Top 70 Stay At Home Mom Influencers in 2026
The September 2026 snapshot of top 70 stay at home mom influencers in 2026 covers 70 public Instagram profiles with 12M combined followers. Median audience size is 30.3K (mean 165K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 3.5% (median 4%). That is 0.2pp above the 3.3% stay at home mom industry midpoint we use for 2026 Instagram, and 2pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 29.9% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $924–$4,216 and a Reel $1,783–$6,821 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.05× stay at home mom premium). A five-creator test usually lands around $4,620–$21,080.
Key takeaways for stay at home mom in September 2026
- Jane Williamson, Dani Lucia Schaffer, Brittany Bacharach currently sit at the top of this stay at home mom ranking.
- Follower mix: 38.6% nano, 25.7% micro, 22.9% mid, 11.4% macro. Dominant tier: nano.
- Geography: 12 countries on the list, led by United States (12.9%) and India (4.3%).
- 46 profiles link out to a live or curated Instagram handle; 46 are verified public figures with self-hosted photos.
- Highest engagement on the list is Jasmyn Heard at 6.5%, which is not the largest audience (Jane Williamson at 1.9M). That gap is the usual “don’t sort only by followers” lesson.
- FTC disclosure and platform child-safety rules are non-negotiable. We do not facilitate outreach that targets minors as talent.
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Stay At Home Mom Influencers ranked
1.
Jane Williamson Mega
@janeTHE Utah Mommostly making fun of myselfFounder
1.9M Followers 14.4K Avg. Likes 0.8% Engagement 7,484 Posts
Contact: via Instagram profile ↗
2.
Dani Lucia Schaffer Macro
@citygirlgonemomReal Deal on Stories! Mom (x4) with me. Laugh with me. Travel with me. Dance with me. Stand with me. 9M+ on social Military Fam🇺🇸
697K Followers 7.5K Avg. Likes 1.7% Engagement 1,827 Posts
Contact: via Instagram profile ↗
3.
Brittany Bacharach Macro
@stayathomeactivitymomMaking motherhood easier💕🎨 Kids’ activities💡Parenting hacks ✈️ Family lifestyle 📹Vlogs 🛍️ Recs 🏡 Organization + travel 📩
645K Followers 7.5K Avg. Likes 1.4% Engagement 4,060 Posts
Contact: via Instagram profile ↗
4.
Laura Ann Mid
@all.thats.prettyMum of 3 boys & 3 horses 💙🐴 •UK• Life, Fashion, & Family Travel ✈️ 👑 Ambassador 🌸Founder
388K Followers 8.1K Avg. Likes 2.3% Engagement 3,639 Posts
Contact: via Instagram profile ↗
5.
Cary Deuber Mid
@carydeuber✨ Top 100 Injectors in USA, 2025💉 Advanced Injector w 📺 Real Housewives OG 💕📱 Text 214-702-0707 to schedule🍋 Booking ↘️
288K Followers 7.1K Avg. Likes 2.7% Engagement 2,363 Posts
Contact: via Instagram profile ↗
6.
Cassie Scroggins Mid
@cassscrogginsMom of 4 boys 👦🏻 I like books 📚, Holidays 🎃, and a cute outfit ✨Find YOU again post-motherhood💌
205K Followers 2.4K Avg. Likes 2.1% Engagement 9,388 Posts
Contact: via Instagram profile ↗
7.
Ekaterina Andersen Mid
@ekaterinaandersenSermon of family life. Lived Orthodoxy ☦.Sacred beauty of femininity, handwork & tradition.🪡🧵🧶My aprons:
149K Followers 2K Avg. Likes 1.8% Engagement 2,709 Posts
Contact: via Instagram profile ↗
8.
Sarah Hardy Mid
@sensationalfindsPhilly Mom of 2 | Living a Fabulous Life on a Budget! 💕Follow for Dollar Tree Hauls, Affordable Finds & More!
125K Followers 3K Avg. Likes 2.7% Engagement 5,564 Posts
Contact: via Instagram profile ↗
9.
Corinne Burghardt Mid
@slayathomemother✨Tips for a clean + functional home 🏡 📍Simple Routines + Organizing + Decluttering for Type B Moms👋📧: Resources + Links 👇
112K Followers 1.4K Avg. Likes 1.7% Engagement 2,643 Posts
Contact: via Instagram profile ↗
10.
Megan Ariail Micro
@thewestendmom💁🏼♀️ RVA mom sharing things to do with kids🎡 Curated Kid-Friendly Sights, Eats & Getaways❤️ Virginia Family Living & Travel📍 Richmond, VA
98.5K Followers 3.6K Avg. Likes 4.4% Engagement 7,612 Posts
Contact: via Instagram profile ↗
11.
Sage Wraymond Micro
@thewittyhousewife🍥Awkward, relatable bestie 👸🏻🍥Outfit Ideas + Mom life🍥Sobriety / Personal growth 🍥🇺🇸 ✊🏻 TN🍥I’m here for you 🤍🍥Inquiries ✉️
38.9K Followers 914 Avg. Likes 3.2% Engagement 8,452 Posts
Contact: via Instagram profile ↗
12.
Amanda Rollison Micro
@valuemindedmamaBudget grocery hauls & easy meals, sahm life, family fun, living on one income//📍SCCollab 📧 Click👇🏼:Fun ideas & family favorites
36.6K Followers 902 Avg. Likes 3.9% Engagement 373 Posts
Contact: via Instagram profile ↗
13.
Brendan Allen Micro
@stayathomemum💕 Real tips, relatable laughs and honest parenting chats - Welcome to the chaos, we’re in it together!
31.7K Followers 883 Avg. Likes 4% Engagement 1,343 Posts
Contact: via Instagram profile ↗
14.
Debra Hawkins Micro
@wifeeclecticPhotographer, Reader, Crafter, Whovian, Foodie. 250K on TikTok
28.8K Followers 930 Avg. Likes 3.8% Engagement 5,933 Posts
Contact: via Instagram profile ↗
15.
Becky Beach Micro
@themombeachHelping digital product sellers hit consistent 6-figure months!👇FREE GPT and Workbook to scale your digital product business!
17.1K Followers 548 Avg. Likes 4% Engagement 2,738 Posts
Contact: via Instagram profile ↗
16.
Emili Rai Micro
@everythingemiliAesthetic-ish | Making mom life sweet | Easy snacks & apps, fun finds, seasonal & cozy vibes 🎃🍂✨📍Dallas, TX | Shop👇🏼🛍️
15.5K Followers 400 Avg. Likes 4.2% Engagement 2,080 Posts
Contact: via Instagram profile ↗
17.
Emily Buys Micro
@cleverhousewifeSharing my adventures in home, life and travel!❤️Mom✈️Traveler🧁Foodie🎶Musician🎭Entertainment🏡Home & Lifestyle📧
14.9K Followers 426 Avg. Likes 3.4% Engagement 9,290 Posts
Contact: via Instagram profile ↗
18.
Sarah Jean Ballard Micro
@fashionablewife𝒯𝒽ℯℱ𝒶𝓈𝒽𝒾ℴ𝓃𝒶𝒷𝓁ℯℋℴ𝓊𝓈ℯ𝓌𝒾𝒻ℯ•Christian, Wife & Mama to 7 👩🏻🧑🏻🧑🏻🧒🏼👦🏻👼🏻👶🏼•Fashion, Food, Health, Fitness, & Home✉️ Email me, let’s collab! 𝑫𝒊𝒔𝒄𝒐𝒖𝒏𝒕𝒔👇🏻
10.7K Followers 371 Avg. Likes 4% Engagement 9,049 Posts
Contact: via Instagram profile ↗
19.
Jennifer Rager Micro
@thestylishhousewifeWife, Mom & SoCal Native {North County San Diego}✨Fashion🧁Desserts ☀️San Diego Adventures✉️:
10.5K Followers 270 Avg. Likes 3.4% Engagement 1,034 Posts
Contact: via Instagram profile ↗
20.
Ashle Potter Micro
@ashlepotter__I’m a SAHM of 4 making home my favorite place to be! Let’s have fun and thrive at home 🤍
10.1K Followers 211 Avg. Likes 3% Engagement 6,243 Posts
Contact: via Instagram profile ↗
21.
Summer Goh Nano
@ahappymumA stay-at-home mum of 4 who shares from the heart about the ups and downs of parenting ❤️家有四宝的全职妈妈 🌈嗨，我是快乐妈咪，欢迎分享我的育儿心路历程 👨👩👧👦
8.6K Followers 304 Avg. Likes 5.5% Engagement 4,292 Posts
Contact: via Instagram profile ↗
22.
Bianca Dottin Nano
@biancadottin🇹🇹🇯🇲 Mom of 3 | TV Lifestyle Expert | Journalist👩🏽 helping moms create beautiful lives with ease & intention📍 Orlando💌
7.8K Followers 473 Avg. Likes 6.4% Engagement 2,970 Posts
Contact: via Instagram profile ↗
23.
Jaime Oliver Nano
@jaimeoliveruk🏆 Award winning UK Parent Blogger.🎡 Lover of days out & family & fizzy pop🥘 Can be found rediscovering home and food
7.6K Followers 183 Avg. Likes 4.8% Engagement 5,122 Posts
Contact: via Instagram profile ↗
24.
Alessandra Nano
@justabasicmama🫶🏻Helping overwhelmed SAHMs put simple systems in place so they can show up as the moms they want to be!Check out more on the blog!👇🏻
7.5K Followers 300 Avg. Likes 4.3% Engagement 6,614 Posts
Contact: via Instagram profile ↗
25.
Holly Clarke Nano
@hollyshousewifelifeLife-STYLE 🌙Treasures & DIY 💫Content Collaborator ✨
7.1K Followers 187 Avg. Likes 4.7% Engagement 9,399 Posts
Contact: via Instagram profile ↗
26.
Adele Jarrett-Kerr Nano
@adelejkWriter, poet, mother, lover, facilitator | Trini in Cornwall 🇹🇹🏳️🌈✨Consent, power & culture change in the everyday
7K Followers 389 Avg. Likes 5.7% Engagement 8,530 Posts
Contact: via Instagram profile ↗
27.
Lauren Tamm Nano
@themilitarywifeandmomMilitary Wife. Mom of 3. Language of Listening® parent coach. Writer at The Military Wife and Mom.
6.4K Followers 267 Avg. Likes 4.8% Engagement 2,777 Posts
Contact: via Instagram profile ↗
28.
Hannah Lee Nano
@survivalofthesahm🍌HannahBanana🍌Chicagoland Mama ⚙️Mom Hacks🌈Sensory Play🦕Toys 🎲Games🎪Family Fun📚Books🌪 📸 UGC More: ⬇️Links
6.2K Followers 237 Avg. Likes 3.9% Engagement 7,951 Posts
Contact: via Instagram profile ↗
29.
Ashley Nano
@boymomstoriesAshley is a stay at home mom creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
6K Followers 340 Avg. Likes 5.7% Engagement 7,316 Posts
Contact: via Instagram profile ↗
30.
Carly Crawford Nano
@a_more_intentional_lifeOver 40 mum of tweens | Working mum | Travel mad | living | Sarcastic 🍷
5.5K Followers 148 Avg. Likes 4.9% Engagement 1,818 Posts
Contact: via Instagram profile ↗
31.
Caroline Constantine Rosen Nano
@amodernhousewife✨ Mother, Wife (a modern housewife at that), Dog Wrangler/Walker, Cook, Laundress, DIY-er… the list goes on. ✨
5K Followers 245 Avg. Likes 6.4% Engagement 8,953 Posts
Contact: via Instagram profile ↗
32.
Jaimi Erickson Nano
@sahmsg_jaimiHomeschool Mom & Homesteader👩🏼💻Founder - The SAHM Survival Guide 📕 Author - A Parent’s Guide to School Choice
3.8K Followers 102 Avg. Likes 4.7% Engagement 752 Posts
Contact: via Instagram profile ↗
33.
Jamie Lee Nano
@thedenverhousewifeWife | Mom of 4 | Blogger.Navigating life one messy bun at a time in the suburbs of Denver, Co 🏔.Visit the blog 👇🏼 Recipes. DIY. Family.
3.5K Followers 104 Avg. Likes 4.4% Engagement 2,686 Posts
Contact: via Instagram profile ↗
34.
Erika Bragdon Nano
@livingwellmom🐔New Hampshire homestead🐐Natural Living / Kids Activities / Mom Life ❤️🌸 Resources + FREEBIES ↓ 🌸
3.5K Followers 129 Avg. Likes 4% Engagement 7,968 Posts
Contact: via Instagram profile ↗
35.
Elfa Wilmot Nano
@elfa_inlondonMother, wifer, gin-lover, coffee-drinker, cake-sneakerer. I’m 50 (how did that happen!) & sharing pics of my life & outfits. Exciting, no!
3.4K Followers 188 Avg. Likes 6.4% Engagement 582 Posts
Contact: via Instagram profile ↗
36.
Jasmyn Heard Nano
@love_just_jass🤎 Mom Blogger🤎 Wife 💍 + SAHM Girl Mama X 3 👧🏾👧🏾👶🏾🤎 Parenting • Family • Lifestyle🤎 Contact: 🤎 New Blog Posts Weekly ⤵️
2.7K Followers 173 Avg. Likes 6.5% Engagement 5,993 Posts
Contact: via Instagram profile ↗
37.
Joyce Nano
@athomeadventures🇵🇷 Puerto Rican Frugal Mom of 4 Children in the Spectrum. Frugal living 💵| Live with Less | Latin Food Lover | Wannabe Gardener | Entrepreneur
2.7K Followers 59 Avg. Likes 3.9% Engagement 722 Posts
Contact: via Instagram profile ↗
38.
Lena Gott Nano
@whatmommydoesHomemaking 💜 Fun with Kids 💜 Family Finances | CPA turned stay-at-home-mom!
2.7K Followers 129 Avg. Likes 5.8% Engagement 8,398 Posts
Contact: via Instagram profile ↗
39.
Andrea Kelley Nano
@homefamilymanagementAndrea Kelley is a stay at home mom content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
2.4K Followers 72 Avg. Likes 3.7% Engagement 6,598 Posts
Contact: via Instagram profile ↗
40.
Miranda Lawton Nano
@craftyhousewifeblogHomemaking and craft blogger at Crafty Housewife.
1.4K Followers 32 Avg. Likes 4.4% Engagement 7,913 Posts
Contact: via Instagram profile ↗
41.
Amee Nano
@inspiredhousewifeCat lover, mama of 4, joy seeker, mindset life-worker who plays in dirt. VISIT MY BLOG 👇🏻
1.3K Followers 50 Avg. Likes 4.2% Engagement 7,620 Posts
Contact: via Instagram profile ↗
42.
Joie Monet Nano
@joie_monetWife. Mom of 2. Maker of helpful downloads.Printables for kids & tools for you. ⬇️ Tap my links to explore
1.3K Followers 72 Avg. Likes 6.4% Engagement 4,817 Posts
Contact: via Instagram profile ↗
43.
Rachael Nano
@mama_ofminis🌟Mom of three 👧👧👶🌟Kids crafts, activities, & sensory play🌟Kindergarten teacher turned SAHM
1.1K Followers 50 Avg. Likes 5.7% Engagement 3,263 Posts
Contact: via Instagram profile ↗
44.
Liz farris Nano
@itsatwinkielifeNewbie blogger & FTM at 43 to 2 wonderful twinkies, my 18m old twins Ian & Sam. My greatest passion and blessings. Open to collabs and guest writing.
791 Followers 20 Avg. Likes 4% Engagement 1,507 Posts
Contact: via Instagram profile ↗
45.
Żaneta Szysz Nano
@ladyhousewifeŻaneta Szysz is a stay at home mom creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
593 Followers 25 Avg. Likes 4.5% Engagement 7,710 Posts
Contact: via Instagram profile ↗
46.
Marge Aberasturi Nano
@thehappywahmWork-At-Home Mom, Virtual Assistant, Crafter, Rotarian
548 Followers 13 Avg. Likes 4.6% Engagement 1,137 Posts
Contact: via Instagram profile ↗
47.
Mabel Huang ✓ Macro San Diego, CA
@mabel33Mabel is a stay at home mom content creator based in San Diego, CA, sharing parenting tips and kids activities.
613K Followers 8.4K Avg. Likes 1.3% Engagement 1,336 Posts United States
Contact: via Instagram profile
48.
Jordan Foster Macro Denver, CO
@jordan59Stay At Home Mom mompreneur from Denver, CO. Posts about motherhood, kids activities, and connecting with an engaged community.
521K Followers 9.7K Avg. Likes 1.7% Engagement 2,304 Posts United States
Contact: via Instagram profile
49.
Mabel Jung Macro Osaka
@mabel.glowCreating family life and kids activities as a stay at home mom parenting influencer. Reach out for paid collaborations and sponsorships.
854K Followers 9K Avg. Likes 1.3% Engagement 4,042 Posts Japan
Contact: via Instagram profile
50.
Mabel Nguyen Macro Mumbai
@lifemabelCreating home organization and parenting tips as a stay at home mom parenting influencer. Reach out for paid collaborations and sponsorships.
590K Followers 6.4K Avg. Likes 1.2% Engagement 3,986 Posts India
Contact: via Instagram profile
51.
Naomi Mensah ✓ Macro Munich
@naomiglowCreating parenting tips and family life as a stay at home mom parenting influencer. Reach out for paid collaborations and sponsorships.
557K Followers 9.1K Avg. Likes 1.3% Engagement 4,383 Posts Germany
Contact: via Instagram profile
52.
Gigi Lindqvist Mid Auckland
@gigitheStay At Home Mom parenting influencer from Auckland. Posts about kids activities, home organization, and connecting with an engaged community.
286K Followers 5.4K Avg. Likes 2% Engagement 270 Posts New Zealand
Contact: via Instagram profile
53.
Priyanka Gomez ✓ Mid Shanghai
@luxepriyankaCreating motherhood and home organization as a stay at home mom mompreneur. Reach out for paid collaborations and sponsorships.
453K Followers 8.5K Avg. Likes 2.5% Engagement 7,212 Posts China
Contact: via Instagram profile
54.
Everly Rivera ✓ Macro Lima
@everlyriveraEverly is a stay at home mom content creator based in Lima, sharing kids activities and home organization.
507K Followers 7.3K Avg. Likes 1.3% Engagement 2,286 Posts Peru
Contact: via Instagram profile
55.
Manuela Yamamoto Mid Boston, MA
@glowmanuelaManuela is a stay at home mom parenting influencer based in Boston, MA, sharing home organization and family life.
402K Followers 8.5K Avg. Likes 2.2% Engagement 4,110 Posts United States
Contact: via Instagram profile
56.
Gabriela Fontaine Mid Bangalore
@gabrielafitGabriela is a stay at home mom mom creator based in Bangalore, sharing parenting tips and home organization.
217K Followers 4.2K Avg. Likes 1.7% Engagement 6,547 Posts India
Contact: via Instagram profile
57.
Sakura Oliveira Mid Hamburg
@sakura.mediaMom creator and stay at home mom creator known for motherhood. Open to brand partnerships and collaborations.
249K Followers 4.3K Avg. Likes 1.8% Engagement 4,050 Posts Germany
Contact: via Instagram profile
58.
Ava Okafor Mid Tel Aviv
@rebelavaMom creator and stay at home mom creator known for kids activities. Open to brand partnerships and collaborations.
161K Followers 2.7K Avg. Likes 2.1% Engagement 1,772 Posts Israel
Contact: via Instagram profile
59.
Anastasia Li Mid Seattle, WA
@itsanastasiaCreating kids activities and family life as a stay at home mom content creator. Reach out for paid collaborations and sponsorships.
206K Followers 4.1K Avg. Likes 2.6% Engagement 5,414 Posts United States
Contact: via Instagram profile
60.
Devon Suzuki Mid Chennai
@wanderdevonContent creator and stay at home mom creator known for kids activities. Open to brand partnerships and collaborations.
246K Followers 4.6K Avg. Likes 2.6% Engagement 5,763 Posts India
Contact: via Instagram profile
61.
Yasmin Murphy Mid Santiago
@yasmin80Content creator and stay at home mom creator known for parenting tips. Open to brand partnerships and collaborations.
221K Followers 3.6K Avg. Likes 2.1% Engagement 2,487 Posts Chile
Contact: via Instagram profile
62.
Peyton Harris Micro London
@peyton.dailyStay At Home Mom content creator from London. Posts about home organization, kids activities, and connecting with an engaged community.
99.3K Followers 3.3K Avg. Likes 3.5% Engagement 5,373 Posts United Kingdom
Contact: via Instagram profile
63.
Ruby Singh Mid Casablanca
@corubyStay At Home Mom family blogger from Casablanca. Posts about kids activities, family life, and connecting with an engaged community.
105K Followers 3.1K Avg. Likes 2.6% Engagement 7,548 Posts Morocco
Contact: via Instagram profile
64.
Ava Nielsen ✓ Micro Bogota
@ava.nielsenAva is a stay at home mom parenting influencer based in Bogota, sharing family life and parenting tips.
61.2K Followers 2.3K Avg. Likes 3.2% Engagement 1,741 Posts Colombia
Contact: via Instagram profile
65.
Rowan Santos Micro Denver, CO
@creatorrowanParenting influencer and stay at home mom creator known for motherhood. Open to brand partnerships and collaborations.
85.8K Followers 2.6K Avg. Likes 2.7% Engagement 1,902 Posts United States
Contact: via Instagram profile
66.
Dina Laurent ✓ Micro Lima
@dina.queenDina is a stay at home mom parenting influencer based in Lima, sharing kids activities and motherhood.
65K Followers 2.4K Avg. Likes 3.1% Engagement 3,854 Posts Peru
Contact: via Instagram profile
67.
Adeline Castillo Micro Las Vegas, NV
@adeline2Creating motherhood and home organization as a stay at home mom content creator. Reach out for paid collaborations and sponsorships.
44.9K Followers 1.2K Avg. Likes 3.1% Engagement 641 Posts United States
Contact: via Instagram profile
68.
Brielle Castillo Micro Chicago, IL
@briellecastilloStay At Home Mom mom creator from Chicago, IL. Posts about home organization, family life, and connecting with an engaged community.
21.9K Followers 980 Avg. Likes 3.7% Engagement 4,085 Posts United States
Contact: via Instagram profile
69.
Naomi Bell Micro Houston, TX
@naomi_bellFamily blogger and stay at home mom creator known for motherhood. Open to brand partnerships and collaborations.
32.6K Followers 1.5K Avg. Likes 4% Engagement 7,216 Posts United States
Contact: via Instagram profile
70.
Aaradhya Nair Nano Las Vegas, NV
@officialaaradhyaMom creator and stay at home mom creator known for home organization. Open to brand partnerships and collaborations.
9.4K Followers 490 Avg. Likes 5.1% Engagement 2,416 Posts United States
Contact: via Instagram profile
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.05× stay at home mom adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $924 | $4,216 |
| Typical Reel on this list | $1,783 | $6,821 |
| Five-creator test campaign (feed) | $4,620 | $21,080 |
What this stay at home mom influencers ranking actually shows
Unpolished “this is what actually worked this week” reviews. Family audiences punish obviously staged content faster than fashion audiences. On this specific list the median account has been posting since around 2015 (average age ~9.3 years; oldest 2011, newest 2024) with roughly 4,542 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (81.4%). A meaningful secondary slice is Spanish (5.7%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 70 female / 0 male. Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 27 | 38.6% |
| Micro (10K–100K) | 18 | 25.7% |
| Mid (100K–500K) | 16 | 22.9% |
| Macro (500K–1M) | 8 | 11.4% |
| Mega (1M+) | 1 | 1.4% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| United States | 9 | 12.9% |
| India | 3 | 4.3% |
| Germany | 2 | 2.9% |
| Peru | 2 | 2.9% |
| Japan | 1 | 1.4% |
How to brief stay at home mom influencers
- Never ask a parent to feature a child’s face if they have a no-face policy.
- Lead times are longer — filming happens around naps and school runs.
- Trust is the product. Over-scripted “ad voice” gets called out in comments.
Formats that usually work here: real-life routines, product-in-use Reels, carousels of tips, honest reviews. Read the ranking methodology or the 2026 rate guide.
Stay At Home Mom Influencers vs related lists
Stay At Home Mom Influencers averages 2pp more engagement than Mom Influencers and has a smaller median audience (30.3K vs 1.4M).
Stay At Home Mom Influencers averages 0.1pp more engagement than Utah Mom Influencers and has a smaller median audience (30.3K vs 44K).
Stay At Home Mom Influencers averages 0.8pp more engagement than Asian Mom Influencers and has a smaller median audience (30.3K vs 199K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Stay At Home Mom Influencers (this page) | 70 | 30.3K | 3.5% |
| Mom Influencers | 100 | 1.4M | 1.5% |
| Utah Mom Influencers | 70 | 44K | 3.4% |
| Asian Mom Influencers | 80 | 199K | 2.7% |
Snapshot compiled September 2026 from 70 ranked profiles (46 verified public figures, 24 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Stay At Home Mom Influencers — frequently asked questions
Who are the top stay at home mom influencers in 2026?
Our September 2026 ranking of 70 stay at home mom influencers is led by Jane Williamson, Dani Lucia Schaffer, Brittany Bacharach. Combined they represent 12M followers, with an average engagement of 3.5%. 46 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this stay at home mom list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 30.3K followers, 3.5% average ER, 29.9% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for stay at home mom Instagram accounts?
For stay at home mom we treat ~3.3% as the 2026 industry midpoint (well above average — parenting communities comment and share because the problems are specific). This list averages 3.5%, which is 0.2pp above that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do stay at home mom influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 1.05× niche adjustment, one organic feed post on a typical account here is $924–$4,216; a Reel is $1,783–$6,821. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these stay at home mom influencers based?
The ranking spans 12 countries. The largest shares are United States (12.9%), India (4.3%), Germany (2.9%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these stay at home mom influencers?
46 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the stay at home mom list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with stay at home mom?
The highest-performing briefs in this niche usually mix in-use routines, honest reviews and tip carousels. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.
Are stay at home mom good for product launches?
Yes, when the product solves a weekly pain (meals, sleep, organisation, clothing that survives toddlers). They are a poor fit for purely aesthetic launches with no household use-case.