Top 115 Beauty US Influencers in 2026
The September 2026 snapshot of top 115 beauty us influencers in 2026 covers 115 public Instagram profiles with 150M combined followers. Median audience size is 238K (mean 1.3M), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 2.5% (median 1.9%). That is 0.6pp above the 1.9% beauty us industry midpoint we use for 2026 Instagram, and 1pp above the ~1.55% all-niche Instagram average. The top three accounts hold 45.2% of the list’s followers, so a “book the ranking” campaign would be buying concentration, not a flat roster.
On this mix, a single organic feed post typically budgets $4,419–$16,312 and a Reel $7,766–$25,239 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.2× beauty us premium). A five-creator test usually lands around $22,095–$81,560.
Key takeaways for beauty us in September 2026
- Jeffrey Lynn Steininger, Addison Rae, Bretman Rock currently sit at the top of this beauty us ranking.
- Follower mix: 13% nano, 20.9% micro, 30.4% mid, 17.4% macro, 18.3% mega. Dominant tier: mid.
- Geography: 22 countries on the list, led by United States (16.5%) and India (3.5%).
- 72 profiles link out to a live or curated Instagram handle; 72 are verified public figures with self-hosted photos.
- Highest engagement on the list is Kristine Ayala at 6.5%, which is not the largest audience (Addison Rae at 34M). That gap is the usual “don’t sort only by followers” lesson.
- Audience fatigue is real in beauty-adjacent fashion. Check that comments are about the clothes, not only the creator’s face, before you pay a fashion premium.
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Beauty US Influencers ranked
1.
Jeffrey Lynn Steininger ✓ Mega United States
@jeffreestarJeffree Star is an entrepreneur from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
14M Followers 147K Avg. Likes 1.2% Engagement 7,793 Posts United States
Contact: via Instagram profile ↗
2.
Addison Rae Mega United States
@addisonraeeAddison Rae is a american content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
34M Followers 242K Avg. Likes 1% Engagement 9,185 Posts United States
Contact: via Instagram profile ↗
3.
Bretman Rock Mega United States
@bretmanrockDa one and only ✨ 🏝️Host of 🎙️
19M Followers 112K Avg. Likes 1% Engagement 1,279 Posts United States
Contact: via Instagram profile ↗
4.
Jaclyn Torrey Mega
@jaclynhillAnimal mommy🐶🐶🐈 🐕Wife to my dream man💍👰🏻♀️
8.9M Followers 57.5K Avg. Likes 0.8% Engagement 6,774 Posts
Contact: via Instagram profile ↗
5.
Aimee Song Mega United States
@aimeesong[Ah-Mee] rhymes with Mommy 송아미
7.2M Followers 69.7K Avg. Likes 1.1% Engagement 4,432 Posts United States
Contact: via Instagram profile ↗
6.
Amra Olević Reyes Mega United States
@amrezyNYer living in SFL 🌴 For business inquiries 💌Email • Personal Email •
5.5M Followers 25.6K Avg. Likes 0.8% Engagement 3,319 Posts United States
Contact: via Instagram profile ↗
7.
Desi Perkins Mega United States
@desiperkins✊🏽Mexicana🇲🇽 CEO and founder of & 💌 🎦 YouTube - DesiPerkins
4.4M Followers 27.8K Avg. Likes 0.9% Engagement 4,658 Posts United States
Contact: via Instagram profile ↗
8.
Sadaf Masaeli Mega
@sadaf_beauty📍San Francisco👇🏼Follow my lifestyle/travel blog :
4.1M Followers 28K Avg. Likes 0.7% Engagement 2,022 Posts
Contact: via Instagram profile ↗
9.
Manny Gutierrez Mega United States
@mannymua733a daddy body with a mommy face 💄💪🏻work- founder of ✨⬇️YOUTUBE⬇️
4.1M Followers 29.5K Avg. Likes 0.8% Engagement 8,758 Posts United States
Contact: via Instagram profile ↗
10.
Shayla Mega
@makeupshaylaShayla is a beauty us creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
3.4M Followers 22.1K Avg. Likes 0.9% Engagement 1,466 Posts
Contact: via Instagram profile ↗
11.
Camila Mega
@camilacanabal🛒 camilacanabal.com ⚡️ Soy muchas mujeres en una sola mujer . No me alcanza este espacio 📝Manager Mamá 👯
3.4M Followers 21.7K Avg. Likes 0.9% Engagement 7,340 Posts
Contact: via Instagram profile ↗
12.
Kandee Johnson Mega
@kandeejohnson💄 Beauty, style, fun & joyspiration🌟 OG YouTube Pioneer 💖Your virtual bff/big sis📍 LA | 💌 speaking, hosting & biz:
2.4M Followers 15.9K Avg. Likes 0.7% Engagement 3,647 Posts
Contact: via Instagram profile ↗
13.
Tati Westbrook Mega
@glamlifeguruCEO Halo Beauty🤗 9 Million On YouTube! ✨ Twitter: GlamLifeGuru🦋 Amazon Daily Faves
2.3M Followers 17.5K Avg. Likes 1.2% Engagement 1,537 Posts
Contact: via Instagram profile ↗
14.
Jackie Asamoah Mega
@jackieainaco-founder: available home 🏠 🇳🇬 in LA
2M Followers 11.8K Avg. Likes 0.7% Engagement 8,124 Posts
Contact: via Instagram profile ↗
15.
Michelle Phan Mega
@michellephan☨ Stay aligned with your own energy and let people meet you there🪞 🌙 Thanksgiving vlog ↓
1.9M Followers 11.5K Avg. Likes 0.9% Engagement 1,336 Posts
Contact: via Instagram profile ↗
16.
Marjan Tabibzada Mega
@youngcouture_LABeauty.Fashion.Lifestyle 3.9 mil on TikTokEmail 💌
1.9M Followers 16.3K Avg. Likes 1% Engagement 8,969 Posts
Contact: via Instagram profile ↗
17.
Safiya Nygaard Mega
@safiyanySafiya Nygaard is a beauty us public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.9M Followers 13.1K Avg. Likes 1.2% Engagement 6,318 Posts
Contact: via Instagram profile ↗
18.
Campbell Hunt Puckett Mega United States
@campbellhuntpuckettTeddy Football PJs drop 10.21 noon est
1.5M Followers 13.7K Avg. Likes 1.2% Engagement 340 Posts United States
Contact: via Instagram profile ↗
19.
Marianna Hewitt Mega
@marianna_hewittMarianna Hewitt is a female entrepreneur creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.2M Followers 10.2K Avg. Likes 1.1% Engagement 1,930 Posts
Contact: via Instagram profile ↗
20.
Yasmin Maya Mega
@beautyybird🇲🇽🌹 | Founder 🤱🏻 Mommy to 📱 TikTok 🏋🏻♀️ Fitness
1.2M Followers 6.7K Avg. Likes 0.8% Engagement 6,659 Posts
Contact: via Instagram profile ↗
21.
Dulce Candy Macro United States
@dulcecandy🌿Inspiring You to Live a Vibrant Life 🧘🏾♀️Chopra Meditation & Yoga Teacher 🌸Heart behind 🎙️Host me in BALI ⬇️
994K Followers 12.2K Avg. Likes 1.9% Engagement 6,588 Posts United States
Contact: via Instagram profile ↗
22.
Katy Macro
@livingmybeststyle🤎5’4 125lbs - usually size small 📲 here to share my favorite products 📍Fashion. Flowers. Food. Fitness. That’s it.📝lots of typos. ☀️see the good
957K Followers 8.7K Avg. Likes 1.5% Engagement 913 Posts
Contact: via Instagram profile ↗
23.
Kelsey Simone Macro
@k.els.e.yKelsey Simone is a fashion influencer with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
767K Followers 4.7K Avg. Likes 1.2% Engagement 8,977 Posts
Contact: via Instagram profile ↗
24.
Vanessa Gyimah Macro
@vanessa_gyimah📧 : 📍: Dallas,TXGet quality like mine, The Premium Guide is here↙️
678K Followers 6.7K Avg. Likes 1.8% Engagement 962 Posts
Contact: via Instagram profile ↗
25.
Kristin Coffey Pressley Macro
@kristincpressleypetite (5’2) • everyday style • mama of co-founder • ALL THE THINGS 👇🏼 Amazon Profile
586K Followers 6.8K Avg. Likes 1.9% Engagement 5,160 Posts
Contact: via Instagram profile ↗
26.
Arshia Moorjani Macro United States
@arshiamoorjaniBrown skin beauty, simplified💄👩🏽I share what works (& what doesn’t!)
560K Followers 7.6K Avg. Likes 1.5% Engagement 5,093 Posts United States
Contact: via Instagram profile ↗
27.
Paola Matute Macro
@paox33Ecuatoriana en NYC 🤍✞all things beauty + mucho mas💫 💌
539K Followers 6.8K Avg. Likes 1.6% Engagement 3,098 Posts
Contact: via Instagram profile ↗
28.
Kate Bryan Macro
@k8_smallthingsIf you like hair/makeup/beauty then you’re in the right place.➖TheSmallThingsBlog.com 📍Raleigh, NC
518K Followers 7.9K Avg. Likes 1.6% Engagement 4,238 Posts
Contact: via Instagram profile ↗
29.
Nyma Tang Mid
@nymatang📍LA 🇸🇸Beauty and Fashion 📩
432K Followers 7.2K Avg. Likes 2.1% Engagement 1,201 Posts
Contact: via Instagram profile ↗
30.
Olia Majd Mid
@oliamajd+french/persian. esthetician.+jax beach 🌴👙☀️+
420K Followers 6.8K Avg. Likes 1.9% Engagement 7,167 Posts
Contact: via Instagram profile ↗
31.
Makenna Willhite Mid
@makennachristinexoOutfit Inspo You’ll Actually Wear 💁🏼♀️💌 New Mom 🎀 💍 Bear 🐶AZ 🌵
329K Followers 6.5K Avg. Likes 2.1% Engagement 5,296 Posts
Contact: via Instagram profile ↗
32.
Renae Olivia Mid
@renae.oliviaRenae | Bringing Sexy Back in Midlife 🔥•🌟Helping women 40+ glow up with chic, affordable outfit ideas & beauty secrets •Styling Hacks • OOTD Inspo
315K Followers 5.5K Avg. Likes 2.6% Engagement 889 Posts
Contact: via Instagram profile ↗
33.
Davina Potratz Mid
@davinapotratzLuxury Residential Real Estate CA+FL 🤍Beauty, wellness, fashion, travel
301K Followers 5.8K Avg. Likes 2.3% Engagement 6,889 Posts
Contact: via Instagram profile ↗
34.
Jenypher Diaz Mid United States
@foreverjenypherHi Pretty ☺️👋🏽 You are SO loved ✞Fashion, Beauty & Vlogs 👩🏻🍼💒 is home 🫶🏽🇩🇴 Latina ✉️ Dog mom 🎀
262K Followers 2.8K Avg. Likes 1.7% Engagement 3,977 Posts United States
Contact: via Instagram profile ↗
35.
Annie Jaffrey Mid
@anniejaffreyBEAUTY | HEALTH | LIFESTYLE ✨Founder Contact: ▽ MY YOUTUBE CHANNEL ▽
245K Followers 2.7K Avg. Likes 1.6% Engagement 587 Posts
Contact: via Instagram profile ↗
36.
Alexandra Potora Mid
@alexandrapotoraimmigrant . founder + ceo from nothing . created 1k+ US jobs since 2020licensed esthetician. mua. the kind who speaks her mind
238K Followers 2.7K Avg. Likes 1.8% Engagement 7,042 Posts
Contact: via Instagram profile ↗
37.
Chloe Mid
@frizzandfrillzzFounder: Curls with Bigger GoalsEither building my curly empire or find me in the garden 🪴
216K Followers 2.2K Avg. Likes 1.9% Engagement 526 Posts
Contact: via Instagram profile ↗
38.
Lays Brenha Mid
@lovely.laysDaily dose of my life + motherhood + Style.✨📩: Las Vegas📍Brasileira 🇧🇷
215K Followers 3K Avg. Likes 2.5% Engagement 9,493 Posts
Contact: via Instagram profile ↗
39.
Lauren Meyer Mid
@_lomeyer_🦋 everyday outfits • beauty • new mom life 🌈✨ MN living w 🧔🏻♂️ + 👶🏼 + 🐾📖 bestselling author | acct: 🔮 SHOP my feed & read my book:
204K Followers 3.6K Avg. Likes 1.8% Engagement 1,104 Posts
Contact: via Instagram profile ↗
40.
Jessica Carrielee Mid
@jessicacarrieleesmol girl big dreams🇺🇸🇭🇰🇬🇧 500k LEEders cofounder
200K Followers 1.9K Avg. Likes 1.6% Engagement 7,188 Posts
Contact: via Instagram profile ↗
41.
Rachel Vogt Mid
@rachelvogttrendsEmpowering women to feel confident & stylish through everyday trends. 📍 SF Bay Area | TikTok 440K+ Let’s create something fun! 📩 Email me.
185K Followers 2.6K Avg. Likes 2.4% Engagement 3,809 Posts
Contact: via Instagram profile ↗
42.
Amanda Jo Mid
@organicbunnyOn a mission to prove that an Organic lifestyle can still be glamorous 🐰💄🍃Rescue a 🐶
166K Followers 3K Avg. Likes 2.2% Engagement 892 Posts
Contact: via Instagram profile ↗
43.
Elizabeta Petkovski Mid
@makeupsessionsGlowy makeup & skin + how to be the best smelling person in the room Email:
118K Followers 1.7K Avg. Likes 2.1% Engagement 4,714 Posts
Contact: via Instagram profile ↗
44.
Krusha Patel Mid
@glambyak📍🇺🇸 NJ/NY/ Nadiad🇮🇳 💄Fashion|Bridal content creator|Bridal MUA✉️ PR/Business inquiries: ✨
112K Followers 2.9K Avg. Likes 2.7% Engagement 6,677 Posts
Contact: via Instagram profile ↗
45.
Stephanie Puckett Mid
@itssteephhjust a girl who loves makeup & mac n cheese ✨beauty, motherhood & real life💌 | 📍SoCal
105K Followers 1.7K Avg. Likes 1.9% Engagement 2,064 Posts
Contact: via Instagram profile ↗
46.
Christina Temitope Abiola Micro
@christinaabiola📍NYCFounder of , Beauty and lifestyle content creator, influencer to many, entrepreneur, model +📩
93.7K Followers 1.7K Avg. Likes 3.2% Engagement 1,663 Posts
Contact: via Instagram profile ↗
47.
Mariah Leonard Micro
@mariahlleonarddirector, global social & digital content + photographer based in NYC and LA
90.3K Followers 1.7K Avg. Likes 3.6% Engagement 920 Posts
Contact: via Instagram profile ↗
48.
Alexisjayda Micro
@alexisjayda📍UT ✈️ LA 🚘 TXPR/Business 📧 P.O.Box 393 Roy Utah 84067👇🏽Latest Video Links
76.1K Followers 1.8K Avg. Likes 4% Engagement 8,785 Posts
Contact: via Instagram profile ↗
49.
Suzanne Cohen Micro
@gothamloveSuzanne Cohen is a fashion public figure with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
74.4K Followers 1.5K Avg. Likes 3.2% Engagement 1,999 Posts
Contact: via Instagram profile ↗
50.
Julia Galvin Micro
@uniquelyjulz✨ Petite Style | Family | Beauty | Wellness🧸 Wife & Mama to Harlow Kate💌 🛍 𝐒𝐇𝐎𝐏 𝐌𝐘 𝐎𝐔𝐓𝐅𝐈𝐓𝐒 👇🏼
64.4K Followers 1.2K Avg. Likes 3.1% Engagement 5,096 Posts
Contact: via Instagram profile ↗
51.
Aubrey Alley Micro
@aubrey.alley+ ELEVATED EVERYDAY STYLE | 💌+ PV, FL🌴+ Wife to 🏠+ Shop My Looks 👇🏻
58.9K Followers 1.4K Avg. Likes 3.4% Engagement 8,477 Posts
Contact: via Instagram profile ↗
52.
Priscilla Eslo Micro
@priscillaesloFounder Bringing back old IG vibes Nica made 🇳🇮 NYC based 🌆
52.5K Followers 1.9K Avg. Likes 4% Engagement 6,702 Posts
Contact: via Instagram profile ↗
53.
Lisa Harris Micro
@cheekybeautyla✨ Midlife Beauty & Wellness concierge✨ Licensed Esthetician & Makeup Artist | 30+ years🌴 Los Angeles✨ Real guidance for beauty, skin & wellness
42.4K Followers 969 Avg. Likes 4.4% Engagement 1,781 Posts
Contact: via Instagram profile ↗
54.
Anastasia Micro
@glamorable40, Combination & Dehydrated SkinSharing passion for skincare and wellness since 2011 • Pro-science 💌
39.4K Followers 545 Avg. Likes 2.5% Engagement 6,915 Posts
Contact: via Instagram profile ↗
55.
Javvy Pirooz Micro
@javvyMy Parisian highlight reel ⠀⠀⠀⠀⠀⠀⠀⠀ Current: Founder at JP Interiors ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Former: Strategist at Capgemini + Allergan ⠀⠀🇮🇷🇫🇷 LA/Paris
36.9K Followers 897 Avg. Likes 4.1% Engagement 7,420 Posts
Contact: via Instagram profile ↗
56.
Abby Micro
@abbymariehardie⭐️ content creator🤍 mama📸 ugc creator📚 books: 🍉 Glow Recipe 15% off: GLOWABBY👇🏼 discount codes & links 👇🏼
31.8K Followers 772 Avg. Likes 3.5% Engagement 8,330 Posts
Contact: via Instagram profile ↗
57.
Jasmine Vargas Micro
@thejasminemaria✨Unfiltered Beauty & a little bit of everything✨Mom to 2 Teen Boys SHOP BELOWWI |MUA Booksta
26.8K Followers 1.2K Avg. Likes 4.4% Engagement 7,396 Posts
Contact: via Instagram profile ↗
58.
Denise Rizzitello Micro
@askcoachdenise🌟Relationship Expert🌟Certified Life/Health/Wellness/Relationship CoachI’m 62🌟Health/Beauty bloggerCollab⬇️ Tap👇
23K Followers 423 Avg. Likes 3.3% Engagement 7,117 Posts
Contact: via Instagram profile ↗
59.
Michelle Nano
@themichellesanchez💄THE makeup mentor for millennial women 30+✨You-but-better beauty tips + inspo🇩🇴Latina MUA in her endo healing era⬇️Get your FREE color match
9.5K Followers 368 Avg. Likes 5.2% Engagement 7,962 Posts
Contact: via Instagram profile ↗
60.
Janette Jacinto Nano
@jayjacinto_Mexicana 🇲🇽 Beauty + Lifestyle CreatorUlta Beauty Affiliate San Diego 📍 Email for collabs ✨️
7.8K Followers 339 Avg. Likes 5% Engagement 6,964 Posts
Contact: via Instagram profile ↗
61.
Vanessa Cameron Nano
@beautynstylebyvanyNYC🍎based | Global energy ✨Makeup Artist & Beauty Influencer 💄Beauty is the brand
7.6K Followers 311 Avg. Likes 6.1% Engagement 4,671 Posts
Contact: via Instagram profile ↗
62.
Latasha Moore Nano
@latashaslastingbeauty🔒 Locd Baddie Loading🥵 Over 40 Club Member🧼 Simple Beauty with Clean Products 🏳️🌈 Everyone is WELCOME
6.9K Followers 223 Avg. Likes 3.7% Engagement 2,368 Posts
Contact: via Instagram profile ↗
63.
Anya Mekhonoshina Nano
@_anyamNYC Style • Beauty • LifestyleUGC creator | Founder looks, beautiful nyc life 💌 PR:
6.6K Followers 163 Avg. Likes 3.8% Engagement 5,715 Posts
Contact: via Instagram profile ↗
64.
Anna Kislova Nano
@kislova.beautyFounder & Lead Artist ✨ Luxury Bridal Beauty in NYC ✨Makeup & Hair | High-End WeddingsManhattan, NYC & Beyond
6.5K Followers 232 Avg. Likes 4.3% Engagement 4,909 Posts
Contact: via Instagram profile ↗
65.
Alyssa Nano
@alwaysalyssajCurator of all things fabulous & fragrant ✨Your favorite ad sales bestie 💻📧 More fragrance recs on my channel👇🏾
6.5K Followers 309 Avg. Likes 5.8% Engagement 1,487 Posts
Contact: via Instagram profile ↗
66.
Melissa Nano
@melissa.__.yorkTraveling to stay sane through the 9-5 grind +Beauty • Lifestyle• Mini getaways ✨🎞️📔 📍New York 💌 shop with me 👇🏽
6.1K Followers 144 Avg. Likes 4% Engagement 2,960 Posts
Contact: via Instagram profile ↗
67.
Melissa SanAndres Nano
@melibeautii🎨NYC/NJ PRO MAKEUP ARTIST 🛫🚙𝚃𝚛𝚊𝚟𝚎𝚕 𝙰𝚛𝚝𝚒𝚜𝚝 /blogger mua/influencer Book 💌𝙼 ⬇️⬇️🧜🏼♀️🧘🏻♀️community.hudabeauty.com/a/melibeautii
3.9K Followers 102 Avg. Likes 3.7% Engagement 3,563 Posts
Contact: via Instagram profile ↗
68.
Sarah Beth Nano
@beautifulsbkSkincare Expert, Product Knowledge Oracle, Esthetician and Premier Makeup Artist since 2004
3.6K Followers 111 Avg. Likes 5% Engagement 5,588 Posts
Contact: via Instagram profile ↗
69.
Kristine Ayala Nano
@beautyinnewyorkbeauty girlie & certified foodie👩🏻💻 social & influencers 💌 🗽 new york city 🇵🇷 latina energy👄 OG blogger
3.5K Followers 150 Avg. Likes 6.5% Engagement 3,455 Posts
Contact: via Instagram profile ↗
70.
Emily Wolf Nano
@emilywolfmua💍 Luxury Bridal💄 Beauty | Fashion | Production🪩 Co-Owner ❌ No DM’s - Please email for work requests
3.4K Followers 134 Avg. Likes 4.6% Engagement 2,902 Posts
Contact: via Instagram profile ↗
71.
Jessica Nicole Nano
@gorjess.nicoleBeauty Influencer💋💄‼️No DMs‼️🤩SUBSCRIBBEE😍👇🏾
2.4K Followers 69 Avg. Likes 5% Engagement 5,419 Posts
Contact: via Instagram profile ↗
72.
Madella Beauty Nano
@madellabeauty_officialPro makeup artist, Esthetician, Content creator✉️ YouTube, TikTok. 📍NYC Pro Make-up Artist
2K Followers 83 Avg. Likes 4.6% Engagement 2,049 Posts
Contact: via Instagram profile ↗
73.
Mai Jung Mega New York, NY
@comaiCreating outfit inspiration and styling tips as a beauty us fashion blogger. Reach out for paid collaborations and sponsorships.
1.1M Followers 9.5K Avg. Likes 0.8% Engagement 1,253 Posts United States
Contact: via Instagram profile
74.
Tara Wagner Macro San Diego, CA
@tara_wagnerFashion blogger and beauty us creator known for wardrobe staples. Open to brand partnerships and collaborations.
751K Followers 14.5K Avg. Likes 1.7% Engagement 1,824 Posts United States
Contact: via Instagram profile
75.
Alexis Iqbal ✓ Macro Cairo
@alexis_iqbalAlexis is a beauty us fashion influencer based in Cairo, sharing outfit inspiration and seasonal trends.
923K Followers 13.3K Avg. Likes 1.8% Engagement 4,003 Posts Egypt
Contact: via Instagram profile
76.
Ava Mensah ✓ Macro Delhi
@avamensahCreating wardrobe staples and seasonal trends as a beauty us beauty creator. Reach out for paid collaborations and sponsorships.
694K Followers 11.7K Avg. Likes 1.3% Engagement 3,856 Posts India
Contact: via Instagram profile
77.
Sage Petrova Macro Zurich
@sage76Beauty US stylist from Zurich. Posts about styling tips, seasonal trends, and connecting with an engaged community.
603K Followers 10.6K Avg. Likes 1.8% Engagement 7,533 Posts Switzerland
Contact: via Instagram profile
78.
Aiden Bell Macro Dhaka
@aiden.bellCreating wardrobe staples and outfit inspiration as a beauty us stylist. Reach out for paid collaborations and sponsorships.
846K Followers 12.1K Avg. Likes 1.7% Engagement 4,797 Posts Bangladesh
Contact: via Instagram profile
79.
Ariana Kovac Macro Montreal
@ariana_kovacStylist and beauty us creator known for beauty routines. Open to brand partnerships and collaborations.
582K Followers 7.5K Avg. Likes 1.3% Engagement 1,526 Posts Canada
Contact: via Instagram profile
80.
Avery Garcia Macro Accra
@avery.garciaBeauty US beauty creator from Accra. Posts about beauty routines, outfit inspiration, and connecting with an engaged community.
774K Followers 10.8K Avg. Likes 1.4% Engagement 6,263 Posts Ghana
Contact: via Instagram profile
81.
Quinn Sharma Macro Dublin
@quinntheBeauty US beauty creator from Dublin. Posts about seasonal trends, styling tips, and connecting with an engaged community.
705K Followers 8.2K Avg. Likes 1.1% Engagement 6,655 Posts Ireland
Contact: via Instagram profile
82.
Casey Gonzalez Mid Phoenix, AZ
@casey.gonzalezCasey is a beauty us stylist based in Phoenix, AZ, sharing wardrobe staples and beauty routines.
381K Followers 9.1K Avg. Likes 2.5% Engagement 2,935 Posts United States
Contact: via Instagram profile
83.
Fionn Sullivan Macro San Diego, CA
@fionntheCreating styling tips and seasonal trends as a beauty us style creator. Reach out for paid collaborations and sponsorships.
553K Followers 9.5K Avg. Likes 1.4% Engagement 784 Posts United States
Contact: via Instagram profile
84.
Margot Patel Macro Liverpool
@margotpatelStyle creator and beauty us creator known for beauty routines. Open to brand partnerships and collaborations.
621K Followers 5.6K Avg. Likes 1.2% Engagement 5,627 Posts United Kingdom
Contact: via Instagram profile
85.
Penelope Fontaine Mid Rio de Janeiro
@penelopefontainePenelope is a beauty us fashion blogger based in Rio de Janeiro, sharing wardrobe staples and seasonal trends.
321K Followers 4.8K Avg. Likes 2% Engagement 5,371 Posts Brazil
Contact: via Instagram profile
86.
Juliana Mensah Macro Busan
@creatorjulianaStyle creator and beauty us creator known for outfit inspiration. Open to brand partnerships and collaborations.
506K Followers 7.7K Avg. Likes 1.3% Engagement 2,886 Posts South Korea
Contact: via Instagram profile
87.
Frankie Sharma Macro Hyderabad
@frankie.xoCreating beauty routines and styling tips as a beauty us stylist. Reach out for paid collaborations and sponsorships.
548K Followers 5.9K Avg. Likes 1.2% Engagement 3,561 Posts India
Contact: via Instagram profile
88.
Mei Garcia ✓ Mid Milan
@meigoldenFashion blogger and beauty us creator known for styling tips. Open to brand partnerships and collaborations.
456K Followers 10.8K Avg. Likes 2.3% Engagement 1,123 Posts Italy
Contact: via Instagram profile
89.
Bella Mehta Mid Glasgow
@bellamehtaBella is a beauty us fashion blogger based in Glasgow, sharing wardrobe staples and beauty routines.
497K Followers 7.4K Avg. Likes 1.9% Engagement 650 Posts United Kingdom
Contact: via Instagram profile
90.
Kavya Johansson Mid Perth
@kavya6Creating wardrobe staples and styling tips as a beauty us stylist. Reach out for paid collaborations and sponsorships.
260K Followers 4.7K Avg. Likes 1.9% Engagement 2,678 Posts Australia
Contact: via Instagram profile
91.
Talia Sharma Mid Valencia
@talia_sharmaBeauty US fashion influencer from Valencia. Posts about beauty routines, seasonal trends, and connecting with an engaged community.
207K Followers 3.8K Avg. Likes 1.7% Engagement 5,532 Posts Spain
Contact: via Instagram profile
92.
Hazel Ellis Mid Auckland
@glowhazelCreating outfit inspiration and wardrobe staples as a beauty us style creator. Reach out for paid collaborations and sponsorships.
376K Followers 6.1K Avg. Likes 1.8% Engagement 1,425 Posts New Zealand
Contact: via Instagram profile
93.
Zara Bennett Mid Vienna
@zara.lifeBeauty US fashion influencer from Vienna. Posts about beauty routines, wardrobe staples, and connecting with an engaged community.
295K Followers 4.6K Avg. Likes 1.7% Engagement 1,957 Posts Austria
Contact: via Instagram profile
94.
Reagan Petrova Mid Rome
@iamreaganBeauty US fashion blogger from Rome. Posts about beauty routines, outfit inspiration, and connecting with an engaged community.
288K Followers 6.2K Avg. Likes 2.1% Engagement 6,272 Posts Italy
Contact: via Instagram profile
95.
Antonella Conti Mid Atlanta, GA
@antonella16Antonella is a beauty us fashion influencer based in Atlanta, GA, sharing outfit inspiration and styling tips.
225K Followers 5K Avg. Likes 2.8% Engagement 4,557 Posts United States
Contact: via Instagram profile
96.
Priyanka Bennett ✓ Mid Stockholm
@priyankatvBeauty US fashion blogger from Stockholm. Posts about beauty routines, outfit inspiration, and connecting with an engaged community.
285K Followers 5.7K Avg. Likes 2.6% Engagement 5,027 Posts Sweden
Contact: via Instagram profile
97.
Cillian Esposito Mid Las Vegas, NV
@cillian96Creating wardrobe staples and seasonal trends as a beauty us fashion blogger. Reach out for paid collaborations and sponsorships.
176K Followers 4.8K Avg. Likes 2.6% Engagement 5,254 Posts United States
Contact: via Instagram profile
98.
Hazel Dubois Mid Oslo
@hazelstudioBeauty US beauty creator from Oslo. Posts about outfit inspiration, seasonal trends, and connecting with an engaged community.
209K Followers 6K Avg. Likes 2.4% Engagement 414 Posts Norway
Contact: via Instagram profile
99.
Andre Quinn Mid Honolulu, HI
@andre_quinnStyle creator and beauty us creator known for styling tips. Open to brand partnerships and collaborations.
153K Followers 3.1K Avg. Likes 1.6% Engagement 1,263 Posts United States
Contact: via Instagram profile
100.
Mei Diaz Mid Singapore
@meidiazCreating wardrobe staples and outfit inspiration as a beauty us style creator. Reach out for paid collaborations and sponsorships.
145K Followers 4K Avg. Likes 2.8% Engagement 751 Posts Singapore
Contact: via Instagram profile
101.
Massimo Nair ✓ Mid Madrid
@massimo51Beauty creator and beauty us creator known for seasonal trends. Open to brand partnerships and collaborations.
102K Followers 1.7K Avg. Likes 1.8% Engagement 5,450 Posts Spain
Contact: via Instagram profile
102.
Kavya Eze Mid Chennai
@kavyadailyCreating outfit inspiration and wardrobe staples as a beauty us fashion blogger. Reach out for paid collaborations and sponsorships.
120K Followers 1.8K Avg. Likes 1.8% Engagement 1,179 Posts India
Contact: via Instagram profile
103.
Emerson Hernandez Mid Denver, CO
@emerson.wildBeauty US fashion influencer from Denver, CO. Posts about beauty routines, wardrobe staples, and connecting with an engaged community.
104K Followers 1.6K Avg. Likes 1.7% Engagement 1,322 Posts United States
Contact: via Instagram profile
104.
Devon Schneider Micro Oslo
@devon.bloomBeauty US beauty creator from Oslo. Posts about styling tips, beauty routines, and connecting with an engaged community.
58.7K Followers 3.4K Avg. Likes 4.6% Engagement 6,730 Posts Norway
Contact: via Instagram profile
105.
Lorenzo Tanaka Micro Jakarta
@lorenzo_tanakaCreating seasonal trends and outfit inspiration as a beauty us beauty creator. Reach out for paid collaborations and sponsorships.
98.7K Followers 2.9K Avg. Likes 3.6% Engagement 6,733 Posts Indonesia
Contact: via Instagram profile
106.
Taylor Wagner Micro Stockholm
@taylor.wagnerFashion influencer and beauty us creator known for beauty routines. Open to brand partnerships and collaborations.
64.5K Followers 2.7K Avg. Likes 4.6% Engagement 2,919 Posts Sweden
Contact: via Instagram profile
107.
Carlos Kapoor Micro London
@carlos.goldenCarlos is a beauty us style creator based in London, sharing seasonal trends and beauty routines.
69.1K Followers 3.2K Avg. Likes 4.6% Engagement 4,613 Posts United Kingdom
Contact: via Instagram profile
108.
Lin Coleman Micro Stockholm
@linrealBeauty US fashion blogger from Stockholm. Posts about outfit inspiration, seasonal trends, and connecting with an engaged community.
73K Followers 1.6K Avg. Likes 3% Engagement 6,372 Posts Sweden
Contact: via Instagram profile
109.
Deshawn Walsh ✓ Micro Lisbon
@deshawn15Creating styling tips and beauty routines as a beauty us beauty creator. Reach out for paid collaborations and sponsorships.
48.5K Followers 1.6K Avg. Likes 3.9% Engagement 2,100 Posts Portugal
Contact: via Instagram profile
110.
Devon Lewis ✓ Micro Cairo
@devonitsDevon is a beauty us fashion blogger based in Cairo, sharing beauty routines and wardrobe staples.
51.1K Followers 2.3K Avg. Likes 4% Engagement 1,272 Posts Egypt
Contact: via Instagram profile
111.
Dante Sullivan Micro Chennai
@dantelifeStylist and beauty us creator known for seasonal trends. Open to brand partnerships and collaborations.
40.1K Followers 1.6K Avg. Likes 3.3% Engagement 6,617 Posts India
Contact: via Instagram profile
112.
Hana Iqbal Micro Dublin
@hana.iqbalHana is a beauty us beauty creator based in Dublin, sharing outfit inspiration and wardrobe staples.
24.1K Followers 871 Avg. Likes 4.4% Engagement 2,480 Posts Ireland
Contact: via Instagram profile
113.
Alexis Cole Micro Vancouver
@alexis99Fashion influencer and beauty us creator known for beauty routines. Open to brand partnerships and collaborations.
25.1K Followers 620 Avg. Likes 2.7% Engagement 4,019 Posts Canada
Contact: via Instagram profile
114.
Charlie Yoon ✓ Nano Osaka
@kingcharlieFashion influencer and beauty us creator known for styling tips. Open to brand partnerships and collaborations.
9.3K Followers 715 Avg. Likes 6.1% Engagement 2,245 Posts Japan
Contact: via Instagram profile
115.
Aaliyah Vega Micro Lisbon
@itsaaliyahAaliyah is a beauty us stylist based in Lisbon, sharing seasonal trends and wardrobe staples.
13K Followers 486 Avg. Likes 3% Engagement 3,728 Posts Portugal
Contact: via Instagram profile
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.2× beauty us adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $4,419 | $16,312 |
| Typical Reel on this list | $7,766 | $25,239 |
| Five-creator test campaign (feed) | $22,095 | $81,560 |
What this beauty us influencers ranking actually shows
GRWM and shoppable carousels still outperform static OOTDs. Creators who already run storefronts (LTK, Amazon, shop tabs) shorten the path from save to purchase. On this specific list the median account has been posting since around 2015 (average age ~9.4 years; oldest 2011, newest 2024) with roughly 4,231 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (79.1%). A meaningful secondary slice is Hindi (3.5%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 69 female / 2 male (44 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 15 | 13% |
| Micro (10K–100K) | 24 | 20.9% |
| Mid (100K–500K) | 35 | 30.4% |
| Macro (500K–1M) | 20 | 17.4% |
| Mega (1M+) | 21 | 18.3% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| United States | 19 | 16.5% |
| India | 4 | 3.5% |
| United Kingdom | 3 | 2.6% |
| Sweden | 3 | 2.6% |
| Egypt | 2 | 1.7% |
How to brief beauty us influencers
- Give 2–3 SKUs and a clear “shop the look” URL — fashion audiences save then buy later.
- Seasonal drops need a 10–14 day lead so creators can film daylight outfits.
- Ask who owns the raw files if you want recuts.
Formats that usually work here: GRWM Reels, outfit carousels, haul videos, affiliate storefronts. Read the ranking methodology or the 2026 rate guide.
Beauty US Influencers vs related lists
Beauty US Influencers matches Senior Fashion Influencers on average engagement (2.5%) and has a larger median audience (238K vs 228K).
Beauty US Influencers matches Mens Fashion Influencers on average engagement (2.5%) and has a larger median audience (238K vs 185K).
Beauty US Influencers averages 0.3pp less engagement than Fashion Influencers and has a larger median audience (238K vs 126K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Beauty US Influencers (this page) | 115 | 238K | 2.5% |
| Senior Fashion Influencers | 81 | 228K | 2.5% |
| Mens Fashion Influencers | 140 | 185K | 2.5% |
| Fashion Influencers | 113 | 126K | 2.8% |
Snapshot compiled September 2026 from 115 ranked profiles (72 verified public figures, 43 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Beauty US Influencers — frequently asked questions
Who are the top beauty us influencers in 2026?
Our September 2026 ranking of 115 beauty us influencers is led by Jeffrey Lynn Steininger, Addison Rae, Bretman Rock. Combined they represent 150M followers, with an average engagement of 2.5%. 72 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this beauty us list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 238K followers, 2.5% average ER, 45.2% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for beauty us Instagram accounts?
For beauty us we treat ~1.9% as the 2026 industry midpoint (slightly above to in-line with the Instagram average; commercialised feeds get reach, not always comments). This list averages 2.5%, which is 0.6pp above that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do beauty us influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 1.2× niche adjustment, one organic feed post on a typical account here is $4,419–$16,312; a Reel is $7,766–$25,239. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these beauty us influencers based?
The ranking spans 22 countries. The largest shares are United States (16.5%), India (3.5%), United Kingdom (2.6%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these beauty us influencers?
72 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the beauty us list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with beauty us?
The highest-performing briefs in this niche usually mix GRWM Reels, shoppable carousels and affiliate storefronts. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.