Top 100 Home Decor Influencers in 2026
The September 2026 snapshot of top 100 home decor influencers in 2026 covers 100 public Instagram profiles with 112M combined followers. Median audience size is 763K (mean 1.1M), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 1.7% (median 1%). That is 2.1pp below the 3.8% home decor industry midpoint we use for 2026 Instagram, and in line with (+0.1pp) the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 13.6% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $7,113–$24,795 and a Reel $12,203–$37,839 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× home decor premium). A five-creator test usually lands around $35,565–$123,975.
Key takeaways for home decor in September 2026
- Farah Merhi, McGee, Becki Owens currently sit at the top of this home decor ranking.
- Follower mix: 10% micro, 26% mid, 21% macro, 43% mega. Dominant tier: mega.
- Geography: 35 countries on the list, led by United States (13%) and United Kingdom (5%).
- 25 profiles link out to a live or curated Instagram handle; 25 are verified public figures with self-hosted photos.
- Highest engagement on the list is Freya Eze at 4.3%, which is not the largest audience (Farah Merhi at 7.5M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Home Decor Influencers ranked
1.
Farah Merhi Mega
@farahjmerhiFarah Merhi is a home decor creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
7.5M Followers 61.1K Avg. Likes 1.2% Engagement 4,858 Posts
Contact: via Instagram profile ↗
2.
McGee Mega
@studiomcgeeDesigning homes and making life beautiful. Shop our collection See us NYT Best Seller The Art of Home.
4.1M Followers 27.2K Avg. Likes 0.7% Engagement 9,436 Posts
Contact: via Instagram profile ↗
3.
Becki Owens Mega
@beckiowensSo. California Interior DesignerLifestyle Brand + Blog Collections: Sams Club | Surya | Homegoods | Pura | HVL | Geometry | Hewn
2.4M Followers 16.7K Avg. Likes 0.9% Engagement 4,395 Posts
Contact: via Instagram profile ↗
4.
Kate Rumson Mega
@the_real_houses_of_igall things HOME - by | sell | design | build | renovate | New Jerseywork with us 👇🏼
2.4M Followers 25.8K Avg. Likes 1.1% Engagement 1,226 Posts
Contact: via Instagram profile ↗
5.
Amber Lewis Mega
@amberinteriorsInterior Designer, Creator and Founder of and , Author of and
2M Followers 18.8K Avg. Likes 1.1% Engagement 6,610 Posts
Contact: via Instagram profile ↗
6.
Grace Mega
@lovefordesignsLuxury homes • Interior design • Modern living ✨ | Curated palettes that tell a story Inspiring 1M+ design lovers daily
1.7M Followers 15.7K Avg. Likes 1% Engagement 6,915 Posts
Contact: via Instagram profile ↗
7.
Angela Rose Mega
@angelarosehomeFearless DIY! Using power tools, design, and heart…to transform our homes! Stop pinning. START DOING.👇🏼links👇🏼
1.5M Followers 5.6K Avg. Likes 0.7% Engagement 1,944 Posts
Contact: via Instagram profile ↗
8.
Chris & Julia Mega
@chrislovesjuliaLove Where You Live 🖤 Follow as we design & renovate our moody, modern, traditional home and Chris Cooks. Founder of
1.5M Followers 8.6K Avg. Likes 1.1% Engagement 4,159 Posts
Contact: via Instagram profile ↗
9.
Deirdre Renee Mega
@deirdres_designInterior decorator, design enthusiast, shopping lover, & Jesus follower. 💕 Mom of 👭👬 & Gigi of 👧👶. DM for virtual consults or collabs! 🙏 3:16 696621
1.4M Followers 7.1K Avg. Likes 0.9% Engagement 8,702 Posts
Contact: via Instagram profile ↗
10.
Holly Brad Mega
@ourfauxfarmhouse▫️my missionary ▫️member 🕊️▫️creator
1.3M Followers 12.6K Avg. Likes 1.2% Engagement 2,263 Posts
Contact: via Instagram profile ↗
11.
Erin Mega
@mytexashouse🌿Founder/Designer of the My Texas House collection at Walmart🌿Affordable home decor & fashion🌿Mytexashouse.com🌿Walmart.com/mytexashouse
1.2M Followers 8.6K Avg. Likes 1.1% Engagement 6,617 Posts
Contact: via Instagram profile ↗
12.
Blanca Alonso Mega
@inspirationbyblanca👩🏻 Blanca Alonso🛋 Home Decor Inspiration🏠 Get Ideas for your Home🤍FOLLOW👇🏻👇🏻🗣 Collaborations and issues: DM
1.2M Followers 5.8K Avg. Likes 0.9% Engagement 3,976 Posts
Contact: via Instagram profile ↗
13.
Cecelia Macro
@thewelldressedhouseInspirational pictures of homes that I love ✨I like timeless designs....📥Business inquires: Dm Or Email
889K Followers 11.2K Avg. Likes 1.9% Engagement 3,848 Posts
Contact: via Instagram profile ↗
14.
Liz Marie Galvan Macro
@lizmariegalvanHelping you create your own cozy.Author | Shop owner | Blogger | Stick around for life on the farm!↓ Best daily cozy tips, diy’s, + free sources! ↓
868K Followers 16.2K Avg. Likes 1.9% Engagement 5,977 Posts
Contact: via Instagram profile ↗
15.
Hilton Carter Macro
@hiltoncarterFather. Husband. Creative. 📚THE PROPAGATION HANDBOOK coming 4/9/2024, Living Wild, Wild Creations, Wild Interiors & Wild at Home!
684K Followers 5K Avg. Likes 1.3% Engagement 9,115 Posts
Contact: via Instagram profile ↗
16.
Jenni Kayne Macro
@jennikayneDefined by forever. Inspired home décor & interior design destination for self-care essentials
609K Followers 4.6K Avg. Likes 1.5% Engagement 4,212 Posts
Contact: via Instagram profile ↗
17.
Leanne Ford Macro
@leannefordinteriorsOur shops: 426 Beaver St. Sewickley, PA + 1629 Abbot Kinney Blvd Venice, CA
575K Followers 7K Avg. Likes 1.9% Engagement 729 Posts
Contact: via Instagram profile ↗
18.
Justina Blakeney Macro
@justinablakeneyI make art, design stuff, & love writing, speaking & singing.Founder & creative lead 🌿 deck & guidebook coming 🌀 Jan 2026
547K Followers 8.2K Avg. Likes 1.7% Engagement 6,842 Posts
Contact: via Instagram profile ↗
19.
Noell Jett Mid
@jettsetfarmhouseFlorida ☀️Mom of 5 | Cleaning | DIYPartnerships 💌 my finds here⬇️
500K Followers 7.3K Avg. Likes 2.7% Engagement 9,285 Posts
Contact: via Instagram profile ↗
20.
Sarah Sherman Samuel Mid
@sarahshermansamueldesigner: interiors | furniture | objects | textilesAD 100pre-order my book at the link below los angeles + michigan
494K Followers 10.4K Avg. Likes 2.2% Engagement 4,951 Posts
Contact: via Instagram profile ↗
21.
Ashley Mid
@thegrayhomeDIY • Interiors • Lifestyle • Travel ✈️ 🌎Affordable Luxury ✨Collaborations:
460K Followers 10.4K Avg. Likes 2.4% Engagement 4,817 Posts
Contact: via Instagram profile ↗
22.
Niki Brantmark Mid
@myscandinavianhomeNiki Brantmark🛠️ digital / social media consultant 📚author 🌟 Top 10 interior Instagram Vogue
388K Followers 6.1K Avg. Likes 2% Engagement 1,080 Posts
Contact: via Instagram profile ↗
23.
Kate Arends Mid
@witanddelight_House whisperer, observer. Founder of Wit & Delight + House Call.Home, style, life—mostly fun, occasionally existential.
330K Followers 5.1K Avg. Likes 2% Engagement 5,518 Posts
Contact: via Instagram profile ↗
24.
Megan Papworth and Dawn Terry Mid
@e.interiors.design•led by Ann Johnson + team•fresh, curated designs to elevate everyday living •az based, serving clients nationwide •learn about our services here!
109K Followers 1.1K Avg. Likes 1.8% Engagement 4,771 Posts
Contact: via Instagram profile ↗
25.
Lela Day Micro
@lela_day_designLela Day is a home decor creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
27.5K Followers 661 Avg. Likes 2.8% Engagement 5,570 Posts
Contact: via Instagram profile ↗
26.
Freya Stone ✓ Mega Cape Town
@freya.stoneHome Decor enthusiast from Cape Town. Posts about community tips, behind-the-scenes, and connecting with an engaged community.
3.7M Followers 20.5K Avg. Likes 0.7% Engagement 1,484 Posts South Africa
Contact: via Instagram profile
27.
Lucas Martinez Mega Delhi
@lucas.goldenEnthusiast and home decor creator known for reviews. Open to brand partnerships and collaborations.
2.9M Followers 25.3K Avg. Likes 1.1% Engagement 4,442 Posts India
Contact: via Instagram profile
28.
Riley Lindqvist Mega Houston, TX
@riley.bloomHome Decor hobbyist from Houston, TX. Posts about reviews, how-to content, and connecting with an engaged community.
2.8M Followers 34.2K Avg. Likes 1% Engagement 3,436 Posts United States
Contact: via Instagram profile
29.
Alexis Diaz ✓ Mega Vancouver
@alexis.goldenHome Decor hobbyist from Vancouver. Posts about reviews, behind-the-scenes, and connecting with an engaged community.
3.2M Followers 25.2K Avg. Likes 1% Engagement 6,378 Posts Canada
Contact: via Instagram profile
30.
Wyatt Wagner Mega Brooklyn, NY
@tvwyattSpecialist creator and home decor creator known for community tips. Open to brand partnerships and collaborations.
2.4M Followers 24.7K Avg. Likes 1% Engagement 1,880 Posts United States
Contact: via Instagram profile
31.
Selena Ward ✓ Mega Bogota
@selena_wardCreating community tips and how-to content as a home decor hobbyist. Reach out for paid collaborations and sponsorships.
2.9M Followers 19.3K Avg. Likes 0.7% Engagement 2,437 Posts Colombia
Contact: via Instagram profile
32.
Sky Silva ✓ Mega Mexico City
@sky_silvaSky is a home decor hobbyist based in Mexico City, sharing behind-the-scenes and reviews.
1.9M Followers 14.1K Avg. Likes 1% Engagement 493 Posts Mexico
Contact: via Instagram profile
33.
Lars Liu ✓ Mega Vienna
@lars_liuHobbyist and home decor creator known for reviews. Open to brand partnerships and collaborations.
2.7M Followers 36.8K Avg. Likes 1.1% Engagement 2,139 Posts Austria
Contact: via Instagram profile
34.
Priyanka Iqbal ✓ Mega Toronto
@priyanka.wanderCreating behind-the-scenes and community tips as a home decor specialist creator. Reach out for paid collaborations and sponsorships.
2.3M Followers 27.7K Avg. Likes 1.1% Engagement 7,688 Posts Canada
Contact: via Instagram profile
35.
Bella Andersen ✓ Mega Singapore
@bellaandersenHome Decor specialist creator from Singapore. Posts about behind-the-scenes, reviews, and connecting with an engaged community.
1.3M Followers 14.7K Avg. Likes 1% Engagement 1,870 Posts Singapore
Contact: via Instagram profile
36.
Hina Mensah ✓ Mega Karachi
@hina81Creating tutorials and how-to content as a home decor enthusiast. Reach out for paid collaborations and sponsorships.
1.9M Followers 16.8K Avg. Likes 0.7% Engagement 5,074 Posts Pakistan
Contact: via Instagram profile
37.
Frankie Park ✓ Mega Casablanca
@frankie.xoEducator and home decor creator known for community tips. Open to brand partnerships and collaborations.
2.6M Followers 33K Avg. Likes 1% Engagement 2,733 Posts Morocco
Contact: via Instagram profile
38.
Casey Novak ✓ Mega Manila
@casey.glowHome Decor specialist creator from Manila. Posts about reviews, tutorials, and connecting with an engaged community.
2.1M Followers 17.5K Avg. Likes 1% Engagement 7,584 Posts Philippines
Contact: via Instagram profile
39.
Idris Ali ✓ Mega Athens
@idris59Idris is a home decor content creator based in Athens, sharing tutorials and behind-the-scenes.
2.1M Followers 25.7K Avg. Likes 1.2% Engagement 592 Posts Greece
Contact: via Instagram profile
40.
Dylan Park Mega Hong Kong
@dylanparkDylan is a home decor content creator based in Hong Kong, sharing reviews and how-to content.
1.3M Followers 17.2K Avg. Likes 1.2% Engagement 3,633 Posts Hong Kong
Contact: via Instagram profile
41.
Aryan Souza ✓ Mega Casablanca
@aryan.souzaHome Decor educator from Casablanca. Posts about behind-the-scenes, reviews, and connecting with an engaged community.
2M Followers 21.6K Avg. Likes 1% Engagement 7,691 Posts Morocco
Contact: via Instagram profile
42.
Mira Costa ✓ Mega Denver, CO
@mira_costaMira is a home decor content creator based in Denver, CO, sharing community tips and tutorials.
1.9M Followers 13.4K Avg. Likes 0.9% Engagement 2,748 Posts United States
Contact: via Instagram profile
43.
Bilal Romero ✓ Mega Lagos
@bilalhqHome Decor content creator from Lagos. Posts about behind-the-scenes, reviews, and connecting with an engaged community.
2.1M Followers 24.7K Avg. Likes 1.1% Engagement 3,012 Posts Nigeria
Contact: via Instagram profile
44.
Selena Flores Mega Bangalore
@selena.starCreating community tips and behind-the-scenes as a home decor educator. Reach out for paid collaborations and sponsorships.
1.2M Followers 14.7K Avg. Likes 1% Engagement 2,502 Posts India
Contact: via Instagram profile
45.
Ryan Reed Mega Bali
@ryan_reedHobbyist and home decor creator known for tutorials. Open to brand partnerships and collaborations.
1.8M Followers 15.7K Avg. Likes 0.7% Engagement 2,662 Posts Indonesia
Contact: via Instagram profile
46.
Jordan Gonzalez ✓ Mega Lagos
@jordan62Creating community tips and tutorials as a home decor enthusiast. Reach out for paid collaborations and sponsorships.
2.2M Followers 25.9K Avg. Likes 1.2% Engagement 6,063 Posts Nigeria
Contact: via Instagram profile
47.
Casey Patel Mega Rome
@casey.officialHobbyist and home decor creator known for community tips. Open to brand partnerships and collaborations.
1.7M Followers 11.8K Avg. Likes 0.8% Engagement 6,174 Posts Italy
Contact: via Instagram profile
48.
Lin Volkov Mega Dallas, TX
@lin46Hobbyist and home decor creator known for community tips. Open to brand partnerships and collaborations.
1.2M Followers 12.3K Avg. Likes 1.1% Engagement 7,470 Posts United States
Contact: via Instagram profile
49.
Peyton Wong Mega Bangkok
@peytonlifePeyton is a home decor educator based in Bangkok, sharing how-to content and reviews.
1.4M Followers 13.4K Avg. Likes 1% Engagement 5,558 Posts Thailand
Contact: via Instagram profile
50.
Riley Rahman Mega Kuala Lumpur
@riley.rahmanEnthusiast and home decor creator known for behind-the-scenes. Open to brand partnerships and collaborations.
1.7M Followers 14.7K Avg. Likes 1% Engagement 5,706 Posts Malaysia
Contact: via Instagram profile
51.
Hana Wojcik Mega Karachi
@hanawojcikCreating how-to content and reviews as a home decor content creator. Reach out for paid collaborations and sponsorships.
1.3M Followers 18K Avg. Likes 1.1% Engagement 4,494 Posts Pakistan
Contact: via Instagram profile
52.
Lars Ramirez Mega Orlando, FL
@larsbloomEducator and home decor creator known for community tips. Open to brand partnerships and collaborations.
1.5M Followers 13.9K Avg. Likes 0.8% Engagement 4,847 Posts United States
Contact: via Instagram profile
53.
Federica Laurent Mega Tokyo
@federicaglowHome Decor content creator from Tokyo. Posts about tutorials, reviews, and connecting with an engaged community.
1.2M Followers 9.6K Avg. Likes 1% Engagement 1,125 Posts Japan
Contact: via Instagram profile
54.
Olivia Wojcik Macro Sydney
@olivia_wojcikCreating how-to content and reviews as a home decor content creator. Reach out for paid collaborations and sponsorships.
892K Followers 7.7K Avg. Likes 1.2% Engagement 5,646 Posts Australia
Contact: via Instagram profile
55.
Elijah Abubakar Mega Honolulu, HI
@kingelijahCreating how-to content and community tips as a home decor specialist creator. Reach out for paid collaborations and sponsorships.
1.1M Followers 15.4K Avg. Likes 1.1% Engagement 5,239 Posts United States
Contact: via Instagram profile
56.
Wyatt Rossi Macro Santiago
@wyatt.creatorHome Decor educator from Santiago. Posts about reviews, behind-the-scenes, and connecting with an engaged community.
989K Followers 14.1K Avg. Likes 1.7% Engagement 621 Posts Chile
Contact: via Instagram profile
57.
River Gomez ✓ Macro Rome
@rivergomezContent creator and home decor creator known for behind-the-scenes. Open to brand partnerships and collaborations.
960K Followers 11.7K Avg. Likes 1.2% Engagement 5,843 Posts Italy
Contact: via Instagram profile
58.
Dev Schmidt ✓ Mega Birmingham
@dev.schmidtHome Decor hobbyist from Birmingham. Posts about community tips, reviews, and connecting with an engaged community.
1.3M Followers 12.4K Avg. Likes 0.8% Engagement 3,023 Posts United Kingdom
Contact: via Instagram profile
59.
Lucas Chen Macro Naples
@lucasstudioContent creator and home decor creator known for how-to content. Open to brand partnerships and collaborations.
635K Followers 7.9K Avg. Likes 1.1% Engagement 918 Posts Italy
Contact: via Instagram profile
60.
Juniper Conti Macro Lyon
@juniper.contiJuniper is a home decor specialist creator based in Lyon, sharing community tips and tutorials.
810K Followers 19.1K Avg. Likes 1.9% Engagement 5,860 Posts France
Contact: via Instagram profile
61.
Morgan Banda ✓ Macro Hong Kong
@morganbandaHome Decor specialist creator from Hong Kong. Posts about how-to content, community tips, and connecting with an engaged community.
715K Followers 16.2K Avg. Likes 1.9% Engagement 4,679 Posts Hong Kong
Contact: via Instagram profile
62.
Jade Kang ✓ Mega Moscow
@jade_kangJade is a home decor educator based in Moscow, sharing how-to content and reviews.
1M Followers 8.8K Avg. Likes 1.1% Engagement 3,509 Posts Russia
Contact: via Instagram profile
63.
Priyanka Larsen Macro Manila
@priyankagoldenContent creator and home decor creator known for community tips. Open to brand partnerships and collaborations.
684K Followers 11.9K Avg. Likes 1.4% Engagement 6,688 Posts Philippines
Contact: via Instagram profile
64.
Noah Sharma ✓ Macro Shanghai
@noahkingContent creator and home decor creator known for behind-the-scenes. Open to brand partnerships and collaborations.
653K Followers 9.1K Avg. Likes 1.1% Engagement 1,984 Posts China
Contact: via Instagram profile
65.
Sky Park Macro Austin, TX
@goldenskySky is a home decor educator based in Austin, TX, sharing behind-the-scenes and how-to content.
512K Followers 4.9K Avg. Likes 1.2% Engagement 2,734 Posts United States
Contact: via Instagram profile
66.
Willow Volkov Mid Cairo
@willow93Willow is a home decor educator based in Cairo, sharing behind-the-scenes and community tips.
439K Followers 9.5K Avg. Likes 2.8% Engagement 3,616 Posts Egypt
Contact: via Instagram profile
67.
Sven Coleman ✓ Macro Kuala Lumpur
@svenstudioContent creator and home decor creator known for how-to content. Open to brand partnerships and collaborations.
872K Followers 11.6K Avg. Likes 1.5% Engagement 2,330 Posts Malaysia
Contact: via Instagram profile
68.
Zara Reddy Macro Las Vegas, NV
@zararealContent creator and home decor creator known for how-to content. Open to brand partnerships and collaborations.
544K Followers 6.5K Avg. Likes 1.4% Engagement 7,301 Posts United States
Contact: via Instagram profile
69.
Ingrid Ali Macro Sydney
@ingridaliHome Decor enthusiast from Sydney. Posts about community tips, tutorials, and connecting with an engaged community.
571K Followers 10.4K Avg. Likes 1.5% Engagement 5,018 Posts Australia
Contact: via Instagram profile
70.
Deshawn Diaz Mid Lima
@deshawn.fitDeshawn is a home decor hobbyist based in Lima, sharing tutorials and reviews.
354K Followers 11.7K Avg. Likes 2.7% Engagement 4,639 Posts Peru
Contact: via Instagram profile
71.
Vicente Volkov Mid Vancouver
@realvicenteHobbyist and home decor creator known for tutorials. Open to brand partnerships and collaborations.
391K Followers 8.5K Avg. Likes 1.7% Engagement 478 Posts Canada
Contact: via Instagram profile
72.
Daniela Quinn ✓ Macro Chicago, IL
@danielaquinnDaniela is a home decor enthusiast based in Chicago, IL, sharing how-to content and community tips.
624K Followers 9.3K Avg. Likes 1.7% Engagement 4,950 Posts United States
Contact: via Instagram profile
73.
Saoirse Laurent ✓ Macro Los Angeles, CA
@saoirse33Creating community tips and how-to content as a home decor hobbyist. Reach out for paid collaborations and sponsorships.
612K Followers 6K Avg. Likes 1.1% Engagement 3,617 Posts United States
Contact: via Instagram profile
74.
Taylor Liu Mid London
@tvtaylorCreating tutorials and how-to content as a home decor educator. Reach out for paid collaborations and sponsorships.
480K Followers 12.8K Avg. Likes 2.4% Engagement 5,697 Posts United Kingdom
Contact: via Instagram profile
75.
Isabella Virtanen Macro Houston, TX
@isabella.studioHobbyist and home decor creator known for how-to content. Open to brand partnerships and collaborations.
567K Followers 10.1K Avg. Likes 1.7% Engagement 3,630 Posts United States
Contact: via Instagram profile
76.
Elijah Gonzalez Mid Osaka
@elijahgonzalezHobbyist and home decor creator known for behind-the-scenes. Open to brand partnerships and collaborations.
414K Followers 10.5K Avg. Likes 2.5% Engagement 6,507 Posts Japan
Contact: via Instagram profile
77.
Mabel Kowalski Mid Birmingham
@mabel.theHome Decor enthusiast from Birmingham. Posts about reviews, behind-the-scenes, and connecting with an engaged community.
370K Followers 11K Avg. Likes 2.7% Engagement 1,604 Posts United Kingdom
Contact: via Instagram profile
78.
Lena Nair ✓ Mid Dhaka
@lena.nairLena is a home decor hobbyist based in Dhaka, sharing community tips and behind-the-scenes.
494K Followers 10.5K Avg. Likes 1.8% Engagement 2,676 Posts Bangladesh
Contact: via Instagram profile
79.
Remy Martinez ✓ Mid Tokyo
@remy.starEducator and home decor creator known for reviews. Open to brand partnerships and collaborations.
263K Followers 4.7K Avg. Likes 2.4% Engagement 7,409 Posts Japan
Contact: via Instagram profile
80.
Zane Stone Mid Barcelona
@zane.stoneContent creator and home decor creator known for behind-the-scenes. Open to brand partnerships and collaborations.
270K Followers 5.9K Avg. Likes 2.2% Engagement 6,415 Posts Spain
Contact: via Instagram profile
81.
Layla Russell Mid Johannesburg
@hqlaylaContent creator and home decor creator known for community tips. Open to brand partnerships and collaborations.
183K Followers 3.5K Avg. Likes 1.8% Engagement 2,648 Posts South Africa
Contact: via Instagram profile
82.
Zara Volkov Mid Manchester
@zara_volkovHome Decor content creator from Manchester. Posts about community tips, behind-the-scenes, and connecting with an engaged community.
295K Followers 8.5K Avg. Likes 2.3% Engagement 7,025 Posts United Kingdom
Contact: via Instagram profile
83.
Savannah Lindqvist Mid Kuala Lumpur
@savannahlindqvistHome Decor hobbyist from Kuala Lumpur. Posts about tutorials, how-to content, and connecting with an engaged community.
199K Followers 4K Avg. Likes 1.6% Engagement 5,120 Posts Malaysia
Contact: via Instagram profile
84.
Carmen Jackson Mid Liverpool
@carmenvelvetHome Decor specialist creator from Liverpool. Posts about behind-the-scenes, community tips, and connecting with an engaged community.
255K Followers 4.1K Avg. Likes 2.2% Engagement 3,492 Posts United Kingdom
Contact: via Instagram profile
85.
Dmitri Bell Mid Auckland
@dmitrimediaContent creator and home decor creator known for reviews. Open to brand partnerships and collaborations.
168K Followers 3.4K Avg. Likes 1.6% Engagement 3,847 Posts New Zealand
Contact: via Instagram profile
86.
Avery Ellis Mid Oslo
@avery94Creating how-to content and tutorials as a home decor content creator. Reach out for paid collaborations and sponsorships.
228K Followers 4.7K Avg. Likes 1.6% Engagement 7,713 Posts Norway
Contact: via Instagram profile
87.
River Jung ✓ Mid Manila
@honeyriverCreating community tips and behind-the-scenes as a home decor enthusiast. Reach out for paid collaborations and sponsorships.
202K Followers 4.7K Avg. Likes 2.4% Engagement 5,393 Posts Philippines
Contact: via Instagram profile
88.
Priyanka Schneider Mid Ho Chi Minh City
@priyanka.fitHome Decor specialist creator from Ho Chi Minh City. Posts about tutorials, reviews, and connecting with an engaged community.
121K Followers 2.2K Avg. Likes 2.4% Engagement 1,907 Posts Vietnam
Contact: via Instagram profile
89.
Willow Doyle Mid Los Angeles, CA
@willow.fitWillow is a home decor enthusiast based in Los Angeles, CA, sharing behind-the-scenes and how-to content.
129K Followers 2.1K Avg. Likes 1.7% Engagement 7,530 Posts United States
Contact: via Instagram profile
90.
Freya Eze Micro Buenos Aires
@freya49Home Decor enthusiast from Buenos Aires. Posts about tutorials, reviews, and connecting with an engaged community.
91.2K Followers 2.8K Avg. Likes 4.3% Engagement 5,136 Posts Argentina
Contact: via Instagram profile
91.
Phoenix Andersen Mid Moscow
@phoenixhqPhoenix is a home decor content creator based in Moscow, sharing tutorials and reviews.
126K Followers 3.2K Avg. Likes 2.8% Engagement 1,890 Posts Russia
Contact: via Instagram profile
92.
Jaylen Bryant Mid Paris
@jaylenhqEnthusiast and home decor creator known for behind-the-scenes. Open to brand partnerships and collaborations.
101K Followers 2.5K Avg. Likes 2.8% Engagement 3,760 Posts France
Contact: via Instagram profile
93.
River Park ✓ Micro Guadalajara
@river.officialRiver is a home decor content creator based in Guadalajara, sharing behind-the-scenes and tutorials.
65.4K Followers 1.4K Avg. Likes 2.9% Engagement 2,077 Posts Mexico
Contact: via Instagram profile
94.
Andre Kapoor Micro Dhaka
@andrestudioHome Decor enthusiast from Dhaka. Posts about community tips, how-to content, and connecting with an engaged community.
74.1K Followers 2.8K Avg. Likes 4.2% Engagement 5,355 Posts Bangladesh
Contact: via Instagram profile
95.
Ren Lefebvre Micro Madrid
@ren.lefebvreRen is a home decor content creator based in Madrid, sharing reviews and behind-the-scenes.
46.6K Followers 1.1K Avg. Likes 2.8% Engagement 5,737 Posts Spain
Contact: via Instagram profile
96.
Sofia Schmidt ✓ Micro Florence
@sofia.schmidtEducator and home decor creator known for tutorials. Open to brand partnerships and collaborations.
46.9K Followers 1.5K Avg. Likes 4.3% Engagement 1,916 Posts Italy
Contact: via Instagram profile
97.
Sienna Carvalho Micro Munich
@siennacarvalhoHome Decor content creator from Munich. Posts about reviews, tutorials, and connecting with an engaged community.
40.1K Followers 1.9K Avg. Likes 4.2% Engagement 770 Posts Germany
Contact: via Instagram profile
98.
Easton Hoffmann Micro Atlanta, GA
@easton36Home Decor content creator from Atlanta, GA. Posts about how-to content, behind-the-scenes, and connecting with an engaged community.
18K Followers 388 Avg. Likes 2.6% Engagement 902 Posts United States
Contact: via Instagram profile
99.
Demi Santos ✓ Micro Melbourne
@demi.santosContent creator and home decor creator known for reviews. Open to brand partnerships and collaborations.
18.3K Followers 633 Avg. Likes 2.9% Engagement 1,856 Posts Australia
Contact: via Instagram profile
100.
Scarlett Eze Micro Rio de Janeiro
@realscarlettHome Decor enthusiast from Rio de Janeiro. Posts about how-to content, tutorials, and connecting with an engaged community.
10.7K Followers 337 Avg. Likes 3.6% Engagement 1,552 Posts Brazil
Contact: via Instagram profile
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× home decor adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $7,113 | $24,795 |
| Typical Reel on this list | $12,203 | $37,839 |
| Five-creator test campaign (feed) | $35,565 | $123,975 |
What this home decor influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2017 (average age ~7 years; oldest 2011, newest 2024) with roughly 4,280 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (55%). A meaningful secondary slice is Spanish (8%) — write the caption language into the brief if you care about comment quality.
Gender is sparsely labelled on this list, so do not infer an audience gender split from the ranking alone.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 0 | 0% |
| Micro (10K–100K) | 10 | 10% |
| Mid (100K–500K) | 26 | 26% |
| Macro (500K–1M) | 21 | 21% |
| Mega (1M+) | 43 | 43% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| United States | 13 | 13% |
| United Kingdom | 5 | 5% |
| Italy | 4 | 4% |
| Canada | 3 | 3% |
| Philippines | 3 | 3% |
How to brief home decor influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
Home Decor Influencers vs related lists
Home Decor Influencers averages 1.1pp less engagement than AI Influencers and has a larger median audience (763K vs 137K).
Home Decor Influencers averages 0.2pp less engagement than Cosplay Influencers and has a larger median audience (763K vs 623K).
Home Decor Influencers averages 2pp less engagement than Watch Influencers and has a larger median audience (763K vs 27.6K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Home Decor Influencers (this page) | 100 | 763K | 1.7% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Watch Influencers | 100 | 27.6K | 3.7% |
Snapshot compiled September 2026 from 100 ranked profiles (25 verified public figures, 75 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Home Decor Influencers — frequently asked questions
Who are the top home decor influencers in 2026?
Our September 2026 ranking of 100 home decor influencers is led by Farah Merhi, McGee, Becki Owens. Combined they represent 112M followers, with an average engagement of 1.7%. 25 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this home decor list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 763K followers, 1.7% average ER, 13.6% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for home decor Instagram accounts?
For home decor we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 1.7%, which is 2.1pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do home decor influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $7,113–$24,795; a Reel is $12,203–$37,839. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these home decor influencers based?
The ranking spans 35 countries. The largest shares are United States (13%), United Kingdom (5%), Italy (4%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these home decor influencers?
25 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the home decor list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with home decor?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.