Top 143 Beauty Influencers in 2026
The September 2026 snapshot of top 143 beauty influencers in 2026 covers 143 public Instagram profiles with 71M combined followers. Median audience size is 98.8K (mean 499K), which tells you the typical creator on this list is smaller than the headline names — a few large accounts pull the average up.
Average engagement across the ranking is 2.9% (median 2.8%). That is 1pp above the 1.9% beauty industry midpoint we use for 2026 Instagram, and 1.3pp above the ~1.55% all-niche Instagram average. Followers are relatively spread out — the top three hold 32.5% of combined reach, which is healthier if you want a diversified creator mix.
On this mix, a single organic feed post typically budgets $2,918–$11,238 and a Reel $5,098–$17,352 before usage rights (public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.2× beauty premium). A five-creator test usually lands around $14,590–$56,190.
Key takeaways for beauty in September 2026
- Jeffrey Lynn Steininger, Huda Heidi Kattan, Sadaf Masaeli currently sit at the top of this beauty ranking.
- Follower mix: 17.5% nano, 32.9% micro, 30.1% mid, 12.6% mega. Dominant tier: micro.
- Geography: 24 countries on the list, led by United States (30.1%) and Ghana (2.8%).
- 100 profiles link out to a live or curated Instagram handle; 100 are verified public figures with self-hosted photos.
- Highest engagement on the list is Vanessa Cameron at 6.3%, which is not the largest audience (Jeffrey Lynn Steininger at 14M). That gap is the usual “don’t sort only by followers” lesson.
- Audience fatigue is real in beauty-adjacent fashion. Check that comments are about the clothes, not only the creator’s face, before you pay a fashion premium.
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Beauty Influencers ranked
1.
Jeffrey Lynn Steininger ✓ Mega United States
@jeffreestarJeffree Star is an entrepreneur from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
14M Followers 98.4K Avg. Likes 1% Engagement 1,258 Posts United States
Contact: via Instagram profile ↗
2.
Huda Heidi Kattan ✓ Mega United States
@hudaHuda Kattan is an entrepreneur from United States with an engaged Instagram audience. Reach out via their profile for collaborations and partnerships.
5.2M Followers 51.9K Avg. Likes 1% Engagement 4,275 Posts United States
Contact: via Instagram profile ↗
3.
Sadaf Masaeli Mega
@sadaf_beauty📍San Francisco👇🏼Follow my lifestyle/travel blog :
4.1M Followers 22.3K Avg. Likes 0.8% Engagement 2,327 Posts
Contact: via Instagram profile ↗
4.
Mikayla Nogueira Hawken Mega United States
@mikaylajmakeupMakeup Artist | Masshole | Wife | Dog Mom | 27Founder Business:
3.5M Followers 34.7K Avg. Likes 1.1% Engagement 2,699 Posts United States
Contact: via Instagram profile ↗
5.
Aditya Madiraju Mega United States
@adityamadirajuNew Jersey, USMakeup Nerd • Sephora Squad Mentor 2025 🏳️🌈Partnerships -
2.9M Followers 12.6K Avg. Likes 0.8% Engagement 4,904 Posts United States
Contact: via Instagram profile ↗
6.
Leilani Green Mega United States
@leilanigreen♡ art but on the face FORBES 30 UNDER 30 2026FORBES TOP 50 CREATORS: FASHION 50♡ BUSINESS: ♡ all of my links 🔗
2.5M Followers 20.7K Avg. Likes 1.2% Engagement 3,570 Posts United States
Contact: via Instagram profile ↗
7.
Tati Westbrook Mega
@glamlifeguruCEO Halo Beauty🤗 9 Million On YouTube! ✨ Twitter: GlamLifeGuru🦋 Amazon Daily Faves
2.3M Followers 14.4K Avg. Likes 0.8% Engagement 4,260 Posts
Contact: via Instagram profile ↗
8.
Kathleen Lights Mega
@kathleenlightsCubana 🇨🇺 MiamiBeauty Vlogger, Coffee Lover Founder watch me on YouTube ✨
2.1M Followers 13.2K Avg. Likes 1% Engagement 6,845 Posts
Contact: via Instagram profile ↗
9.
Michelle Phan Mega
@michellephan☨ Stay aligned with your own energy and let people meet you there🪞 🌙 Thanksgiving vlog ↓
1.9M Followers 10.2K Avg. Likes 0.8% Engagement 8,016 Posts
Contact: via Instagram profile ↗
10.
Marjan Tabibzada Mega
@youngcouture_LABeauty.Fashion.Lifestyle 3.9 mil on TikTokEmail 💌
1.9M Followers 15.5K Avg. Likes 0.9% Engagement 6,399 Posts
Contact: via Instagram profile ↗
11.
Erica Taylor Mega United States
@ericataylor2347Makeup Artist & Educator 25+ yrsL’Oréal Paris Makeup Artist, League of ExpertsTikTok 2 MIL Amazon Profile
1.8M Followers 12.8K Avg. Likes 1.1% Engagement 8,004 Posts United States
Contact: via Instagram profile ↗
12.
Rose Siard Mega United States
@roseandbenRose Siard is a american makeup creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.6M Followers 8.8K Avg. Likes 0.8% Engagement 1,869 Posts United States
Contact: via Instagram profile ↗
13.
Raye Boyce Mega United States
@itsmyrayeraye📍LA🌴 🙏🏽Jesus is 👑 📧 Beauty💄Lifestyle 💅🏽, Mom Life, Dating, Bowling 🎳 , Travel 🏝️ & some LOLS 😂
1.6M Followers 9.5K Avg. Likes 0.8% Engagement 602 Posts United States
Contact: via Instagram profile ↗
14.
Melly Sanchez Mega United States
@thefashionfreakkMelly Sanchez is a american makeup content creator from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
1.6M Followers 7.4K Avg. Likes 0.9% Engagement 5,610 Posts United States
Contact: via Instagram profile ↗
15.
Kripa Patel Joshi Mega
@kripapateljoshi_official📍NEW YORK | NEW JERSEY 💌:
1.3M Followers 8.1K Avg. Likes 0.7% Engagement 2,902 Posts
Contact: via Instagram profile ↗
16.
Mina Zibayi Mega
@minazibayibeauty📍CaliforniaContact 📩: ⬇️Shop my look’s here
1.1M Followers 5.2K Avg. Likes 0.7% Engagement 1,376 Posts
Contact: via Instagram profile ↗
17.
Nicol Concilio Mega
@nicolconcilioBeauty•Lifestyle•ComedyItalian New Yorker turned LA Valley Girl📧 Book account:
1.1M Followers 8.6K Avg. Likes 0.9% Engagement 8,697 Posts
Contact: via Instagram profile ↗
18.
Golloria George Mega
@golloriabeauty | fashion | lifestyle 🇸🇸 💌 | YOUTUBE + TIKTOK |
1.1M Followers 5.3K Avg. Likes 0.9% Engagement 8,666 Posts
Contact: via Instagram profile ↗
19.
Sarah Palmyra Macro
@sarahpalmyrabeauty obsessed girlie in her bridal era 🤍📍Los Angeles, CA shop my toner! ⤵️
765K Followers 13.5K Avg. Likes 1.9% Engagement 7,161 Posts
Contact: via Instagram profile ↗
20.
Wayne Goss Macro
@gossmakeupartistYoutuber. Makeup artist. Wayne Goss Cosmetics.Shop WayneGoss.co.ukFeatured in
695K Followers 6K Avg. Likes 1.1% Engagement 3,831 Posts
Contact: via Instagram profile ↗
21.
Vanessa Gyimah Macro
@vanessa_gyimah📧 : 📍: Dallas,TXGet quality like mine, The Premium Guide is here↙️
678K Followers 5.1K Avg. Likes 1.1% Engagement 2,093 Posts
Contact: via Instagram profile ↗
22.
Marlena Stell Macro United States
@marlenastellBeauty Entrepreneur. Scaled a beauty brand from $0 to $22M in under 5 years 🎥YouTube: MarlenaStell 💄Book Me: calendly.com/marlenastell
648K Followers 6K Avg. Likes 1.2% Engagement 4,673 Posts United States
Contact: via Instagram profile ↗
23.
Bernardo Macias Jr Macro United States
@theeblingkingBaddest💯San DiegoCEO 🪪Nail Tec💅Makeup Artist 🎨📩 MY BRAND ⬇️
602K Followers 6.9K Avg. Likes 1.2% Engagement 4,182 Posts United States
Contact: via Instagram profile ↗
24.
Rachel OCool Macro United States
@rachel.ocool💌 👁ACTRESS👁MAKEUP ARTIST 👁Tik tok: rachelocool THANK U 4 1MILLION❤️
585K Followers 7.3K Avg. Likes 1.4% Engagement 1,366 Posts United States
Contact: via Instagram profile ↗
25.
Arshia Moorjani Macro United States
@arshiamoorjaniBrown skin beauty, simplified💄👩🏽I share what works (& what doesn’t!)
560K Followers 7.6K Avg. Likes 1.7% Engagement 5,842 Posts United States
Contact: via Instagram profile ↗
26.
Paola Matute Macro
@paox33Ecuatoriana en NYC 🤍✞all things beauty + mucho mas💫 💌
539K Followers 8.4K Avg. Likes 1.8% Engagement 3,716 Posts
Contact: via Instagram profile ↗
27.
Karen Yeung Macro
@iamkarenoyour big sis 🫶🏼✨beauty, skincare dreaming of ☁️🤍 1.5 million on youtube: iamkareno💌
516K Followers 6.9K Avg. Likes 1.6% Engagement 6,543 Posts
Contact: via Instagram profile ↗
28.
Nyma Tang Mid
@nymatang📍LA 🇸🇸Beauty and Fashion 📩
432K Followers 7.2K Avg. Likes 1.9% Engagement 909 Posts
Contact: via Instagram profile ↗
29.
Valerie Stanko Mid United States
@valeriestanko• Beauty Is A Feeling First 🫶🏼 Business 💌 :
421K Followers 7.1K Avg. Likes 2.1% Engagement 7,385 Posts United States
Contact: via Instagram profile ↗
30.
Jade Kendle Godbolt Mid
@jadegodboltJesus 🙌🏽 Wife | Mama | Your SistaFriend!✨Formerly 🏆Sephora Squad ‘20 + Macy’s StyleCrew ‘25📍Dallas,TX📧
403K Followers 6.8K Avg. Likes 1.7% Engagement 8,168 Posts
Contact: via Instagram profile ↗
31.
kylie park Mid
@kyliexparkkesthetician⚡️hawaii🌺tiktok: kyliexpark 1Myoutube+snapchat:kyliexparkk📧:
375K Followers 5.4K Avg. Likes 2.1% Engagement 2,530 Posts
Contact: via Instagram profile ↗
32.
Arlene Mendez Mid United States
@makeupbychinaaArlene Mendez is a american makeup influencer from United States and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
371K Followers 5.3K Avg. Likes 2.7% Engagement 5,687 Posts United States
Contact: via Instagram profile ↗
33.
Alexandra Anele Mid United States
@alexandra_anele📍 Los Angeles📧 🖤 Over 1 milli on YT 🥲
368K Followers 6.1K Avg. Likes 2.4% Engagement 8,019 Posts United States
Contact: via Instagram profile ↗
34.
Hasime Kukaj Mid United States
@thebeautyradarBeauty Content Creator 📸📍NY/NJ ✨TikTok: thebeautyradar📧PR/Projects:
350K Followers 4.6K Avg. Likes 1.7% Engagement 2,040 Posts United States
Contact: via Instagram profile ↗
35.
Claudia Fabian Mid United States
@thebeautydebutYour age is your Superpower Age Honoring Makeup | Skincare | StyleSephora Squad 2025 📩: My essentials ⬇️ Amazon Profile
302K Followers 3.7K Avg. Likes 2.3% Engagement 5,201 Posts United States
Contact: via Instagram profile ↗
36.
Melissa Alatorre Mid
@alatorreeeLess, is more.Currently: Los Angeles, CA📍
287K Followers 3.3K Avg. Likes 1.6% Engagement 5,806 Posts
Contact: via Instagram profile ↗
37.
Annie Jaffrey Mid
@anniejaffreyBEAUTY | HEALTH | LIFESTYLE ✨Founder Contact: ▽ MY YOUTUBE CHANNEL ▽
245K Followers 3K Avg. Likes 1.9% Engagement 5,560 Posts
Contact: via Instagram profile ↗
38.
Nisrine Daou Mid
@nisrinedaoumakeupPro MUA & award-winning beauty content creator 🇦🇪🇱🇧🇺🇸🏆 Featured in Hot100🎵 350,000 friends on TikTok🔗 Product Links👇🏽رابط للمنتجات
231K Followers 3.6K Avg. Likes 2.3% Engagement 2,325 Posts
Contact: via Instagram profile ↗
39.
Stephanie Stipes Mid United States
@babsbeauty_📧 Tiktok: babsbeauty415k YouTube 🎥Columbus, Ohio
212K Followers 2.5K Avg. Likes 1.9% Engagement 8,992 Posts United States
Contact: via Instagram profile ↗
40.
Rachel Mid
@rachhloves2 million on YouTube 💗Tester of all things trending in beauty & food⬇⬇⬇ Channel links & shop my faves
194K Followers 3K Avg. Likes 1.9% Engagement 6,958 Posts
Contact: via Instagram profile ↗
41.
Stephanie Lauretta Mid
@beautybyleeFaith. Femininity. Real Life Beauty.
177K Followers 2.5K Avg. Likes 1.9% Engagement 4,099 Posts
Contact: via Instagram profile ↗
42.
Amanda Jo Mid
@organicbunnyOn a mission to prove that an Organic lifestyle can still be glamorous 🐰💄🍃Rescue a 🐶
166K Followers 1.9K Avg. Likes 1.8% Engagement 2,831 Posts
Contact: via Instagram profile ↗
43.
Mariana Gutiérrez Mid
@itsmarianagutierrez_📍Miami, FL.Lifestyle | Beauty | BusinessAyudo a mujeres a creer en ellas mismas y a crecer. Makeup Artist.Collab: .
129K Followers 1.7K Avg. Likes 1.8% Engagement 6,946 Posts
Contact: via Instagram profile ↗
44.
Lesley Buckle Mid
@freshlengthsBeauty, Afro Haircare & Fashion 📍LDN📧
127K Followers 1.6K Avg. Likes 2.4% Engagement 1,746 Posts
Contact: via Instagram profile ↗
45.
Elizabeta Petkovski Mid
@makeupsessionsGlowy makeup & skin + how to be the best smelling person in the room Email:
118K Followers 2.4K Avg. Likes 2.8% Engagement 2,866 Posts
Contact: via Instagram profile ↗
46.
Krusha Patel Mid
@glambyak📍🇺🇸 NJ/NY/ Nadiad🇮🇳 💄Fashion|Bridal content creator|Bridal MUA✉️ PR/Business inquiries: ✨
112K Followers 1.4K Avg. Likes 1.7% Engagement 2,032 Posts
Contact: via Instagram profile ↗
47.
Shannon Wu Micro
@imshannonwu♡ big sis starter pack ♡ beauty, fashion, life in📍LA● social media marketing: ● mgmt: 💌
98.8K Followers 2.5K Avg. Likes 3% Engagement 8,520 Posts
Contact: via Instagram profile ↗
48.
Joanne Burns Micro
@the__glow__girlA page dedicated to all things luxurious 🤎Luxury Beauty & Skincare • Luxury Travel •Luxury Fashion • Luxury Lifestyle 💌
94K Followers 2.9K Avg. Likes 3.4% Engagement 2,898 Posts
Contact: via Instagram profile ↗
49.
Christina Temitope Abiola Micro
@christinaabiola📍NYCFounder of , Beauty and lifestyle content creator, influencer to many, entrepreneur, model +📩
93.7K Followers 1.8K Avg. Likes 3.1% Engagement 6,072 Posts
Contact: via Instagram profile ↗
50.
Lala Bricheon Micro United States
@lalabricheonSephora Squad Alumna 🌟htx | 📧
68.7K Followers 1.4K Avg. Likes 2.9% Engagement 5,296 Posts United States
Contact: via Instagram profile ↗
51.
Amanda Frisch Micro United States
@amandafrischbeauty💫BEAUTY AT EVERY BUDGET💫📍Chicago💄Ulta Beauty Collective ‘23 & ‘24🔥TikTok : 170K+💌 Email : Links & Amazon Storefront👇🏻
52.6K Followers 2K Avg. Likes 4.1% Engagement 977 Posts United States
Contact: via Instagram profile ↗
52.
Adelmarie Marcano Micro United States
@ademaar_✨| Editorial, social & body art…💄| Taller online - FILTER MAKEUP CLASS📱| 500k+ TikTok📩| BOOK NOW •••••••••••••••••
48.7K Followers 1.5K Avg. Likes 4.4% Engagement 3,246 Posts United States
Contact: via Instagram profile ↗
53.
Lisa Harris Micro
@cheekybeautyla✨ Midlife Beauty & Wellness concierge✨ Licensed Esthetician & Makeup Artist | 30+ years🌴 Los Angeles✨ Real guidance for beauty, skin & wellness
42.4K Followers 1.7K Avg. Likes 4.1% Engagement 9,123 Posts
Contact: via Instagram profile ↗
54.
Yarisely Acosta Micro
@staryari10Francely’s & Fransly’s Mother UGC| Content CreatorFashion | Beauty| Lifestyle Based in NYC Inquiries📧
42.2K Followers 1.1K Avg. Likes 2.6% Engagement 6,057 Posts
Contact: via Instagram profile ↗
55.
Anastasia Micro
@glamorable40, Combination & Dehydrated SkinSharing passion for skincare and wellness since 2011 • Pro-science 💌
39.4K Followers 729 Avg. Likes 2.8% Engagement 4,911 Posts
Contact: via Instagram profile ↗
56.
Ehlie Luna Micro United States
@ehlieluna🇭🇹 🇺🇸🗽Beauty expert, anti gatekeeper, TED speaker.Brand consultant/Host 🎙️ Industry of Cool Links ⬇️
38.4K Followers 1.2K Avg. Likes 4.1% Engagement 2,291 Posts United States
Contact: via Instagram profile ↗
57.
Mirelyn Bello Micro United States
@mirelynmakeup📍Miami 🇺🇸📩 SpecialistBeauty|Social|Novias|Producciones. agency Inf/Citas/Cursos⤵️
35.1K Followers 685 Avg. Likes 3.5% Engagement 8,115 Posts United States
Contact: via Instagram profile ↗
58.
Haydemailis Duinix Atencio Brinez Micro United States
@duinixart📍Atlanta, GA. 🎥Personajes, sociales, outfits , hair, lifestyle, tips y mas.✉️
35K Followers 866 Avg. Likes 3.4% Engagement 8,931 Posts United States
Contact: via Instagram profile ↗
59.
Nikki Rodri Micro
@thenikkirodrilife + fashion + beauty + music💌 collabs/pr: 📍 new york city 🤍 60K on TikTok💭 owner:
34.3K Followers 1.1K Avg. Likes 3.7% Engagement 1,486 Posts
Contact: via Instagram profile ↗
60.
Christy Kim Micro
@beautybanchanwithchristykim📍 Seattle & Bellevue ❤️ Finding Beauty & Fun in Everything 🥳 Yelp Elite 2025📬 𝗖𝗢𝗟𝗟𝗔𝗕: 🛍️ SAVE/SHOP ⤵️
33.6K Followers 893 Avg. Likes 4.5% Engagement 1,618 Posts
Contact: via Instagram profile ↗
61.
Abby Micro
@abbymariehardie⭐️ content creator🤍 mama📸 ugc creator📚 books: 🍉 Glow Recipe 15% off: GLOWABBY👇🏼 discount codes & links 👇🏼
31.8K Followers 855 Avg. Likes 3.2% Engagement 5,754 Posts
Contact: via Instagram profile ↗
62.
Ahliyah Michelle Micro United States
@ahliyah.michelleBeauty tips so good, you won’t even need a filter ⭐️ 5-star product recommendations 📍San Francisco, California 💌
28.3K Followers 757 Avg. Likes 2.7% Engagement 2,464 Posts United States
Contact: via Instagram profile ↗
63.
Jasmine Vargas Micro
@thejasminemaria✨Unfiltered Beauty & a little bit of everything✨Mom to 2 Teen Boys SHOP BELOWWI |MUA Booksta
26.8K Followers 1.1K Avg. Likes 4.2% Engagement 9,474 Posts
Contact: via Instagram profile ↗
64.
Saba Naveed Micro
@makeuplover.saba🇺🇸Beauty Blogger⭐makeup⭐skincare influencerReviews| Swatches| Looks| Flatlay PR /collab friendlyEmail:
24.2K Followers 774 Avg. Likes 4.4% Engagement 4,849 Posts
Contact: via Instagram profile ↗
65.
Oriana D’Alessio Micro United States
@orianadalessioLatina / European⚡️ I'm not a normal makeup artistBeauty blogger • Fashion • Lifestyle📍Orlando - MiamiBrow Artist
20.8K Followers 556 Avg. Likes 4.5% Engagement 1,310 Posts United States
Contact: via Instagram profile ↗
66.
Allie Dawson Micro United States
@alliedawson89Makeup | Gaming | Books | 47k + on Youtube💜| Business: Check out my youtube page 👇My husband ❤️
20.2K Followers 319 Avg. Likes 3% Engagement 1,727 Posts United States
Contact: via Instagram profile ↗
67.
Emma Allen Shetler Micro
@chasing_emmaBrain Surgery Survivor💪💜, Beauty Enthusiast, and mermaid.🧜♀️PR OPPS WELCOME:📨 Check out my BIO LINK
18.9K Followers 412 Avg. Likes 3.4% Engagement 743 Posts
Contact: via Instagram profile ↗
68.
Mimi Mua Micro
@deafmuamimi🎀 Deaf Beauty Influencer | Sacramento Ca. 🌴💌 Email me for business / PR Inquiries🎥 Subscribe to my YouTube channel
17.3K Followers 487 Avg. Likes 3.4% Engagement 5,574 Posts
Contact: via Instagram profile ↗
69.
Erin Ates Micro
@themelanin.method✨ helping micro-influencers attract their dream brand deals with strategy-driven content📌 manager 💌
17.1K Followers 293 Avg. Likes 3.2% Engagement 2,094 Posts
Contact: via Instagram profile ↗
70.
Rossill Elshafei Micro United States
@rosstylesMakeup•Beauty•Fashion•Mom LifeNew York City Gods Girl- Latina ❤️ UGC•COLLABS•PR•
14.6K Followers 541 Avg. Likes 3.9% Engagement 3,425 Posts United States
Contact: via Instagram profile ↗
71.
Kelsee Briana Jai Micro United States
@kelseebrianajai📍 Nashville, TN💄 Beauty - Fashion - Lifestyle Influencer✨ Beauty Educator 📧 👇🏽 Video & Shopping Links
14.4K Followers 599 Avg. Likes 4.4% Engagement 2,121 Posts United States
Contact: via Instagram profile ↗
72.
Enshlie Melendez Micro United States
@unicornensh🎥 Beauty, Skincare, Lifestyle in Miami 💄 Makeup Tutorials | GRWM | Reviews 📩 Let’s collab: 👇 Join my Unicorn Squad 🦄👇
12.9K Followers 262 Avg. Likes 3.5% Engagement 2,781 Posts United States
Contact: via Instagram profile ↗
73.
Jaila Johnson Micro
@jaichanellie📍 FL | LA 📧 ✨ Ur twist sis + more hair, beauty, & lifestyle🎥 YouTube (42k+) | TikTok (19k+)⬇️ Shop my feed below
10.8K Followers 259 Avg. Likes 2.6% Engagement 2,510 Posts
Contact: via Instagram profile ↗
74.
Holly Micro
@budgetbeautydiarya millennial that posts anything (but mainly beauty) 🫶📍 sgv —
10.5K Followers 359 Avg. Likes 4.4% Engagement 965 Posts
Contact: via Instagram profile ↗
75.
Jeremiah Drew Micro
@jeremiahdrew📍Tampa | Married💍👻Snapchat: jeremiahhdrew🎥 TIkTok: jeremiahdrew
10.1K Followers 208 Avg. Likes 2.6% Engagement 6,563 Posts
Contact: via Instagram profile ↗
76.
Janet Micro
@jbeautifymakeup💋Beauty Influencer 📍Things to do (Manhattan, NY)🌱Mission to Collab with Vegan/Clean Brands 👋🏽
10K Followers 309 Avg. Likes 4.2% Engagement 536 Posts
Contact: via Instagram profile ↗
77.
Alexis Julia Nano
@alexisjuliaaaaUlta Beauty Collective ‘25fashion | beauty | lifestyle | ATX📍36.6k BESTIES ON TIKTOK millennial sun, gen z rising
9.5K Followers 469 Avg. Likes 6.2% Engagement 3,207 Posts
Contact: via Instagram profile ↗
78.
Michelle Nano
@themichellesanchez💄THE makeup mentor for millennial women 30+✨You-but-better beauty tips + inspo🇩🇴Latina MUA in her endo healing era⬇️Get your FREE color match
9.5K Followers 455 Avg. Likes 4.8% Engagement 2,714 Posts
Contact: via Instagram profile ↗
79.
Brianna Salerno Nano
@blessedholisticlifeClean Beauty • Non-Toxic Living + Fashion🌿Wellness, but make it glam ✨Here to help you live less toxic 📍 NorCal | Free Guide + Faves ↓
9.3K Followers 273 Avg. Likes 5.5% Engagement 4,063 Posts
Contact: via Instagram profile ↗
80.
Lauren Martinez Nano
@laurendaniellemuaNashville • MIA • NY • Travelacne safe beauty & wellness ✨founder when I’m not doing glam
8K Followers 263 Avg. Likes 3.7% Engagement 4,564 Posts
Contact: via Instagram profile ↗
81.
Vanessa Cameron Nano
@beautynstylebyvanyNYC🍎based | Global energy ✨Makeup Artist & Beauty Influencer 💄Beauty is the brand
7.6K Followers 385 Avg. Likes 6.3% Engagement 2,582 Posts
Contact: via Instagram profile ↗
82.
Stefanie Stockhamer Nano
@skin.and.scrubsyour acne prone bestie | resident doctor skincare & beauty tips | self-care>>Toronto/NY💌 *views are my own, not med advice
7.4K Followers 212 Avg. Likes 3.9% Engagement 2,735 Posts
Contact: via Instagram profile ↗
83.
Jane Nano
@itryandtell❤️ Beauty blogger: Makeup, Skincare, Fragrance 💌 📍California 🏷️ UGC creator / Bubble Ambassador
7.2K Followers 290 Avg. Likes 5.7% Engagement 7,436 Posts
Contact: via Instagram profile ↗
84.
Kelsy Prins Nano
@prinscessa_curls⭐️| Glow Up W/ Curls, Skin + Beauty📸I create. I inspire. I share. 👩🏾🦱💄🧴⬇️Partnerships📩 Dive into beauty inspo highlights🌟
7.2K Followers 280 Avg. Likes 4% Engagement 4,916 Posts
Contact: via Instagram profile ↗
85.
Latasha Moore Nano
@latashaslastingbeauty🔒 Locd Baddie Loading🥵 Over 40 Club Member🧼 Simple Beauty with Clean Products 🏳️🌈 Everyone is WELCOME
6.9K Followers 256 Avg. Likes 4% Engagement 873 Posts
Contact: via Instagram profile ↗
86.
Olivia Nano
@pixelhearts✨ YEG 🇨🇦 ✨ dry | sensitive | eczema ✨ ✨ makeup | beauty | lifestyle ✨✨ contact me ➡️ ✨✨ Links to Deals below 👇🏼✨
6.6K Followers 304 Avg. Likes 5.8% Engagement 9,409 Posts
Contact: via Instagram profile ↗
87.
Anna Kislova Nano
@kislova.beautyFounder & Lead Artist ✨ Luxury Bridal Beauty in NYC ✨Makeup & Hair | High-End WeddingsManhattan, NYC & Beyond
6.5K Followers 251 Avg. Likes 3.9% Engagement 7,654 Posts
Contact: via Instagram profile ↗
88.
Alyssa Nano
@alwaysalyssajCurator of all things fabulous & fragrant ✨Your favorite ad sales bestie 💻📧 More fragrance recs on my channel👇🏾
6.5K Followers 272 Avg. Likes 6.1% Engagement 5,632 Posts
Contact: via Instagram profile ↗
89.
Sherry Nano
@mochiandblush50+ ❤️ Combi skin. ❤️ Clean beauty Kbeauty ❤️LA based. All writings and photos are mine unless otherwise stated.PR/Collab:
4K Followers 180 Avg. Likes 5.9% Engagement 2,998 Posts
Contact: via Instagram profile ↗
90.
Melissa SanAndres Nano
@melibeautii🎨NYC/NJ PRO MAKEUP ARTIST 🛫🚙𝚃𝚛𝚊𝚟𝚎𝚕 𝙰𝚛𝚝𝚒𝚜𝚝 /blogger mua/influencer Book 💌𝙼 ⬇️⬇️🧜🏼♀️🧘🏻♀️community.hudabeauty.com/a/melibeautii
3.9K Followers 133 Avg. Likes 3.7% Engagement 6,426 Posts
Contact: via Instagram profile ↗
91.
Shaharlee Blake Nano
@shaharleeblake📍DC 🫶🏾Beauty should be inclusive & accessible💡Created to help you finally understand how to shadematch HMU|
3.7K Followers 107 Avg. Likes 5.7% Engagement 7,138 Posts
Contact: via Instagram profile ↗
92.
Sarah Beth Nano
@beautifulsbkSkincare Expert, Product Knowledge Oracle, Esthetician and Premier Makeup Artist since 2004
3.6K Followers 164 Avg. Likes 4.7% Engagement 8,119 Posts
Contact: via Instagram profile ↗
93.
Sara Elizabeth Nano
@simply.sara.elizabethViolinist with a beauty obsession 🎻💋Beauty and Lifestyle Chicago • 35
3.5K Followers 108 Avg. Likes 5% Engagement 9,082 Posts
Contact: via Instagram profile ↗
94.
Sydney Ward Nano United States
@mamas_makeupThe first rule of makeup is that there are no rules 🌟 • I create colorful, sparkly makeup looks ✨• 💌 PR/collab:
3K Followers 89 Avg. Likes 3.8% Engagement 2,608 Posts United States
Contact: via Instagram profile ↗
95.
Sabrina Nano
@sabrina_86💋 Beauty & Lifestyle 📍California Beauty Icon 💌 Follow me on TikTok - sabrina41021
3K Followers 153 Avg. Likes 6% Engagement 4,216 Posts
Contact: via Instagram profile ↗
96.
Filzah Nano
@filzahblogs📍Chicago• Skincare & makeup for dry/sensitive skin• Fashion• Lifestyle✉️
2.6K Followers 129 Avg. Likes 5.5% Engagement 939 Posts
Contact: via Instagram profile ↗
97.
Jessica Nicole Nano
@gorjess.nicoleBeauty Influencer💋💄‼️No DMs‼️🤩SUBSCRIBBEE😍👇🏾
2.4K Followers 68 Avg. Likes 4.1% Engagement 1,656 Posts
Contact: via Instagram profile ↗
98.
Maddie Nano
@timelessxbeautyyMaddie is a beauty creator with a global audience and an engaged Instagram following. Reach out via their profile for collaborations and partnerships.
2.2K Followers 80 Avg. Likes 4.2% Engagement 4,635 Posts
Contact: via Instagram profile ↗
99.
Marissa Rose Nano
@beautybymissorange county/los angeles 🇲🇽🇸🇻makeup reviews + comfy outfit inspoacne/sensitive skin 🍓💌
2K Followers 41 Avg. Likes 3.9% Engagement 4,001 Posts
Contact: via Instagram profile ↗
100.
Madella Beauty Nano
@madellabeauty_officialPro makeup artist, Esthetician, Content creator✉️ YouTube, TikTok. 📍NYC Pro Make-up Artist
2K Followers 83 Avg. Likes 5.2% Engagement 4,340 Posts
Contact: via Instagram profile ↗
101.
Idris Nguyen Macro Riyadh
@staridrisIdris is a beauty fashion influencer based in Riyadh, sharing styling tips and seasonal trends.
658K Followers 15.9K Avg. Likes 1.9% Engagement 1,178 Posts Saudi Arabia
Contact: via Instagram profile
102.
Eoin Okonkwo Mid Brooklyn, NY
@eoin56Beauty beauty creator from Brooklyn, NY. Posts about wardrobe staples, styling tips, and connecting with an engaged community.
456K Followers 10.5K Avg. Likes 2.8% Engagement 1,528 Posts United States
Contact: via Instagram profile
103.
Mikkel Flores Mid Accra
@mikkel.floresFashion influencer and beauty creator known for beauty routines. Open to brand partnerships and collaborations.
464K Followers 14.2K Avg. Likes 2.8% Engagement 4,184 Posts Ghana
Contact: via Instagram profile
104.
Logan Muller Mid Nairobi
@loganvibesLogan is a beauty style creator based in Nairobi, sharing wardrobe staples and seasonal trends.
492K Followers 13.5K Avg. Likes 2.2% Engagement 4,038 Posts Kenya
Contact: via Instagram profile
105.
Ace Wong Mid Tokyo
@ace.wongCreating seasonal trends and styling tips as a beauty stylist. Reach out for paid collaborations and sponsorships.
393K Followers 5.5K Avg. Likes 1.7% Engagement 6,789 Posts Japan
Contact: via Instagram profile
106.
River Jung ✓ Mid Valencia
@starriverRiver is a beauty fashion blogger based in Valencia, sharing beauty routines and seasonal trends.
298K Followers 7.9K Avg. Likes 2.8% Engagement 1,628 Posts Spain
Contact: via Instagram profile
107.
Rowan Choi Mid Helsinki
@rowantvBeauty style creator from Helsinki. Posts about outfit inspiration, seasonal trends, and connecting with an engaged community.
313K Followers 8K Avg. Likes 2.5% Engagement 5,104 Posts Finland
Contact: via Instagram profile
108.
Eoin Costa Mid Seattle, WA
@eoin17Creating beauty routines and styling tips as a beauty beauty creator. Reach out for paid collaborations and sponsorships.
245K Followers 5.2K Avg. Likes 1.9% Engagement 5,084 Posts United States
Contact: via Instagram profile
109.
Hassan Mwangi Mid Ho Chi Minh City
@hassanvibesCreating outfit inspiration and seasonal trends as a beauty beauty creator. Reach out for paid collaborations and sponsorships.
410K Followers 6K Avg. Likes 1.8% Engagement 4,099 Posts Vietnam
Contact: via Instagram profile
110.
Gabriela Patel Mid Istanbul
@gabriela.patelGabriela is a beauty stylist based in Istanbul, sharing seasonal trends and beauty routines.
305K Followers 6.2K Avg. Likes 1.6% Engagement 6,036 Posts Turkey
Contact: via Instagram profile
111.
Remy Sharma Mid Toronto
@vibesremyBeauty fashion blogger from Toronto. Posts about wardrobe staples, seasonal trends, and connecting with an engaged community.
228K Followers 6.6K Avg. Likes 2.4% Engagement 1,882 Posts Canada
Contact: via Instagram profile
112.
Dylan Lindqvist Mid Copenhagen
@dylan.lindqvistFashion blogger and beauty creator known for wardrobe staples. Open to brand partnerships and collaborations.
423K Followers 12.9K Avg. Likes 2.6% Engagement 7,457 Posts Denmark
Contact: via Instagram profile
113.
Penelope Martinez Mid Accra
@penelope.martinezStylist and beauty creator known for seasonal trends. Open to brand partnerships and collaborations.
309K Followers 8.1K Avg. Likes 2.8% Engagement 2,314 Posts Ghana
Contact: via Instagram profile
114.
Lorenzo Mwangi Mid Helsinki
@lorenzo34Beauty fashion influencer from Helsinki. Posts about styling tips, wardrobe staples, and connecting with an engaged community.
340K Followers 7.5K Avg. Likes 2.2% Engagement 373 Posts Finland
Contact: via Instagram profile
115.
Paisley Romero Mid Oslo
@paisley.romeroPaisley is a beauty style creator based in Oslo, sharing outfit inspiration and styling tips.
370K Followers 7.5K Avg. Likes 1.8% Engagement 1,775 Posts Norway
Contact: via Instagram profile
116.
Aaliyah Coleman ✓ Mid Paris
@aaliyahmuseFashion blogger and beauty creator known for wardrobe staples. Open to brand partnerships and collaborations.
205K Followers 5.7K Avg. Likes 2.3% Engagement 7,658 Posts France
Contact: via Instagram profile
117.
River Mehta Mid Phoenix, AZ
@river.mehtaRiver is a beauty stylist based in Phoenix, AZ, sharing beauty routines and styling tips.
140K Followers 2.4K Avg. Likes 2.2% Engagement 6,940 Posts United States
Contact: via Instagram profile
118.
Noor Robinson ✓ Mid Sao Paulo
@noorstarBeauty fashion blogger from Sao Paulo. Posts about beauty routines, seasonal trends, and connecting with an engaged community.
177K Followers 3.1K Avg. Likes 1.7% Engagement 6,536 Posts Brazil
Contact: via Instagram profile
119.
Riley Vega Mid Dublin
@riley.goldenCreating wardrobe staples and styling tips as a beauty fashion influencer. Reach out for paid collaborations and sponsorships.
179K Followers 2.8K Avg. Likes 2.2% Engagement 4,326 Posts Ireland
Contact: via Instagram profile
120.
Casey Adebayo Mid Seoul
@casey.starBeauty stylist from Seoul. Posts about styling tips, beauty routines, and connecting with an engaged community.
184K Followers 3.4K Avg. Likes 1.7% Engagement 2,795 Posts South Korea
Contact: via Instagram profile
121.
Paisley Sullivan Mid Amsterdam
@paisley_sullivanBeauty stylist from Amsterdam. Posts about beauty routines, outfit inspiration, and connecting with an engaged community.
196K Followers 5.1K Avg. Likes 2.8% Engagement 3,991 Posts Netherlands
Contact: via Instagram profile
122.
Margot Sharma Mid Miami, FL
@margot3Creating seasonal trends and beauty routines as a beauty fashion influencer. Reach out for paid collaborations and sponsorships.
119K Followers 1.8K Avg. Likes 2.1% Engagement 4,890 Posts United States
Contact: via Instagram profile
123.
Willow Morales ✓ Mid Mexico City
@lifewillowBeauty creator and beauty creator known for outfit inspiration. Open to brand partnerships and collaborations.
210K Followers 3.3K Avg. Likes 2.1% Engagement 3,519 Posts Mexico
Contact: via Instagram profile
124.
Quinn Singh ✓ Mid Los Angeles, CA
@quinn87Creating beauty routines and styling tips as a beauty fashion blogger. Reach out for paid collaborations and sponsorships.
102K Followers 1.7K Avg. Likes 2% Engagement 2,408 Posts United States
Contact: via Instagram profile
125.
Enzo Bennett Mid Dublin
@enzo.bennettCreating beauty routines and outfit inspiration as a beauty beauty creator. Reach out for paid collaborations and sponsorships.
122K Followers 2.9K Avg. Likes 2.7% Engagement 1,961 Posts Ireland
Contact: via Instagram profile
126.
Savannah Brooks Micro Lyon
@savannah_brooksSavannah is a beauty style creator based in Lyon, sharing outfit inspiration and seasonal trends.
76.8K Followers 3.1K Avg. Likes 3.7% Engagement 7,660 Posts France
Contact: via Instagram profile
127.
Avery Johansson Micro Lisbon
@averyrebelBeauty beauty creator from Lisbon. Posts about seasonal trends, beauty routines, and connecting with an engaged community.
79.2K Followers 4K Avg. Likes 4.3% Engagement 2,723 Posts Portugal
Contact: via Instagram profile
128.
Anders Esposito Micro Delhi
@andersiamCreating seasonal trends and styling tips as a beauty beauty creator. Reach out for paid collaborations and sponsorships.
93.2K Followers 3.2K Avg. Likes 3.8% Engagement 3,450 Posts India
Contact: via Instagram profile
129.
Sven Pereira ✓ Micro Accra
@sven.pereiraBeauty creator and beauty creator known for beauty routines. Open to brand partnerships and collaborations.
61.7K Followers 1.8K Avg. Likes 3% Engagement 6,698 Posts Ghana
Contact: via Instagram profile
130.
Cora Carvalho Micro Houston, TX
@itscoraCreating wardrobe staples and seasonal trends as a beauty stylist. Reach out for paid collaborations and sponsorships.
73.3K Followers 2.3K Avg. Likes 4.1% Engagement 4,513 Posts United States
Contact: via Instagram profile
131.
Taylor Sullivan Micro Ho Chi Minh City
@taylorsullivanCreating beauty routines and styling tips as a beauty stylist. Reach out for paid collaborations and sponsorships.
46.5K Followers 2.1K Avg. Likes 4% Engagement 4,190 Posts Vietnam
Contact: via Instagram profile
132.
Genesis Yoon Micro Cairo
@genesisitsCreating outfit inspiration and seasonal trends as a beauty fashion blogger. Reach out for paid collaborations and sponsorships.
53.2K Followers 1.9K Avg. Likes 3.3% Engagement 2,085 Posts Egypt
Contact: via Instagram profile
133.
Noor Bennett Micro Johannesburg
@noor.bennettCreating styling tips and beauty routines as a beauty fashion blogger. Reach out for paid collaborations and sponsorships.
66.6K Followers 2.1K Avg. Likes 3.3% Engagement 5,944 Posts South Africa
Contact: via Instagram profile
134.
Beckett Martinez ✓ Micro Honolulu, HI
@becketthoneyBeauty creator and beauty creator known for seasonal trends. Open to brand partnerships and collaborations.
47.9K Followers 1.9K Avg. Likes 3.9% Engagement 1,064 Posts United States
Contact: via Instagram profile
135.
Cole Bauer Micro Orlando, FL
@cole.bauerCreating seasonal trends and styling tips as a beauty stylist. Reach out for paid collaborations and sponsorships.
29.5K Followers 1.4K Avg. Likes 4% Engagement 6,265 Posts United States
Contact: via Instagram profile
136.
Mariana Kowalski ✓ Micro Nairobi
@rebelmarianaFashion influencer and beauty creator known for styling tips. Open to brand partnerships and collaborations.
41.1K Followers 1.5K Avg. Likes 3.5% Engagement 7,634 Posts Kenya
Contact: via Instagram profile
137.
Andre Santos Micro Berlin
@andre.vibesStyle creator and beauty creator known for styling tips. Open to brand partnerships and collaborations.
24.6K Followers 1.3K Avg. Likes 4.5% Engagement 3,760 Posts Germany
Contact: via Instagram profile
138.
Larissa Robinson Micro Perth
@larissa7Beauty fashion blogger from Perth. Posts about seasonal trends, styling tips, and connecting with an engaged community.
28.1K Followers 1.2K Avg. Likes 4% Engagement 1,196 Posts Australia
Contact: via Instagram profile
139.
Kylie Yoon Micro Lyon
@kylie.itsKylie is a beauty stylist based in Lyon, sharing outfit inspiration and styling tips.
23K Followers 875 Avg. Likes 3.3% Engagement 3,678 Posts France
Contact: via Instagram profile
140.
Chiara Muller ✓ Micro Denver, CO
@chiara.theStyle creator and beauty creator known for seasonal trends. Open to brand partnerships and collaborations.
11.8K Followers 683 Avg. Likes 4.5% Engagement 5,131 Posts United States
Contact: via Instagram profile
141.
Brielle Harris Micro Accra
@studiobrielleCreating outfit inspiration and wardrobe staples as a beauty fashion influencer. Reach out for paid collaborations and sponsorships.
12.6K Followers 420 Avg. Likes 3.7% Engagement 2,362 Posts Ghana
Contact: via Instagram profile
142.
Ava Hoffmann ✓ Micro Austin, TX
@worldavaBeauty fashion blogger from Austin, TX. Posts about wardrobe staples, beauty routines, and connecting with an engaged community.
17.9K Followers 457 Avg. Likes 3.3% Engagement 6,439 Posts United States
Contact: via Instagram profile
143.
Atlas Morales Nano Miami, FL
@atlaswanderCreating outfit inspiration and beauty routines as a beauty fashion influencer. Reach out for paid collaborations and sponsorships.
8.2K Followers 366 Avg. Likes 5.2% Engagement 4,960 Posts United States
Contact: via Instagram profile
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Estimated Instagram rates for this mix
Planning ranges from public 2026 Instagram bands, weighted by the follower-tier mix on this page and a 1.2× beauty adjustment. They are not quotes from the creators below. Usage rights and whitelisting typically add 30–50%.
| Deliverable | Low | High |
|---|---|---|
| Typical feed post on this list | $2,918 | $11,238 |
| Typical Reel on this list | $5,098 | $17,352 |
| Five-creator test campaign (feed) | $14,590 | $56,190 |
What this beauty influencers ranking actually shows
GRWM and shoppable carousels still outperform static OOTDs. Creators who already run storefronts (LTK, Amazon, shop tabs) shorten the path from save to purchase. On this specific list the median account has been posting since around 2014 (average age ~10 years; oldest 2011, newest 2024) with roughly 4,366 posts — enough history that you can actually audit a grid before you brief.
Primary language on the roster is English (85.3%). A meaningful secondary slice is French (2.1%) — write the caption language into the brief if you care about comment quality.
Where gender is labelled, the split is 96 female / 3 male (44 unlabelled). Use that as a casting hint, not a quota.
Follower-tier mix
| Tier | Creators | Share |
|---|---|---|
| Nano (<10K) | 25 | 17.5% |
| Micro (10K–100K) | 47 | 32.9% |
| Mid (100K–500K) | 43 | 30.1% |
| Macro (500K–1M) | 10 | 7% |
| Mega (1M+) | 18 | 12.6% |
Where they are based
| Country | Creators | Share |
|---|---|---|
| United States | 43 | 30.1% |
| Ghana | 4 | 2.8% |
| France | 3 | 2.1% |
| Kenya | 2 | 1.4% |
| Finland | 2 | 1.4% |
How to brief beauty influencers
- Give 2–3 SKUs and a clear “shop the look” URL — fashion audiences save then buy later.
- Seasonal drops need a 10–14 day lead so creators can film daylight outfits.
- Ask who owns the raw files if you want recuts.
Formats that usually work here: GRWM Reels, outfit carousels, haul videos, affiliate storefronts. Read the ranking methodology or the 2026 rate guide.
Beauty Influencers vs related lists
Beauty Influencers averages 0.4pp more engagement than Senior Fashion Influencers and has a smaller median audience (98.8K vs 228K).
Beauty Influencers averages 0.4pp more engagement than Mens Fashion Influencers and has a smaller median audience (98.8K vs 185K).
Beauty Influencers averages 0.1pp more engagement than Fashion Influencers and has a smaller median audience (98.8K vs 126K).
| List | Creators | Median followers | Avg. ER |
|---|---|---|---|
| Beauty Influencers (this page) | 143 | 98.8K | 2.9% |
| Senior Fashion Influencers | 81 | 228K | 2.5% |
| Mens Fashion Influencers | 140 | 185K | 2.5% |
| Fashion Influencers | 113 | 126K | 2.8% |
Snapshot compiled September 2026 from 143 ranked profiles (100 verified public figures, 43 additional directory listings). Industry engagement midpoints and rate bands are public 2026 Instagram benchmarks, not private platform data. Full methodology.
Beauty Influencers — frequently asked questions
Who are the top beauty influencers in 2026?
Our September 2026 ranking of 143 beauty influencers is led by Jeffrey Lynn Steininger, Huda Heidi Kattan, Sadaf Masaeli. Combined they represent 71M followers, with an average engagement of 2.9%. 100 entries are verified public figures. The order blends audience size with engagement so a quiet mega-account does not automatically beat a louder mid-tier creator.
How is this beauty list ranked?
Creators are ordered by a blend of followers, engagement rate and posting consistency. Verified public figures with self-hosted photos surface first when we have them. The page also publishes the list’s own maths — median 98.8K followers, 2.9% average ER, 32.5% of reach in the top three — so you can see whether you are looking at a concentrated or diversified niche.
What engagement rate is good for beauty Instagram accounts?
For beauty we treat ~1.9% as the 2026 industry midpoint (slightly above to in-line with the Instagram average; commercialised feeds get reach, not always comments). This list averages 2.9%, which is 1pp above that midpoint. Nano and micro accounts should beat the midpoint; mega accounts can sit well below it and still be efficient on raw impressions.
How much do beauty influencers charge in 2026?
Using public Instagram rate bands weighted by this list’s follower mix and a 1.2× niche adjustment, one organic feed post on a typical account here is $2,918–$11,238; a Reel is $5,098–$17,352. Usage rights, exclusivity and whitelisting usually add 30–50%. These are planning ranges, not quotes from the creators on this page.
Where are these beauty influencers based?
The ranking spans 24 countries. The largest shares are United States (30.1%), Ghana (2.8%), France (2.1%). If you need a single market, filter the table by country before you export a shortlist.
How can I contact these beauty influencers?
100 public figures on this page link through to Instagram. We do not publish private emails for real people. For a spreadsheet of campaign-ready contacts, request a targeted list — we only include adults who are publicly doing creator work.
How often is the beauty list updated?
Figures on this page were compiled for September 2026. Rankings move as follower counts, engagement and newly surfaced public figures change. Treat it as a current snapshot, not a lifetime league table.
What campaign formats work best with beauty?
The highest-performing briefs in this niche usually mix GRWM Reels, shoppable carousels and affiliate storefronts. Lead with one hero Reel, support it with a feed post or carousel, and keep Stories for time-sensitive offers or codes.