Top 134 Makeup Influencers in 2026

Key takeaways for makeup in September 2026

• Mario Dedivanovic, Pat McGrath, Hung Vanngo currently sit at the top of this makeup ranking.
• Follower mix: 10.4% nano, 35.8% micro, 33.6% mid, 9% macro, 11.2% mega. Dominant tier: micro.
• Geography: 24 countries on the list, led by United States (7.5%) and South Africa (2.2%).
• 91 profiles link out to a live or curated Instagram handle; 91 are verified public figures with self-hosted photos.
• Highest engagement on the list is Rita Siviero at 6.7%, which is not the largest audience (Mario Dedivanovic at 14M). That gap is the usual “don’t sort only by followers” lesson.
• Audience fatigue is real in beauty-adjacent fashion. Check that comments are about the clothes, not only the creator’s face, before you pay a fashion premium.

What this makeup influencers ranking actually shows

GRWM and shoppable carousels still outperform static OOTDs. Creators who already run storefronts (LTK, Amazon, shop tabs) shorten the path from save to purchase. On this specific list the median account has been posting since around 2015 (average age ~9.4 years; oldest 2011, newest 2024) with roughly 4,891 posts — enough history that you can actually audit a grid before you brief.

Primary language on the roster is English (84.3%). A meaningful secondary slice is Dutch (3%) — write the caption language into the brief if you care about comment quality.

Where gender is labelled, the split is 77 female / 11 male (46 unlabelled). Use that as a casting hint, not a quota.

Follower-tier mix

Where they are based

How to brief makeup influencers

• Give 2–3 SKUs and a clear “shop the look” URL — fashion audiences save then buy later.
• Seasonal drops need a 10–14 day lead so creators can film daylight outfits.
• Ask who owns the raw files if you want recuts.

Formats that usually work here: GRWM Reels, outfit carousels, haul videos, affiliate storefronts. Read the ranking methodology or the 2026 rate guide.

Makeup Influencers vs related lists

Makeup Influencers averages 0.3pp more engagement than Senior Fashion Influencers and has a smaller median audience (119K vs 228K).

Makeup Influencers averages 0.3pp more engagement than Mens Fashion Influencers and has a smaller median audience (119K vs 185K).

Makeup Influencers matches Fashion Influencers on average engagement (2.8%) and has a smaller median audience (119K vs 126K).