Top 80 Gun Influencers in 2026
The September 2026 snapshot of top 80 gun influencers in 2026 covers 80 public Instagram profiles with 17M combined followers. Median audience size is 52.8K (mean 206K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 3.2% (median 3%). That is 0.6pp below the 3.8% gun industry midpoint we use for 2026 Instagram, and 1.7pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 25.4% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $1,467–$6,116 and a Reel $2,580–$9,512 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× gun premium). A five-creator test usually lands around $7,335–$30,580.
Key takeaways for gun in September 2026
- Tim Kennedy, Matt Carriker, Michael Jones currently sit at the top of this gun ranking.
- Follower mix: 12.5% nano, 48.8% micro, 27.5% mid. Dominant tier: micro.
- Geography: 7 countries on the list, led by Spain (1.3%) and United States (1.3%).
- 73 profiles link out to a live or curated Instagram handle; 73 are verified public figures with self-hosted photos.
- Highest engagement on the list is Taniece Reed at 6.7%, which is not the largest audience (Tim Kennedy at 1.5M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Gun Influencers ranked
Tim Kennedy Mega
@timkennedymmaEntrepreneur, NYT Best Selling author, BJJ black belt, UFC fighter, Green Beret, Sniper, TV host, speaker. Mostly I'm just unapologetically American!
Contact: via Instagram profile ↗
Matt Carriker Mega
@drdemolitionmattDr. Matt, King of the DEMOLITIA! Demolition Ranch, Vet Ranch, and Off The Ranch. Newest video below!
Contact: via Instagram profile ↗
Michael Jones Mega
@garand_thumbRetired military; z list youtube star
Contact: via Instagram profile ↗
Alex Zedra Mega
@alex_zedra✞ 🖤 Guns 🦆 Duck MomPartner Inquiries
Contact: via Instagram profile ↗
Colion Noir Mega
@colionnoirAttorney & 2 A Advocate owner of
Contact: via Instagram profile ↗
Tony Sentmanat Mega
@realworld_tacticalDM “FIT” 1 on 1 Coaching ▪️ Athlete ▪️ Elite Athlete▪️USMC Veteran▪️Retired SWAT▪️Gym Owner ▪️
Contact: via Instagram profile ↗
Mat Best Macro
@mat_best_official🇺🇸Veteran Advocate🇺🇸 🎥🎸🏋🏻♂️☕️🎤🔫🇺🇸NYT Best Selling Author - Thank You for My Service🇺🇸Co-Founder Black Rifle Coffee
Contact: via Instagram profile ↗
Black Rambo Macro
@blackrambotvBlack Rambo is a gun public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Vaughn NeVille Macro
@themanspotVaughn NeVille is a gun creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Hickok45 Mid
@therealhickok45Yes, this is the real Hickok45 page. "Hickok45" was already taken.
Contact: via Instagram profile ↗
Baret Fawbush Mid
@truexodusChrist Follower, Dad, Minister, Firearms Instructor.Laboring to provide clean drinking water for God’s children through
Contact: via Instagram profile ↗
Charissa Littlejohn Mid
@charissa_littlejohn🙋🏼♀️ Mom Life | Pew | Prepping 🇺🇸 Veteran-Medic | Masters Degree 💍 | Mama x3 👉🏼 Follow for more!
Contact: via Instagram profile ↗
Instructor Zero Mid
@instructorzeroInstructor Zero Official➡️ ⚠️NO FIREARMS AND RESTRICTED PRODUCTS SALES
Contact: via Instagram profile ↗
Michael Levy Mid
@knockoutlightsChief Instructor Assault Dynamics. 07/ 02 SOT. LE/Civ Firearms Instructor.
Contact: via Instagram profile ↗
Lena Miculek Mid
@lena_miculek🏆 10x World Champion🎯 Shooter & Educator✝️ Faith over fear🤍 Confidence through skill🔥 Lena+Jeremy | Trigger Tribe🎥 Training, life & our journey ↓
Contact: via Instagram profile ↗
John Lovell Mid
@warriorpoetsocietyLions. Lambs. Freedom Fighters.Youtube & WPSN Apparel, Gear, Training, Trips.
Contact: via Instagram profile ↗
Callahan Mid
@realdirtyharryCallahan is a gun creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Jerry Miculek Mid
@jerrymiculekJerry Miculek is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Lea Mid
@leaspeed6Full-time Nurse Practitioner👩🏼⚕️🏩Co-owner FFL/SOTMy *only* account
Contact: via Instagram profile ↗
The Gatman Mid
@thegatmanThe Gatman is a gun public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Mojo Mid
@milspec_mojo- End user- : Milspecmojo- : MOJO- : MOJO10- : MOJO- : MOJO15
Contact: via Instagram profile ↗
Drew Hopkins Mid
@drewhopkinsJust a normal dude that enjoys shooting guns and shooting videos. 🇺🇸
Contact: via Instagram profile ↗
Larry Vickers Mid
@vickers_tacticalLarry Vickers, is a US Army 1st SFOD- Delta combat veteran with experience in the firearms industry as a combat marksmanship instructor & consultant.
Contact: via Instagram profile ↗
Eric Blandford Mid
@iraqveteran8888_officialOfficial IG for IV8888 | OIFIII Infantry | 2A Advocate | Spicy Liberty | Hunter | Fisherman | SOT/02 | GOA Ga State Director
Contact: via Instagram profile ↗
Rachel Mid
@rachelbee333Freedom Loving American Woman Encouraging Others to Take an Active Role in Their Personal Protection 🇺🇸📍Atlanta, Georgia.
Contact: via Instagram profile ↗
Aaron Cowan Mid
@sagedynamicsLead instructor. Autodidactic-ish pedant.
Contact: via Instagram profile ↗
Jennifer Irene Mid
@jenniferireneofficial🔹RE 🔸 bada$$ery 🔹 🔹 athlete🔹Fitness/Yoga🔹ERYT500🔹OC/LA🔥🚒wife 💍
Contact: via Instagram profile ↗
Ava Flanell Mid
@avaflanell_CO State House Representative • Business Owner • Firearms Instructor (2013) • Former Podcast Host • Author (Personal page, opinions are my own)
Contact: via Instagram profile ↗
Kawa Mawlayee Mid
@kawa_m_official🇦🇫 born 🇺🇸 raisedU.S. Marine / Army Green Beret📍Houston Military ConsultantFirearms / Tactics Instructor
Contact: via Instagram profile ↗
Grant Shaw Mid
@gunshawCo-Founder Partner Firearms License holder & machine gun dealer. Fast Cars and Guns = Adrenaline
Contact: via Instagram profile ↗
Sootch00 Mid
@sootch_00Sootch00 YouTube Channel “Long Live the Republic!” Gun & Gear reviews.
Contact: via Instagram profile ↗
Stickman Micro
@stickgunnerPhotographer and authorI am prior mil, a full time LEO, firearm instructor, armorer, TL, martial artist, and all around good guy.
Contact: via Instagram profile ↗
Lidia Porter Micro
@lidportUSN Corpsman, Vet🇺🇸Unapologetically Mexican AmericanFeminist•Catholic•2A•Medicine-L&DAdventures in
Contact: via Instagram profile ↗
Mike Micro
@i.shoot.gunsMike is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
From the Gun Counter Micro
@fromtheguncounterLawyer, gun writer, former gun store manager NO LEGAL ADVICE / NO FIREARM SALES.
Contact: via Instagram profile ↗
SD Powell Micro
@thegunlifecoachMIL/LEO Veteran •MIL/LE/ Civ Firearms Instructor•Industry Range Consultant •News Contributor•Promoter of Faith & Freedom🇺🇸 •Based in Florida
Contact: via Instagram profile ↗
Maj Toure Micro
@officialblackgunsmatterBasic firearm safety classes for complete beginners, in communities most impacted by firearm negligence.Contact and bring us to YOUR city.
Contact: via Instagram profile ↗
Eli Duckworth Micro
@1776_duckGen Z 1911 Kid (‘98)Marketing and Resident Southerner (NC) for & ‘63 Ford Galaxie 500 Low Rider
Contact: via Instagram profile ↗
James Reeves Micro
@gunshortsExecutive Producer | Personal Account:
Contact: via Instagram profile ↗
Kevin Dixie Micro
@thereal_nocCivil Rights Advocate》Firearms 🔫 Coach》Community Activist》Follow YouTube [The Real NOC] Hit the LINKTREE below to support 👇🏾👇🏾👇🏾
Contact: via Instagram profile ↗
Frank Proctor Micro
@frankproctorshootingShooting CoachRetired Green Beret 2 Division USPSA GrandmasterPistol and CarbineTraining and Gear to help you shoot Fast Accurate Easy
Contact: via Instagram profile ↗
Ray Mancini Micro
@raymancini.com.auRay Mancini is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Chris Cheng Micro
@topshotchrisHistory Channel’s Top Shot S4 Champion, Author "Shoot to Win," 2A & LGBT Advocate. APAGOA & Pink Pistols Board Member. San Francisco is 🏡
Contact: via Instagram profile ↗
Sofia Espina Micro
@fit4fiaSharing what fits for me- from the mats to the range 🎙 Host of ▪️ Firearms Instructor 🔗 Sofia x Zendira Fanny/CCW Bag🔫👇
Contact: via Instagram profile ↗
Vincent Hancock Micro
@vincent_hancock5 x Olympic Medalist 🥇🥇🥇🥇🥈4 x World Champ2 x Dad & Worlds Happiest Husband
Contact: via Instagram profile ↗
Clint Morgan Micro
@magdump_morganTwin Dad, USMC Veteran, 2A activist with & - code: MAGDUMP
Contact: via Instagram profile ↗
Amy Micro
@taprackpew_amy💥 Firearms Instructor🔫 Concealed Carry🇺🇸 Texan📸 ’s Stiletto
Contact: via Instagram profile ↗
Gabby Franco Micro
@gabbyfrancots4⭐️ Mental Performance Coach⭐️ Pro shooter for ⭐️1 x Olympian⭐️ Performance Psychology⭐️ Español
Contact: via Instagram profile ↗
Maggie Reese Voigt Micro
@maggiereeseshooting• 5x National Champion • Pro Shooter • Dog Mom • Lover of Beer
Contact: via Instagram profile ↗
Nils Jonasson Micro
@noskillsnilsPro Shooter34+ National/World Championships inUSPSA🏆IPSC🏆IDPA🏆3Gun🏆Steel Challenge content on YouTube
Contact: via Instagram profile ↗
Christian Sailer Micro
@christiansailerofficialCurrent IPSC World Champion 🏆 (‘22 Thailand & ‘25 South Africa)Current US National Champion (6x)25x Area Champion, Area 1-8Open & PDO
Contact: via Instagram profile ↗
Jacob Heppner Micro
@heppner.trainingJacob Heppner is a gun public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Skip's Tactical Solutions Micro
@skipstacticalsolutionsAvery Skipalis/Firearms Instructor for 15 yrs Tactical Solutions
Contact: via Instagram profile ↗
Ariana Micro
@that.gun.chickAriana is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Brittany Mae Micro
@brittanymaeChief Instructor and CEO of POINT Firearms Instruction 🦉 TeaMM Pro Code:MAE5
Contact: via Instagram profile ↗
Fred Mastison Micro
@forceoptionsField Editor at Athlon Outdoors. Professional firearms & combatives Instructor. Executive protection provider & trainer. American Patriot.
Contact: via Instagram profile ↗
Maddy Anne R. Micro
@maddy_a.rFirearms Enthusiast DIY passionate starting from 80%Concealed Carry Apparel SpecialistNRA Certified Instructor USCCA Saved my life!NSSF Member
Contact: via Instagram profile ↗
Christina Gomez Micro
@amazinggrace007Firearms InstructorEDC Fanatic ⚔️ - 📷’s all mine 👊🏼Owner ♠️ 10% 👉🏼AMAZINGGRACE007 🚫No gun sales🚫
Contact: via Instagram profile ↗
Tim Herron Micro
@timherronshootingUSPSA Grand Master Professional Shooter/Firearms Instructor/CoachAce XR code: HERRONTarget Barn discount code: HERRON-10Outdoor Dynamics: Herron
Contact: via Instagram profile ↗
Gwen & Pam's Micro
@tactical_fairiesThe women-who-shoot blog 💥Featuring tactical courses (shooting, selfdefense, etc), military events & firearms🇦🇹 Austria ⚔️Warrior Spirit 🏕️Outdoor
Contact: via Instagram profile ↗
Mike Kneuer Micro
@coachedbymikekRescue Dog and Cat DadFitness/Firearm Coach Certified Instructor 💍
Contact: via Instagram profile ↗
Zack Smith Micro
@zacksmithshootingZack Smith is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Anthony Matarese Micro
@a.i.m.shootingCompetitive shooter for Beretta & Winchester Ammunition, shooting coach, consultant, captain, aspiring chef, husband & dad!
Contact: via Instagram profile ↗
Taniece Reed Nano
@prettyshootersfirearms🔥 Firearms & Safety Coach🛡️ NRA • RAD • Red Cross • USCCA 🎯DMV classes 🛒 Merch 📍 Space Rentals👇🏾 Be prepared — not scared. Hit the link.
Contact: via Instagram profile ↗
Kenton Tucker Nano
@big_sandy_shootMachine gun shoot full of family, friends, fun, and full-auto! Held twice a year in the Arizona high desert.
Contact: via Instagram profile ↗
Eric Roscher Nano
@ericbarrelandhatchettg✝️ Christ Follower ☠️ Host for Hatchet Cast ☠️ Founder Barrel and Hatchet Trade Group ☠️ Shooter ☠️ Professional Student☠️ TACP Vet☠️
Contact: via Instagram profile ↗
Sean Griffith Nano
@griffithshootingSean Griffith is a gun content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Regular GunGuy Nano
@aregulargunguyJust a Regular guy. Be sure to check out my YT channel Also follow for more info on my yearly 2A meetup & awards show
Contact: via Instagram profile ↗
Sam Callahan Nano
@slampatShooting Coach - 4x USPSA GM TEAMM Callahan20 Callahan15AceVR - CTG
Contact: via Instagram profile ↗
Lisa Hamilton Nano
@shootwithlisaI enjoy living life and staying safe ♡✧ concealed carry, training & competitionNashville📍
Contact: via Instagram profile ↗
Logan Metesh Nano
@highcaliberhistoryllcHelping people unlock the rich history of firearms.5x award-winning podcast host, writer, & museum professional.Follow for insights & history gems.
Contact: via Instagram profile ↗
Nightwood Guns Nano
@nightwoodgunsYouTube Channel and Author in Phoenix, AZ.
Contact: via Instagram profile ↗
Cory Hunt Nano
@hunttacticalFIREARMS TRAINING IN EASTERN NC Hammer in a world full of nails
Contact: via Instagram profile ↗
Damari Rivera Micro Valencia
@thedamariDamari is a gun hobbyist based in Valencia, sharing how-to content and tutorials.
Contact: via Instagram profile
Katya Tanaka Micro Miami, FL
@bloomkatyaContent creator and gun creator known for how-to content. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Rowan Hansen Micro Bangkok
@rowan.hansenCreating tutorials and community tips as a gun educator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Lucia Fontaine Micro Liverpool
@lucia.fontaineCreating how-to content and reviews as a gun enthusiast. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Frankie Brooks Micro Singapore
@frankie.xoCreating how-to content and community tips as a gun hobbyist. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Jamie Romero Micro Oslo
@jamie_romeroCreating tutorials and how-to content as a gun specialist creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Arjun Ahmed Micro Auckland
@arjun_ahmedArjun is a gun educator based in Auckland, sharing reviews and behind-the-scenes.
Contact: via Instagram profile
No creators match these filters.
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× gun adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $1,467 | $6,116 |
| Typical Reel on this list | $2,580 | $9,512 |
| Five-creator test campaign (feed) | $7,335 | $30,580 |
What this gun influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2013 (average age ~10.7 years; oldest 2011, newest 2024) with roughly 4,933 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (96.3%). A meaningful secondary slice is Spanish (1.3%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 20 female / 51 male (9 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 10 | 12.5% |
| Micro (10K–100K) | 39 | 48.8% |
| Mid (100K–500K) | 22 | 27.5% |
| Macro (500K–1M) | 3 | 3.8% |
| Mega (1M+) | 6 | 7.5% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| Spain | 1 | 1.3% |
| United States | 1 | 1.3% |
| Thailand | 1 | 1.3% |
| United Kingdom | 1 | 1.3% |
| Singapore | 1 | 1.3% |
How to brief gun influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
Gun Influencers vs related lists
Gun Influencers averages 0.4pp more engagement than AI Influencers and has a smaller median audience (52.8K vs 137K).
Gun Influencers averages 1.3pp more engagement than Cosplay Influencers and has a smaller median audience (52.8K vs 623K).
Gun Influencers averages 0.5pp less engagement than Watch Influencers and has a larger median audience (52.8K vs 27.6K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Gun Influencers (this page) | 80 | 52.8K | 3.2% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Watch Influencers | 100 | 27.6K | 3.7% |
Snapshot compiled September 2026 from 80 ranked profiles (73 verified public figures, 7 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Gun Influencers — frequently asked questions
Who are the top gun influencers in 2026?
Our September 2026 ranking of 80 gun influencers is led by Tim Kennedy, Matt Carriker, Michael Jones. Combined they represent 17M followers, with an average engagement of 3.2%. 73 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this gun list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 52.8K followers, 3.2% average ER, 25.4% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for gun Instagram accounts?
For gun we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 3.2%, which is 0.6pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do gun influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $1,467–$6,116; a Reel is $2,580–$9,512. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these gun influencers based?
The ranking spans 7 countries. The largest shares are Spain (1.3%), United States (1.3%), Thailand (1.3%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these gun influencers?
73 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the gun list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with gun?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.