Top 70 Female Sports Influencers in 2026

70 creators ranked 27M combined followers Avg. engagement 2.6% Median 139K Updated September 2026

The September 2026 snapshot of top 70 female sports influencers in 2026 covers 70 public Instagram profiles with 27M combined followers. Median audience size is 139K (mean 379K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.

Average engagement across the ranking is 2.6% (median 3%). That is 0.9pp above the 1.75% female sports industry midpoint we use for 2026 Instagram, and 1.1pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 29.2% of combined reach, which is healthier if you want a diversified creator mix.

On this mix, a single organic feed post typically budgets $2,289–$9,297 and a Reel $4,193–$14,736 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.1× female sports premium). A five-creator test usually lands around $11,445–$46,485.

27MCombined followers
139KMedian audience
2.6%Avg. engagement · niche midpoint 1.8%
29.2%Followers held by the top 3
20Countries · led by United States
40Verified public figures on this list

Key takeaways for female sports in September 2026

  • Kinsey Wolanski, Emily Austin, Katie Feeney currently sit at the top of this female sports ranking.
  • Follower mix: 44.3% micro, 28.6% mid, 18.6% macro. Dominant tier: micro.
  • Geography: 20 countries on the list, led by United States (8.6%) and United Kingdom (4.3%).
  • 40 profiles link out to a live or curated Instagram handle; 40 are verified public figures with self-hosted photos.
  • Highest engagement on the list is Georgie Heath at 4.6%, which is not the largest audience (Kinsey Wolanski at 3.7M). That gap is the usual “don’t sort only by followers” lesson.
  • A national-team star may have a disengaged Instagram and an engaged TikTok. Price the platform you are actually buying.
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Female Sports Influencers ranked

70 creators
1.
Kinsey Wolanski

Kinsey Wolanski Mega United States

@kinsey

Sports host 🎤❤️Dual Rated Pilot 👩🏼‍✈️🚁✈️

3.7M Followers 26.4K Avg. Likes 1% Engagement 1,949 Posts United States
americanFemale Sportssportsathlete

Contact: via Instagram profile ↗

2.
Emily Austin

Emily Austin Mega

@emily.austin

Sports Reporter🥊⚽️🏀 Miss Universe Judge 👑 ownerFOUNDER OF TDS PINS * click 🔗 *

2.6M Followers 23.5K Avg. Likes 1% Engagement 3,653 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

3.
Katie Feeney

Katie Feeney Mega

@katiefeeneyy

Katie Feeney is a female sports content creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

1.3M Followers 9.2K Avg. Likes 1% Engagement 1,629 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

5.
Megan Olivi

Megan Olivi Macro

@meganolivi

• Sports Broadcaster • Wife of • Vito’s Mom👩🏻‍🍼• 🌎Traveler• Coffee, Food, Fashion & My Dog • East Coaster in Vegas

665K Followers 5.5K Avg. Likes 1.5% Engagement 6,951 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

6.
Annie Agar

Annie Agar Macro

@annieagar5

NFL correspondent at 1.1M tiktokI put teams in uncomfortable meetings🏈 for business inquiries:

593K Followers 7.4K Avg. Likes 1.4% Engagement 4,678 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

9.
Naomi Schiff-D

Naomi Schiff-D Mid

@naomischiff

🎬: Presenter / F1 Analyst & Ambassador👩🏽‍💼: Forbes Europe 30 under 30🏁: Former Racing Driver 📧: 💁🏽‍♀️: 🇧🇪+🇷🇼📍: Paris 🇫🇷

345K Followers 4K Avg. Likes 2.1% Engagement 969 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

10.
Laura Rutledge

Laura Rutledge Mid

@lauramrutledge

Laura Rutledge is a female sports influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

324K Followers 7.8K Avg. Likes 2.7% Engagement 8,480 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

11.
Tanvi Shah

Tanvi Shah Mid

@tanvishah91

Ex Pro 🎾 athlete turned lifestyle & sports presenter, sports agent. You’ll find me where the food is!

287K Followers 7.2K Avg. Likes 2.6% Engagement 5,750 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

13.
Melissa Ortiz

Melissa Ortiz Mid

@melissaortiz5

Olympian & former pro footballer ⚽️🇨🇴🇺🇸🎥: I talk fútbol on TV | Broadcaster, Analyst, Host☕️: 📍: MIAMI & NYC

164K Followers 2.6K Avg. Likes 2.5% Engagement 6,408 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

14.
Sarah Salahpour

Sarah Salahpour Mid Spain

@sarahsalahpour

Sarah Salahpour is a spanish creator from Spain and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.

140K Followers 1.8K Avg. Likes 2.2% Engagement 4,870 Posts Spain
spanishFemale Sportssportsathlete

Contact: via Instagram profile ↗

16.
Orla Chennaoui

Orla Chennaoui Mid

@sportsorla

Sports broadcaster, founder of & creator of 2 kids. Balls may drop. Irish-born Amsterdammer. Enquiries:

136K Followers 1.2K Avg. Likes 1.7% Engagement 1,694 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

20.
Abbi Grace Summers

Abbi Grace Summers Micro

@abbisummers

Presenter | Host | Creator | L3 Pilates instructor 📥DM⚽️🏈🏎️🏋🏼‍♀️🧘‍♀️🌱

76.3K Followers 2.7K Avg. Likes 3.7% Engagement 7,142 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

22.
Amanda Dlamini

Amanda Dlamini Micro

@realamanda_madlamini9

2 X OLY🇿🇦⚽️🏃🏽‍♀️Soccer Analyst.Sports & Enter. 👩‍💼 Commercial & Marketing Brand Ambassador. inquiries :

68K Followers 2K Avg. Likes 3.4% Engagement 3,687 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

24.
Toni Cowan Brown

Toni Cowan Brown Micro

@tonicowanbrown

Tech, culture & F1 commentator 🇧🇪 🇫🇷 🇬🇧 Advisor & Editor-at-large Silicon Valley 🤝 Motorsports ValleyFounder

61.8K Followers 1.1K Avg. Likes 3.6% Engagement 4,714 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

27.
Madelyn Burke

Madelyn Burke Micro

@madelynburke

content host, social media participant, sun devil🗣 NY Giants // MSG // CBS Sports HQ📍NYC🧿

46.1K Followers 1.5K Avg. Likes 3.8% Engagement 4,131 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

28.
Tracy Sandler

Tracy Sandler Micro

@tracysandler

Founder + CEO of 49ers Beat Reporter for FGSNHost on Never met a sequined jersey I didn't like 🏈

45.3K Followers 711 Avg. Likes 2.5% Engagement 8,002 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

30.
Semra Hunter

Semra Hunter Micro

@semra_hunter

🌟 Football broadcast journalist⚽️ 🎙️ podcast🎤 MC / Event Host🗣 Enquiries:

36.1K Followers 1.5K Avg. Likes 4.1% Engagement 9,015 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

31.
Bria Janelle

Bria Janelle Micro

@iambriajanelle

🏀: 2x NBA All-Star Game Host🏆: GSU 40 Under 40🎤: 🏌️🏾‍♀️: Founder of 📧:

35.7K Followers 663 Avg. Likes 2.8% Engagement 3,307 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

32.
Sawera Pasha

Sawera Pasha Micro

@sawerapasha

Pakistan's 1st Female Sports BroadcasterAnchor/Journalist/Analyst Facebook: : sawerapasha

34.4K Followers 878 Avg. Likes 3.5% Engagement 3,187 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

35.
Michelle McMahon

Michelle McMahon Micro

@meesh_mcmahon

Emmy-winning sportscaster 🎙️ Pro pickleball & volleyballPBTV | Tennis Channel | FOXWellness, good hair days, Maverick 🐕

26K Followers 447 Avg. Likes 2.7% Engagement 585 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

36.
Melanie Ricks

Melanie Ricks Micro

@melaniericks

Milwaukee Bucks Sideline + Digital Reporter + HostGood vibes only 😊💛Phil 4:13 🙏🏾

12.4K Followers 425 Avg. Likes 4.4% Engagement 3,507 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

38.
Mina Rzouki

Mina Rzouki Micro

@minarzouki

Football journo from: ‘Bad Sport’ ‘Ronaldo impossible to ignore’ ‘The Colonel’ 🍗

11.3K Followers 224 Avg. Likes 2.9% Engagement 6,474 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

39.
Georgie Heath

Georgie Heath Micro

@georgieheath27

Sports commentator/broadcaster/presenter📍Bondi Beach, Sydney🇦🇺📧Enquiries: 🎙️ 🧠

10.5K Followers 318 Avg. Likes 4.6% Engagement 2,342 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

40.
Aderonke Adesola

Aderonke Adesola Nano

@olorisports

Broadcast Journalist Sports Presenter and Commentator My old IG account ( Olorisport) was disabled

164 Followers 4 Avg. Likes 3.7% Engagement 5,519 Posts
female sportssportsathletetraining

Contact: via Instagram profile ↗

41.

Anders Fontaine Mega Lisbon

@andersfontaine

Anders is a female sports outdoor enthusiast based in Lisbon, sharing highlight reels and training.

1.5M Followers 10.8K Avg. Likes 0.8% Engagement 342 Posts Portugal
Female Sportssportsathletetraining

Contact: via Instagram profile

42.

Cole Hansen Macro Montreal

@wildcole

Female Sports outdoor enthusiast from Montreal. Posts about highlight reels, outdoor adventures, and connecting with an engaged community.

823K Followers 10.8K Avg. Likes 1.8% Engagement 1,515 Posts Canada
Female Sportssportsathletetraining

Contact: via Instagram profile

43.

Lorenzo Ahmed Mega Singapore

@lorenzolife

Creating outdoor adventures and technique tips as a female sports athlete. Reach out for paid collaborations and sponsorships.

1.3M Followers 12.9K Avg. Likes 0.9% Engagement 1,179 Posts Singapore
Female Sportssportsathletetraining

Contact: via Instagram profile

44.

Beckett Sharma Macro Miami, FL

@beckett.sharma

Creating competitions and outdoor adventures as a female sports coach. Reach out for paid collaborations and sponsorships.

870K Followers 12.9K Avg. Likes 1.7% Engagement 2,157 Posts United States
Female Sportssportsathletetraining

Contact: via Instagram profile

45.

Fionn Hart Macro Melbourne

@fionnhart

Fionn is a female sports sports creator based in Melbourne, sharing outdoor adventures and competitions.

638K Followers 7.3K Avg. Likes 1.3% Engagement 5,405 Posts Australia
Female Sportssportsathletetraining

Contact: via Instagram profile

46.

Elijah Costa Macro Auckland

@elijahcosta

Outdoor enthusiast and female sports creator known for technique tips. Open to brand partnerships and collaborations.

964K Followers 18.9K Avg. Likes 1.8% Engagement 2,269 Posts New Zealand
Female Sportssportsathletetraining

Contact: via Instagram profile

47.

Theo Martinez Macro Moscow

@startheo

Female Sports outdoor enthusiast from Moscow. Posts about outdoor adventures, technique tips, and connecting with an engaged community.

834K Followers 10.7K Avg. Likes 1.6% Engagement 6,608 Posts Russia
Female Sportssportsathletetraining

Contact: via Instagram profile

48.

Cillian Hussain Macro Hyderabad

@cillian.hussain

Female Sports pro athlete from Hyderabad. Posts about highlight reels, competitions, and connecting with an engaged community.

903K Followers 8.8K Avg. Likes 1.1% Engagement 1,701 Posts India
Female Sportssportsathletetraining

Contact: via Instagram profile

49.

Tobias Wojcik Mid Oslo

@tobias73

Tobias is a female sports athlete based in Oslo, sharing technique tips and highlight reels.

350K Followers 5.2K Avg. Likes 1.9% Engagement 5,990 Posts Norway
Female Sportssportsathletetraining

Contact: via Instagram profile

50.

Noah Ivanov Macro Dallas, TX

@noah.fit

Female Sports pro athlete from Dallas, TX. Posts about competitions, outdoor adventures, and connecting with an engaged community.

728K Followers 10.9K Avg. Likes 1.4% Engagement 7,082 Posts United States
Female Sportssportsathletetraining

Contact: via Instagram profile

51.

Zane Kim Macro Busan

@zane_kim

Creating competitions and outdoor adventures as a female sports pro athlete. Reach out for paid collaborations and sponsorships.

600K Followers 8.5K Avg. Likes 1.6% Engagement 2,809 Posts South Korea
Female Sportssportsathletetraining

Contact: via Instagram profile

52.

Axel Morales Macro Jakarta

@axel20

Pro athlete and female sports creator known for technique tips. Open to brand partnerships and collaborations.

635K Followers 12K Avg. Likes 1.8% Engagement 552 Posts Indonesia
Female Sportssportsathletetraining

Contact: via Instagram profile

53.

Rowan Bryant Mid Glasgow

@rowanbryant

Female Sports coach from Glasgow. Posts about technique tips, training, and connecting with an engaged community.

340K Followers 5.8K Avg. Likes 1.7% Engagement 6,743 Posts United Kingdom
Female Sportssportsathletetraining

Contact: via Instagram profile

54.

Atlas Lefebvre Macro Oslo

@glowatlas

Atlas is a female sports coach based in Oslo, sharing technique tips and outdoor adventures.

546K Followers 7.4K Avg. Likes 1.1% Engagement 1,517 Posts Norway
Female Sportssportsathletetraining

Contact: via Instagram profile

55.

Adrian Hernandez Mid Guadalajara

@adrian93

Female Sports athlete from Guadalajara. Posts about technique tips, highlight reels, and connecting with an engaged community.

329K Followers 8.1K Avg. Likes 2.8% Engagement 548 Posts Mexico
Female Sportssportsathletetraining

Contact: via Instagram profile

56.

Sora Horvat Mid Phoenix, AZ

@soramedia

Female Sports outdoor enthusiast from Phoenix, AZ. Posts about technique tips, competitions, and connecting with an engaged community.

350K Followers 6.7K Avg. Likes 2.2% Engagement 2,727 Posts United States
Female Sportssportsathletetraining

Contact: via Instagram profile

57.

Haruto Yoon Mid Hyderabad

@haruto90

Female Sports pro athlete from Hyderabad. Posts about training, highlight reels, and connecting with an engaged community.

389K Followers 8.1K Avg. Likes 2.7% Engagement 1,047 Posts India
Female Sportssportsathletetraining

Contact: via Instagram profile

58.

Mateo Hayes Mid Chicago, IL

@mateo.hayes

Coach and female sports creator known for technique tips. Open to brand partnerships and collaborations.

194K Followers 5.1K Avg. Likes 2.4% Engagement 6,890 Posts United States
Female Sportssportsathletetraining

Contact: via Instagram profile

59.

Arnav Wagner Mid London

@arnavluxe

Pro athlete and female sports creator known for training. Open to brand partnerships and collaborations.

184K Followers 3.5K Avg. Likes 1.8% Engagement 319 Posts United Kingdom
Female Sportssportsathletetraining

Contact: via Instagram profile

60.

Matteo Li Mid Osaka

@bloommatteo

Pro athlete and female sports creator known for training. Open to brand partnerships and collaborations.

165K Followers 1.9K Avg. Likes 1.6% Engagement 7,501 Posts Japan
Female Sportssportsathletetraining

Contact: via Instagram profile

61.

Andre Petrova Mid Buenos Aires

@andrepetrova

Female Sports coach from Buenos Aires. Posts about highlight reels, competitions, and connecting with an engaged community.

225K Followers 5.5K Avg. Likes 2.1% Engagement 398 Posts Argentina
Female Sportssportsathletetraining

Contact: via Instagram profile

62.

Caleb Fischer Micro Lagos

@calebiam

Female Sports outdoor enthusiast from Lagos. Posts about competitions, outdoor adventures, and connecting with an engaged community.

84.5K Followers 2.8K Avg. Likes 2.8% Engagement 1,040 Posts Nigeria
Female Sportssportsathletetraining

Contact: via Instagram profile

63.

Declan Morgan Micro Vancouver

@declan.wander

Female Sports coach from Vancouver. Posts about technique tips, outdoor adventures, and connecting with an engaged community.

72.8K Followers 3.1K Avg. Likes 4.4% Engagement 7,475 Posts Canada
Female Sportssportsathletetraining

Contact: via Instagram profile

64.

Ace Martinez Micro Manila

@ace_martinez

Creating competitions and outdoor adventures as a female sports coach. Reach out for paid collaborations and sponsorships.

91.5K Followers 2.8K Avg. Likes 2.8% Engagement 872 Posts Philippines
Female Sportssportsathletetraining

Contact: via Instagram profile

65.

Logan Ward Micro Houston, TX

@loganward

Coach and female sports creator known for technique tips. Open to brand partnerships and collaborations.

82.4K Followers 2.2K Avg. Likes 3.6% Engagement 4,356 Posts United States
Female Sportssportsathletetraining

Contact: via Instagram profile

66.

Sage Ahmed Micro Ho Chi Minh City

@sage_ahmed

Sage is a female sports sports creator based in Ho Chi Minh City, sharing outdoor adventures and technique tips.

48.8K Followers 1.8K Avg. Likes 4.1% Engagement 4,708 Posts Vietnam
Female Sportssportsathletetraining

Contact: via Instagram profile

67.

Karim Mwangi Micro Amsterdam

@karim_mwangi

Karim is a female sports athlete based in Amsterdam, sharing training and technique tips.

63.7K Followers 2K Avg. Likes 2.7% Engagement 7,762 Posts Netherlands
Female Sportssportsathletetraining

Contact: via Instagram profile

68.

Declan Lopez Micro Amsterdam

@declanlopez

Declan is a female sports sports creator based in Amsterdam, sharing competitions and outdoor adventures.

20.8K Followers 1.2K Avg. Likes 4.6% Engagement 142 Posts Netherlands
Female Sportssportsathletetraining

Contact: via Instagram profile

69.

Fionn Martinez Micro London

@fionnglow

Female Sports pro athlete from London. Posts about technique tips, competitions, and connecting with an engaged community.

27.8K Followers 725 Avg. Likes 3.5% Engagement 3,845 Posts United Kingdom
Female Sportssportsathletetraining

Contact: via Instagram profile

70.

Sora Wojcik Micro Singapore

@sora.wojcik

Female Sports outdoor enthusiast from Singapore. Posts about outdoor adventures, competitions, and connecting with an engaged community.

13.6K Followers 440 Avg. Likes 2.7% Engagement 5,016 Posts Singapore
Female Sportssportsathletetraining

Contact: via Instagram profile

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Estimated Instagram rates for this mix

Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.1× female sports adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.

DeliverableLowHigh
Typical feed post on this list$2,289$9,297
Typical Reel on this list$4,193$14,736
Five-creator test campaign (feed)$11,445$46,485

What this female sports influencers ranking actually shows

Process content (training, gear, recovery) outperforms trophy photos. Niche sports (climbing, golf, hoops) convert communities; mega athletes convert awareness. On this specific list the median account has been posting since around 2015 (average age ~8.5 years; oldest 2011, newest 2024) with roughly 4,134 posts — enough history that you can actually audit a grid before you brief.

Primary language on the roster is English (77.1%). A meaningful secondary slice is Spanish (4.3%) — write the caption language into the brief if you care about comment quality.

Where gender is labelled, the split is 40 female / 30 male. Use that as a casting hint, not a quota.

Follower-tier mix

TierCreatorsShare
Nano (<10K)11.4%
Micro (10K–100K)3144.3%
Mid (100K–500K)2028.6%
Macro (500K–1M)1318.6%
Mega (1M+)57.1%

Where they are based

CountryCreatorsShare
United States68.6%
United Kingdom34.3%
Canada22.9%
Singapore22.9%
India22.9%

How to brief female sports influencers

  • In-season athletes have tiny production windows. Book the off-week.
  • Ask whether league or team rules limit logos.
  • Outdoor and endurance creators often outperform ball-sport celebrities on CPE.

Formats that usually work here: training Reels, gear reviews, match/event Stories, challenge UGC. Read the ranking methodology or the 2026 rate guide.

Female Sports Influencers vs related lists

Female Sports Influencers matches Female Basketball Influencers on average engagement (2.6%) and has a smaller median audience (139K vs 153K).

Female Sports Influencers matches Female Golf Influencers on average engagement (2.6%) and has a smaller median audience (139K vs 174K).

Female Sports Influencers averages 0.5pp less engagement than Snowboard Influencers and has a larger median audience (139K vs 89.9K).

ListCreatorsMedian followersAvg. ER
Female Sports Influencers (this page)70139K2.6%
Female Basketball Influencers135153K2.6%
Female Golf Influencers103174K2.6%
Snowboard Influencers9089.9K3.1%

Snapshot compiled September 2026 from 70 ranked profiles (40 verified public figures, 30 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.

Female Sports Influencers — frequently asked questions

Who are the top female sports influencers in 2026?

Our September 2026 ranking of 70 female sports influencers is led by Kinsey Wolanski, Emily Austin, Katie Feeney. Combined they represent 27M followers, with an average engagement of 2.6%. 40 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.

How is this female sports list ranked?

Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 139K followers, 2.6% average ER, 29.2% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.

What engagement rate is good for female sports Instagram accounts?

For female sports we treat ~1.75% as the 2026 industry midpoint (a bit above Instagram’s mean — training clips travel, press-day photos do not). This list averages 2.6%, which is 0.9pp above that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.

How much do female sports influencers charge in 2026?

Using public Instagram rate bands weighted by this list’s follower mix and a 1.1× niche adjustment, one organic feed post on a typical account here is $2,289–$9,297; a Reel is $4,193–$14,736. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.

Where are these female sports influencers based?

The ranking spans 20 countries. The largest shares are United States (8.6%), United Kingdom (4.3%), Canada (2.9%). If you need a single market, filter the table by country before you export a shortlist.

How can I contact these female sports influencers?

40 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.

How often is the female sports list updated?

Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.

What campaign formats work best with female sports?

The highest-performing briefs in this niche usually mix training Reels, gear reviews and in-season event Stories. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.