Top 143 NYC Influencers in 2026
The September 2026 snapshot of top 143 nyc influencers in 2026 covers 143 public Instagram profiles with 102M combined followers. Median audience size is 169K (mean 716K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 2.6% (median 2.5%). That is 0.4pp above the 2.2% nyc industry midpoint we use for 2026 Instagram, and 1.1pp above the ~1.55% all-niche Instagram average. The top three accounts hold 56.5% of the list’s followers, so a “book the ranking” campaign would be buying concentration, not a flat roster.
On this mix, a single organic feed post typically budgets $2,131–$8,820 and a Reel $3,842–$13,783 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1× nyc premium). A five-creator test usually lands around $10,655–$44,100.
Key takeaways for nyc in September 2026
- Jimmy Fallon, Trevor Noah, Lil Tecca currently sit at the top of this nyc ranking.
- Follower mix: 28% micro, 47.6% mid, 9.8% macro, 9.1% mega. Dominant tier: mid.
- Geography: 26 countries on the list, led by United States (68.5%) and Australia (2.8%).
- 100 profiles link out to a live or curated Instagram handle; 100 are verified public figures with self-hosted photos.
- Highest engagement on the list is PunchLine at 6.6%, which is not the largest audience (Jimmy Fallon at 43M). That gap is the usual “don’t sort only by followers” lesson.
- Country-level lists hide city concentration. Read the location mix on the page before you brief “national.”
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NYC Influencers ranked
1.
Jimmy Fallon ✓ Mega United States
@jimmyfallonJimmy Fallon is a comedian from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
43M Followers 290K Avg. Likes 0.7% Engagement 4,231 Posts United States
Contact: via Instagram profile ↗
2.
Trevor Noah Mega
@trevornoahComedian from South Africa. I was in the crowd when Rafiki held Simba over the edge of the cliff like an African Michael Jackson.
9.4M Followers 59.4K Avg. Likes 1.1% Engagement 8,206 Posts
Contact: via Instagram profile ↗
3.
Lil Tecca Mega United States
@lilteccamelodies & dopamine. practice common sense. real life > .
5.4M Followers 35K Avg. Likes 1.2% Engagement 2,766 Posts United States
Contact: via Instagram profile ↗
4.
Danielle Bernstein Mega
@weworewhatFounder Giving NYT Best Selling Author • Angel InvestorHAIR Inq:
3.3M Followers 30.3K Avg. Likes 1% Engagement 1,750 Posts
Contact: via Instagram profile ↗
5.
Blair Eadie Mega United States
@blaireadiebee📩 // Shop all my looks below!
2M Followers 11.9K Avg. Likes 0.7% Engagement 938 Posts United States
Contact: via Instagram profile ↗
6.
Lily Chee Mega United States
@lilycheeLily Chee is a nyc creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.6M Followers 14.7K Avg. Likes 1.2% Engagement 5,451 Posts United States
Contact: via Instagram profile ↗
7.
Maxine Mega United States
@madmax_fluffyroad🏙 NYC - Short legs, big city🍑 👇 Adopt a dog from 👇
1.5M Followers 7.3K Avg. Likes 0.7% Engagement 4,934 Posts United States
Contact: via Instagram profile ↗
8.
Liz Eswein Mega United States
@newyorkcityNew York City by Liz EsweinMy little slice of the big apple. 🍎 Co-founder, 📸 Q3 Ambassador🐶
1.5M Followers 14.3K Avg. Likes 1.1% Engagement 9,487 Posts United States
Contact: via Instagram profile ↗
9.
Arielle Charnas Mega United States
@ariellecharnasoutfits. nyc. mom. life.
1.4M Followers 8.9K Avg. Likes 1.2% Engagement 4,076 Posts United States
Contact: via Instagram profile ↗
10.
Athena Calderone Mega United States
@eyeswoonInterior Designer, Creative Director, Cook, Author,Founder Lifestyle Media EyeSwoon + : :
1.2M Followers 7.4K Avg. Likes 0.8% Engagement 5,749 Posts United States
Contact: via Instagram profile ↗
11.
Sonja Morgan Mega United States
@sonjatmorgan🍎 🎣 OnlyFans Profile OnlyFans Likes 8.2K Subscription Price $4.99 Posts 518 Videos 157
1.2M Followers 7.6K Avg. Likes 0.7% Engagement 2,457 Posts United States
Contact: via Instagram profile ↗
12.
Leandra Medine Cohen Mega United States
@leandramcohen“Professional dresser” according to the New York Post. for partnerships.
1.2M Followers 9.8K Avg. Likes 1% Engagement 4,029 Posts United States
Contact: via Instagram profile ↗
13.
Natalie Lim Suarez Mega United States
@natalieoffdutyModel, Singer, Dancer, Editor-Chinese/Spanish/Mexican💌 NY LA with
1.1M Followers 7.3K Avg. Likes 0.7% Engagement 439 Posts United States
Contact: via Instagram profile ↗
14.
Courtney Quinn Macro United States
@colormecourtney🌈 let’s play dress up🥰 here to brighten your day👶🏽 new mom📍nyc & socal✨ follow for color, confidence & decor💌 say hi:
971K Followers 9.4K Avg. Likes 1.4% Engagement 1,420 Posts United States
Contact: via Instagram profile ↗
15.
Katie Sturino Macro United States
@katiesturinoFounder of 🌈Body Acceptance advocate. Author of Inquiries:
806K Followers 7.2K Avg. Likes 1.2% Engagement 715 Posts United States
Contact: via Instagram profile ↗
16.
Kelsey Simone Macro
@k.els.e.yKelsey Simone is a fashion influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
767K Followers 6.2K Avg. Likes 1.1% Engagement 8,903 Posts
Contact: via Instagram profile ↗
17.
Hattie Kolp Macro United States
@hattiekolp📍NYCFixing up my childhood apt in the city & my 1831 house in the countryside too!Partnerships: ⬇️
727K Followers 8.3K Avg. Likes 1.8% Engagement 2,480 Posts United States
Contact: via Instagram profile ↗
18.
Thorgy Thor Macro United States
@thorgythorNYC based Drag performance artist. Season 8 /All Stars 3. Dragnificent! On - Thorgy & the Thorchestra
726K Followers 10.5K Avg. Likes 1.9% Engagement 3,321 Posts United States
Contact: via Instagram profile ↗
19.
Jess Clements Macro United States
@jessicaclementsJess Clements is a nyc influencer from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
713K Followers 5.3K Avg. Likes 1.3% Engagement 7,602 Posts United States
Contact: via Instagram profile ↗
20.
Denise Marie Bidot Macro United States
@denisebidot📍LA/ NYC2025 Rookie ✨🇵🇷🇰🇼FASHION | FOOD | MOTHERHOOD | MUSE NYC✉️
706K Followers 7.6K Avg. Likes 1.9% Engagement 7,165 Posts United States
Contact: via Instagram profile ↗
21.
Tess Christine Macro United States
@tesschristinexoA little bit of everything ♡
649K Followers 6.7K Avg. Likes 1.8% Engagement 6,047 Posts United States
Contact: via Instagram profile ↗
22.
Jeanne Grey Macro
@thegreylayersNYC based FilipinaIntentional + elevated living from url to irl Partnerships:
623K Followers 7.9K Avg. Likes 1.9% Engagement 1,819 Posts
Contact: via Instagram profile ↗
23.
LivingNotes Macro United States
@livingnotesartist•photographer•creative directorLA•NYCfounder •BMW•Disney etc💌
621K Followers 10.1K Avg. Likes 1.8% Engagement 2,153 Posts United States
Contact: via Instagram profile ↗
24.
Rachel Martino Macro United States
@rachmartino🎀 girly outfits & interiors 🎀💍 2025 bride 👰🏼♀️ 🏡 home design 🏡💌 💌
621K Followers 5.2K Avg. Likes 1.1% Engagement 3,475 Posts United States
Contact: via Instagram profile ↗
25.
Charlotte Groeneveld Macro
@thefashionguitarNYC / THEFASHIONGUITAR.COM / Vogue Contributor / Creative Director / Stylist / Mother James, Stella & Ted 🐻
585K Followers 5.4K Avg. Likes 1.8% Engagement 5,671 Posts
Contact: via Instagram profile ↗
26.
Christine Tran Ferguson Macro
@tourdelusttravel, outfits, motherhood, nyc life♡boy mom 🩵🩵💌 Amazon Profile
530K Followers 4.2K Avg. Likes 1.5% Engagement 7,366 Posts
Contact: via Instagram profile ↗
27.
Elizabeth Savetsky Mid United States
@lizzysavetskyProud Jewish Woman on a Mission✡️🙏🏼🇮🇱
492K Followers 8.1K Avg. Likes 2.6% Engagement 6,822 Posts United States
Contact: via Instagram profile ↗
28.
Taylor Phillips Mid United States
@taylorjphillipshere, there and everywherefounder + creative director business inquires: Amazon Profile
453K Followers 6.8K Avg. Likes 2.6% Engagement 1,958 Posts United States
Contact: via Instagram profile ↗
29.
Patrick Janelle Mid United States
@aguynamedpatrickNYC • Travel, Home, Style💻 Founder, talent agency🚀 Founder, creative agency
444K Followers 9.9K Avg. Likes 2.6% Engagement 6,026 Posts United States
Contact: via Instagram profile ↗
30.
Helena Glazer Hodne Mid United States
@brooklynblonde1+ NYC Things | 40s + Beauty & Skin+ Style Tips & Outfit Ideas + Writer of Helena's Substack & Brooklyn Blonde since 2012.
444K Followers 6.6K Avg. Likes 1.9% Engagement 3,821 Posts United States
Contact: via Instagram profile ↗
31.
Osha Waiters Mid United States
@oshawaitersnyc based creative • real estate agent💌: rent • buy • sell ⤵️
433K Followers 8.1K Avg. Likes 2.4% Engagement 3,900 Posts United States
Contact: via Instagram profile ↗
32.
Christina Harris Mid United States
@beautychickee💌 certified life coach🎙 host 🗽 brooklyn, ny
364K Followers 4.5K Avg. Likes 2% Engagement 7,419 Posts United States
Contact: via Instagram profile ↗
33.
Will Taylor Mid
@brightbazaar🙋♂️ Everyday outfits. Design advice. Unique hotels. 📺 On-air host, home decorator & author.📍NYC |
357K Followers 5.1K Avg. Likes 1.6% Engagement 7,219 Posts
Contact: via Instagram profile ↗
34.
Alexa Matthews Mid United States
@eatingnycAlexa Matthews NYC native | Content Creator | Consultant | Mom 👦🏼👦🏼🐶Serving you the best eats & hottest new restaurants 📧:
322K Followers 7.2K Avg. Likes 2.8% Engagement 6,317 Posts United States
Contact: via Instagram profile ↗
35.
Andrea Pion Pierre Mid United States
@asliceopi🍕 “a slice o’ pi” - lifestyle blog & mom life🥀 Tips • Classic Style • Recipes • Home & DIYs📍 NYC / updating our 1821 Connecticut Home⬇️ SHOP MY IG
295K Followers 3.5K Avg. Likes 2% Engagement 7,738 Posts United States
Contact: via Instagram profile ↗
36.
Kelsey Adams Mid United States
@koolkelseyHost - Destination Vacation on Fashion, Family, BeautyMom of 2 in NYCInquiries:
279K Followers 5.1K Avg. Likes 2.1% Engagement 7,059 Posts United States
Contact: via Instagram profile ↗
37.
Karen Blanchard Mid United States
@karenbritchickKaren BlanchardLuxury • Vintage • Beauty 🖤TikTok: KarenBritChick+60M YT Views Biz enquiries:
277K Followers 4.7K Avg. Likes 2.6% Engagement 6,483 Posts United States
Contact: via Instagram profile ↗
38.
Chelsea Henriquez Mid United States
@chelseaasoflate🍒Welcome to the AS OF LATE fam👠Life’s too short for boring clothes🚕NYC’s colorful fashion girl💌 ☎️
269K Followers 4.9K Avg. Likes 2.5% Engagement 5,298 Posts United States
Contact: via Instagram profile ↗
39.
Aimee Kelly Mid United States
@byaimeekellyALL GLORY TO GOD 🫒Let’s have FUN with our CLOTHES 🚕 New Yorker pero SPANGLISH mgmt: 💌
265K Followers 6.2K Avg. Likes 2.5% Engagement 2,403 Posts United States
Contact: via Instagram profile ↗
40.
Jenypher Diaz Mid United States
@foreverjenypherHi Pretty ☺️👋🏽 You are SO loved ✞Fashion, Beauty & Vlogs 👩🏻🍼💒 is home 🫶🏽🇩🇴 Latina ✉️ Dog mom 🎀
262K Followers 4K Avg. Likes 1.7% Engagement 4,069 Posts United States
Contact: via Instagram profile ↗
41.
Alyssa Lenore Mid United States
@alyssa.lenoremy storage is always full. infj. nyc style, luxury travel, interiors, and 🇵🇭✉️ |
250K Followers 3.3K Avg. Likes 1.7% Engagement 4,902 Posts United States
Contact: via Instagram profile ↗
42.
Mustafa Kacar Mid United States
@mustafakacarMenswear, lifestyle, travel, and so forth.Founder and Editor New York City born and based. 📍 NYC (currently)✉️
245K Followers 6.2K Avg. Likes 2.8% Engagement 9,493 Posts United States
Contact: via Instagram profile ↗
43.
Lindsi Lane Mid United States
@lindsilanestylecool mom of 2 ♡ NYfashion | motherhood | beauty + so much moreshop my style ⬇️
239K Followers 4.8K Avg. Likes 2.5% Engagement 4,371 Posts United States
Contact: via Instagram profile ↗
44.
Daniil Simkin Mid United States
@daniilPrincipal DancerCreative Director Berlin - NYC
235K Followers 4.8K Avg. Likes 2.5% Engagement 6,615 Posts United States
Contact: via Instagram profile ↗
45.
Lainy Hedaya Hoffstein Mid United States
@lainyhedayaFounder of - Creating cohesive brand identities and interiors ✨Multidisciplinary Designer | DIY Enthusiast | Fashion | Mom 🧿🎗️
225K Followers 5.2K Avg. Likes 2.3% Engagement 3,503 Posts United States
Contact: via Instagram profile ↗
46.
Dylana Lim Suarez Mid United States
@dylanasuarez📸✍️🍜 | NYC | Craving expression | Creative in front of and behind the camera | Fenton Models | 💌:
218K Followers 3.8K Avg. Likes 2% Engagement 7,443 Posts United States
Contact: via Instagram profile ↗
47.
Margo Abayeva Mid United States
@margo_sah🇦🇲📍NYC/BOSCREATOR | MODEL ⠀⠀⠀🎞TikTok: margo_sah (400k+ ♾️) 📩
208K Followers 3.8K Avg. Likes 2.8% Engagement 1,284 Posts United States
Contact: via Instagram profile ↗
48.
Grace Atwood Mid United States
@graceatwoodSkincare obsessed, fashion-loving bookworm. I take my recommendations way too seriously. Cats > everything. Would usually rather stay home ♥️
203K Followers 1.9K Avg. Likes 1.9% Engagement 4,927 Posts United States
Contact: via Instagram profile ↗
49.
Brianne Manz Mid United States
@strollerinthecity📍NYC // Hamptons 🧿 In The City® / 💌:
198K Followers 4.8K Avg. Likes 2.6% Engagement 6,080 Posts United States
Contact: via Instagram profile ↗
50.
Teron Harris Mid United States
@ron_dougPhilly now LA 📍Create with intention
192K Followers 3.6K Avg. Likes 2% Engagement 8,951 Posts United States
Contact: via Instagram profile ↗
51.
Morgan Raum Mid United States
@tooomuchfoood📸 unsophisticated palate, loves fast food🕯️ for ur friday night plans💌 🤝
173K Followers 3.5K Avg. Likes 2.6% Engagement 5,523 Posts United States
Contact: via Instagram profile ↗
52.
John Philp Thompson III Mid United States
@johnphilp3bonjour, y’all! 🇺🇸 texan in NYC 📬 for style & city guides 👇🏼
169K Followers 3.4K Avg. Likes 2.7% Engagement 6,733 Posts United States
Contact: via Instagram profile ↗
53.
Ludovick Weigand Mid United States
@luda_Just a DJ doing men's fashion & lifestyle stuff 🏡 for home content📩 for inquiries💍
161K Followers 2.5K Avg. Likes 2.4% Engagement 2,601 Posts United States
Contact: via Instagram profile ↗
54.
Erika Fox Mid United States
@erika_fox• Irish in NYC 🗽 • Fashion | Interiors | Travel | Wellness • Email:
161K Followers 3.7K Avg. Likes 2.5% Engagement 364 Posts United States
Contact: via Instagram profile ↗
55.
Lauren Willis Mid United States
@nytoanywhereUnique Escapes + Hidden Gems 📍NY to Anywhere ✈️
160K Followers 2.5K Avg. Likes 2.8% Engagement 8,259 Posts United States
Contact: via Instagram profile ↗
56.
Brooke Miccio Mid United States
@brookemiccioBrooke Miccio is a nyc content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
157K Followers 1.6K Avg. Likes 1.5% Engagement 317 Posts United States
Contact: via Instagram profile ↗
57.
Yu Mid United States
@fishsflourishChinese girl in NYC | Embrace my cultural duality✨Traveler, Storyteller, Cultural Enthusiast💌
153K Followers 3.4K Avg. Likes 2.3% Engagement 8,021 Posts United States
Contact: via Instagram profile ↗
58.
Maxey Greene Mid United States
@maxeygreeneElevated everyday style ✨Life & motherhood in NY💌:
151K Followers 2.9K Avg. Likes 2.3% Engagement 7,482 Posts United States
Contact: via Instagram profile ↗
59.
Samya Mohamed Mid United States
@samyatakesoverElevating humanity ✨Lifestyle Content Creator | NBA S&C Performance Coach • ɴʏᴄ
147K Followers 3K Avg. Likes 2.2% Engagement 5,904 Posts United States
Contact: via Instagram profile ↗
60.
David Urbanke Mid United States
@davidurbankeDavid Urbanke is a nyc content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
146K Followers 1.7K Avg. Likes 2.2% Engagement 3,038 Posts United States
Contact: via Instagram profile ↗
61.
Nasteha & Nuni Mid United States
@theyusufsNasteha & Nuni Yusuf💌: 📍: New York💕: Family, Fashion, Beauty, Lifestyle & Travel. 💼:
145K Followers 1.8K Avg. Likes 1.9% Engagement 5,096 Posts United States
Contact: via Instagram profile ↗
62.
Gabriella Zacche Mid United States
@gabriellazacche📍Paris 📩 Shop my looks & links ⬇️
140K Followers 2.6K Avg. Likes 1.9% Engagement 9,316 Posts United States
Contact: via Instagram profile ↗
63.
Kelly Augustine Mid United States
@kellyaugustineStylist + Creative📍NYC // you Feel Good, you will always Look Good.✨
139K Followers 1.6K Avg. Likes 2.3% Engagement 2,531 Posts United States
Contact: via Instagram profile ↗
64.
Vicki Rutwind Mid United States
@vickirutwind🌎 I quit my lawyer job to travel ✈️ Travel + lifestyle 🇨🇦 Canadian in NYC💍 DINK 🐶 💌
132K Followers 1.1K Avg. Likes 1.6% Engagement 9,215 Posts United States
Contact: via Instagram profile ↗
65.
Denny Balmaceda Mid
@denny623Menswear Blogger since 2008Creative Director | StylistAgency | Studio 1/2 of | host of
114K Followers 2.6K Avg. Likes 2.5% Engagement 3,962 Posts
Contact: via Instagram profile ↗
66.
Tiffany Jais Mid United States
@flauntandcenterMinimalist fashion lover |📍HTX Sharing timeless style🤍 Shop my Instagram looks here👇🏻
107K Followers 1.5K Avg. Likes 2.2% Engagement 6,899 Posts United States
Contact: via Instagram profile ↗
67.
Anastasiia Neronova Mid United States
@anastasiia.ialifestyle + fashion- based in NYC⠀
107K Followers 1.9K Avg. Likes 2% Engagement 6,357 Posts United States
Contact: via Instagram profile ↗
68.
Michelle Blashka Micro United States
@michelleblashkaNYC fashion hunter. Storyteller. Editor, stylist & mom of 3 teens 💙🎗️ beauty & style inspo
98K Followers 3.1K Avg. Likes 4.3% Engagement 8,118 Posts United States
Contact: via Instagram profile ↗
69.
Martha Sachser Micro United States
@marthasachser🇧🇷 NYC based blogger 🗽 NYC tips | family travel | lifestyle & mom life📷 👇🏼NYC guide & discounts
95.8K Followers 1.7K Avg. Likes 3.2% Engagement 1,731 Posts United States
Contact: via Instagram profile ↗
70.
Chantilly Songs Micro United States
@chantillysongsHidden gems & unique travel spots 🫶🏻NYC/ NJ 🔜 upstate NY, CT, RI, New OrleansDining, lifestyle & home💌 Married, Cat mom 👫🐱
92.8K Followers 3.4K Avg. Likes 4.2% Engagement 2,426 Posts United States
Contact: via Instagram profile ↗
71.
Alex Shebar Micro United States
@alexshebarEater of good food • Watcher of bad movies • Creator of interesting events🏠 NYC, BOS & CHILet’s collab: 📧 & one last thing: ⤵️
85.2K Followers 1.4K Avg. Likes 2.5% Engagement 5,385 Posts United States
Contact: via Instagram profile ↗
72.
Caitlin Palumbo Micro United States
@mydarlingpassport❥Tourism & lifestyle creator living in NYC☼Sharing travel tips, girls trips, fav products & NYC✎ Contributor✉︎
83.7K Followers 2.7K Avg. Likes 4.5% Engagement 4,697 Posts United States
Contact: via Instagram profile ↗
73.
Esther Santer Micro United States
@esthersanterdaily life with a toddler + what we wore | UGC creator📍STL/NYC💌
80.5K Followers 1.9K Avg. Likes 2.8% Engagement 545 Posts United States
Contact: via Instagram profile ↗
74.
Brian Morr Micro United States
@sinkthesun📍NYC Lifestyle & Fashion Creator☀️Photography TikTok Contact:
79.9K Followers 1.6K Avg. Likes 3.3% Engagement 5,573 Posts United States
Contact: via Instagram profile ↗
75.
Shaunie Begley Micro United States
@shauniebegleyYour Catch Flights Not Feelings Internet Bestie ✈️🌍✌️👯♀️🥂👩🏻🦰🗽Brooklyn ➡️ World📧
78.1K Followers 1.9K Avg. Likes 4.3% Engagement 5,450 Posts United States
Contact: via Instagram profile ↗
76.
Anthony Urbano Micro United States
@oh_anthonio🇵🇭 🏳️🌈 • overaged zoomer • professional at getting readyrepped by -air host New York, NY 📧
78K Followers 3.1K Avg. Likes 4.5% Engagement 8,643 Posts United States
Contact: via Instagram profile ↗
77.
Greivy Lou Micro United States
@greivy💌 𝙷𝚎𝚕𝚕𝚘@𝚐𝚛𝚎𝚒𝚟𝚢.𝚌𝚘𝚖 📍𝚀𝚞𝚎𝚎𝚗𝚜 𝙽𝚈𝙲𝙻𝚊𝚝𝚒𝚗𝚊 🇩🇴 𝚂𝚎𝚛𝚟𝚒𝚗𝚐 𝚕𝚘𝚘𝚔𝚜, 𝚜𝚌𝚎𝚗𝚝 𝚝𝚛𝚊𝚒𝚕𝚜 & 𝚌𝚒𝚝𝚢 𝚖𝚊𝚐𝚒𝚌 [ fragrance collector, beauty lover, lifestyle ,nfamily, fashion ]
75.9K Followers 1.7K Avg. Likes 3.9% Engagement 7,089 Posts United States
Contact: via Instagram profile ↗
78.
Archana and Kanchana Micro United States
@twinspirationalpartiesYour Millennial Older Sisters • NYC • Parties • Tablescapes • Group Fun • Cocktails • Recipes • Girls Trips • 200 Restaurants 📍Flatiron
68.4K Followers 2K Avg. Likes 4.5% Engagement 7,416 Posts United States
Contact: via Instagram profile ↗
79.
Kayleigh Adam Micro United States
@kayleighsklosetSize 8/10 affordable outfit inspo + NYC things to do🗽NYC bride to be 💍👰🏼♀️🍸🍝 Account: 💌 Shop my feed👇🏻
66K Followers 2.1K Avg. Likes 3.8% Engagement 8,771 Posts United States
Contact: via Instagram profile ↗
80.
Anastasios Moiras Micro United States
@anastasiosmoirasAnastasios Moiras is a nyc content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
58.3K Followers 1.3K Avg. Likes 4.3% Engagement 8,171 Posts United States
Contact: via Instagram profile ↗
81.
Shelcy And Christy Joseph Micro United States
@nycxclothes🇭🇹 NYC〰️ Sisters, fashion writers & event hosts✍🏿 Market Appointment on SubstackWords in WSJ and ESSENCE👩🏿💻 📧
56.4K Followers 1.1K Avg. Likes 3.3% Engagement 1,713 Posts United States
Contact: via Instagram profile ↗
82.
Taylor Deer Micro United States
@brown.eyed.flower.child𖠇 Tourism & Lifestyle Content Creator𖠇 Travel Guides/Itineraries, Girls Trips, East Coast Getaways𖠇 NYC+𖠇 𖠇 Blog↡
40.9K Followers 1K Avg. Likes 3.5% Engagement 8,697 Posts United States
Contact: via Instagram profile ↗
83.
Renata D'Angrella Kenen Micro United States
@rendagrellaShoe Reviews| Fashion | NYC | health journey 📧: 250k+ on tik tok Married life💍
40.7K Followers 1.2K Avg. Likes 3.4% Engagement 2,505 Posts United States
Contact: via Instagram profile ↗
84.
Paula Castro Micro United States
@xoxopaula✈️ I travel the world on my days off🌎Your hidden gem and travel guide to NYC & the world📍NYC Based Travel & Lifestyle Blogger 💌
36.9K Followers 1.3K Avg. Likes 3.8% Engagement 8,332 Posts United States
Contact: via Instagram profile ↗
85.
Fernando Paes Micro United States
@fernandopaes.ator🇧🇷 Tour Guide Brasileiro em NYC 🗽 Planejo sua viagem de A a Z 📍 Ator, Personal Stylist 👇🏻️For jobs, please DM me
31.4K Followers 675 Avg. Likes 3.2% Engagement 9,419 Posts United States
Contact: via Instagram profile ↗
86.
Ivonne Morales Micro United States
@latinachictravels✈️🧳Your travel amiga showing you how to travel smarter + purposefully.💌 Your next trip⤵️
26.6K Followers 727 Avg. Likes 3% Engagement 4,590 Posts United States
Contact: via Instagram profile ↗
87.
Jasmin Vanessa Micro United States
@_jasminvanessacurvy style + confidence ✘ creative photography ✘ my musings 💃🏽🎀🏳️🌈💅🏽💁🏽♀️🎞️🥂🩷 currently: las vegas 📍NEXT: NYFW 🗽🚕
26.3K Followers 598 Avg. Likes 3.2% Engagement 6,679 Posts United States
Contact: via Instagram profile ↗
88.
Kelsey Micro United States
@throughkelseyslens🏙 NYC living✈️ Sharing travel, food and city scenes
15.4K Followers 369 Avg. Likes 3.2% Engagement 1,941 Posts United States
Contact: via Instagram profile ↗
89.
Fiona Dang Micro United States
@fionadang📍NYC💖striving for a colorful life📧 👗Poshmark:
14.7K Followers 434 Avg. Likes 3.6% Engagement 7,750 Posts United States
Contact: via Instagram profile ↗
90.
Wendy Sy Micro United States
@sy.wendyFashion • Beauty • WellnessFounder & Editor ®💌:
14K Followers 286 Avg. Likes 3.2% Engagement 931 Posts United States
Contact: via Instagram profile ↗
91.
Eccentric Erin Micro United States
@eccentric_beauty_Your Internet Bestie On Everything Lifestyle Focused In NYC & NJ 💋Named in the Top 100 NYC Influencers by
13.8K Followers 474 Avg. Likes 4.4% Engagement 439 Posts United States
Contact: via Instagram profile ↗
92.
Aliya Monique Micro United States
@aliyamoniqueNYC popular loner | 🪩✨🍸🧚🏽♀️Affordable fashion finds, Beauty trends & lifestyle vibesBe your own Fashion Icon 💫
10.2K Followers 174 Avg. Likes 2.8% Engagement 9,239 Posts United States
Contact: via Instagram profile ↗
93.
Carol Micro United States
@shelfie.queenblabbing about books 💁🏻♀️📚📍| Raleigh, NC📖currently | BROKEN COUNTRY / 🎧 KNOW MY NAME🇨🇳🇺🇸
10K Followers 197 Avg. Likes 2.6% Engagement 6,891 Posts United States
Contact: via Instagram profile ↗
94.
PunchLine Nano United States
@punchline_nycArtist/SongwriterHip hopNew York City Lyricist LoungeTap link for boatride
9.3K Followers 386 Avg. Likes 6.6% Engagement 9,130 Posts United States
Contact: via Instagram profile ↗
95.
Arielle Joy Nano United States
@ariellejoymusic🎶Lyric Soprano based in NYCBooking Email: Talent rep: Those who wish to sing always find a song 🩷
8.6K Followers 430 Avg. Likes 5.2% Engagement 2,891 Posts United States
Contact: via Instagram profile ↗
96.
Aiyada・NYC Food & Travels Nano United States
@yadayadaeats🧚♀️ It’s [I-Yada]! Based in NYC & LA.☁️ Travel Diaries 💌 dm/email for collabs!
8K Followers 238 Avg. Likes 4.9% Engagement 3,298 Posts United States
Contact: via Instagram profile ↗
97.
Alexis Nano United States
@newyorkfoodiie📸: 🥘 | 🍸 | ☕️ | ✈️ | 👠 | 💄💌: 📍: Long Island | New York City🎀:
7.7K Followers 236 Avg. Likes 5.1% Engagement 3,746 Posts United States
Contact: via Instagram profile ↗
98.
Kristen Nano United States
@kristenatethat📍New York, NY 🗽Follow me for original content of and some of my home cooking. Pics 📱
6.7K Followers 291 Avg. Likes 6.4% Engagement 2,460 Posts United States
Contact: via Instagram profile ↗
99.
Gjoni Opa Nano United States
@gjoniopa🇦🇱 Singer 🎤 Do it with passion...it feels better in the end! NYC -DET
6.1K Followers 337 Avg. Likes 6.4% Engagement 5,733 Posts United States
Contact: via Instagram profile ↗
100.
Matt Barrett Nano United States
@mattdbarrettMatt Barrett is a nyc content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
5.6K Followers 142 Avg. Likes 4.3% Engagement 3,509 Posts United States
Contact: via Instagram profile ↗
101.
Sky Zhang Mid Dhaka
@luxeskyDigital creator and nyc creator known for lifestyle. Open to brand partnerships and collaborations.
427K Followers 8K Avg. Likes 2.6% Engagement 2,030 Posts Bangladesh
Contact: via Instagram profile
102.
Sky Jung ✓ Mid Johannesburg
@skyrealDigital creator and nyc creator known for travel. Open to brand partnerships and collaborations.
388K Followers 6.2K Avg. Likes 1.9% Engagement 431 Posts South Africa
Contact: via Instagram profile
103.
River Larsen Macro Glasgow
@theriverNYC content creator from Glasgow. Posts about lifestyle, food and places, and connecting with an engaged community.
577K Followers 8.3K Avg. Likes 1.9% Engagement 4,886 Posts United Kingdom
Contact: via Instagram profile
104.
Taylor Torres Mid Stockholm
@taylor86NYC blogger from Stockholm. Posts about travel, community highlights, and connecting with an engaged community.
395K Followers 11.8K Avg. Likes 2.5% Engagement 1,721 Posts Sweden
Contact: via Instagram profile
105.
Andre Coleman Mid Delhi
@andre.bloomNYC lifestyle influencer from Delhi. Posts about food and places, travel, and connecting with an engaged community.
393K Followers 7.4K Avg. Likes 2.6% Engagement 2,363 Posts India
Contact: via Instagram profile
106.
Brandon Moreau Mid Brussels
@brandon10NYC blogger from Brussels. Posts about local culture, travel, and connecting with an engaged community.
433K Followers 7K Avg. Likes 2.3% Engagement 1,266 Posts Belgium
Contact: via Instagram profile
107.
Emerson Jackson Mid Melbourne
@creatoremersonCreating travel and food and places as a nyc digital creator. Reach out for paid collaborations and sponsorships.
398K Followers 5.7K Avg. Likes 1.6% Engagement 3,844 Posts Australia
Contact: via Instagram profile
108.
Bella Fontaine Mid Liverpool
@bellamuseDigital creator and nyc creator known for local culture. Open to brand partnerships and collaborations.
420K Followers 13.3K Avg. Likes 2.8% Engagement 1,648 Posts United Kingdom
Contact: via Instagram profile
109.
Polina Stone Mid Prague
@polinatvNYC blogger from Prague. Posts about lifestyle, community highlights, and connecting with an engaged community.
329K Followers 9.3K Avg. Likes 2.5% Engagement 2,225 Posts Czech Republic
Contact: via Instagram profile
110.
Imani Martinez ✓ Mid Karachi
@velvetimaniNYC blogger from Karachi. Posts about food and places, travel, and connecting with an engaged community.
257K Followers 8.6K Avg. Likes 2.8% Engagement 2,729 Posts Pakistan
Contact: via Instagram profile
111.
Rowan Johansson Mid Lyon
@rowan_johanssonCreating community highlights and food and places as a nyc lifestyle influencer. Reach out for paid collaborations and sponsorships.
462K Followers 10.9K Avg. Likes 1.9% Engagement 6,992 Posts France
Contact: via Instagram profile
112.
Aria Lima Mid Guadalajara
@velvetariaLocal creator and nyc creator known for lifestyle. Open to brand partnerships and collaborations.
207K Followers 5.2K Avg. Likes 2.1% Engagement 4,976 Posts Mexico
Contact: via Instagram profile
113.
Adrian Thompson Mid Moscow
@adrian.thompsonAdrian is a nyc lifestyle influencer based in Moscow, sharing travel and community highlights.
364K Followers 6.8K Avg. Likes 1.7% Engagement 5,849 Posts Russia
Contact: via Instagram profile
114.
Margot Adebayo Mid Bangalore
@mediamargotCreating lifestyle and food and places as a nyc blogger. Reach out for paid collaborations and sponsorships.
408K Followers 6.8K Avg. Likes 2.1% Engagement 3,792 Posts India
Contact: via Instagram profile
115.
Lena Schneider Mid Las Vegas, NV
@lenaschneiderLena is a nyc blogger based in Las Vegas, NV, sharing travel and food and places.
228K Followers 5.9K Avg. Likes 2% Engagement 6,730 Posts United States
Contact: via Instagram profile
116.
Bianca Flores Mid Dublin
@bianca.floresBianca is a nyc lifestyle influencer based in Dublin, sharing lifestyle and local culture.
222K Followers 6K Avg. Likes 2.4% Engagement 7,382 Posts Ireland
Contact: via Instagram profile
117.
Sana Kim Mid Medellin
@xosanaNYC local creator from Medellin. Posts about travel, lifestyle, and connecting with an engaged community.
164K Followers 3.6K Avg. Likes 1.8% Engagement 7,084 Posts Colombia
Contact: via Instagram profile
118.
Kendall Kowalski Mid Milan
@kendall.kowalskiCreating travel and food and places as a nyc content creator. Reach out for paid collaborations and sponsorships.
148K Followers 3.2K Avg. Likes 1.7% Engagement 7,087 Posts Italy
Contact: via Instagram profile
119.
Rowan Rossi Mid Seattle, WA
@rowan58Rowan is a nyc content creator based in Seattle, WA, sharing local culture and community highlights.
230K Followers 4.5K Avg. Likes 2% Engagement 5,914 Posts United States
Contact: via Instagram profile
120.
Rowan Bauer Mid Madrid
@rowan.bauerNYC content creator from Madrid. Posts about travel, food and places, and connecting with an engaged community.
246K Followers 5.3K Avg. Likes 2.2% Engagement 1,025 Posts Spain
Contact: via Instagram profile
121.
Jordan Adebayo Mid Dublin
@jordan.adebayoCreating local culture and lifestyle as a nyc content creator. Reach out for paid collaborations and sponsorships.
163K Followers 3.9K Avg. Likes 2.7% Engagement 1,311 Posts Ireland
Contact: via Instagram profile
122.
Chiara Okafor ✓ Mid Prague
@chiara.okaforNYC lifestyle influencer from Prague. Posts about community highlights, travel, and connecting with an engaged community.
116K Followers 2K Avg. Likes 1.6% Engagement 5,526 Posts Czech Republic
Contact: via Instagram profile
123.
Luna Mehta Mid Mexico City
@lunalifeCreating food and places and lifestyle as a nyc blogger. Reach out for paid collaborations and sponsorships.
105K Followers 2K Avg. Likes 1.8% Engagement 5,812 Posts Mexico
Contact: via Instagram profile
124.
Lin Hayes Mid Seoul
@lin.hayesCreating community highlights and food and places as a nyc digital creator. Reach out for paid collaborations and sponsorships.
181K Followers 4.2K Avg. Likes 2.8% Engagement 3,751 Posts South Korea
Contact: via Instagram profile
125.
Hazel Cole ✓ Mid Hong Kong
@hazelstudioNYC blogger from Hong Kong. Posts about lifestyle, local culture, and connecting with an engaged community.
178K Followers 3.4K Avg. Likes 1.8% Engagement 7,055 Posts Hong Kong
Contact: via Instagram profile
126.
Chiara Nguyen Micro San Diego, CA
@chiara.nguyenNYC content creator from San Diego, CA. Posts about lifestyle, food and places, and connecting with an engaged community.
77K Followers 2.6K Avg. Likes 4.2% Engagement 5,164 Posts United States
Contact: via Instagram profile
127.
Sakura Vega ✓ Mid Bogota
@sakura_vegaCreating food and places and local culture as a nyc lifestyle influencer. Reach out for paid collaborations and sponsorships.
144K Followers 4.5K Avg. Likes 2.8% Engagement 4,387 Posts Colombia
Contact: via Instagram profile
128.
Dylan Ramirez Mid Santiago
@iamdylanNYC digital creator from Santiago. Posts about lifestyle, travel, and connecting with an engaged community.
139K Followers 2.2K Avg. Likes 1.9% Engagement 437 Posts Chile
Contact: via Instagram profile
129.
Demi Doyle Micro Hyderabad
@demi70Creating local culture and lifestyle as a nyc content creator. Reach out for paid collaborations and sponsorships.
99.1K Followers 2.9K Avg. Likes 3.8% Engagement 6,111 Posts India
Contact: via Instagram profile
130.
Sophia Hernandez Mid Barcelona
@sophia.rebelCreating local culture and community highlights as a nyc lifestyle influencer. Reach out for paid collaborations and sponsorships.
120K Followers 4K Avg. Likes 2.8% Engagement 2,165 Posts Spain
Contact: via Instagram profile
131.
Andre Oliveira Micro Kuala Lumpur
@andre8Content creator and nyc creator known for lifestyle. Open to brand partnerships and collaborations.
49.3K Followers 1.1K Avg. Likes 3.1% Engagement 787 Posts Malaysia
Contact: via Instagram profile
132.
Leila Cruz Micro Riyadh
@leila28Creating lifestyle and local culture as a nyc lifestyle influencer. Reach out for paid collaborations and sponsorships.
65.3K Followers 2.5K Avg. Likes 4.3% Engagement 7,590 Posts Saudi Arabia
Contact: via Instagram profile
133.
Jordan Volkov Micro Melbourne
@jordanvolkovNYC content creator from Melbourne. Posts about community highlights, food and places, and connecting with an engaged community.
38.1K Followers 1.7K Avg. Likes 4.6% Engagement 4,768 Posts Australia
Contact: via Instagram profile
134.
Priyanka Horvat ✓ Micro San Diego, CA
@priyankahoneyNYC digital creator from San Diego, CA. Posts about lifestyle, local culture, and connecting with an engaged community.
34.4K Followers 881 Avg. Likes 2.9% Engagement 1,570 Posts United States
Contact: via Instagram profile
135.
Victoria Kang ✓ Micro Sydney
@victoria.starNYC content creator from Sydney. Posts about food and places, lifestyle, and connecting with an engaged community.
46.2K Followers 2K Avg. Likes 3.6% Engagement 3,331 Posts Australia
Contact: via Instagram profile
136.
Katya Greco Micro Warsaw
@katyagrecoLocal creator and nyc creator known for community highlights. Open to brand partnerships and collaborations.
40.8K Followers 1.2K Avg. Likes 2.7% Engagement 2,463 Posts Poland
Contact: via Instagram profile
137.
Mira Gomez Micro Seattle, WA
@velvetmiraNYC digital creator from Seattle, WA. Posts about food and places, community highlights, and connecting with an engaged community.
31.8K Followers 1.6K Avg. Likes 4.3% Engagement 2,075 Posts United States
Contact: via Instagram profile
138.
Cora Kowalski Micro Copenhagen
@coracoNYC local creator from Copenhagen. Posts about local culture, community highlights, and connecting with an engaged community.
31.5K Followers 1.5K Avg. Likes 4.6% Engagement 6,259 Posts Denmark
Contact: via Instagram profile
139.
Leila Diaz Micro Austin, TX
@leilakingLeila is a nyc content creator based in Austin, TX, sharing travel and food and places.
17.7K Followers 888 Avg. Likes 4.5% Engagement 4,695 Posts United States
Contact: via Instagram profile
140.
Bilal Hansen Micro Sydney
@glowbilalBilal is a nyc lifestyle influencer based in Sydney, sharing food and places and travel.
18.5K Followers 958 Avg. Likes 4% Engagement 507 Posts Australia
Contact: via Instagram profile
141.
Ananya Nowak Micro Auckland
@studioananyaCreating community highlights and food and places as a nyc digital creator. Reach out for paid collaborations and sponsorships.
16.7K Followers 507 Avg. Likes 3.7% Engagement 1,598 Posts New Zealand
Contact: via Instagram profile
142.
Morgan Murphy ✓ Micro Manchester
@morganglowMorgan is a nyc content creator based in Manchester, sharing travel and food and places.
16.5K Followers 667 Avg. Likes 4.3% Engagement 3,839 Posts United Kingdom
Contact: via Instagram profile
143.
Liam Ivanov Nano Tokyo
@liam_ivanovNYC content creator from Tokyo. Posts about food and places, local culture, and connecting with an engaged community.
7.4K Followers 311 Avg. Likes 4.2% Engagement 4,870 Posts Japan
Contact: via Instagram profile
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page . They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $2,131 | $8,820 |
| Typical Reel on this list | $3,842 | $13,783 |
| Five-creator test campaign (feed) | $10,655 | $44,100 |
What this nyc influencers ranking actually shows
Hyperlocal recs and event coverage. Regional lists are how you avoid paying New York prices for a Dallas launch. On this specific list the median account has been posting since around 2014 (average age ~9.6 years; oldest 2011, newest 2024) with roughly 4,744 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (83.2%). A meaningful secondary slice is Spanish (4.9%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 78 female / 22 male (43 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 8 | 5.6% |
| Micro (10K–100K) | 40 | 28% |
| Mid (100K–500K) | 68 | 47.6% |
| Macro (500K–1M) | 14 | 9.8% |
| Mega (1M+) | 13 | 9.1% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| United States | 98 | 68.5% |
| Australia | 4 | 2.8% |
| United Kingdom | 3 | 2.1% |
| India | 3 | 2.1% |
| Czech Republic | 2 | 1.4% |
How to brief nyc influencers
- Require the city in the first 3 seconds if you are running a geo campaign.
- Check language mix — a “US” list can still be 40% Spanish-first.
- Local restaurants and retailers should buy 8–12 nanos instead of one national macro.
Formats that usually work here: city guides, local recs, event coverage, bilingual captions. Read the ranking methodology or the 2026 rate guide.
NYC Influencers vs related lists
NYC Influencers averages 0.2pp more engagement than Indian Influencers and has a smaller median audience (169K vs 325K).
NYC Influencers averages 0.4pp more engagement than Latina Influencers and has a smaller median audience (169K vs 302K).
NYC Influencers averages 0.6pp less engagement than Estonia Influencers and has a larger median audience (169K vs 51.3K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| NYC Influencers (this page) | 143 | 169K | 2.6% |
| Indian Influencers | 130 | 325K | 2.4% |
| Latina Influencers | 143 | 302K | 2.2% |
| Estonia Influencers | 70 | 51.3K | 3.2% |
Snapshot compiled September 2026 from 143 ranked profiles (100 verified public figures, 43 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
NYC Influencers — frequently asked questions
Who are the top nyc influencers in 2026?
Our September 2026 ranking of 143 nyc influencers is led by Jimmy Fallon, Trevor Noah, Lil Tecca. Combined they represent 102M followers, with an average engagement of 2.6%. 100 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this nyc list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 169K followers, 2.6% average ER, 56.5% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for nyc Instagram accounts?
For nyc we treat ~2.2% as the 2026 industry midpoint (local creators often beat global generalists on engagement because the audience shares a city). This list averages 2.6%, which is 0.4pp above that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do nyc influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix, one organic feed post on a typical account here is $2,131–$8,820; a Reel is $3,842–$13,783. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these nyc influencers based?
The ranking spans 26 countries. The largest shares are United States (68.5%), Australia (2.8%), United Kingdom (2.1%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these nyc influencers?
100 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the nyc list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with nyc?
The highest-performing briefs in this niche usually mix city guides, local recs and bilingual event Stories. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.