Top 90 Down Syndrome Influencers in 2026
The September 2026 snapshot of top 90 down syndrome influencers in 2026 covers 90 public Instagram profiles with 33M combined followers. Median audience size is 161K (mean 367K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 2.5% (median 2%). That is 1.3pp below the 3.8% down syndrome industry midpoint we use for 2026 Instagram, and 1pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 14.3% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $2,511–$9,731 and a Reel $4,509–$15,240 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× down syndrome premium). A five-creator test usually lands around $12,555–$48,655.
Key takeaways for down syndrome in September 2026
- Nikki Geib, Clayton Hobbs, Chef Adam Libby currently sit at the top of this down syndrome ranking.
- Follower mix: 10% nano, 30% micro, 31.1% mid, 17.8% macro, 11.1% mega. Dominant tier: mid.
- Geography: 29 countries on the list, led by United States (7.8%) and Italy (4.4%).
- 42 profiles link out to a live or curated Instagram handle; 42 are verified public figures with self-hosted photos.
- Highest engagement on the list is Ritesh Hindocha at 5.9%, which is not the largest audience (Lia Abubakar at 1.6M). That gap is the usual “don’t sort only by followers” lesson.
- Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Down Syndrome Influencers ranked
Nikki Geib Macro
@makingmilliestones👧🏼👧🏼👶🏼🐶mama to three girls (Georgi, Millie, Cozi) and a pup named Dude!💙💛sharing our Down Syndrome journey and what we learn along the way🏡Wisconsin
Contact: via Instagram profile ↗
Clayton Hobbs Macro
@claytons_world_Clayton Hobbs is a down syndrome influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
Contact: via Instagram profile ↗
Chef Adam Libby Macro
@chefadamlibby💙💛 Down SyndromeTikTok: 2.5M ✉️PO Box 727 Lincoln, ME 04457👇🏻MERCH👇🏻
Contact: via Instagram profile ↗
Brother Boys Mid
@the_brotherboysOur unique brotherhood 🧡Come join the fun| Down Syndrome | Barkindji
Contact: via Instagram profile ↗
Kyle Landi Mid
@greenrangerkyle🏆 Bodybuilder with Down Syndrome 💪 Certified Personal Trainer♿️ Redefining Ability & Inclusion Through Fitness ✉️
Contact: via Instagram profile ↗
Madison Tevlin Mid
@madisontevlinI have Down syndrome and it’s the least interesting thing about me 💕Repped by PR & Business inquiries 💌:
Contact: via Instagram profile ↗
Madeline Stuart Mid
@madelinesmodelling_World's 1st Supermodel with Down Syndrome & AutismNO.1 game changer FORBES. Walked 8 seasons NYFW PFW LFW.
Contact: via Instagram profile ↗
Abigail the Advocate Mid United States
@abigail_the_advocate16x triathlete, keynote speaker, actor, + I happen to have Down syndrome “Never let anyone’s low expectations limit your success!”
Contact: via Instagram profile ↗
Summer Adamson Mid
@a_little_extra_jayneSharing the joy and beauty of Down syndrome and magic of inclusion ✨A glimpse into the life of our sweet Jayne💕 Buy Now👏 “A Little Extra Jayne”☺️👇
Contact: via Instagram profile ↗
Andrew Garland Mid
@down.rightdeliciousDrew brings laughter, good eats, and rock 'n' roll to your kitchen! 🤘😎🤘 Let's cook!
Contact: via Instagram profile ↗
Jennifer Hogan Jones Mid
@my.beautiful.ds.journey• On a mission to show the world how beautiful Down syndrome truly is. • Follow Hudson’s adventures and let’s make the world a kinder place for all.
Contact: via Instagram profile ↗
Madison Sponsler Mid
@thesponslercrewWelcome to the crew 🪻☀️Motherhood | Family | Inclusion 🫶🏻
Contact: via Instagram profile ↗
Jordan Nichole Wall Mid
@jordannicholewall💃SAG Actor w/Down Syndrome😜Having fun!🤗🥰🤾♀️ Global Messenger 💙💛 Board Member🎬
Contact: via Instagram profile ↗
Nicola Bailey Mid
@baileyandthebabies🤍Down syndrome, twins and CHD journey Advocating,educating and celebrating uniqueness. Spreading a little bit of joy daily
Contact: via Instagram profile ↗
Misty Coy Snyder Micro
@mistycoysnyder💛💙Down syndrome AdvocateWriter, Performer, Host, Speaker☀️Creator of Rep:
Contact: via Instagram profile ↗
Doubling Down Mom Micro
@doublingdownmomA mother’s journey parenting twin girls with Down syndrome.
Contact: via Instagram profile ↗
Sofia Sanchez Micro
@the.sofia.sanchezUkrainian Actress in 🅷🆄🅽🅶🅴🆁 🅶🅰🅼🅴🆂 💗🄱🄰🅁🄱🄸🄴 with Down Syndrome💙💛 Scholastic Author 📚 TEDx Talker 🎤 🌎Quincy Jones Exceptional Advocacy Awardee
Contact: via Instagram profile ↗
Kate Grant Micro
@kategrantmodel✨1st model in Ireland & UK with Down’s syndrome✨ & Booking- acting- 💓Beautifully unique💓
Contact: via Instagram profile ↗
Chef Chrisin Limites Micro Puerto Rico
@chrisinlimites👨🍳Chef, Barista, Model, Motivational Speaker🍽️Food Truck📍Carr 115km 12.2 Rincón PR ⏰Viernes 11am-4:00pm Sábado 11am-6:30pm.
Contact: via Instagram profile ↗
Sevy Marie Micro
@sevymarieartInternationally collected artist. Down syndrome, nonverbal, badass. Inspiration behind your favorite new brand- Sevy Collective.
Contact: via Instagram profile ↗
Tiffany Kim Micro
@abellamiracleDown syndrome isn’t scary!Authentically sharing our journey that has been graced with the beauty and joy of an extra chromosome
Contact: via Instagram profile ↗
Enya Micro
@downsyndrome_queen👸🏼 A girl with Downsyndrome 🦋🇳🇱 Netherlands - sharing my life 🌹✨ This account is managed by sister ✨📧
Contact: via Instagram profile ↗
Grace Gerenser Micro
@thisisme.gracemarieActor•Model•Dancer•Cheer•Influencer•Down syndrome•Self Advocate• We All Belong Parent 👀
Contact: via Instagram profile ↗
Andrea Roberts Micro
@incaseyouredownIm Andrea 👋🏼Raising 3 unique boys on our family farm. 🚜 Down Syndrome & Port Wine stain awareness. In my homemaker era. 🫶🏼
Contact: via Instagram profile ↗
Micah Quinones Micro
@lifewithmicahI’m a boy, I’m a model, and I happen to have Down Syndrome and Autism 😎For bookings: Account managed by my parents. 💛
Contact: via Instagram profile ↗
Karen Kelly Smith Micro
@itskarenkellysmithSharing life as a mom of 2 navigating Down syndrome 🌟🎙️ Real talk on love, family & everyday wins.📍 ATL | Collabs:
Contact: via Instagram profile ↗
Zachary Valentine Micro
@zacharyvalentine321Changing Perspectives One Heart at a Time | Down Syndrome 💙💛8M TikTok33562 Yucaipa Blvd, Yucaipa, CA 92399
Contact: via Instagram profile ↗
Katelyn Micro
@littlecristadventuresWe don’t just advocate over here; we educate! 💛💙Sharing • Therapy ResourcesProving • Ability ≠ WorthTelling • Our story, giving Him the Glory
Contact: via Instagram profile ↗
Aakash Chiripal Micro
@aakashchiripalofficialA Down syndrome Human with extra cuteness and kindness ✨Handled By ❤️ Dm for collaborations Influencer 🇮🇳
Contact: via Instagram profile ↗
Krista Micro
@juliets_journey_21Follow Juliet’s Journey on Facebook in support of Down Syndrome 💙💛💙💛 and CHD ❤️ awareness! (This is Juliet’s ONLY instagram page)
Contact: via Instagram profile ↗
Nikita Micro
@sunnynikitaa🌞👦I will tell 🌎 my story! Down Syndrome is Syndrome of Love and Happiness!📸 👩
Contact: via Instagram profile ↗
Wilson Micro
@wilsonprettyflyforasmallguyThis is My life in pictures 📸 Vegan🌱Welsh 🏴 Down syndrome advocate 💙💛 Model uk Enquiries:
Contact: via Instagram profile ↗
Beth Matthews Micro
@bethmatthews_zebedee❤️💜 Changing people’s perspectives of Down Syndrome✨Model & actress ambassador 📧
Contact: via Instagram profile ↗
Dianna Fox Nano
@diannafoxConnecting women to a simple hormone supportive routine *Momx3 Runner🏃♀️book obsessed📚 📍IN
Contact: via Instagram profile ↗
Holly And Nate Nano
@hollywould11Television, radio and author! We are changing the way people perceive those with Down syndrome one funky shirt at a time! 21pineapples.com
Contact: via Instagram profile ↗
Ritesh Hindocha Nano
@riteshhindochaInfluencer🇮🇳, Fashion,Motivating People Daily, Funny, Dancer, family person, content creator. Dm/mail for Collabs, Managed by
Contact: via Instagram profile ↗
Monika Myers Model Nano
@monikamyers08🇨🇦’s 1st Down Syndrome ModelPrimark, VOGUE, Bazaar kids, Yahoo, ETALK
Contact: via Instagram profile ↗
Hayley Goleniowska Nano
@downssideupMum to Natty + events pro Mia press bod. Blogger, speaker, author, disruptor & fairy.
Contact: via Instagram profile ↗
Oliver Hellowell Nano
@oliverhellowell_photographerdsOliver Hellowell is a professional landscape&wildlife photographer.He happens to have Down Syndrome
Contact: via Instagram profile ↗
Melissa Denise Nano
@melissadenisemodel💕LA based w/ 💕 2023 Sr. Miss Queen 💕 brand ambassador 💕bookings:
Contact: via Instagram profile ↗
Olivia Frances Santina Nano
@ariana_mama28 🌱 Crunchy Mama of 4 Down syndrome is beautiful
Contact: via Instagram profile ↗
Adéla & Terezka Nano
@downsyndrome.artistDvě sestry - Adéla & Terezka 👭Terezka, holčička s Downovým syndromem, co ráda kreslí 🖍️Pozitivní obrázky ☀️Zlín, Czech Republic 🇨🇿
Contact: via Instagram profile ↗
Hunter Murphy Macro Shanghai
@huntermurphyCreating reviews and community tips as a down syndrome educator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Salma Mwangi ✓ Mega Rome
@salma.mwangiSalma is a down syndrome enthusiast based in Rome, sharing how-to content and reviews.
Contact: via Instagram profile
Dev Park Macro Brussels
@dev.parkDev is a down syndrome educator based in Brussels, sharing how-to content and behind-the-scenes.
Contact: via Instagram profile
Lia Abubakar ✓ Mega Casablanca
@lia.iamCreating behind-the-scenes and how-to content as a down syndrome specialist creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Eloise Pereira Mega Sao Paulo
@eloise66Down Syndrome content creator from Sao Paulo. Posts about how-to content, tutorials, and connecting with an engaged community.
Contact: via Instagram profile
Lorenzo Doyle ✓ Mega Sydney
@wanderlorenzoSpecialist creator and down syndrome creator known for community tips. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Remy Pereira Mega Denver, CO
@starremyCreating tutorials and behind-the-scenes as a down syndrome educator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Emiliano Nair ✓ Mega Naples
@emilianonairEmiliano is a down syndrome educator based in Naples, sharing tutorials and how-to content.
Contact: via Instagram profile
Bella Lefebvre Macro Vienna
@thebellaBella is a down syndrome enthusiast based in Vienna, sharing tutorials and how-to content.
Contact: via Instagram profile
Jamie Stone Mega Melbourne
@jamie_stoneCreating reviews and tutorials as a down syndrome content creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Jamie Garcia Macro San Diego, CA
@jamie.garciaCreating how-to content and reviews as a down syndrome content creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
River Marino Macro Chennai
@river.marinoContent creator and down syndrome creator known for how-to content. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Ryan Suzuki ✓ Mega Auckland
@ryansuzukiDown Syndrome specialist creator from Auckland. Posts about reviews, how-to content, and connecting with an engaged community.
Contact: via Instagram profile
Hiro Gomez Mega Auckland
@hirogomezHiro is a down syndrome specialist creator based in Auckland, sharing tutorials and community tips.
Contact: via Instagram profile
Dylan Chen Mega Johannesburg
@studiodylanCreating how-to content and reviews as a down syndrome specialist creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Sophia Wagner ✓ Macro Kuala Lumpur
@sophia44Sophia is a down syndrome hobbyist based in Kuala Lumpur, sharing tutorials and behind-the-scenes.
Contact: via Instagram profile
Chiara Muller Macro Santiago
@chiara6Chiara is a down syndrome content creator based in Santiago, sharing how-to content and tutorials.
Contact: via Instagram profile
Tyrese Iqbal ✓ Macro Helsinki
@tyresemuseCreating behind-the-scenes and how-to content as a down syndrome educator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Anya Singh Macro Rome
@anya13Educator and down syndrome creator known for tutorials. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Frankie Foster Macro Cape Town
@frankieiamDown Syndrome content creator from Cape Town. Posts about how-to content, reviews, and connecting with an engaged community.
Contact: via Instagram profile
Andre Becker ✓ Macro Buenos Aires
@andre.velvetDown Syndrome educator from Buenos Aires. Posts about community tips, how-to content, and connecting with an engaged community.
Contact: via Instagram profile
Beckett Ivanov Macro Cape Town
@beckett.ivanovDown Syndrome hobbyist from Cape Town. Posts about community tips, tutorials, and connecting with an engaged community.
Contact: via Instagram profile
Yasmin Vega Macro Buenos Aires
@rebelyasminYasmin is a down syndrome content creator based in Buenos Aires, sharing reviews and behind-the-scenes.
Contact: via Instagram profile
Ali Lefebvre Mid Abu Dhabi
@alilefebvreSpecialist creator and down syndrome creator known for community tips. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Theo Eze Mid Stockholm
@theo.realCreating tutorials and how-to content as a down syndrome specialist creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Jordan Khan Mid Hyderabad
@jordan_khanContent creator and down syndrome creator known for behind-the-scenes. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Demi Popov Mid Berlin
@demipopovCreating reviews and how-to content as a down syndrome enthusiast. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Lorenzo Cruz Mid Accra
@lorenzocruzCreating tutorials and community tips as a down syndrome specialist creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Bjorn Pereira Mid Glasgow
@worldbjornBjorn is a down syndrome specialist creator based in Glasgow, sharing tutorials and community tips.
Contact: via Instagram profile
Andre Ramirez ✓ Mid Accra
@dailyandreCreating behind-the-scenes and community tips as a down syndrome specialist creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Sakura Abubakar Mid Bogota
@sakura.vibesSakura is a down syndrome specialist creator based in Bogota, sharing reviews and tutorials.
Contact: via Instagram profile
Mateo Okafor Mid Rome
@mateookaforMateo is a down syndrome specialist creator based in Rome, sharing behind-the-scenes and reviews.
Contact: via Instagram profile
Enzo Gupta Mid Guadalajara
@enzo_guptaCreating reviews and how-to content as a down syndrome enthusiast. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Devon Banda Mid Orlando, FL
@wanderdevonHobbyist and down syndrome creator known for how-to content. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Rowan Ferrari Mid Dallas, TX
@rowanwildSpecialist creator and down syndrome creator known for tutorials. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Kendall Ali ✓ Mid Phoenix, AZ
@kendall.itsDown Syndrome specialist creator from Phoenix, AZ. Posts about tutorials, community tips, and connecting with an engaged community.
Contact: via Instagram profile
Caroline Pereira ✓ Mid Copenhagen
@carolinepereiraSpecialist creator and down syndrome creator known for tutorials. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Deshawn Liu Mid Lagos
@deshawn_liuDeshawn is a down syndrome specialist creator based in Lagos, sharing behind-the-scenes and reviews.
Contact: via Instagram profile
Catalina Wang ✓ Mid Bangalore
@catalina.wangHobbyist and down syndrome creator known for tutorials. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Charlie Carter Micro Hyderabad
@charliecarterEnthusiast and down syndrome creator known for community tips. Open to brand partnerships and collaborations.
Contact: via Instagram profile
Dante Harris Mid Tokyo
@danteharrisDante is a down syndrome content creator based in Tokyo, sharing tutorials and behind-the-scenes.
Contact: via Instagram profile
Hina Foster Micro Hong Kong
@hina_fosterHina is a down syndrome hobbyist based in Hong Kong, sharing behind-the-scenes and community tips.
Contact: via Instagram profile
Elsa Sharma Micro Istanbul
@elsa.studioCreating tutorials and reviews as a down syndrome hobbyist. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Owen Nair Micro Karachi
@owen.nairOwen is a down syndrome hobbyist based in Karachi, sharing community tips and tutorials.
Contact: via Instagram profile
Taylor Bennett Micro Accra
@taylor.creatorCreating reviews and community tips as a down syndrome hobbyist. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Scarlett Souza Micro Istanbul
@scarlett.wanderCreating reviews and how-to content as a down syndrome enthusiast. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Mei Verma Micro Stockholm
@mei.vermaCreating tutorials and behind-the-scenes as a down syndrome hobbyist. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
Lola Singh Micro Miami, FL
@thelolaCreating reviews and community tips as a down syndrome specialist creator. Reach out for paid collaborations and sponsorships.
Contact: via Instagram profile
No creators match these filters.
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× down syndrome adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $2,511 | $9,731 |
| Typical Reel on this list | $4,509 | $15,240 |
| Five-creator test campaign (feed) | $12,555 | $48,655 |
What this down syndrome influencers ranking actually shows
How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2016 (average age ~8.4 years; oldest 2011, newest 2024) with roughly 4,273 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (65.6%). A meaningful secondary slice is Spanish (6.7%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 29 female / 12 male (49 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 9 | 10% |
| Micro (10K–100K) | 27 | 30% |
| Mid (100K–500K) | 28 | 31.1% |
| Macro (500K–1M) | 16 | 17.8% |
| Mega (1M+) | 10 | 11.1% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| United States | 7 | 7.8% |
| Italy | 4 | 4.4% |
| India | 4 | 4.4% |
| South Africa | 3 | 3.3% |
| Ghana | 3 | 3.3% |
How to brief down syndrome influencers
- The creator is an expert — let them reject a talking point that would embarrass them in their community.
- Send the actual tool/product, not just talking points.
- Saves and tutorial completions beat raw views.
Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.
Down Syndrome Influencers vs related lists
Down Syndrome Influencers averages 0.3pp less engagement than AI Influencers and has a larger median audience (161K vs 137K).
Down Syndrome Influencers averages 0.6pp more engagement than Cosplay Influencers and has a smaller median audience (161K vs 623K).
Down Syndrome Influencers averages 1.2pp less engagement than Watch Influencers and has a larger median audience (161K vs 27.6K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Down Syndrome Influencers (this page) | 90 | 161K | 2.5% |
| AI Influencers | 70 | 137K | 2.8% |
| Cosplay Influencers | 100 | 623K | 1.9% |
| Watch Influencers | 100 | 27.6K | 3.7% |
Snapshot compiled September 2026 from 90 ranked profiles (42 verified public figures, 48 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Down Syndrome Influencers — frequently asked questions
Who are the top down syndrome influencers in 2026?
Our September 2026 ranking of 90 down syndrome influencers is led by Nikki Geib, Clayton Hobbs, Chef Adam Libby. Combined they represent 33M followers, with an average engagement of 2.5%. 42 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this down syndrome list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 161K followers, 2.5% average ER, 14.3% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for down syndrome Instagram accounts?
For down syndrome we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 2.5%, which is 1.3pp below that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do down syndrome influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $2,511–$9,731; a Reel is $4,509–$15,240. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these down syndrome influencers based?
The ranking spans 29 countries. The largest shares are United States (7.8%), Italy (4.4%), India (4.4%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these down syndrome influencers?
42 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the down syndrome list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with down syndrome?
The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.