 1.3K Avg. Likes 2.3% Engagement 7,488 Posts
Contact: via Instagram profile ↗
17.
Jangbricks Mid
@jangbricks4realHuge custom LEGO city layout, MOC builds, & peeks behind the scenes!
108K Followers 1.8K Avg. Likes 1.7% Engagement 6,292 Posts
Contact: via Instagram profile ↗
18.
LEGO Quick Review Mid
@legoquickreviewYouTube bloggerMy museum Lego collectorNews, MOCs, reviews.Part of the BS Network About a million subscribers worldwide.
106K Followers 2.1K Avg. Likes 2.5% Engagement 7,454 Posts
Contact: via Instagram profile ↗
19.
Christo Mid
@the_stud_cityChristo from Stud CityRecognized LEGO Fan Media ⚡️ The Lego GodBusiness Inquiry: All Channel Links
101K Followers 1.9K Avg. Likes 2% Engagement 840 Posts
Contact: via Instagram profile ↗
20.
Jean Micro
@jeansversionATX✨this is where the fun beginsstar wars girly | probably building legos⭐️ LEGO Ambassador See links below ⬇️
99.9K Followers 3.9K Avg. Likes 4.4% Engagement 2,606 Posts
Contact: via Instagram profile ↗
21.
Legojacker Micro
@legojackerunceded Ngunnawal/Ngambri Country
96K Followers 2.1K Avg. Likes 3.3% Engagement 1,111 Posts
Contact: via Instagram profile ↗
22.
Lego Sam Micro
@legosamSEA GAMES 2019 2023 BREAKING Bboy / Athlete / Content Creator / DJ : Sponsored Athlete
90.1K Followers 2.1K Avg. Likes 3.1% Engagement 6,954 Posts
Contact: via Instagram profile ↗
23.
Amy Corbett Micro
@brickmasteramyMy life behind the bricks Design Lead HQJudge on LEGO Masters USA Funny Scottish accent Unkind comments will be deleted ✖️
89.7K Followers 2K Avg. Likes 3.1% Engagement 3,324 Posts
Contact: via Instagram profile ↗
24.
Nicole Micro
@girlbricksalotMulti fandom nerd. Sharing what I collect and love ️ The F1 Girl All Things Pop Culture LEGO Ambassador Boston, Massachusetts
86.2K Followers 2.4K Avg. Likes 4.6% Engagement 1,664 Posts
Contact: via Instagram profile ↗
25.
Ekow Nimako Micro
@ekownimakoEnchanting artworks made with LEGO® elementsBuilding Black™Building Beyond™
85.7K Followers 2.8K Avg. Likes 3.7% Engagement 6,204 Posts
Contact: via Instagram profile ↗
26.
Nathan Sawaya Micro
@nathansawayaThe Brick Artist. Art is not optional.
83.6K Followers 2.9K Avg. Likes 3.8% Engagement 2,424 Posts
Contact: via Instagram profile ↗
27.
Joss Ivanwood Micro
@jayfa_mocs~ LEGO dragons, robots, monsters and more ~ Creature designer at ~ Winner of LEGOMastersAU 2022 ~ Instructions on Rebrickable
80.1K Followers 1.9K Avg. Likes 3.3% Engagement 5,072 Posts
Contact: via Instagram profile ↗
28.
Krystle Starr Micro
@krystlestarrxTWO time LEGO Master WINNER ❄️ Season 1 OG FAIRY♀️KStarr 2701 w.15th Street Plano TX 75075
72.9K Followers 1.5K Avg. Likes 2.7% Engagement 8,972 Posts
Contact: via Instagram profile ↗
29.
John Micro
@thebrickinpandaCustom Lego City Italian Inspired Builds YT Channel
70K Followers 1.7K Avg. Likes 3.9% Engagement 3,345 Posts
Contact: via Instagram profile ↗
30.
Matticus Bricks Micro
@matticusbricks✨ Building my dreams, one brick at a time! Recognized LEGO Fan Media
69K Followers 1.7K Avg. Likes 3.4% Engagement 9,486 Posts
Contact: via Instagram profile ↗
31.
Mark Segedie Micro
@mrbookiebooLEGO ideas, tips and inspirationYou can build it!Follow and subscribe to learn more
65.6K Followers 2.4K Avg. Likes 3.7% Engagement 3,463 Posts
Contact: via Instagram profile ↗
32.
Marin Graux Micro
@marinbrickdesign| Designer Freelance | Lego Masters FR Finalist ⬇️PDF instructions ⬇️
64.8K Followers 1.5K Avg. Likes 3% Engagement 3,442 Posts
Contact: via Instagram profile ↗
33.
Just call me Dom Micro
@coolguydom02LEGO Masters S3⏰370k+ on TikTok 20+ on YouTube
62.3K Followers 1.6K Avg. Likes 3.7% Engagement 6,260 Posts
Contact: via Instagram profile ↗
34.
Preston Mutanga Micro
@legomerealThe REAL lego me (Preston Mutanga)stfx | 08
62.1K Followers 1.2K Avg. Likes 2.5% Engagement 1,061 Posts
Contact: via Instagram profile ↗
35.
Sebastian Bachórzewski Micro
@insomnia_buildsFormerly AFOL / Professional dreamer / LUG member ExtraExtraBricks.com owner
56K Followers 2.1K Avg. Likes 4.4% Engagement 3,757 Posts
Contact: via Instagram profile ↗
36.
Jay Ong Micro
@jayong28Proud dad to , husband to ✏️ Professional LEGO reviewer LEGO podcaster
56K Followers 1.7K Avg. Likes 3.5% Engagement 8,743 Posts
Contact: via Instagram profile ↗
37.
Chris McVeigh Micro
@powerpigSenior Designer , artist, and photographer.
49.8K Followers 1.1K Avg. Likes 3.2% Engagement 8,213 Posts
Contact: via Instagram profile ↗
38.
Victor Micro
@brickworld_ideasYouTube Lego car CRASH test
48.8K Followers 1.7K Avg. Likes 4.6% Engagement 2,369 Posts
Contact: via Instagram profile ↗
39.
Zachary Steinman Micro
@steinmanzacharyLego Artist/designer, Bike Shop Manager, Nova Scotia,
46.4K Followers 851 Avg. Likes 2.8% Engagement 5,112 Posts
Contact: via Instagram profile ↗
40.
BrickMuseum Micro
@therealbrickmuseumVirtual Museum of The Most Amazing LEGO creations from around the world.⬇️ Visit our Facebook page to enjoy many other creations !
45K Followers 1.4K Avg. Likes 4.1% Engagement 6,488 Posts
Contact: via Instagram profile ↗
41.
Harley J Quin Micro
@harleyquinProud New Zealander Geek Girl Canon 5D mk iv, 7D + 100mm macro.
44.7K Followers 1.1K Avg. Likes 4.4% Engagement 3,859 Posts
Contact: via Instagram profile ↗
42.
Steve Guinness Micro
@thebrickconsultantPassionate about Creativity, I'm a Teacher & Entrepreneur designing LEGO commissions and workshops. LEGO Typewriter designer & LEGO Masters winner.
44.4K Followers 999 Avg. Likes 3.1% Engagement 4,619 Posts
Contact: via Instagram profile ↗
43.
Ezrin MN Micro
@ezrinmnAward-Winning Content Creator 2023 & 2024 Narcissistic Abuse Survivor
43.9K Followers 1.5K Avg. Likes 4.4% Engagement 4,745 Posts
Contact: via Instagram profile ↗
44.
Minifig Madison Micro
@minifigmadisonI’m not actually a mini-fig, I just work with them
43.3K Followers 1.6K Avg. Likes 4.6% Engagement 556 Posts
Contact: via Instagram profile ↗
45.
Sarah Beyer Micro
@betweenbrickwallsLEGO Masters Sweden 2020 semi-finalist. Swedish AFOL and member of LUG Swebrick.
42.7K Followers 1.3K Avg. Likes 3.8% Engagement 7,004 Posts
Contact: via Instagram profile ↗
46.
Stacey Roy Micro
@thestaceyroyLive Host | TV Personality LEGO Masters Season 3 Winner The Nerdy Bartender Cooking with Stacey Rep: &
41.4K Followers 957 Avg. Likes 2.7% Engagement 7,050 Posts
Contact: via Instagram profile ↗
47.
Holly Micro
@holly.onfilmAre those your legos | Orlando For business inquires reach out to:
39K Followers 651 Avg. Likes 3.1% Engagement 6,817 Posts
Contact: via Instagram profile ↗
48.
Rick James Micro
@imrickjamesbricksEstablished 2010. Independent LEGO store in Pakenham 3810, Victoria, AUSTRALIA. Official Australian Reseller of Brickarms. Podcast now available!
38.7K Followers 1.1K Avg. Likes 4.5% Engagement 6,362 Posts
Contact: via Instagram profile ↗
49.
Stacey Micro
@forbricksandgigglesOfficial Instagram of: For Bricks and Giggles®LEGO enthusiast for 25+ years(No dark ages )YouTube, TikTok, & more!⤵️
38K Followers 850 Avg. Likes 3.3% Engagement 7,180 Posts
Contact: via Instagram profile ↗
50.
Daniel Seidl Micro
@brickworldprojectDaniel Seidl is a lego influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
33.1K Followers 726 Avg. Likes 4.1% Engagement 5,887 Posts
Contact: via Instagram profile ↗
51.
Mr.Brick Micro
@mr.__brickMr.Brick is a lego content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
31.8K Followers 654 Avg. Likes 2.8% Engagement 1,308 Posts
Contact: via Instagram profile ↗
52.
Afol Man Micro
@a_f_o_l_manMy name is EmeryCheckout my YouTube Channel & My BrickLink Store! (AFOL Man)
31.4K Followers 742 Avg. Likes 2.7% Engagement 5,017 Posts
Contact: via Instagram profile ↗
53.
Noah Micro
@h2brickLEGO Creator 7x Brickee Champion Life Advocate Built in Germany
31K Followers 684 Avg. Likes 3.2% Engagement 3,019 Posts
Contact: via Instagram profile ↗
54.
Sarah Genao Micro
@just2goodofficialjust2good on youtube & letterboxd - (personal insta: )
30.4K Followers 698 Avg. Likes 3.7% Engagement 8,022 Posts
Contact: via Instagram profile ↗
55.
Ryo Tomita Micro
@rennerbricksレゴの写真撮ってますlegophotography Japan Ryo TomitaLego city series →
30.4K Followers 821 Avg. Likes 3.7% Engagement 4,412 Posts
Contact: via Instagram profile ↗
56.
Lego Skier Bro Micro
@legoskierbroI'm pretty much the best skier I know.
29.9K Followers 818 Avg. Likes 4.4% Engagement 5,705 Posts
Contact: via Instagram profile ↗
57.
Brickin Nick Micro
@brickinnickCreative LEGO Builder & Content CreatorLEGO Masters S3 Winner Recognized LEGO Fan Media | Toronto ⬇️ Make LEGO Stars Hollow a real set! ⭐️
29.7K Followers 1.2K Avg. Likes 4% Engagement 4,103 Posts
Contact: via Instagram profile ↗
58.
Miki Yeah Micro
@lego_drwhoMixing my hobbies: Lego + DoctorWho. More than 500minifigures. Use code G8WDXERAZQFW for a 10%discount in store
29.4K Followers 455 Avg. Likes 2.6% Engagement 856 Posts
Contact: via Instagram profile ↗
59.
Anna Bitanga Micro
@fourbrickstallI take photos of LEGO models and minifigs.
28.9K Followers 651 Avg. Likes 3.2% Engagement 4,293 Posts
Contact: via Instagram profile ↗
60.
Michelle Contreras Micro
@michellecraftylife✨Lego Masters S3 ContestantMAKER of Nerdy Stuff⭐️LEGO español print️ZeldaMexicana in Fluent in Spanglish
28.4K Followers 815 Avg. Likes 4.4% Engagement 4,341 Posts
Contact: via Instagram profile ↗
61.
Jessica Ewud Micro
@ragzyartRAGZY X Artist, LEGO MASTER, Actress, & Tiktok SuperstarCommissions, TIKTOK⬇️
28.1K Followers 681 Avg. Likes 3.4% Engagement 5,611 Posts
Contact: via Instagram profile ↗
62.
Eric Law Micro
@ericklawPop Culture LEGO MOC Builder⚡️Pacific Northwest AFOLChef
27.8K Followers 1K Avg. Likes 4.2% Engagement 7,162 Posts
Contact: via Instagram profile ↗
63.
Robert Micro
@itsrobthebuilderJust trying to be “Mr. Disney Influencer” according to my brotherNext trip: Princess Half Weekend
27.6K Followers 914 Avg. Likes 4% Engagement 6,465 Posts
Contact: via Instagram profile ↗
64.
Ritam Bhatnagar Micro
@ritambhatnagarShaping Culture through & Record holder Lego Artist | Building 's largest citySales Specialist
27K Followers 812 Avg. Likes 4.1% Engagement 981 Posts
Contact: via Instagram profile ↗
65.
Pinky Dila Micro
@pinkyfigureSharing my love of Lego - asmr & tipsLego Community AFOL Turkish girl has the biggest Lego Collection
26.6K Followers 1K Avg. Likes 4% Engagement 3,968 Posts
Contact: via Instagram profile ↗
66.
Jan M. Micro
@wooootlesBuilding a modern LEGO city!
25.3K Followers 399 Avg. Likes 2.6% Engagement 4,264 Posts
Contact: via Instagram profile ↗
67.
Ethan Jacobson Micro
@yellowbrickpicsJust a guy and his bricks.Reviews | Photography | Life OuttakesLondon | UKDiscount Codes & Socials
23.4K Followers 814 Avg. Likes 4% Engagement 5,125 Posts
Contact: via Instagram profile ↗
68.
Amie DD Micro
@amiedoubledMaker of Things Magical Unicorn Software Engineer at 3D Print / Cosplay / Hacker / LEGO Master / ElectronicsPCB
23.2K Followers 566 Avg. Likes 3.6% Engagement 8,618 Posts
Contact: via Instagram profile ↗
69.
Samsofy Micro
@samsofy.sProfessional legographer Since 2008 based in France (Ardèche)Exhibition : Paris / Genève / London / New-York / Bruxelles /milan / Zagreb / Taipei
22.3K Followers 519 Avg. Likes 2.6% Engagement 1,142 Posts
Contact: via Instagram profile ↗
70.
Kim Plata Micro
@brick_artisan19Kim Plata is a lego influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
21.6K Followers 542 Avg. Likes 4% Engagement 6,571 Posts
Contact: via Instagram profile ↗
71.
Thomas Carlier Micro
@brickproject_lego◽Lego fan-designer from Switzerland◽Designer of Gold Mine Expedition◽ ⬇️ Lego ADDAMS Family project ⬇️
21.6K Followers 474 Avg. Likes 4.3% Engagement 8,831 Posts
Contact: via Instagram profile ↗
72.
Emilee Dahl Micro
@emilee_builds_itLEGO MASTERS S4 semi-finalist Building quality time for your family with Lego.Founder | PHX, Arizona
21.3K Followers 899 Avg. Likes 4.6% Engagement 8,812 Posts
Contact: via Instagram profile ↗
73.
Vesa Lehtimaki Micro
@avanautIllustrator and an occasional photographer of small things. Never won any awards but I was nominated for a HUGO once. You’ll find no AI here.
21.1K Followers 526 Avg. Likes 2.9% Engagement 7,231 Posts
Contact: via Instagram profile ↗
74.
Sacred Micro
@sacredbricksSacred is a lego influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
20.3K Followers 826 Avg. Likes 4.3% Engagement 8,355 Posts
Contact: via Instagram profile ↗
75.
Tobi Micro
@tobilegocity️ LEGO City: 220+ Baseplates, 300K Bricks Built over 10+ Years Frankfurt am Main, Germany Creating a world brick by brick!
20.3K Followers 516 Avg. Likes 3.8% Engagement 4,219 Posts
Contact: via Instagram profile ↗
76.
Phil Fenn Micro
@the.brickgeekFollow me for Daily LEGO + Vr vr affiliate lover of : Family - LEGO, Vr and Life
20.2K Followers 826 Avg. Likes 4.5% Engagement 7,792 Posts
Contact: via Instagram profile ↗
77.
Tyler Clites Micro
@tylerbuilds✨ Custom LEGO Sculptures, Kits, and EventsWinner of LEGO MASTERS US Season 1 Contact me for your next project or event!
20K Followers 401 Avg. Likes 3.3% Engagement 8,586 Posts
Contact: via Instagram profile ↗
78.
Eric Micro
@scruffybrickherderLEGO creator of Star Wars MOCs and ships, physical and digital using Bricklink StudioFree custom LEGO instructions below ⬇️Massachusetts
19.6K Followers 312 Avg. Likes 2.9% Engagement 4,882 Posts
Contact: via Instagram profile ↗
79.
Lee_je_hyung Micro
@lee_je_hyung유튜브 '레고사진가의 역사적 그날'운영자The first LEGO photographer in Korea.E-mail :
18.3K Followers 555 Avg. Likes 4.5% Engagement 6,404 Posts
Contact: via Instagram profile ↗
80.
Kelly Bartlett Micro
@kellybartlett31LEGO House Masterpiece GalleryLEGO Masters USA ContestantCommission artist
18.2K Followers 682 Avg. Likes 4% Engagement 1,258 Posts
Contact: via Instagram profile ↗
81.
Allen Micro
@thebrickfanOfficial IG account for The Brick Fan, a site dedicated to news and reviews. - San Diego
18.1K Followers 569 Avg. Likes 4.2% Engagement 358 Posts
Contact: via Instagram profile ↗
82.
LEGO Travellers Micro
@legotravellersOur LEGO lifeExploring our bucket list off one adventure at a timeAll images are our ownDM for collabs
17.6K Followers 567 Avg. Likes 4.5% Engagement 582 Posts
Contact: via Instagram profile ↗
83.
Natasja de Vos Micro
@by_a.n.n.aPhotographer from the Netherlands, ZeelandCrew Member of Contestant on season 1 NL/BE 2020
17.6K Followers 780 Avg. Likes 4.6% Engagement 3,669 Posts
Contact: via Instagram profile ↗
84.
Luc Wen : Micro
@lucwenzI love toys. All photos are taken by me myself ! Have a good day ! NOT OK to use my photos without credit me.
17K Followers 569 Avg. Likes 3.7% Engagement 1,765 Posts
Contact: via Instagram profile ↗
85.
Marcos Garavelli Micro
@brickester_Brickester | LEGO® Fan Designer910034 Brick Cross Train Station910039 The Art of Chocolate
16.6K Followers 751 Avg. Likes 4.6% Engagement 1,228 Posts
Contact: via Instagram profile ↗
86.
Heads Brick Micro
@headsbrickPassionate creator of unique Brickheads I test incredible sets from collaborative , ,
16K Followers 504 Avg. Likes 3.2% Engagement 1,246 Posts
Contact: via Instagram profile ↗
87.
Adam King Micro
@adam_coderExploring the world of LEGO with my son!Please check out and subscribe to our YouTube channel - Adam’s Brick Junction (link below)!
15.8K Followers 598 Avg. Likes 4.1% Engagement 6,319 Posts
Contact: via Instagram profile ↗
88.
Egorru Micro
@brickgarage▪️ God is the Greatest Creator ever▪️ ex-LEGO Ambassador▪️ set designer▪️ Adult fan of LEGO▪️ 41999 set designer▪️ RM8 BrickGarage YouTube
15.8K Followers 335 Avg. Likes 3.6% Engagement 4,982 Posts
Contact: via Instagram profile ↗
89.
Christina Micro
@bricksteryArtistic & colorful LEGO lifestyleRecognized LEGO Fan Media✨️Harry Potter, Star Wars, DisneyLEGO Masters Finalist
15.3K Followers 396 Avg. Likes 3.8% Engagement 4,175 Posts
Contact: via Instagram profile ↗
90.
mk_bricks Micro
@mk_bricksmk_bricks is a lego influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
15.2K Followers 360 Avg. Likes 4.2% Engagement 4,090 Posts
Contact: via Instagram profile ↗
91.
Jiwoo Micro
@jiwoo.seonLEGO Artist LEGO® IDEAS - 10K Club Member️ LEGO® House - Masterpiece Gallery 1st Sole Exhibition - LEMOOI⭐️ YouTube - ⠀⠀⠀
15.1K Followers 302 Avg. Likes 3.4% Engagement 3,871 Posts
Contact: via Instagram profile ↗
92.
Marcin Otręba Micro
@martinlegodesignI'm a designer who creates models, If you would like to support my work please check out my Instructions
15K Followers 567 Avg. Likes 4.2% Engagement 1,663 Posts
Contact: via Instagram profile ↗
93.
Elbaite Li Micro
@aranobilis98I make lego transformers (THAT ACTUALLY TRANSFORM)
14.8K Followers 307 Avg. Likes 2.6% Engagement 2,484 Posts
Contact: via Instagram profile ↗
94.
Mishima Micro
@mishimaproductionsI’m a big fan of If you like my creations, you can watch "Build Videos” on my YouTube channel.⬇️[Mishima Productions]⬇️
14.4K Followers 296 Avg. Likes 2.7% Engagement 2,735 Posts
Contact: via Instagram profile ↗
95.
Xavier Laffray Micro
@dsodb_legoThe_Dark_Side_Of_The_Danish_BrickLEGO Star Wars AFOLGet 10% off :on : DSODB10 discount codeon : FSN6KC discount code
14.3K Followers 421 Avg. Likes 3.1% Engagement 8,208 Posts
Contact: via Instagram profile ↗
96.
Matthew Ashton Micro
@matthew__ashtonV.P. of Design MOVIES Exec ProducerHead Judge on UK Lover Herder Boy Views ‘R’ My Own.
14K Followers 375 Avg. Likes 2.8% Engagement 1,822 Posts
Contact: via Instagram profile ↗
97.
Max Micro
@cruisebacca_creationsThis is my personal LEGO blog for the stuff I make. 26 and fan of LEGO until I die.
13.7K Followers 580 Avg. Likes 4.5% Engagement 5,279 Posts
Contact: via Instagram profile ↗
98.
Nick Sweetman Micro
@minifignickLancashire Lad now living in Plymouth Winner Of Best Build At The Golden Brickies
13K Followers 249 Avg. Likes 3.5% Engagement 2,696 Posts
Contact: via Instagram profile ↗
99.
Joey Klusnick Micro
@lego.joeyMaster Model Builder at LEGOLAND New YorkMember of - Open for commissions - ⬇️MOC INSTRUCTIONS⬇️
13K Followers 275 Avg. Likes 3.8% Engagement 2,282 Posts
Contact: via Instagram profile ↗
100.
Dorian Bricktron Micro
@dorian_bricktronWelcome✌️ I'm I make alternative builds of LEGO®️ sets, all parts included;) build instructions here:
12.4K Followers 392 Avg. Likes 3.3% Engagement 3,789 Posts
Contact: via Instagram profile ↗
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× lego adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $576 | $3,102 |
| Typical Reel on this list | $1,033 | $4,964 |
| Five-creator test campaign (feed) | $2,880 | $15,510 |
What this lego influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2009 (average age ~10.8 years; oldest 2011, newest 2020) with roughly 4,829 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (100%). The list is relatively monolingual, which simplifies caption and landing-page language.
Where gender is labelled, the split is 28 female / 64 male (8 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 0 | 0% |
| Micro (10K–100K) | 81 | 81% |
| Mid (100K–500K) | 15 | 15% |
| Macro (500K–1M) | 2 | 2% |
| Mega (1M+) | 2 | 2% |
How to brief lego influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
Lego Influencers vs related lists
Lego Influencers averages 0.6pp more engagement than AI Influencers and has a smaller median audience (32.5K vs 137K).
Lego Influencers averages 1.5pp more engagement than Cosplay Influencers and has a smaller median audience (32.5K vs 623K).
Lego Influencers averages 0.3pp less engagement than Watch Influencers and has a larger median audience (32.5K vs 27.6K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Lego Influencers (this page) | 100 | 32.5K | 3.4% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Watch Influencers | 100 | 27.6K | 3.7% |
Snapshot compiled September 2026 from 100 ranked profiles (100 verified public figures, 0 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Lego Influencers — frequently asked questions
Who are the top lego influencers in 2026?
Our September 2026 ranking of 100 lego influencers is led by Beyond the Brick, Elaina Zinke, Andrew Maddock. Combined they represent 9.9M followers, with an average engagement of 3.4%. 100 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this lego list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 32.5K followers, 3.4% average ER, 40% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for lego Instagram accounts?
For lego we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 3.4%, which is 0.4pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do lego influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $576–$3,102; a Reel is $1,033–$4,964. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these lego influencers based?
The ranking spans 0 countries. The largest shares are not labelled. If you need a single market, filter the table by country before you export a shortlist.
How can I contact these lego influencers?
100 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the lego list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with lego?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.