Top 70 Birding Influencers in 2026

70 creators ranked 5.2M combined followers Avg. engagement 4% Median 13.1K Updated September 2026

The September 2026 snapshot of top 70 birding influencers in 2026 covers 70 public Instagram profiles with 5.2M combined followers. Median audience size is 13.1K (mean 74.5K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.

Average engagement across the ranking is 4% (median 4%). That is 0.2pp above the 3.8% birding industry midpoint we use for 2026 Instagram, and 2.5pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 27.2% of combined reach, which is healthier if you want a diversified creator mix.

On this mix, a single organic feed post typically budgets $278–$1,914 and a Reel $567–$3,108 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× birding premium). A five-creator test usually lands around $1,390–$9,570.

5.2MCombined followers
13.1KMedian audience
4%Avg. engagement · niche midpoint 3.8%
27.2%Followers held by the top 3
14Countries · led by Germany
51Verified public figures on this list

Key takeaways for birding in September 2026

  • Sean Graesser, Drin, Alison Kondler currently sit at the top of this birding ranking.
  • Follower mix: 42.9% nano, 30% micro, 25.7% mid. Dominant tier: nano.
  • Geography: 14 countries on the list, led by Germany (4.3%) and Canada (2.9%).
  • 51 profiles link out to a live or curated Instagram handle; 51 are verified public figures with self-hosted photos.
  • Highest engagement on the list is Mick Thompson at 6.7%, which is not the largest audience (Sean Graesser at 628K). That gap is the usual “don’t sort only by followers” lesson.
  • Do not brief a hobby account like a lifestyle page. If they teach quilting, the product has to live in a quilting workflow.
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Birding Influencers ranked

70 creators
1.
Sean Graesser

Sean Graesser Macro

@gourmetbiologist

Researcher of Birds. Wildlife and Conservation photographer. Tropical ecologist. Spreading Awareness for Conservation.

628K Followers 10.5K Avg. Likes 1.7% Engagement 6,324 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

2.
Drin

Drin Mid

@birdladydrin

Hi, I'm Drin!🐦 Professional Bird Nerd 🐦👇 LINKS 👇

253K Followers 5.3K Avg. Likes 2.3% Engagement 4,912 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

3.
Alison Kondler

Alison Kondler Mid

@birding_by_ear

Audubon Master Birder, avian advocate / educator, & wildlife filmer. Learn all about birds here. 💯 all original content. Fme.

215K Followers 4.3K Avg. Likes 2.5% Engagement 6,352 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

4.
Jack Baddams

Jack Baddams Mid

@jabaddams

Naturalist & bird guy 🐦Birds handled under license from 🐦‍⬛Wildlife gardener 🌼Co-host of podcast 🎙

185K Followers 3.2K Avg. Likes 2.6% Engagement 2,535 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

5.
Shelley Pearson

Shelley Pearson Mid

@shelley_pearson_

❤️ Mandurah Aust © 🌟YouTube Channel, link below 😘Sorry for the business requests, replies to emails only📷 For workshops/trips, contact me!

106K Followers 1.8K Avg. Likes 1.8% Engagement 7,529 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

8.
Ricardo Guise

Ricardo Guise Micro

@ricardoguise

"To see a World in a grain of sand and a Heaven in a wild flower, hold Infinity in the palm of your hand and Eternity in an hour." (Blake) MY PHOTOS

45.7K Followers 1.6K Avg. Likes 4.5% Engagement 4,495 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

9.
Mina

Mina Micro

@omina000

愛知県 在住休日に近隣のフィールドで野鳥観察、撮影を楽しんでます。自然に生きる野鳥たちの愛らしい姿をおさめられたらと思ってます。🇯🇵JAPAN Aichi📷Nikon Z9他🔘NIKKOR 500mm f/5.6E PF ED VR他

33.4K Followers 1.1K Avg. Likes 3.6% Engagement 8,274 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

10.
Tom

Tom Micro

@teachertombirds

School teacher into birding, based in Warren, OR 🏳️‍🌈“Birds of the Pacific Northwest For Kids" out now!

29.8K Followers 743 Avg. Likes 2.6% Engagement 7,223 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

13.
Martin Cormican

Martin Cormican Micro

@martinsbirdwatch

"Spending time in the garden observing local birds and wildlife has become a daily passion, which I document through photography and videography."

17.1K Followers 714 Avg. Likes 4.3% Engagement 392 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

14.
Stino Cervini

Stino Cervini Micro

@cervinistino

Wildlife Photography | Central FLI enjoy going for a walk on the wild side capturing the beauty of nature, one shot at a time. Enjoy my gallery.

16.7K Followers 668 Avg. Likes 4.3% Engagement 7,100 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

17.
Polina

Polina Micro

@feathered_treasure

Enjoyed taking every image shared hereFeathered friends and all things natureMidwest, America

13K Followers 373 Avg. Likes 3.3% Engagement 7,569 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

18.
Keith Paluso

Keith Paluso Micro

@thisiskeithpaluso

Keith Paluso is a birding influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

11.4K Followers 294 Avg. Likes 2.6% Engagement 5,743 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

19.
Melissa Hafting

Melissa Hafting Micro

@bcbirdergirl

I run the BCRBA @ bcbirdalert.blogspot.com I'm a birder & ethical photog I founded BC’s Young Birders Club. 📖 Dare to Bird by is out June/24

11.4K Followers 365 Avg. Likes 3.8% Engagement 2,519 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

20.
Dave Vanden Heuvel

Dave Vanden Heuvel Micro

@davewayne105.7

Love wildlife/nature/outdoors, sports, music, travel. Feel free to follow and thank you for the "likes". All photos taken by me.

10.5K Followers 398 Avg. Likes 4.4% Engagement 9,415 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

21.
Kevin Korth

Kevin Korth Micro

@kwk_wildlife_photography

Living the dream sharing photos of birds & wildlife with all who love nature. All photos are my own and are shot with Sony gear. Based in Florida.

10.2K Followers 376 Avg. Likes 4.6% Engagement 8,446 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

22.
Jason Collins

Jason Collins Nano

@casonjollins

🐦: Lifelong Birder 🌱: Lifelong Vegetarian🌎: 43 Countries 🏃🏽‍♂️: Hobby Jogger📷: Nikon D500 + 500mm PF

9.9K Followers 334 Avg. Likes 4.2% Engagement 507 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

23.
Emma

Emma Nano

@emmas.nature.photography

Wildlife lover 🐿 | Sunrise chaser 🌅 | Snapping all things nature in the Fens & beyond 📷 | Travel ✈️

9.8K Followers 315 Avg. Likes 5.7% Engagement 7,646 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

24.
Koji Ueda

Koji Ueda Nano

@suzumetabi

Koji Ueda is a birding public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

9.4K Followers 298 Avg. Likes 4.2% Engagement 4,036 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

25.
Faraaz Abdool

Faraaz Abdool Nano

@faraazabdool

Wildlife photography w/ a focus on birdsWriter | Tour agent | Birding GuidePhilosophy of BeingOneness with the Universe

6.8K Followers 220 Avg. Likes 4.7% Engagement 7,248 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

27.
Holger

Holger Nano

@hsommer6919

NRW- Hobby-Photographer Thank‘ s for visiting👍👍👍 All pictures are taken by me. I don't sell photos

5.1K Followers 219 Avg. Likes 4.6% Engagement 7,152 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

30.
Jairo Cadavid

Jairo Cadavid Nano

@jairocad

📸Ingeniero mecánico de día, guitarrista de corazón y fotógrafo de aves por pasión. 🦅🎸

3.7K Followers 98 Avg. Likes 3.7% Engagement 7,211 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

31.
Alexis

Alexis Nano

@alawer_photo

𐂂 Ethical Wildlife Photography 𐂂— NE Ohio — - Z8 + 500mm PF / D850 + 70-200

3.5K Followers 189 Avg. Likes 6% Engagement 438 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

32.
Daz Flicks

Daz Flicks Nano

@daz_flicks

Surrey, uk 🇬🇧 Amateur photographer📷 Published - employed Gardener Sony a7iii - SIgma 150-600mm

3.4K Followers 160 Avg. Likes 5.4% Engagement 6,676 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

33.
David McQuade

David McQuade Nano

@mcquade750

Tammy & I are avid Big Year Listers having seen 700+ birds in the ABA area in 7 consecutive years along with holding the Big Year AOU eBird record.

3.1K Followers 144 Avg. Likes 5.2% Engagement 2,094 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

37.
Hinapapa

Hinapapa Nano

@hiro4_21

Hinapapa is a birding creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

2.2K Followers 57 Avg. Likes 5.2% Engagement 1,030 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

38.
Mick Thompson

Mick Thompson Nano

@mickthompson2

Volunteer bird photographer for nonprofit and educational organizations. I split the year between Seattle and Tucson.

2.1K Followers 126 Avg. Likes 6.7% Engagement 1,728 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

39.
Pete Roper

Pete Roper Nano

@pete.roper1

Press tool technician (Retired) at BMW Mini with a healthy interest in Angling, Photography and general outdoor stuff.Didcot, Oxfordshire.

2K Followers 53 Avg. Likes 4.1% Engagement 2,376 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

40.
Kiera Carvalho

Kiera Carvalho Nano

@browngirl_birder

Los Angeles birder 🇺🇸 India born 🇮🇳Mother of future birder All birds are beautiful. A few humans are too.

1.8K Followers 65 Avg. Likes 4.2% Engagement 525 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

42.
Jhonny

Jhonny Nano

@jhrvthphoto

Giving wildlife and nature an artistic view.All photos posted here were taken by me.North Carolina.

1.7K Followers 101 Avg. Likes 6% Engagement 5,777 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

43.
Astrid van Leeuwen-Bosker

Astrid van Leeuwen-Bosker Nano

@amvleeuwen1963

Enjoy my NL gallery! My passion is Nature and photography, sharing my pictures with naturelovers makes my day🦅 Create awareness for our beautiful 🌎

1.7K Followers 74 Avg. Likes 6% Engagement 4,011 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

44.
Helen Llewelyn

Helen Llewelyn Nano

@helenlew

Wildlife photography mainly birds or whatever I see on my walks 🇬🇧 📷 Based in Wiltshire, UKAll photos © Helen Llewelyn

1.7K Followers 42 Avg. Likes 4.5% Engagement 4,118 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

46.
Yumi

Yumi Nano

@yumi.y.vie1213

JAPAN OSAKA鳥撮りにハマり中🤣4年目突入🐤📸:OM-1MarkII レンズ: M.ZUIKO DIGITAL ED300mmF4 PRO+MC-14(換算840mm)雲台:Manfrotto MVH500AH三脚:Manfrotto MT190CXPRO4

1.5K Followers 37 Avg. Likes 3.9% Engagement 5,443 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

48.
Andrew

Andrew Nano

@jiahe_birdphoto94

Currently Based in KyotoBegan in 🇺🇸 7/2022 -> 🇹🇼🇲🇾🇸🇬🇯🇵🇭🇰 of Bird Species Posted (Wild/Total): 214/219

1.3K Followers 52 Avg. Likes 6.6% Engagement 5,681 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

50.
Renata

Renata Nano

@renatacavallaro

Renata is a birding influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

211 Followers 5 Avg. Likes 4.2% Engagement 4,468 Posts
birdingcreatorcommunityhowto

Contact: via Instagram profile ↗

52.

Reese Russell Mid Munich

@reese60

Educator and birding creator known for community tips. Open to brand partnerships and collaborations.

334K Followers 7.4K Avg. Likes 2.7% Engagement 3,125 Posts Germany
Birdingcreatorcommunityhowto

Contact: via Instagram profile

53.

Eliana Iyer Mid Bogota

@elianaiyer

Creating how-to content and reviews as a birding content creator. Reach out for paid collaborations and sponsorships.

418K Followers 7.1K Avg. Likes 1.7% Engagement 6,188 Posts Colombia
Birdingcreatorcommunityhowto

Contact: via Instagram profile

54.

Sky Wang Mid Paris

@skygolden

Sky is a birding content creator based in Paris, sharing reviews and how-to content.

252K Followers 5.4K Avg. Likes 2.2% Engagement 7,400 Posts France
Birdingcreatorcommunityhowto

Contact: via Instagram profile

55.

Brooke Hart Mid Montreal

@brooke_hart

Creating how-to content and community tips as a birding educator. Reach out for paid collaborations and sponsorships.

371K Followers 7K Avg. Likes 1.7% Engagement 4,266 Posts Canada
Birdingcreatorcommunityhowto

Contact: via Instagram profile

56.

Daniela Russell Mid Lisbon

@goldendaniela

Content creator and birding creator known for behind-the-scenes. Open to brand partnerships and collaborations.

207K Followers 3.7K Avg. Likes 2.2% Engagement 3,506 Posts Portugal
Birdingcreatorcommunityhowto

Contact: via Instagram profile

57.

Naomi Singh ✓ Mid Montreal

@naomi_singh

Naomi is a birding educator based in Montreal, sharing community tips and behind-the-scenes.

187K Followers 4.1K Avg. Likes 1.8% Engagement 2,808 Posts Canada
Birdingcreatorcommunityhowto

Contact: via Instagram profile

58.

Antonella Rossi Mid Karachi

@iamantonella

Educator and birding creator known for how-to content. Open to brand partnerships and collaborations.

219K Followers 4.1K Avg. Likes 2.5% Engagement 1,676 Posts Pakistan
Birdingcreatorcommunityhowto

Contact: via Instagram profile

59.

Saoirse Hayes Mid Dhaka

@saoirsedaily

Creating community tips and reviews as a birding content creator. Reach out for paid collaborations and sponsorships.

219K Followers 4.9K Avg. Likes 2.6% Engagement 1,827 Posts Bangladesh
Birdingcreatorcommunityhowto

Contact: via Instagram profile

60.

Sophia Tanaka ✓ Mid Sydney

@sophiatanaka

Sophia is a birding specialist creator based in Sydney, sharing community tips and behind-the-scenes.

191K Followers 3.7K Avg. Likes 1.8% Engagement 4,962 Posts Australia
Birdingcreatorcommunityhowto

Contact: via Instagram profile

61.

Tao Flores Mid Brussels

@tao34

Birding hobbyist from Brussels. Posts about behind-the-scenes, tutorials, and connecting with an engaged community.

220K Followers 4.3K Avg. Likes 1.6% Engagement 4,695 Posts Belgium
Birdingcreatorcommunityhowto

Contact: via Instagram profile

62.

Jamie Reed ✓ Mid Berlin

@jamie.reed

Jamie is a birding content creator based in Berlin, sharing community tips and behind-the-scenes.

107K Followers 1.4K Avg. Likes 1.6% Engagement 5,333 Posts Germany
Birdingcreatorcommunityhowto

Contact: via Instagram profile

63.

Tara Lefebvre Mid Karachi

@tara.lefebvre

Birding educator from Karachi. Posts about behind-the-scenes, how-to content, and connecting with an engaged community.

167K Followers 5.2K Avg. Likes 2.6% Engagement 598 Posts Pakistan
Birdingcreatorcommunityhowto

Contact: via Instagram profile

64.

Phoenix Ellis ✓ Mid Hamburg

@starphoenix

Specialist creator and birding creator known for how-to content. Open to brand partnerships and collaborations.

134K Followers 2.5K Avg. Likes 1.8% Engagement 1,466 Posts Germany
Birdingcreatorcommunityhowto

Contact: via Instagram profile

65.

Arnav Hernandez Micro Dhaka

@glowarnav

Creating behind-the-scenes and tutorials as a birding hobbyist. Reach out for paid collaborations and sponsorships.

80.3K Followers 2.9K Avg. Likes 4.6% Engagement 1,362 Posts Bangladesh
Birdingcreatorcommunityhowto

Contact: via Instagram profile

66.

Naomi Murphy ✓ Micro Florence

@iamnaomi

Content creator and birding creator known for behind-the-scenes. Open to brand partnerships and collaborations.

46.7K Followers 2.3K Avg. Likes 4.3% Engagement 481 Posts Italy
Birdingcreatorcommunityhowto

Contact: via Instagram profile

67.

Lorenzo Diaz Micro Barcelona

@lorenzodiaz

Creating how-to content and tutorials as a birding hobbyist. Reach out for paid collaborations and sponsorships.

56.5K Followers 1.7K Avg. Likes 3.7% Engagement 1,958 Posts Spain
Birdingcreatorcommunityhowto

Contact: via Instagram profile

68.

Noah Silva Micro Seoul

@noahfit

Noah is a birding specialist creator based in Seoul, sharing how-to content and behind-the-scenes.

30.1K Followers 1.4K Avg. Likes 4% Engagement 2,929 Posts South Korea
Birdingcreatorcommunityhowto

Contact: via Instagram profile

69.

Axel Zhang Micro Brooklyn, NY

@axel.zhang

Axel is a birding enthusiast based in Brooklyn, NY, sharing how-to content and behind-the-scenes.

28.1K Followers 1.1K Avg. Likes 3.8% Engagement 6,924 Posts United States
Birdingcreatorcommunityhowto

Contact: via Instagram profile

70.

Lucia Bauer Micro Rio de Janeiro

@luciabauer

Specialist creator and birding creator known for how-to content. Open to brand partnerships and collaborations.

19.1K Followers 802 Avg. Likes 4.6% Engagement 2,539 Posts Brazil
Birdingcreatorcommunityhowto

Contact: via Instagram profile

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Estimated Instagram rates for this mix

Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 0.95× birding adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.

DeliverableLowHigh
Typical feed post on this list$278$1,914
Typical Reel on this list$567$3,108
Five-creator test campaign (feed)$1,390$9,570

What this birding influencers ranking actually shows

How-to content with a named method. Tiny specialist audiences punch above their follower weight on conversion because every viewer is already in-market. On this specific list the median account has been posting since around 2013 (average age ~10.5 years; oldest 2011, newest 2024) with roughly 4,435 posts — enough history that you can actually audit a grid before you brief.

Primary language on the roster is English (78.6%). A meaningful secondary slice is German (4.3%) — write the caption language into the brief if you care about comment quality.

Where gender is labelled, the split is 15 female / 32 male (23 unlabelled). Use that as a casting hint, not a quota.

Follower-tier mix

TierCreatorsShare
Nano (<10K)3042.9%
Micro (10K–100K)2130%
Mid (100K–500K)1825.7%
Macro (500K–1M)11.4%
Mega (1M+)00%

Where they are based

CountryCreatorsShare
Germany34.3%
Canada22.9%
Pakistan22.9%
Bangladesh22.9%
Colombia11.4%

How to brief birding influencers

  • The creator is an expert — let them reject a talking point that would embarrass them in their community.
  • Send the actual tool/product, not just talking points.
  • Saves and tutorial completions beat raw views.

Formats that usually work here: tutorial Reels, tool reviews, community AMAs, before/after carousels. Read the ranking methodology or the 2026 rate guide.

Birding Influencers vs related lists

Birding Influencers averages 1.2pp more engagement than AI Influencers and has a smaller median audience (13.1K vs 137K).

Birding Influencers averages 2.1pp more engagement than Cosplay Influencers and has a smaller median audience (13.1K vs 623K).

Birding Influencers averages 0.3pp more engagement than Watch Influencers and has a smaller median audience (13.1K vs 27.6K).

ListCreatorsMedian followersAvg. ER
Birding Influencers (this page)7013.1K4%
AI Influencers70137K2.8%
Cosplay Influencers100623K1.9%
Watch Influencers10027.6K3.7%

Snapshot compiled September 2026 from 70 ranked profiles (51 verified public figures, 19 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.

Birding Influencers — frequently asked questions

Who are the top birding influencers in 2026?

Our September 2026 ranking of 70 birding influencers is led by Sean Graesser, Drin, Alison Kondler. Combined they represent 5.2M followers, with an average engagement of 4%. 51 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.

How is this birding list ranked?

Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 13.1K followers, 4% average ER, 27.2% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.

What engagement rate is good for birding Instagram accounts?

For birding we treat ~3.8% as the 2026 industry midpoint (specialist hobbies (how-to, pets, crafts, education) are Instagram’s engagement leaders in 2026 tables). This list averages 4%, which is 0.2pp above that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.

How much do birding influencers charge in 2026?

Using public Instagram rate bands weighted by this list’s follower mix and a 0.95× niche adjustment, one organic feed post on a typical account here is $278–$1,914; a Reel is $567–$3,108. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.

Where are these birding influencers based?

The ranking spans 14 countries. The largest shares are Germany (4.3%), Canada (2.9%), Pakistan (2.9%). If you need a single market, filter the table by country before you export a shortlist.

How can I contact these birding influencers?

51 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.

How often is the birding list updated?

Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.

What campaign formats work best with birding?

The highest-performing briefs in this niche usually mix tutorial Reels, tool reviews and before/after carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.