Top 80 Gun Influencers in 2026

80 creators ranked 17M combined followers Avg. engagement 3.2% Median 52.8K Updated September 2026

The September 2026 snapshot of top 80 gun influencers in 2026 covers 80 public Instagram profiles with 17M combined followers. Median audience size is 52.8K (mean 206K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.

Average engagement across the ranking is 3.2% (median 3%). That is 0.6pp below the 3.8% gun industry midpoint we use for 2026 Instagram, and 1.7pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 25.4% of combined reach, which is healthier if you want a diversified creator mix.

On this mix, a single organic feed post typically budgets $1,467–$6,116 and a Reel $2,580–$9,512 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× gun premium). A five-creator test usually lands around $7,335–$30,580.

17MCombined followers
52.8KMedian audience
3.2%Avg. engagement · niche midpoint 3.8%
25.4%Followers held by the top 3
7Countries · led by Spain
73Verified public figures on this list

Key takeaways for gun in September 2026

  • Tim Kennedy, Matt Carriker, Michael Jones currently sit at the top of this gun ranking.
  • Follower mix: 12.5% nano, 48.8% micro, 27.5% mid. Dominant tier: micro.
  • Geography: 7 countries on the list, led by Spain (1.3%) and United States (1.3%).
  • 73 profiles link out to a live or curated Instagram handle; 73 are verified public figures with self-hosted photos.
  • Highest engagement on the list is Taniece Reed at 6.7%, which is not the largest audience (Tim Kennedy at 1.5M). That gap is the usual “don’t sort only by followers” lesson.
  • Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Gun Influencers ranked

80 creators
1.
Tim Kennedy

Tim Kennedy Mega

@timkennedymma

Entrepreneur, NYT Best Selling author, BJJ black belt, UFC fighter, Green Beret, Sniper, TV host, speaker. Mostly I'm just unapologetically American!

1.5M Followers 11.7K Avg. Likes 1% Engagement 6,105 Posts
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Contact: via Instagram profile ↗

7.
Mat Best

Mat Best Macro

@mat_best_official

🇺🇸Veteran Advocate🇺🇸 🎥🎸🏋🏻‍♂️☕️🎤🔫🇺🇸NYT Best Selling Author - Thank You for My Service🇺🇸Co-Founder Black Rifle Coffee

981K Followers 10.4K Avg. Likes 1.7% Engagement 4,461 Posts
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Contact: via Instagram profile ↗

8.
Black Rambo

Black Rambo Macro

@blackrambotv

Black Rambo is a gun public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

965K Followers 8.6K Avg. Likes 1.1% Engagement 324 Posts
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Contact: via Instagram profile ↗

9.
Vaughn NeVille

Vaughn NeVille Macro

@themanspot

Vaughn NeVille is a gun creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

530K Followers 4.4K Avg. Likes 1.1% Engagement 1,741 Posts
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Contact: via Instagram profile ↗

11.
Baret Fawbush

Baret Fawbush Mid

@truexodus

Christ Follower, Dad, Minister, Firearms Instructor.Laboring to provide clean drinking water for God’s children through

358K Followers 7K Avg. Likes 2.7% Engagement 5,396 Posts
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Contact: via Instagram profile ↗

15.
Lena Miculek

Lena Miculek Mid

@lena_miculek

🏆 10x World Champion🎯 Shooter & Educator✝️ Faith over fear🤍 Confidence through skill🔥 Lena+Jeremy | Trigger Tribe🎥 Training, life & our journey ↓

308K Followers 5.2K Avg. Likes 2.8% Engagement 4,758 Posts
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Contact: via Instagram profile ↗

17.
Callahan

Callahan Mid

@realdirtyharry

Callahan is a gun creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

292K Followers 5.6K Avg. Likes 2.3% Engagement 7,684 Posts
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Contact: via Instagram profile ↗

18.
Jerry Miculek

Jerry Miculek Mid

@jerrymiculek

Jerry Miculek is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

290K Followers 4.5K Avg. Likes 1.7% Engagement 520 Posts
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Contact: via Instagram profile ↗

19.
Lea

Lea Mid

@leaspeed6

Full-time Nurse Practitioner👩🏼‍⚕️🏩Co-owner FFL/SOTMy *only* account

267K Followers 4.9K Avg. Likes 2.7% Engagement 4,291 Posts
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Contact: via Instagram profile ↗

20.
The Gatman

The Gatman Mid

@thegatman

The Gatman is a gun public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

207K Followers 3.9K Avg. Likes 1.9% Engagement 3,983 Posts
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Contact: via Instagram profile ↗

21.
Mojo

Mojo Mid

@milspec_mojo

- End user- : Milspecmojo- : MOJO- : MOJO10- : MOJO- : MOJO15

200K Followers 2.8K Avg. Likes 2.7% Engagement 4,243 Posts
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Contact: via Instagram profile ↗

23.
Larry Vickers

Larry Vickers Mid

@vickers_tactical

Larry Vickers, is a US Army 1st SFOD- Delta combat veteran with experience in the firearms industry as a combat marksmanship instructor & consultant.

174K Followers 4.2K Avg. Likes 2.6% Engagement 7,833 Posts
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Contact: via Instagram profile ↗

25.
Rachel

Rachel Mid

@rachelbee333

Freedom Loving American Woman Encouraging Others to Take an Active Role in Their Personal Protection 🇺🇸📍Atlanta, Georgia.

151K Followers 3.4K Avg. Likes 2.6% Engagement 2,351 Posts
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Contact: via Instagram profile ↗

28.
Ava Flanell

Ava Flanell Mid

@avaflanell_

CO State House Representative • Business Owner • Firearms Instructor (2013) • Former Podcast Host • Author (Personal page, opinions are my own)

133K Followers 2.9K Avg. Likes 2.4% Engagement 3,194 Posts
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Contact: via Instagram profile ↗

29.
Kawa Mawlayee

Kawa Mawlayee Mid

@kawa_m_official

🇦🇫 born 🇺🇸 raisedU.S. Marine / Army Green Beret📍Houston Military ConsultantFirearms / Tactics Instructor

126K Followers 3.1K Avg. Likes 2.7% Engagement 3,403 Posts
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Contact: via Instagram profile ↗

30.
Grant Shaw

Grant Shaw Mid

@gunshaw

Co-Founder Partner Firearms License holder & machine gun dealer. Fast Cars and Guns = Adrenaline

115K Followers 2.2K Avg. Likes 2.2% Engagement 9,189 Posts
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Contact: via Instagram profile ↗

31.
Sootch00

Sootch00 Mid

@sootch_00

Sootch00 YouTube Channel “Long Live the Republic!” Gun & Gear reviews.

111K Followers 1.2K Avg. Likes 2% Engagement 5,762 Posts
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Contact: via Instagram profile ↗

32.
Stickman

Stickman Micro

@stickgunner

Photographer and authorI am prior mil, a full time LEO, firearm instructor, armorer, TL, martial artist, and all around good guy.

99.5K Followers 3.2K Avg. Likes 3.5% Engagement 4,422 Posts
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Contact: via Instagram profile ↗

33.
Lidia Porter

Lidia Porter Micro

@lidport

USN Corpsman, Vet🇺🇸Unapologetically Mexican AmericanFeminist•Catholic•2A•Medicine-L&DAdventures in

94.3K Followers 2.3K Avg. Likes 3.8% Engagement 9,493 Posts
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Contact: via Instagram profile ↗

34.
Mike

Mike Micro

@i.shoot.guns

Mike is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

71.7K Followers 1K Avg. Likes 2.9% Engagement 3,737 Posts
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Contact: via Instagram profile ↗

36.
SD Powell

SD Powell Micro

@thegunlifecoach

MIL/LEO Veteran •MIL/LE/ Civ Firearms Instructor•Industry Range Consultant •News Contributor•Promoter of Faith & Freedom🇺🇸 •Based in Florida

67.6K Followers 2.2K Avg. Likes 3.7% Engagement 7,438 Posts
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Contact: via Instagram profile ↗

37.
Maj Toure

Maj Toure Micro

@officialblackgunsmatter

Basic firearm safety classes for complete beginners, in communities most impacted by firearm negligence.Contact and bring us to YOUR city.

57.9K Followers 1.6K Avg. Likes 2.7% Engagement 8,981 Posts
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Contact: via Instagram profile ↗

38.
Eli Duckworth

Eli Duckworth Micro

@1776_duck

Gen Z 1911 Kid (‘98)Marketing and Resident Southerner (NC) for & ‘63 Ford Galaxie 500 Low Rider

55.8K Followers 1.4K Avg. Likes 3.5% Engagement 674 Posts
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Contact: via Instagram profile ↗

40.
Kevin Dixie

Kevin Dixie Micro

@thereal_noc

Civil Rights Advocate》Firearms 🔫 Coach》Community Activist》Follow YouTube [The Real NOC] Hit the LINKTREE below to support 👇🏾👇🏾👇🏾

50.8K Followers 1.7K Avg. Likes 4% Engagement 1,873 Posts
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Contact: via Instagram profile ↗

41.
Frank Proctor

Frank Proctor Micro

@frankproctorshooting

Shooting CoachRetired Green Beret 2 Division USPSA GrandmasterPistol and CarbineTraining and Gear to help you shoot Fast Accurate Easy

47.4K Followers 1.1K Avg. Likes 3.9% Engagement 1,226 Posts
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Contact: via Instagram profile ↗

42.
Ray Mancini

Ray Mancini Micro

@raymancini.com.au

Ray Mancini is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

43.1K Followers 870 Avg. Likes 3.5% Engagement 2,627 Posts
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Contact: via Instagram profile ↗

43.
Chris Cheng

Chris Cheng Micro

@topshotchris

History Channel’s Top Shot S4 Champion, Author "Shoot to Win," 2A & LGBT Advocate. APAGOA & Pink Pistols Board Member. San Francisco is 🏡

42K Followers 1.1K Avg. Likes 3.9% Engagement 736 Posts
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Contact: via Instagram profile ↗

44.
Sofia Espina

Sofia Espina Micro

@fit4fia

Sharing what fits for me- from the mats to the range 🎙 Host of ▪️ Firearms Instructor 🔗 Sofia x Zendira Fanny/CCW Bag🔫👇

38.5K Followers 1K Avg. Likes 4% Engagement 8,842 Posts
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Contact: via Instagram profile ↗

47.
Amy

Amy Micro

@taprackpew_amy

💥 Firearms Instructor🔫 Concealed Carry🇺🇸 Texan📸 ’s Stiletto

30.9K Followers 734 Avg. Likes 2.7% Engagement 4,949 Posts
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Contact: via Instagram profile ↗

48.
Gabby Franco

Gabby Franco Micro

@gabbyfrancots4

⭐️ Mental Performance Coach⭐️ Pro shooter for ⭐️1 x Olympian⭐️ Performance Psychology⭐️ Español

28.3K Followers 604 Avg. Likes 3% Engagement 8,448 Posts
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Contact: via Instagram profile ↗

50.
Nils Jonasson

Nils Jonasson Micro

@noskillsnils

Pro Shooter34+ National/World Championships inUSPSA🏆IPSC🏆IDPA🏆3Gun🏆Steel Challenge content on YouTube

26.5K Followers 668 Avg. Likes 4.3% Engagement 5,280 Posts
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Contact: via Instagram profile ↗

52.
Jacob Heppner

Jacob Heppner Micro

@heppner.training

Jacob Heppner is a gun public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

26.1K Followers 535 Avg. Likes 3.2% Engagement 3,393 Posts
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Contact: via Instagram profile ↗

54.
Ariana

Ariana Micro

@that.gun.chick

Ariana is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

20.3K Followers 567 Avg. Likes 3.9% Engagement 1,537 Posts
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Contact: via Instagram profile ↗

56.
Fred Mastison

Fred Mastison Micro

@forceoptions

Field Editor at Athlon Outdoors. Professional firearms & combatives Instructor. Executive protection provider & trainer. American Patriot.

19.3K Followers 554 Avg. Likes 4.3% Engagement 2,460 Posts
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Contact: via Instagram profile ↗

57.
Maddy Anne R.

Maddy Anne R. Micro

@maddy_a.r

Firearms Enthusiast DIY passionate starting from 80%Concealed Carry Apparel SpecialistNRA Certified Instructor USCCA Saved my life!NSSF Member

15.8K Followers 484 Avg. Likes 3.7% Engagement 432 Posts
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Contact: via Instagram profile ↗

58.
Christina Gomez

Christina Gomez Micro

@amazinggrace007

Firearms InstructorEDC Fanatic ⚔️ - 📷’s all mine 👊🏼Owner ♠️ 10% 👉🏼AMAZINGGRACE007 🚫No gun sales🚫

14.6K Followers 455 Avg. Likes 3.2% Engagement 8,738 Posts
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Contact: via Instagram profile ↗

59.
Tim Herron

Tim Herron Micro

@timherronshooting

USPSA Grand Master Professional Shooter/Firearms Instructor/CoachAce XR code: HERRONTarget Barn discount code: HERRON-10Outdoor Dynamics: Herron

13K Followers 405 Avg. Likes 4.1% Engagement 9,417 Posts
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Contact: via Instagram profile ↗

60.
Gwen & Pam's

Gwen & Pam's Micro

@tactical_fairies

The women-who-shoot blog 💥Featuring tactical courses (shooting, selfdefense, etc), military events & firearms🇦🇹 Austria ⚔️Warrior Spirit 🏕️Outdoor

12.2K Followers 454 Avg. Likes 4.1% Engagement 5,460 Posts
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Contact: via Instagram profile ↗

62.
Zack Smith

Zack Smith Micro

@zacksmithshooting

Zack Smith is a gun influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

11.5K Followers 256 Avg. Likes 3% Engagement 8,066 Posts
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Contact: via Instagram profile ↗

63.
Anthony Matarese

Anthony Matarese Micro

@a.i.m.shooting

Competitive shooter for Beretta & Winchester Ammunition, shooting coach, consultant, captain, aspiring chef, husband & dad!

10.2K Followers 193 Avg. Likes 2.7% Engagement 4,921 Posts
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Contact: via Instagram profile ↗

64.
Taniece Reed

Taniece Reed Nano

@prettyshootersfirearms

🔥 Firearms & Safety Coach🛡️ NRA • RAD • Red Cross • USCCA 🎯DMV classes 🛒 Merch 📍 Space Rentals👇🏾 Be prepared — not scared. Hit the link.

9.4K Followers 570 Avg. Likes 6.7% Engagement 8,826 Posts
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Contact: via Instagram profile ↗

65.
Kenton Tucker

Kenton Tucker Nano

@big_sandy_shoot

Machine gun shoot full of family, friends, fun, and full-auto! Held twice a year in the Arizona high desert.

7.3K Followers 277 Avg. Likes 4.6% Engagement 7,420 Posts
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Contact: via Instagram profile ↗

66.
Eric Roscher

Eric Roscher Nano

@ericbarrelandhatchettg

✝️ Christ Follower ☠️ Host for Hatchet Cast ☠️ Founder Barrel and Hatchet Trade Group ☠️ Shooter ☠️ Professional Student☠️ TACP Vet☠️

6.3K Followers 239 Avg. Likes 4% Engagement 7,269 Posts
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Contact: via Instagram profile ↗

67.
Sean Griffith

Sean Griffith Nano

@griffithshooting

Sean Griffith is a gun content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

5.4K Followers 220 Avg. Likes 6.3% Engagement 4,018 Posts
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Contact: via Instagram profile ↗

68.
Regular GunGuy

Regular GunGuy Nano

@aregulargunguy

Just a Regular guy. Be sure to check out my YT channel Also follow for more info on my yearly 2A meetup & awards show

5K Followers 269 Avg. Likes 6.2% Engagement 5,645 Posts
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Contact: via Instagram profile ↗

71.
Logan Metesh

Logan Metesh Nano

@highcaliberhistoryllc

Helping people unlock the rich history of firearms.5x award-winning podcast host, writer, & museum professional.Follow for insights & history gems.

3.5K Followers 153 Avg. Likes 6.7% Engagement 7,358 Posts
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Contact: via Instagram profile ↗

74.

Damari Rivera Micro Valencia

@thedamari

Damari is a gun hobbyist based in Valencia, sharing how-to content and tutorials.

60.9K Followers 1.7K Avg. Likes 3.6% Engagement 7,593 Posts Spain
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Contact: via Instagram profile

75.

Katya Tanaka Micro Miami, FL

@bloomkatya

Content creator and gun creator known for how-to content. Open to brand partnerships and collaborations.

51.5K Followers 2.5K Avg. Likes 4.4% Engagement 3,163 Posts United States
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Contact: via Instagram profile

76.

Rowan Hansen Micro Bangkok

@rowan.hansen

Creating tutorials and community tips as a gun educator. Reach out for paid collaborations and sponsorships.

30.3K Followers 1.1K Avg. Likes 4% Engagement 6,585 Posts Thailand
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Contact: via Instagram profile

77.

Lucia Fontaine Micro Liverpool

@lucia.fontaine

Creating how-to content and reviews as a gun enthusiast. Reach out for paid collaborations and sponsorships.

48.3K Followers 1.7K Avg. Likes 3.4% Engagement 5,714 Posts United Kingdom
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Contact: via Instagram profile

78.

Frankie Brooks Micro Singapore

@frankie.xo

Creating how-to content and community tips as a gun hobbyist. Reach out for paid collaborations and sponsorships.

31.7K Followers 1.6K Avg. Likes 4.3% Engagement 1,099 Posts Singapore
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Contact: via Instagram profile

79.

Jamie Romero Micro Oslo

@jamie_romero

Creating tutorials and how-to content as a gun specialist creator. Reach out for paid collaborations and sponsorships.

17.2K Followers 954 Avg. Likes 4.4% Engagement 4,671 Posts Norway
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Contact: via Instagram profile

80.

Arjun Ahmed Micro Auckland

@arjun_ahmed

Arjun is a gun educator based in Auckland, sharing reviews and behind-the-scenes.

17.4K Followers 533 Avg. Likes 2.8% Engagement 6,288 Posts New Zealand
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Contact: via Instagram profile

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Estimated Instagram rates for this mix

Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× gun adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.

DeliverableLowHigh
Typical feed post on this list$1,467$6,116
Typical Reel on this list$2,580$9,512
Five-creator test campaign (feed)$7,335$30,580

What this gun influencers ranking actually shows

How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2013 (average age ~10.7 years; oldest 2011, newest 2024) with roughly 4,933 posts — enough history that you can actually audit a grid before you brief.

Primary language on the roster is English (96.3%). A meaningful secondary slice is Spanish (1.3%) — write the caption language into the brief if you care about comment quality.

Where gender is labelled, the split is 20 female / 51 male (9 unlabelled). Use that as a casting hint, not a quota.

Follower-tier mix

TierCreatorsShare
Nano (<10K)1012.5%
Micro (10K–100K)3948.8%
Mid (100K–500K)2227.5%
Macro (500K–1M)33.8%
Mega (1M+)67.5%

Where they are based

CountryCreatorsShare
Spain11.3%
United States11.3%
Thailand11.3%
United Kingdom11.3%
Singapore11.3%

How to brief gun influencers

  • The creator is an expert — let them reject a talking point that would embarrass them in their community.
  • Send the actual tool/product, not just talking points.
  • Saves and tutorial completions beat raw views.

Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.

Gun Influencers vs related lists

Gun Influencers averages 0.4pp more engagement than AI Influencers and has a smaller median audience (52.8K vs 137K).

Gun Influencers averages 1.3pp more engagement than Cosplay Influencers and has a smaller median audience (52.8K vs 623K).

Gun Influencers averages 0.5pp less engagement than Watch Influencers and has a larger median audience (52.8K vs 27.6K).

ListCreatorsMedian followersAvg. ER
Gun Influencers (this page)8052.8K3.2%
AI Influencers70137K2.8%
Cosplay Influencers100623K1.9%
Watch Influencers10027.6K3.7%

Snapshot compiled September 2026 from 80 ranked profiles (73 verified public figures, 7 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.

Gun Influencers — frequently asked questions

Who are the top gun influencers in 2026?

Our September 2026 ranking of 80 gun influencers is led by Tim Kennedy, Matt Carriker, Michael Jones. Combined they represent 17M followers, with an average engagement of 3.2%. 73 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.

How is this gun list ranked?

Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 52.8K followers, 3.2% average ER, 25.4% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.

What engagement rate is good for gun Instagram accounts?

For gun we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 3.2%, which is 0.6pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.

How much do gun influencers charge in 2026?

Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $1,467–$6,116; a Reel is $2,580–$9,512. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.

Where are these gun influencers based?

The ranking spans 7 countries. The largest shares are Spain (1.3%), United States (1.3%), Thailand (1.3%). If you need a single market, filter the table by country before you export a shortlist.

How can I contact these gun influencers?

73 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.

How often is the gun list updated?

Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.

What campaign formats work best with gun?

The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.